The Charity Film Awards (CFAs) is a British film awards ceremony that is held annually. Each year campaign films are announced as winners following both a public vote and a final panel of judges.
The Charity Film Awards is an annual competition recognising films created by charities, nonprofit organisations, and corporate social responsibility initiatives. Established in 2015, the awards aim to highlight the role of film in raising awareness and supporting charitable causes. Since its inception, the awards have grown into one of the largest initiatives of their kind.[1][2]More than 6,000 charities have participated, and over one million individuals have taken part in the public voting process. By 2024, participating films had generated over 500 million film impressions, and the virtual ceremony attracted an audience of more than 2.7 million viewers. The awards are recognised by the British Film Institute and listed on IMDb.[3][4]
The judging process consists of two stages: a public vote and final review by a panel of judges from the media, advertising, and charity sectors. Entries are categorised according to the income level of the submitting organisation, based on the turnover brackets defined by the Charity Commission to ensure comparability between organisations of different sizes. In addition to income-based categories, there are awards for long-form films (over eight minutes) and for international charities and corporate social responsibility campaigns through the “International Impact” and “Corporate Cause” categories. Winners in each income bracket may receive Gold, Silver, or Bronze awards, either through public voting (“People’s Choice Awards”) or judges' selection. The highest-rated films overall are recognised as “Charity Film of the Year” and “People’s Choice Film of the Year.”[5][6][7]
The campaign incorporates a multi-platform communications strategy, including social media, digital PR, and livestreaming. Since 2022, the awards ceremony has been hosted by a celebrity presenter and broadcast on YouTube to a global audience. Over 300 new charities participate in the awards each year, with a record 520 entries submitted in 2025.[8][9]
History
The Charity Film Awards was launched in 2015 to recognise the role of film in promoting social change and to give greater visibility to films made by charities. The Charity Film Awards' first ceremony in 2015 shortlisted a number of British charities, including RSPCA, Barnardo's, the RNLI, Alzheimer's Society, and Great Ormond Street Children's Hospital. The eventual winner was St. John's Ambulance for "The Chokeables".[10]
In 2021, the awards were acquired by Smiley Movement, a nonprofit supported by The Smiley Company, to expand their reach. The acquisition was led by Nicolas Loufrani, CEO of Smiley Movement, and supported by founder Simon Burton, who saw the support by Smiley Movement as a way to grow the awards' influence. The campaign and ceremony are sponsored by the Smiley brand as the main title sponsor.[11][12]
As the number of entrants expanded, so did the number of categories at the awards.[24][25] In 2023, a new category—the International Impact Award—was launched to recognise cause-driven films produced outside the UK. Supported by The Bicester Collection, this category has received submissions from the United States, Europe, South Asia, and South America. Past recipients include World Connect Inc. (2023), the World Childhood Foundation USA (2024), and Pebbles Project (2025).
In 2024, the Charity Film Awards introduced a new category Champion of Change Award to recognise individuals who have made a substantial contribution to social progress. Past winners include: Nada Al Ahdal (2024) and Annabel Kiki (2025).
In both 2023 and 2024, TikTok served as the sponsor for the People's Choice Awards category, supporting public voting and increasing engagement.[26]
The ceremony is streamed live on YouTube, allowing global audiences to view the event and engage with the films showcased.[27]
The 2025 event, held at the Indigo at The O2 in London, had a record attendance of 1,400 guests and the livestream reached 182,000 views.[28][29][30][31][32]
Nomination
Charities entering the Smiley Charity Film Awards are grouped based on their income, using the Charity Commission’s turnover brackets from their most recent financial year. This approach ensures a level playing field, giving smaller organisations an equal chance of winning alongside larger, more established charities.[33]
There are also specific categories for long-form films that run over eight minutes. These are divided into two groups: one for charities with an income under £5 million, and another for those with an income over £5 million.[34]
Each income bracket is eligible for Gold, Silver, and Bronze awards, which are given either through public voting (People’s Choice) or selected by a panel of judges. The People’s Choice Awards go to the films that receive the most public votes during the voting period. Finally, the highest-rated entries from both the judges’ selection and public voting are awarded the prestigious titles of Charity Film of the Year and People’s Choice Film of the Year.[35]
Winners and nominees
2017
Grand Prix Winners
Category
Prize
Film name
Charity Name
Grand Prix
Film of the Year
The Chokeables advert: save a choking baby
St John Ambulance
Grand Prix
People’s Choice
Soi Dog Foundation: Love Will Always Triumph Over Evil
Soi Dog Foundation
Category Winners
Category
Film name
Charity Name
Under £10,000
Welcome to Bulambuli Valley
Communities for Development
£10,000 – £100,000
I Won't Go Quiet
The Loss Foundation
£100,000 – £500,000
Support and Love Via Education International
Support and Love Via Education International
£500,000 – £5 Million
The Forever Project
Beth Shalom Ltd – trading as 'The National Holocaust Centre and Museum'
£5 – £50 Million
Royal Trinity Hospice: A Trinity story
Royal Trinity Hospice
Over £50 Million
Memory Walk 2016
Alzheimer’s Society
Longform
RWD/FWD – The Restorative Justice Council
The Restorative Justice Council
2018
Grand Prix Winners
Category
Prize
Film name
Charity Name
Grand Prix
Film of the Year
The National Autistic Society – Make It Stop (#AutismTMI)
The National Autistic Society
Grand Prix
People’s Choice
Hedgehog Close
British Hedgehog Preservation Society (BHPS)
Category Winners
Category
Film name
Charity Name
Under £10,000
DLD 1-2-3
RADLD (Raising Awareness of Developmental Language Disorder)
£10,000 – £100,000
Mothers' Stories
Heart4More Foundation
£100,000 – £500,000
The Guardians of Leuser
Sumatran Orangutan Society
£500,000 – £5 Million
Suicide Notes Talk Too Late
Movember Foundation
£5 – £50 Million
REACH: help fund more nurses for young people with cancer
Teenage Cancer Trust
Over £50 Million
Made in Britain
Save the Children
Longform under £5 Million
Richmond Park: National Nature Reserve
Friends of Richmond Park
Longform over £5 Million
Prostate Cancer UK Appeal Film
Prostate Cancer UK
2019
Grand Prix Winners
Category
Prize
Film name
Charity Name
Grand Prix
Film of the Year
# One More Minute
Macmillan Cancer Support
Grand Prix
People’s Choice
Kozal's Christmas: a festive tale from Cats Protection
Isha Foundation
Category Winners
Category
Prize
Film name
Charity Name
Longform over £5M
Gold
Inside Childline 360
Childline / NSPCC
Silver
Why I Chose to Donate my Daughter's Brain
The Brain Tumour Charity
Bronze
One billion treatments for neglected tropical diseases
Childline / NSPCC
Gold
The Living Thames
Thames Estuary Partnership
Silver
Island of Grief
WAY Widowed and Young
Silver
Dance Beats Cancer
Youth Cancer Trust
Bronze
Grief as a Teenager
Tynedale Hospice at Home
Over £50M
Gold
Stars
RSPCA
Silver
Carl's Story
Change Grow Live
Silver
Strawberry Field Liverpool: The Story Behind the Song
The Salvation Army
Bronze
Touchline Tactics
ActionAid UK
Highly commended
Somebody I used to know: Wendy Mitchell
Alzheimer's Society
£5–£50M
Gold
Booberang breast check
Breast Cancer Care
Silver
Escape Robot
War Child
Bronze
Patrick's Privilege
Help for Heroes
Highly commended
Pillow Fight
The IET
£500K–£5M
Gold
# One More Minute
Child Bereavement UK
Silver
We Are Chickenshed
Chickenshed
Silver
5 years through the eyes of a mum.
Macular Society
Bronze
A story of hope
Keys of Change CIO
£100K–£500K
Gold
The Grasvenor Project – #RoleModels
The Grasvenor Project
Silver
What does AngelmanUK mean to you?
AngelmanUK
Bronze
Educating the Future
COINS Foundation & PEAS (Promoting Equality in African Schools)
£10K–£100K
Gold
The FAB Gift of Life – To educate children on the subject of Organ donation
Believe – Organ Donor Support
Silver
20 Men 1 Question
HUMEN
Bronze
Hyperemesis Gravidarum is definitely not Morning Sickness – Animation
Pregnancy Sickness Support
Under £10K
Gold
The Mouse
Voicing CSA (Child Sexual Abuse)
Silver
Sponsoring kindness
Sunshine People
Bronze
Welcome to Woodlands School
Woodlands School Charitable Trust
2020
Grand Prix Winners
Category
Prize
Film name
Charity Name
Film of the Year
Grand Prix
Two sides of the story
Carers UK
People’s Choice
Grand Prix
Dear Humans
Compassion in World Farming
People’s Choice
Silver
Born Free – The Bitter Bond
The Born Free Foundation
Category Winners
Category
Prize
Film name
Charity Name
Under £10,000
Gold
We are Sunshine People
Sunshine People
Silver
The Silent Pain
The Saleem Foundation
Bronze
The Keys to Life Choir
Keys to Life Choir
£10,000 – £100,000
Gold
The Evolution of Testicles
Male Cancer Awareness Campaign
Silver
Centenary Film
Twickenham & Thames Valley Beekeepers Association
Silver
MEN2B and ME: Ethan (his own words)
Association for Multiple Endocrine Neoplasia Disorders (AMEND)
Bronze
Walk My Journey
Theatre in the Quarter
£100,000 – £500,000
Gold
This is Scotland. Finding the resources to give the future the wild Scotland it deserves.
Scottish Environment LINK
Silver
Just two hours of your time – Family Friends
Family Friends
Bronze
Our Hero – Shahid Afridi!
Shahid Afridi Foundation
£500,000 – £5 Million
Gold
Killed by plastic pollution: unknown animal washes up on Cornwall beach. #TheCreature
Surfers Against Sewage
Silver
Grab Life By
CoppaFeel!
Silver
Support children's literacy with Doorstep Library #WordsTakeYouPlaces
Doorstep Library
Bronze
Edible Playgrounds
Trees for Cities
Bronze
Who says disabled people aren't competitive?
Activity Alliance
£5 – £20 Million
Gold
Born Free – The Bitter Bond
The Born Free Foundation
Silver
#StillMe; My body after cancer
Teenage Cancer Trust
Bronze
When I Grow Up
Brighton Housing Trust
£20 – £50 Million
Gold
Ken's Story – Blind Veterans UK
Blind Veterans UK
Silver
Rebuilding Lives
Stroke Association
Bronze
#ShareTheOrange
Alzheimer's Research UK
£50 – £100 Million
Gold
See the Potential
St Mungo's
Silver
Without You
Anthony Nolan
Bronze
Peaky Bleeders
WaterAid
Over £100 Million
Gold
It Starts With Your Heart
British Heart Foundation
Silver
Barnardos: Believe in Me, Hyena
Barnardo's
Silver
How we support the Armed Forces community through lifelong challenges
The Royal British Legion
Bronze
Stop Starving Yemen
Oxfam GB
Bronze
Mal's Story
National Trust
Longform under £5 Million
Gold
Life Growing Up
CHIVA
Silver
Hibo's Story
SafeHands
Silver
#Reconnect
Scotty's Little Soldiers
Bronze
Grief Encounter 15th Anniversary Appeal Film
Grief Encounter
Longform over £5 Million
Gold
ShelterBox – Kunyumba – The story of home
ShelterBox
Silver
Passage – Capturing the Spirit of Tintagel Castle
English Heritage
Bronze
How We Care
St Peter's Hospice
Corporate Cause – People
Gold
Diversish
Valuable 500
Silver
School of Dreams
Domestos + Unicef
Bronze
I'm Fine
Dove + Cartoon Network
Corporate Cause – Planet
Gold
Rang-tan
Iceland
Silver
Code Zero
King of Shaves
Bronze
Schools to Market
Planet Whole Kids Foundation + School Food Matters
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