Biography
Daur was born on 12 March 1995 in Hamburg, Germany and grew up in Seevetal. [1] She began fashion blogging in 2014, launching CaroDaur.com. Since the start of her blog, she has become a notable international fashion influencer. [2] [3] [4] Through her blog, she has partnered with companies like Adidas, Dolce & Gabbana, Fendi or Valentino. She also worked on global campaigns for MAC Cosmetics, APM, and Dolce & Gabbana. [5] [6]
In 2015, she was a recipient of the New Faces Award by Bunte in the fashion digital category. [7] In May 2017, she was honored as an Idol of the Year at the About You Awards. [8]
Daur released the Boss curated by Caro Daur collection in fall 2020 in cooperation with Hugo Boss. [9] With Adidas and Zalando, she released a period leggings in 2021. [10]
In addition to fashion, Daur is also a fitness influencer and has been publishing workout videos on the video platform YouTube since October 2019. In 2020, she wrote the e-book "DaurPower". [11]
Reception
Daur was named "one of the most influential Germans" by the trade magazine Werben und Verkaufen in 2017. [12]
In 2017, Daur reportedly received a warning and subjected to a tax audit for violating the advertising labeling requirement on a sponsored post. [13] [14] During the time, Manager Magazin conducted an interview with her, in which Daur evaded answering questions regarding sponsored content and the labeling requirement for her advertising. [15] [16]
According to Statista, she was the fashion influencer with the second most followers on Instagram in Germany in 2017 - after Leonie Hanne. In 2021, Daur ranked third among the most valuable influencers - after Hanne and Pamela Reif. [16]
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