Candie's

Last updated
Candie's
Product type Clothing
Owner Iconix Brand Group
Introduced1978;47 years ago (1978)
Previous owners
List
    • El Greco, Inc. (1978–86)
    • Pentland Group (1986–91)
    • Charles Cole's (1991–93)
Website candies.com

Candie's is an American women's clothing brand launched in 1978. [1] Originally a shoe brand, it has increased its range of products, currently commercializing T-shirts, blouses, dresses, jackets, pants, lingerie, sweaters, etc. [2]

Contents

History

Candie's was originally a Charles Cole line of shoes from El Greco Inc. In 1986, Pentland Group acquired El Greco. [3] Pentland sold Candie's to Charles Cole's son Neil in 1991. [3] Candie's Inc. (later renamed Iconix Brand Group) acquired the Candie's brand in 1993. [3] Candie's has also sold juniors' jewelry and apparel. The brand also commercialized two fragrances: Candie's Heartbreaker Perfume Collection and Candie's Luxe Eau de Toilette Perfume Spray. The brand has also added curtains and girls' clothing and apparel.[ clarification needed ]

In June 2001, Candie's launched a non-profit foundation called The Candie's Foundation. The foundation's mission is to fight teenage pregnancy. [4] [5]

Since 2005, Kohl's Department Stores has had exclusive rights to the Candie's brand in all departments except shoes. [6] As of 2020, Kohl's Department Stores stopped carrying the Candie's brand. [7]

Endorsements

Several artists have signed endorsements with Candie's. Some of them are Sarah Hyland, [8] Fifth Harmony, Bella Thorne (the previous spokesperson in 2015 and 2014) [9] while Carly Rae Jepsen, Lea Michele, [10] Vanessa Hudgens, Britney Spears, Dixie Chicks, Hayden Panettiere, [11] Alyssa Milano, Fergie, Lil' Kim, Ashlee Simpson, Hilary Duff, [6] Kelly Clarkson, Jenny McCarthy, Brandy, Vanessa Carlton, Ashanti, and Destiny's Child have also represented the brand.

References

  1. ↑ "Candies Inc. Company History". Company-Histories.com. Retrieved 2017-05-08.
  2. ↑ Candie's line on Kohl's store, 17 Aug 2020
  3. 1 2 3 "Candie's, Inc". www.encyclopedia.com. Retrieved 2024-05-23.
  4. ↑ "The Candie's Foundation". Candiesfoundation.org. Archived from the original on 2009-03-26. Retrieved 2010-01-05.
  5. ↑ "Celebs Join Hilary Duff to Promote Kohl's Candie's Line". AdRants. Retrieved 2010-01-05.
  6. 1 2 "Candie's, Kohl's Launch Duff Campaign, Sweeps". Chief Marketer. 14 July 2005. Retrieved 6 October 2025.
  7. ↑ "Kohl's is removing Jennifer Lopez and 7 other brands from its stores". today.com. Retrieved 2023-07-01.
  8. ↑ Sarah Hyland debuts new Candie's campaign, 19 June 2017
  9. ↑ Tanenbaum, Sharon (18 July 2014). "Bella Thorne Stars in Candie's Commercial: Behind the Scenes Video". Us Weekly. Retrieved 6 October 2025.
  10. ↑ "Glee's Lea Michele Is a Candie's Girl! Stylish Star Named New Spokeswoman". E! Online. 2012-01-12. Retrieved 2012-03-18.
  11. ↑ "Candie's Unveils 'Heroes' Star Hayden Panettiere as its New Spokesperson". ABC7 Chicago. February 20, 2008. Archived from the original on July 7, 2011. Retrieved June 13, 2008.
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