Cherry (brand)

Last updated

Cherry Mobile
Industry Consumer electronics
Founded2009;16 years ago (2009)
Headquarters
Philippines
Area served
 Southeast Asia, Europe
Products
Parent Cosmic Technologies
Ambassador(s) Francine Diaz, Heart Evangelista
Website cherryshop.com.ph

Cherry (also known as Cherry Philippines, stylized as CHERRY, formerly known as Cherry Mobile), [1] is a Philippine mobile phone and consumer electronics brand by Cosmic Technologies, established by Maynard Ngu in 2009.[ citation needed ] The company imports mobile phones manufactured in China and markets them under the Cherry Mobile brand. [2] Most of Cherry Mobile's current lineup come with Wi-Fi, capacitive touch screens and run on Android and formerly Windows. [3]

Contents

History

Cherry Mobile's old logo (2009-2020) Cherry mobile logo.png
Cherry Mobile's old logo (2009–2020)

Apart from being the first legal mobile phone brand with dual and triple Subscriber Identity Module (SIM) systems in the Philippines, [4] Cherry Mobile also marketed the first Windows-enabled phone in the country as a result of an exclusive partnership with Microsoft. [5]

In 2010, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards [2] Most of Cherry Mobile's current lineup come with Wi-Fi, capacitive touch screens and run on the Android, Windows, and Windows Phone operating systems; [3]

In 2013 Cherry Mobile expanded its market by distributing their products in Thailand and in Myanmar. [6]

In 2015, Cosmic Technologies, along with rival mobile device company MyPhone, partnered with Google for the Android One initiative, both of them releasing their respective devices based on Google's reference designs using MediaTek's quad-core MT6582 system-on-chip. [7] [8] [9]

In June 2015, Cosmic Technologies announced that they will be launching two Windows Phone handsets preloaded with Windows 10 Mobile under their mobile phone brand, namely the Alpha Prime 4 and the Alpha Prime 5, which was released in the second half of 2015. Both devices came with a 1.1 GHz quad core Qualcomm Snapdragon 210, support for WCDMA 900/2100, FDD-LTE B1/B3/B5/B7, and a 2 megapixel front-facing camera. The Alpha Prime 4 will have a 4-inch screen, a 5 megapixel main camera, 4 GB of ROM, and 512 MB of RAM, while the Alpha Prime 5 will have a 5-inch screen, 8 megapixel main camera, 8 GB of ROM and 1 GB of RAM. [10] [11]

Cherry Mobile Flare S7 series' specifications and design were leaked ahead of their launch on 12 October 2018. Its design for the S7 Deluxe and Plus series were using the long notch from the iPhone XS. [12]

In 2016, Cherry Mobile established official presence in Europe. It started distributing its products in Germany. [13]

Cherry Mobile was placed under a bigger brand known as Cherry in 2020, along with other brands by Cosmic Technologies including Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet. [14]

The manufacturer switched to the new "Aqua" branding for the S series in late 2020, dropping the previous "Flare" branding. The Aqua S9, Aqua Infinity, and Aqua S9 Max are some of these phones. Gizguide's Smartphone of the Year accolades went to both the Aqua S9 and Aqua S9 Max, with the Aqua S9 taking home the title of "Entry-level Smartphone of the Year" and the Aqua S9 Max taking home the title of "Budget Smartphone of the Year." [15]

Cubix

In 2015, Cosmic Technologies introduced a new smartphone brand named Cubix, with its first product being the Cubix Cube. The Cubix brand is Cosmic's response to the growing segment of budget-priced midrange phones, usually dominated by Chinese brands such as Lenovo. The Cubix Cube has 2 GB of RAM, 16 GB of ROM, a 13 megapixel rear camera and an 8 megapixel front camera. The phone also comes bundled with the Lazada app and is available through Lazada Philippines. [16]

Flare

See also

Notes

  1. ↑ The logo name has been changed from cherry mobile to cherry.

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References

  1. ↑ BMPlus (30 September 2020). "One Cherry, one ecosystem | BMPlus". BusinessMirror. Retrieved 14 August 2023.
  2. 1 2 "Pinoy-owned phonemaker named IT firm for 2010". The Philippine Star. 17 December 2010. Archived from the original on 15 December 2013. Retrieved 29 September 2019.
  3. 1 2 Delos Reyes, Manny (16 December 2010). "Cherry Mobile goes upscale with new Android devices". The Philippine Star . Archived from the original on 31 January 2013.
  4. ↑ "Cherry Mobile to provide dual SIM technology at truly affordable prices". Manila Bulletin . 5 June 2009.
  5. ↑ "Cherry Mobile Eclipse Windows phone is coming". Manila Bulletin . 15 June 2010.
  6. ↑ "About Us". cherrymobile. Retrieved 24 October 2018.
  7. ↑ "MediaTek Teams With Google on Android One™ to Create Affordable Smartphones for Emerging Markets". MediaTek. 15 September 2014. Archived from the original on 2 May 2016. Retrieved 6 November 2016.
  8. ↑ Montenegro, Bea (17 February 2015). "Google's Android One debuts in PHL, priced below P5k". GMA News Online. GMA Network . Retrieved 17 February 2015.
  9. ↑ Feist, Johnathan (17 February 2015). "Google is launching Android One devices in the Philippines next". Android Authority. Retrieved 17 February 2015.
  10. ↑ Callaham, John (3 June 2015). "The Cherry Mobile Alpha Prime 4 and 5 will be two of the first Windows 10 Mobile phones". Windows Central. Retrieved 4 June 2015.
  11. ↑ "Cherry Mobile Launches Alpha Prime, Windows 10 & LTE in Tow". YugaTech. 3 June 2015. Archived from the original on 11 June 2015. Retrieved 4 June 2015.
  12. ↑ "Cherry Mobile Flare S7 Plus price leaks out aheard of Oct. 12 launch". 30 September 2018.
  13. ↑ "Cherry Mobile Arrives in Europe, Start Operations in Germany | WWW.unbox.ph".
  14. ↑ "One Cherry, one ecosystem". BusinessMirror. 30 September 2020. Retrieved 30 September 2020.
  15. ↑ "The History of Cherry Mobile: The Cherry Mobile story". technophileph.com/.
  16. ↑ "Cherry Mobile launches smartphone brand CUBIX to be sold exclusively in Lazada". Manila Bulletin . 29 June 2015. Retrieved 10 July 2015.
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