Capterra

Last updated
Capterra
Type of site
 Private company
Available in Multiple language
Founded1999
Founder(s) Michael Ortner
Rakesh Chilakapati
Parent Gartner
URL www.capterra.com
Current statusActive

Capterra, Inc. based in Arlington, Virginia, [1] is a free online marketplace vendor that serves as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting software for their needs with user reviews and research.

Contents

The company uses a pay-per-click model. [2] Vendors can bid on the basis of software category and listing position. All these platforms have paid listing as well as organic listings based on reviews.

History

The company was founded in 1999 by Michael Ortner and Rakesh Chilakapati. [3] Capterra was on the list of the Inc. magazine's 2007 ranking of the 5000 fastest-growing private U.S. companies. [4] By the end of 2007, there were nearly 10,000 software vendors advertised on the website. [2] In 2009, the site allowed software users to leave reviews. [5] [6]

In September 2015, Capterra was acquired by Gartner for $206.2 million. [7]

In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform. [8]

Surveys

In 2018, Capterra conducted a Top Tech Trends survey [9] on how small businesses manage technology investments [10] and consider project management software. [11] [12] [13]

In 2020, Capterra conducted a series of surveys to analyze the impact of the COVID-19 pandemic on the software business, including digital payments [14] [15] and tech industry employment. [16]

Industry recognition

See also

References

  1. ↑ Rosen, James (2015-03-27). "Economists Credit Small Business 'Gazelles' With Job Creation". Fox News. Retrieved 2019-09-12.
  2. 1 2 "Online resource finds, compares software". CONTRACTOR. 2007-12-01. Retrieved 2019-09-24.
  3. ↑ "Meet Mike Ortner: Founder of Capterra". SENT Network. Retrieved 2026-01-16.
  4. 1 2 "Inc 5000 Capterra Profile".
  5. ↑ Barrett, Amy (2010-09-01). "The Case for User Reviews". Inc.com. Archived from the original on 2010-08-27. Retrieved 2019-09-12.
  6. ↑ Heath, Thomas. "The Yelp of business software' springs out of ping-pong culture at Virginia company". Washington Post. Archived from the original on 2014-11-03.
  7. ↑ Leforestier, Ludovic (2017-01-20). "2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold". Institute of Industry Analyst Relations (IIAR). Retrieved 2019-06-05.
  8. ↑ "Capterra Delivers 1 Million Verified Software Reviews to Help Organizations Make Better Purchasing Decisions".
  9. ↑ Pearson, Bryan. "Walmart, Lowe's And Others Are Getting Real About Training: How Immersive Tech Works". Forbes. Retrieved 2019-12-13.
  10. ↑ Lesonsky, Rieva (2019-01-09). "What to Expect in 2019: Technology Business Trends". SmallBizDaily. Retrieved 2019-09-19.
  11. ↑ O'Loughlin, Eileen. "The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)". Home Business.
  12. ↑ Lesonsky, Rieva. "Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know". Small Biz Daily. Archived from the original on 2020-09-28.
  13. ↑ DeNisco Rayome, Alison (July 10, 2019). "Project management software: 7 biggest factors to consider before buying". TechRepublic. Retrieved 2019-09-19.
  14. ↑ "5 ways coronavirus has forever changed cash". Payments Source.
  15. ↑ "COMMENTARY: Covid-19 Changed Demand for Cashless Payments. Are Small Businesses Ready?". Digital Transactions.
  16. ↑ "Job openings among 40 industries down 1.5% during coronavirus pandemic". TechRepublic.
  17. ↑ Fugere, Lisa. "The Best B2B Holiday Marketing Campaigns You Didn't Know About". Radius.com. Archived from the original on 4 August 2016. Retrieved 16 December 2013.
  18. ↑ "Interactive Media Awards: Capterra". Interactive Media Awards, Inc. Retrieved 31 January 2014.
  19. ↑ "Fantastic 50 2007" (PDF). Goodman & Co., Virginia Chamber of Commerce. Retrieved 31 January 2014.
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