Camilla Jesus Santos de Lucas (born 13 October 1994)[1] is a Brazilian social media influencer, model, and YouTuber. As of April 2025, she has nearly 2.5 million subscribers on her YouTube channel where she covers a wide variety of topics. She also has a wide audience on other platforms such as TikTok and Instagram. In addition to her online presence, has also participated in shows such as Big Brother Brasil 21 and A Eliminação, as well as in movies and television shows.
Lucas was born on 13 October 1994. She was born and raised in the city of Nova Iguaçu, north of Rio de Janeiro, the daughter of Maria Lucia and Marco Lucas. She is also the sister to Gabriel and Lucas.[1] Camilla took courses in accounting, but decided to leave the course after her online career took off and began to progress.[2]
Career
Lucas began her online career in 2017 by way of uploading YouTube videos, and quickly became one of the most influential Black voices online in Brazil.[3] During the COVID-19 pandemic, in 2020, her online presence increased after she began posting on TikTok, thereby increasing her visibility throughout her social media profiles. From there, her increasing follower base helped to bring her to the attention of large brands. With the agency Mynd8,[4] associated with Preta Gil, Lucas began to work with large brands from various industries and, the same year, was recognized by Forbes Brazil as one of the most promising young personalities of 2020 in their Web Category of Forbes 30 Under 30.[5] She has also taken part in programs on TV Globo, such as Encontro com Fátima Bernardes and Conversa com Bial.[6] Through her success online, Lucas was featured on the cover of Glamour[7] and on the cover of the magazine ELA. She also composed part of the group of 59 most creative people in 2020 in a list compiled by Wired, which was celebrated in the Wired Criative X Festival.[8]
In 2021, she was invited to participate in the 21st season of the reality show Big Brother Brasil,[9] which made its debut on 25 January. She went on to earn 2nd place with 5.23% of the vote.[10] Since then, she has increased her presence even more throughout the media.
On 20 November 2021, Lucas made her debut as one of the fashion models on the runway of São Paulo Fashion Week.[11] She would return for the 2022 edition in June 2022.[12]
Personal life
Lucas has been in a relationship with Mateus Ricardo since 2019.[13] In October 2021, she became engaged and married on 13 May 2023.[14][15]
Target of online harassment
During her time on Big Brother Brasil 21, Lucas had mentioned she was using wigs on set due to moving away from using hair straighteners and relaxers for her hair. She would go on to defend fellow contestant João Luiz after he was allegedly the target of racism by another contestant, singer Rodolffo Matthaus.[16] After Lucas was seen wearing a new wig,[17] she was attacked on social media by people defending Matthaus.[18] She posted photos of herself on her Instagram stories showing her to be scared and crying, and afterwards would comment about the attacks, saying she had been suffering and criticizing people who were defending Matthaus for being “white and handsome”.[19][20][21]
Some personalities, such as the singer Iza, came to Lucas’ defense with Iza posting a video involving the use of laces.[22] Lucas also received support from economist Gil do Vigor.[23]
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