Carla Hassan (also known as, Carla Zakhem-Hassan) is a Lebanon-born American business executive. She oversees marketing efforts, encompassing advertising, media, performance marketing, sponsorships and talent, customer insights and analytics for the JPMorgan Chase and corporate brands. [1]
Carla Zakhem-Hassan is a Lebanese war refugee. [2] [3] She received a bachelor of arts from the University of Colorado Boulder in 1994 and an Master of Business Administration from the Thunderbird School of Global Management in 1998. [4] In 2021, Hassan was named [5] chief marketing officer for JPMorgan Chase & Co. [6] Prior to joining JPMorgan Chase, Hassan was named the chief marketing officer at Citigroup in 2020, having joined the company in 2018. [7] [8] Prior to that, in 2017, Hassan was the executive vice president and global chief marketing officer at Toys "R" Us. [4] [9] In 2016, she was the senior vice president of global brand management of the Global Beverage Group at PepsiCo. [10] During her thirteen years at Pepsi, she also served as chief marketing officer out of the Dubai office. [11]
A champion of equality, on International Day of the Girl Child 2019, Hassan's Citi team launched "It’s About Time,” which was later selected by GWI as campaign of the month. [12] Hassan's Citi team worked in partnership with The Female Quotient to launch the Advancing Equality Calculator, a free tool to help organizations of all sizes calculate their raw wage gap and join the movement for pay parity. [13]
{{cite web}}: CS1 maint: multiple names: authors list (link)