Change4Life is a public health programme in England which began in January 2009, [1] run by Public Health England. It was the country's first national social marketing campaign to tackle the causes of obesity. [2]
In 2021, it was brought under the "Better Health" brand [3]
Change4Life aimed to help families make small, sustainable yet significant improvements to their diet and activity levels. It uses the slogan "more kids, less food, eat less, move more, live longer".
Change4Life encouraged families to adopt seven healthy behaviours: [4]
Change4Life adopted an integrated marketing approach and uses a variety of marketing channels including television and radio, digital, social media, PR and direct marketing. It used an animated television advertising by Aardman Animations, [10] as part of a wider campaign. M&C Saatchi lead on the creative aspects of the campaign with additional input from a range of other agencies providing PR, digital, planning and data services.
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On Channel 4, Change4Life was a previous sponsor of The Simpsons .The sponsor of Change4Life with Simpsons happened from Monday, 5 October to Christmas Day 2009.
In 2013, Change4Life joined with ITV as well as food manufacturing companies such as Quorn and Asda to launch an "ad takeover" during primetime tv. This meant an ad break where all the advertisements were explicitly health-focused. [11]
In addition to consumer marketing, Change4Life engaged with intermediaries at a local level, including schools, NHS organisations, local authorities and others. [13] These local supporters were able to interact with the campaign audience in different ways and in different contexts to Change4Life's central approach. Free resources including posters and leaflets were available to local supporters to enable them to do this effectively.
Change4Life Sports Clubs [14] were designed by Change4Life in 2011 to increase physical activity levels in less active children in primary and secondary schools by:
The Change4Life Sports Clubs programme is funded by the Department of Health and managed by the Youth Sport Trust.
Start4Life [15] is a sister brand of Change4Life. It is aimed primarily at pregnant women and new mothers. It encourages a healthy lifestyle during pregnancy (activity, [15] healthy eating, [15] taking supplements, [15] quitting smoking, [15] and avoiding alcohol [15] ) as well as a healthy start for new babies (breastfeeding, [15] introducing solid foods, [15] avoiding sugary foods, [15] and activity [15] ).
It also encourages fathers, [15] friends and family members [15] to support pregnant women and new mothers in making healthy lifestyle choices. Free leaflets and posters are available to healthcare professionals to help them encourage their patients to make healthy lifestyle choices. [15]
The Start4Life brand has been continued as Start For Life under the main Better Families brand.
Dieting is the practice of eating food in a regulated way to decrease, maintain, or increase body weight, or to prevent and treat diseases such as diabetes and obesity. As weight loss depends on calorie intake, different kinds of calorie-reduced diets, such as those emphasising particular macronutrients, have been shown to be no more effective than one another. As weight regain is common, diet success is best predicted by long-term adherence. Regardless, the outcome of a diet can vary widely depending on the individual.
"Junk food" is a term used to describe food that is high in calories from sugar and/or fat, and possibly sodium, but with little dietary fiber, protein, vitamins, minerals, or other important forms of nutritional value. It is also known as HFSS food. The term junk food is a pejorative dating back to the 1950s. Many different kinds of junk food can be easily found in most supermarkets and fast food restaurants. Because of such easy access to it, people are most likely to consume it.
Convenience food is food that is commercially prepared to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily portable, have a long shelf life, or offer a combination of such convenient traits. Convenience foods include ready-to-eat dry products, frozen food such as a TV dinner, shelf-stable food, prepared mixes such as cake mix, and snack food. Food scientists now consider most of these products to be ultra-processed food and link them to poor health outcomes.
A fad diet is a diet that is popular, generally only for a short time, similar to fads in fashion, without being a standard dietary recommendation, and often making pseudoscientific or unreasonable claims for fast weight loss or health improvements. Fad diets are usually not supported by clinical research and their health recommendations are not peer-reviewed, thus they often make unsubstantiated statements about health and disease.
Lunchables is a brand of food and snacks manufactured by Kraft Heinz in Chicago, Illinois and marketed under the Oscar Mayer brand. They were initially introduced in Seattle in 1988 before being released nationally in 1989. Many Lunchables products are produced in a Garland, Texas facility, and are then distributed across the United States.
Michael F. Jacobson, who holds a Ph.D. in microbiology from Massachusetts Institute of Technology, is an American scientist and nutrition advocate.
A fat tax is a tax or surcharge that is placed upon fattening food, beverages or on overweight individuals. It is considered an example of Pigovian taxation. A fat tax aims to discourage unhealthy diets and offset the economic costs of obesity.
Dairylea is a popular brand of processed cheese products produced by Mondelēz International and available in Ireland and the United Kingdom. As of 2017, it is also available in Australia.
Nutritional rating systems are used to communicate the nutritional value of food in a more-simplified manner, with a ranking, than nutrition facts labels. A system may be targeted at a specific audience. Rating systems have been developed by governments, non-profit organizations, private institutions, and companies. Common methods include point systems to rank foods based on general nutritional value or ratings for specific food attributes, such as cholesterol content. Graphics and symbols may be used to communicate the nutritional values to the target audience.
The Western pattern diet is a modern dietary pattern that is generally characterized by high intakes of pre-packaged foods, refined grains, red meat, processed meat, high-sugar drinks, candy and sweets, fried foods, industrially produced animal products, butter and other high-fat dairy products, eggs, potatoes, corn, and low intakes of fruits, vegetables, whole grains, pasture-raised animal products, fish, nuts, and seeds.
The Dietary Guidelines for Americans (DGA) provide nutritional advice for Americans who are healthy or who are at risk for chronic disease but do not currently have chronic disease. The Guidelines are published every five years by the US Department of Agriculture, together with the US Department of Health and Human Services. Notably, the most recent ninth edition for 2020–25 includes dietary guidelines for children from birth to 23 months. In addition to the Dietary Guidelines per se, there are additional tools for assessing diet and nutrition, including the Healthy Eating Index (HEI), which can be used to assess the quality of a given selection of foods in the context of the Dietary Guidelines. Also provided are additional explanations regarding customization of the Guidelines to individual eating preferences, application of the Guidelines during pregnancy and infancy, the USDA Nutrition Evidence Systematic Review, information about the Nutrition Communicators Network and the MyPlate initiative, information from the National Academies about redesigning the process by which the Dietary Guidelines for Americans are created, and information about dietary guidelines from other nations.
Obesity in Mexico is a relatively recent phenomenon, having been widespread since the 1980s with the introduction of processed food into much of the Mexican food market. Prior to that, dietary issues were limited to under and malnutrition, which is still a problem in various parts of the country. Following trends already ongoing in other parts of the world, Mexicans have been foregoing the traditional Mexican diet high in whole grains, fruits, legumes and vegetables in favor of a diet with more animal products and processed foods. It has seen dietary energy intake and rates of overweight and obese people rise with seven out of ten at least overweight and a third clinically obese.
Obesity in the United Kingdom is a significant contemporary health concern, with authorities stating that it is one of the leading preventable causes of death. In February 2016, former Health Secretary Jeremy Hunt described rising rates of childhood obesity as a "national emergency". The National Childhood Measurement Programme, which measures obesity prevalence among school-age pupils in reception class and year 6, found obesity levels rocketed in both years groups by more than 4 percentage points between 2019–20 and 2020–21, the highest rise since the programme began. Among reception-aged children, those aged four and five, the rates of obesity rose from 9.9% in 2019–20 to 14.4% in 2020–21. By the time they are aged 10 or 11, more than a quarter are obese. In just 12 months, the rate is up from 21% in 2019–20 to 25.5% in 2020–21.
Eat This, Not That! (ETNT) is a media franchise owned and operated by co-author David Zinczenko. The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding. The franchise now includes a website, quarterly magazine, videos, e-books and downloadable PDFs.
Nutrition education is a set of learning experiences designed to assist in healthy eating choices and other nutrition-related behavior. It includes any combination of educational strategies, accompanied by environmental supports, designed to facilitate voluntary adoption of food choices and other food and nutrition-related behaviors conducive to health and well-being. Nutrition education is delivered through multiple venues and involves activities at the individual, community, and policy levels. Nutrition Education also critically looks at issues such as food security, food literacy, and food sustainability.
Criticism of fast food includes claims of negative health effects, animal cruelty, cases of worker exploitation, children targeted marketing and claims of cultural degradation via shifts in people's eating patterns away from traditional foods. Fast food chains have come under fire from consumer groups, such as the Center for Science in the Public Interest, a longtime fast food critic over issues such as caloric content, trans fats and portion sizes. Social scientists have highlighted how the prominence of fast food narratives in popular urban legends suggests that modern consumers have an ambivalent relationship with fast food, particularly in relation to children.
Aseem Malhotra is a controversial British cardiologist, public health campaigner, author, and advocate against the use of COVID vaccines. He campaigns for people to reduce sugar in their diet, promotes a low-carb and high-fat diet, and encourages the reduction of medical overprescribing. He was the first science director of Action on Sugar in 2014. He was listed as one of The Sunday Times 500 most influential people in 2016 and was twice recognized as one of the top fifty black and minority ethnic community member pioneers in the UK's National Health Service by the Health Service Journal. Malhotra is co-author of a book called The Pioppi Diet.
Obesity is defined as the excessive accumulation of fat and is predominantly caused when there is an energy imbalance between calorie consumption and calorie expenditure. Childhood obesity is becoming an increasing concern worldwide, and Australia alone recognizes that 1 in 4 children are either overweight or obese.
Chile's food labelling and advertising law, formally titled Ley 20.606, sobre la composición de los alimentos y su publicidad establishes a regulatory framework on food security and healthy food with the intention of guiding consumers towards behaviour patterns that promote public health. After the 2012 law was enacted, its accompanying regulations came into full force on June 27, 2016. Andrew Jacobs, writing for The New York Times, has characterized this measure as "the world’s most ambitious attempt to remake a country’s food culture" and suggests it "could be a model for how to turn the tide on a global obesity epidemic that researchers say contributes to four million premature deaths a year."
Soul food is a kind of African American cuisine that encompasses a variety of fried, roasted, and boiled food dishes consisting of chicken and pork meats, sweet potatoes, corn, leafy greens and other vegetables. Soul food has long been embedded in African American culture, but pushes towards healthy eating habits, for both physical and mental health, have adapted soul food cuisine to fit within health trends. This article will describe modifications of traditional soul food within health trends, including soul food with low carb, soul food with low sugar, soul food with low fat, soul food for vegan and soul food in gluten-free.