Capricorn FM

Last updated
Capricorn FM
Capricomfm300.png
Broadcast area Limpopo
Frequency
  • 96.0 MHz (Mokopane/Polokwane)
  • 98.0 MHz (Hoedspruit)
  • 105.4 MHz (Louis Trichardt)
  • 97.6 MHz (Tzaneen)
Programming
Format Urban
History
Founded2007
First air date
26 November 2007 (2007-11-26)
Links
Webcast Windows Media Audio
Website capricornfm.co.za

Capricorn FM is a commercial radio station in the Limpopo province of South Africa. [1]

Contents

Overview

The Capricorn FM station broadcasts in the FM frequency range and also streams [2] on the internet. The station broadcasts on the following frequencies: [3]

The broadcast format carries 70% music and 30% talk shows. It features the following music genres: R&B, soul, afro-pop, afro-soul, hip-hop, kwaito, house, jazz, and gospel. [3]

Its presenters include:

History

The station is named after the latitudinal line that cuts across Limpopo (Tropic of Capricorn). [4] The station broadcasts from its studios in Bendor, Polokwane. It was established on November 26, 2007 and has been led by the CEO, Simphiwe Mdlalose, who represents MSG Afrika Media. Mdlalose and his partner and former talk show host, Given Mkhari, were part of a consortium that competed against several contenders for the license to broadcast in Limpopo. [3] Presenters have included Shandu Madima, Karabo Maila, Prudence Mabasa, Thabiso Kotane, and the Capricorn FM Breakfast Ashifa Shabba, BK. [5]

Target audience

Capricorn FM is a commercial radio station and broadcasts 70% in English and 30% in vernacular. It incorporates the three dominant ethnic groups in the province (Tshivenda, Sepedi, and Xitsonga). Capricorn FM broadcasts 24/7 throughout Limpopo, with five transmitters covering the main towns and surrounding [3] areas.

Content

The station offers adult contemporary content, interspersed with news and views from the station's team of on-air personalities. The music features a variety of urban genres, including R&B, soul, afro-pop, Afro-Soul, hip-hop, kwaito, house, urban jazz , and urban gospel. Competitions form part of the station's day-to-day activities that are sponsored by brands including Tastic Rice and Samsung Mobile. Weather and sports news also fill in a substantial percentage of the content provided by Capricorn FM. [6]

Ownership

Capricorn FM is owned by Simphiwe Mdlalose, who represents MSG Afrika Media, and his business partner, Given Mkhari [1]

Programming

Broadcast time

Listenership figures

Estimated Listenership [9]
7 DayAve. Mon-Fri
May 20131 425 000662 000
Feb 20131 396 000607 000
Dec 20121 427 000613 000
Oct 20121 423 000612 000
Aug 20121 357 000560 000
Jun 20121 377 0001 000 000

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References

  1. 1 2 "About Us". Capricorn FM. 2011. Archived from the original on 2011-04-30. Retrieved 2011-04-12.
  2. "Capricorn FM - Live Stream". Capricorn FM. Retrieved 2022-08-03.
  3. 1 2 3 4 "Capricorn FM launches in Limpopo". BizCommunity.com. 26 November 2007. Retrieved 2011-04-12.
  4. "Capricorn FM". Unitedstations.co.za. Archived from the original on 2011-04-23. Retrieved 2011-04-12.
  5. "Shows and DJ's". Capricorn FM. 2011. Archived from the original on 2011-04-29. Retrieved 2011-04-12.
  6. "Win". Capricorn FM. 2011. Archived from the original on 2011-04-29. Retrieved 2011-04-12.
  7. "Capricorn FM new Lineup Archives".
  8. The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012.
  9. SAARF RAMS (Presentations)