Brian Lesser

Last updated
Brian D. Lesser
Born1975
Nationality American
EducationBA Political Science from the University of Pennsylvania (1996)
MBA from Columbia Business School (2004)
Occupationbusinessman
Title Xandr (CEO)
GroupM (CEO, 2015)
Xaxis (Founder, 2011)
24/7 Media (Vice President, 2006)
Parent
  • Michael S. "Mike" Lesser (father)
AwardsExecutive of the Year (AdWeek, 2018)
Advertising Age “40 Under 40” list (2014)

Brian D. Lesser is an American businessman who is the former CEO of Xandr.

Contents

Family and education

Born about 1975, [1] Lesser was introduced to the advertising industry at an early age by his father, Michael S. "Mike" Lesser, who was chairman and CEO of Lowe Marschalk (later Lowe & Partners Inc.), [2] then president of Ogilvy & Mather New York. [3] [4] [5] Mike Lesser was also general manager of The November Group, the advertising arm of the Committee for the Re-Election of the President, formed solely to create an ad campaign for the 1972 United States presidential election; [6] he was the inaugural lecturer, in September 2012, of Fairleigh Dickinson University's Politics on the Public Mind program. [7]

Lesser received a BA in Political Science from the University of Pennsylvania in 1996, then earned an MBA from Columbia Business School in 2004.[ citation needed ] He resides in New Jersey with his wife and three children. [8]

Career

In 2006, Lesser was vice president of 24/7 Media, then senior vice president of the Media Innovation Group, LLC (known as “The MIG”). In 2011, he founded Xaxis as a subsidiary of GroupM; he then became CEO of GroupM in November 2015, [9] overseeing six media agencies. [10]

In October 2017, Lesser was recruited by former GroupM client AT&T [11] as CEO of Advertising and Analytics. [9] In September 2018, Advertising and Analytics was renamed Xandr, and Lesser was appointed CEO. [12]

In 2014, Lesser was named to the Ad Age's “40 Under 40” list [1] and, in 2018, was recognized by AdWeek as "Executive of the Year". [13]

See also

Related Research Articles

<span class="mw-page-title-main">Fairleigh Dickinson University</span> Private university in New Jersey, United States

Fairleigh Dickinson University is a private university with its main campuses in the U.S. state of New Jersey. Founded in 1942, Fairleigh Dickinson University currently offers more than 100 degree programs to its students. In addition to its two campuses in New Jersey, the university also has a campus in Canada, a campus in the United Kingdom, and an online platform. Fairleigh Dickinson University is New Jersey's largest private institution of higher education, with over 12,000 students.

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

<span class="mw-page-title-main">Ogilvy (agency)</span> Advertising agency

Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

<span class="mw-page-title-main">Havas Creative</span>

Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.

<span class="mw-page-title-main">The Interpublic Group of Companies</span> Advertising company

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.

<span class="mw-page-title-main">MullenLowe U.S.</span> Boston-based advertising and marketing communications agency

MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.

Dentsu International is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 35,000 people across 145 countries.

Campbell Ewald is an advertising and marketing communications agency headquartered in Detroit, Michigan, with offices in Los Angeles and New York. Campbell Ewald is part of advertising company Interpublic Group of Companies (IPG).

Deutsch NY, formerly Deutsch Inc. is an American ad agency headquartered in New York City. The agency was founded by David Deutsch in 1969 as David Deutsch Associates, Inc. In 1989, the company name changed to Deutsch Inc. when Deutsch's son, Donny Deutsch, took over the agency.

Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.

McKinney is an advertising agency based in Durham, North Carolina, with offices in Los Angeles and New York City.

<span class="mw-page-title-main">Susan Wojcicki</span> American business executive (born 1968)

Susan Diane Wojcicki is a Polish-American business executive who is the CEO of YouTube. She has been in the tech industry for over 20 years.

<span class="mw-page-title-main">David Jones (advertising executive)</span> British businessman

David Robert Jones is a former CEO of Havas and Havas Worldwide, cofounder of global youth forum One Young World and founder of You & Mr Jones. He is author of Who Cares Wins: Why Good Business Is Better Business and the creator of the "Social Business Idea".

24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.

Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year.

Squarespace, Inc. is an American website building and hosting company which is based in New York City, USA. It provides software as a service for website building and hosting, and allows users to use pre-built website templates and drag-and-drop elements to create and modify webpages.

Uproxx is an entertainment and popular culture news website. It was founded in 2008 by Jarret Myer and Brian Brater, and acquired by Woven Digital in 2014. The site's target audience is men aged 18–34. It was acquired by Warner Music Group in August 2018, with Myer and CEO Benjamin Blank remaining in control of the company's operations.

Xandr, Inc. is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising.

<span class="mw-page-title-main">MullenLowe Group</span>

MullenLowe Group is a global integrated marketing communications network headquartered in London. It is a part of the Interpublic Group of Companies (IPG), and consists of four divisions: MullenLowe, MullenLowe Comms, Mediahub, and MullenLowe Profero.

Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the MullenLowe Group advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 15 cities worldwide as of 2021.

References

  1. 1 2 "Meet Ad Age's 40 Under 40". Ad Age. Advertising Age. 2014-01-20. Archived from the original on 2017-07-04.
  2. ↑ McDonough, John; Egolf, Karen (2002). The Advertising Age Encyclopedia of Advertising. Fitzroy Dearborn Publishers. p. 1930. ISBN   1579581722.
  3. ↑ Poggi, Jeanine (2018-09-10). "A HIGHER CALLING". Ad Age. Advertising Age. Retrieved 2019-08-08.
  4. ↑ Quenqua, Douglas (2015-06-11). "Q&A: New CEO Brian Lesser on GroupM's digital reinvention". CampaignLive. Haymarket Media Group Ltd. Retrieved 2019-08-08.
  5. ↑ "Xaxis' Lesser Followed The Paternal Path To Change Advertising". Beet.tv. Beet Media LLC. 2015-08-28. Retrieved 2019-08-08.
  6. ↑ Dougherty, Philip H. (1972-03-27). "Advertising". The New York Times. Retrieved 2019-08-08.
  7. ↑ Reba, Samantha (2012-10-04). "An FDU Mad Man Goes to Washington: Stories from the Nixon Re-Election Campaign". The Piller. Fairleigh Dickinson University. Retrieved 2019-08-08.
  8. ↑ "ExchangeWire Live in New York". Exchange Wire. 2017-03-22. Retrieved 2019-08-08.
  9. 1 2 "Brian D Lesser". Bloomberg. Retrieved August 8, 2019.
  10. ↑ Oxfeld, Jesse (September 22, 2016). "Q+A: GroupM's Brian Lesser". Traffic. Retrieved August 8, 2019.
  11. ↑ Poggi, Jeanine (June 15, 2018). "AT&T'S BRIAN LESSER LAYS OUT HIS GRAND AD PLAN FOLLOWING THE TIME WARNER DEAL". Ad Age. Advertising Age. Retrieved August 8, 2019.
  12. ↑ "AT&T combines AppNexus with its own ad businesses to form Xandr". Ad News. September 26, 2018. Retrieved August 8, 2019.
  13. ↑ "2018's Digital Hot List: The Movers and Innovators That Got Us Excited This Year". Ad Age. Advertising Age. October 14, 2018. Retrieved August 8, 2019.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.