Cherry AG

Last updated

Cherry AG
Type Public company (Aktiengesellschaft)
FWB:  C3RY
Industry Electronic switches
Computer hardware
Founded1953;70 years ago (1953)
FounderWalter Lorain Cherry
Headquarters,
Germany
Key people
Rolf Unterberger (CEO), Bernd Wagner (CFO)
Revenue€167.5 million (2021) [1]
€27.6 million (2021) [1]
€9.3 million (2021) [1]
Total assets €411 million (2021) [1]
Number of employees
400 (2021)
Website www.cherry-world.com
www.cherrymx.de
A 1959 Cherry keyboard switch being pressed
Cherry MX Red sound
Cherry MX Blue sound

Cherry AG (formerly Cherry Corporation and stylized as CHERRY) is a German computer peripheral-device maker. The company has its roots in the United States and is headquartered in Germany. [2] [3] It has additional offices in the United States, France, and China. [3] They manufactured a large range of products including sensors, vibrators and automotive modules until 2008, when Peter Cherry, the son of Walter L. Cherry, sold his company to ZF Friedrichshafen AG, a German supplier to the automotive industry. Cherry was renamed ZF Electronics GmbH, while the Cherry brand was continued only for its computer input devices. Since the beginning of 2016 this product line has been operating independently on the market as the Cherry Group.

Contents

History

A keyboard by Cherry Cherry g85-23000FR-2 S7301761.jpg
A keyboard by Cherry
Production facility in Bayreuth Cherry Werk Bayreuth.jpg
Production facility in Bayreuth
Cherry logo.svg
Old logo

Cherry was founded by Walter Cherry in 1953 in the basement of a restaurant in Highland Park, Illinois, USA. [4] With the passing of its founder, his son Peter took over the ownership of the organization. The company's headquarters were moved to Auerbach in der Oberpfalz, West Germany in 1979. Cherry has manufactured keyboards since 1973, [2] and claims to be the oldest keyboard manufacturer still in business. [5]

In 2008, Cherry was bought by ZF Friedrichshafen AG and incorporated as the ZF Electronics GmbH Corporate Division. After an eight-year partnership with ZF Friedrichshafen AG, Cherry (the computer input device manufacturer) was sold to GENUI Partners in October 2016. [6] In October 2020, Cherry was acquired by the private equity firm Argand Partners [7] and as of June 2021 is now listed on the Frankfurt Stock Exchange as C3RY. [8] The Cherry brand continues to be used.

In 2019, the company attracted controversy when it offered a giveaway that excluded female gamers, resulting in a boycott by some users in China. The company argued that it would still give prizes to women, amending the giveaway. [9]

Cherry maintains production facilities in Europe (most notably in Bayreuth, Germany), Asia, and the Americas. All of its products are designed and developed at the company's headquarters in Auerbach in der Oberpfalz. It also has offices in the UK, Italy, France, Hong Kong, India, Mexico, Australia and other locations, with distributors in most major countries.[ citation needed ]

Products

Among Cherry's widely known products are its line of MX and ML key switches, including red, blue, and brown switches, that have been used in industrial electronics and point of sale environments since their inception in the 1980s, and more recently (~2008) by numerous manufacturers of consumer PC keyboards.

At CES 2017, the company announced an update of its "classic" G80-3000 keyboard, with a noise reduction. The Verge said that the new version "fixed a fatal flaw" with the company's mechanical keyboards – their clicking keyboard noises. [10] According to TechCrunch, Cherry "has long been the de facto standard for mechanical keyboard switches." Three years later, the company launched its first "fully mechanical switch" intended for the "value market," or lower cost keyboards. [11]

Currently, Cherry makes the following products:

Cherry MX

Cherry MX Blue switches on a keyboard with its keycaps removed Cherry MX Blue Switches.jpg
Cherry MX Blue switches on a keyboard with its keycaps removed
Cherry MX switches--Cherry MX Blue, assembled (left) and Cherry MX Brown, opened (right) Cherry MX -- opened, 2.jpg
Cherry MX switches—Cherry MX Blue, assembled (left) and Cherry MX Brown, opened (right)
Akwox Cherry MX 9 switch sample board Akwox Cherry MX 9 switch sample board.jpg
Akwox Cherry MX 9 switch sample board

Cherry “Mechanical X-Point” ("MX") switches were developed and patented in the early 1980s and first marketed around 1985. In the consumer keyboard market, Cherry MX switches are often referenced by the color of the key stem—the part of the switch below the keycap which moves downwards when pressed. [12]

Keyboard makers such as Cooler Master, Corsair, and G.Skill use Cherry's Cherry MX switches in their designs or "imitate them," [13] such as Razer's Kailh Green switches in the first Generation Razer Black widow Chroma. [14] Cherry sells its own keyboards in "modest volumes." Its MX 10.0 TKL keyboard lacks the tenkey section of the keyboard. [15] In 2018, the company introduced mechanical keyboard switches for thinner keyboards. [16] It makes its Cherry MX Silent switches, or Pink switches, as a range on keyboards like the Corsair K70. [17]

Most common Cherry MX switches are:

Cherry MX Grey switches can be found in linear (which provides a smooth, consistent feel sans feedback), [18] tactile, and clicky variants. They are distinguished by stem color, with linear being darker than tactile. The clicky version is no longer made. It is debated as to whether it even clicks, since it is not listed as a "click" switch by Cherry in their 1994 "Keymodule MX brochure", along with MX Whites, which are greased to reduce the click. [19] Given their use primarily in large keys like Space Bar , the feel is selected to match that of the other keys on the board.

Other types of Cherry MX switches, such as Green and Grey, are used for larger keys ( Space Bar , Shift , Enter , etc.). The feel of Cherry MX Green switches are often compared to that of the "buckling spring" switches on original IBM Model M keyboards. [20] Cherry switches have an advertised lifespan of up to 100 million actuations, depending on switch type. [21]

The auditory and tactile nature of each switch, and the amount of force needed to actuate it, vary depending on the switch type:

Switch typeClickyTactileActuation forceTactile forceActuation pointTotal travelProduct codeType
RedNoNo0.45 NN/A2.0 mm4.0 mmMX1A-L1xxNormal
Silent RedNoNo0.45 NN/A1.9 mm3.7 mmMX3A-L1xxNormal
Speed SilverNoNo0.45 NN/A1.2 mm3.4 mmMX1A-51xxNormal
Nature WhiteNoNo0.55 NN/A2.0 mm4.0 mmMX1A-41NANormal
BlackNoNo0.60 NN/A2.0 mm4.0 mmMX1A-11xxNormal
Silent BlackNoNo0.60 NN/A1.9 mm3.7 mmMX3A-11xxNormal
Linear GreyNoNo0.80 NN/A2.0 mm4.0 mmMX1A-21xxLarger keys
BrownNoYes0.45 N0.55 N2.0 mm4.0 mmMX1A-G1xxNormal
ClearNoYes0.55 N0.65 N2.0 mm4.0 mmMX1A-C1xxLarger keys
Tactile GreyNoYes0.80 N0.80 N2.0 mm4.0 mmMX1A-D1xxLarger keys
BlueYesYes0.50 N0.60 N2.2 mm4.0 mmMX1A-E1xxNormal
White / new WhiteYesYes0.50 N / 0.70 N0.60 N / 0.80 N2.0 mm4.0 mmMX1A-A1xxNormal / Larger keys
GreenYesYes0.70 N0.80 N2.2 mm4.0 mmMX1A-F1xxLarger keys

Cherry ML

Cherry ML switch and keycap Cherry ML -- keycap mount.jpg
Cherry ML switch and keycap

Cherry Mechanical Low-profile (ML) switches are available in a tactile variant, with force and operating characteristics similar to that of Cherry MX Brown switches, but with shortened travel. The rated service life of ML switches is 20 million keystrokes, approximately 15 that of the rated MX life. [22] The ML switch was developed to reduce the overall height above the board; while the MX switch stands 15.6 mm (0.61 in) above the board, the ML switch shortens that to 6.9 mm (0.27 in); in addition, the total travel is reduced to 3.0 mm (0.12 in). [23] The nominal actuation point is approximately halfway through the total travel, at 1.5 mm (0.059 in), with 0.45 N and 0.50 N actuation and tactile point forces, respectively. [24] [25]

In 2018, Cherry introduced the MX Low Profile switch to supplement the ML switch. [16] [26]

Awards

In 2008, Cherry's production facility in Bayreuth received the Bayerischer Qualitätspreis 2008 award. [27] At the end of 2006, Cherry received the Automotive Lean Production Award of the German economy magazine Automobil-Produktion. In 2005, Cherry GmbH in Auerbach received the Industrial Excellence Award as best European industrial facility.

See also

Related Research Articles

<span class="mw-page-title-main">Keyboard technology</span> Hardware technology of keyboards

The technology of computer keyboards includes many elements. Among the more important of these is the switch technology that they use. Computer alphanumeric keyboards typically have 80 to 110 durable switches, generally one for each key. The choice of switch technology affects key response and pre-travel. Virtual keyboards on touch screens have no physical switches and provide audio and haptic feedback instead. Some newer keyboard models use hybrids of various technologies to achieve greater cost savings or better ergonomics.

<span class="mw-page-title-main">Buckling spring</span> Mechanical switch mechanism

A buckling spring is a type of keyswitch mechanism, popularized by IBM's keyboards for the PC, PC/AT, 5250/3270 terminals, PS/2, and other systems. It was used by IBM's Model F keyboards, and the more common Model M. It is described in U.S. Patent 4,118,611 and U.S. Patent 4,528,431, both now expired. According to the original patent: "A non-teasible, snap action, tactile feedback, key mechanism of extreme mechanical simplicity and high reliability is achieved."

<span class="mw-page-title-main">Model M keyboard</span> Series of computer keyboards

Model Mkeyboards are a group of computer keyboards designed and manufactured by IBM starting in 1985, and later by Lexmark International, Maxi Switch, and Unicomp. The keyboard's many variations have their own distinct characteristics, with the vast majority having a buckling-spring key design and swappable keycaps. Model M keyboards are notable among computer enthusiasts and frequent typists due to their durability, typing-feel consistency, and their tactile and auditory feedback.

<span class="mw-page-title-main">ZF Friedrichshafen</span> German car parts maker

ZF Friedrichshafen AG, also known as ZF Group, originally Zahnradfabrik Friedrichshafen, and commonly abbreviated to ZF, is a global technology company that supplies systems for passenger cars, commercial vehicles and industrial technology. It is headquartered in Friedrichshafen, in the south-west German state of Baden-Württemberg. Specializing in engineering, it is primarily known for its design, research and development, and manufacturing activities in the automotive industry and is one of the largest automotive suppliers in the world. Its products include driveline and chassis technology for cars and commercial vehicles, along with specialist plant equipment such as construction equipment. It is also involved in the rail, marine, defense and aviation industries, as well as general industrial applications. ZF has 168 production locations in 32 countries with approximately 165,000 (2022) employees.

<span class="mw-page-title-main">ZF Sachs</span> German family business

ZF Sachs AG, also known as Fichtel & Sachs, was founded in Schweinfurt in 1895 and was a well-known German family business. At its last point as an independent company, the company name was Fichtel & Sachs AG.

Alps Electric Co., Ltd. is a Japanese multinational corporation, headquartered in Tokyo, Japan, producing electronic devices, including switches, potentiometers, sensors, encoders and touchpads.

<span class="mw-page-title-main">Kinesis (keyboard)</span>

Kinesis is a company based near Seattle that offers computer keyboards with ergonomic designs as alternatives to the traditional keyboard design. Most widely known among these are the contoured Advantage line, which features recessed keys in two bucket-like hollows to allow the user's fingers to reach keys with less effort. Moreover, the keys are laid out in perfect vertical rows to avoid the need for lateral movements during typing. In addition, the modifiers such as enter, alt, backspace, control, etc. are moved to a central location so they can be pressed with the stronger thumbs rather than the pinky fingers.

<span class="mw-page-title-main">Membrane switch</span>

A membrane switch is a custom switch assembly that can open or close the conducting path in an electrical circuit and requires at least one contact made of or attached to a flexible substrate. Its assembly differs from traditional mechanical switches: a membrane switch's construction consists of various thin layers sandwiched together using pressure-sensitive adhesives. Each layer in a membrane switch assembly serves a different purpose, and custom features require the addition of specialty layers. Typical implementations arrange multiple membrane switches across its layered structure to form a keypad interface that allows human interaction to control electronic systems.

<span class="mw-page-title-main">Automated manual transmission</span> Type of multi-speed motor vehicle transmission system

The automated manual transmission (AMT) is a type of transmission for motor vehicles. It is essentially a conventional manual transmission equipped with automatic actuation to operate the clutch and/or shift gears.

<span class="mw-page-title-main">Das Keyboard</span> Series of computer keyboards sold by Metadot Corporation

Das Keyboard is a series of computer keyboards sold by Metadot Corporation, a software company located in Austin, Texas. Some models feature blank keycaps, made with the purpose of improving touch typing skills. The current iterations employ mechanical keyswitches manufactured by either Cherry or Greetech. "The keyboard" in German is "die Tastatur", not "das Tastatur".

Batavia Transmission was a transmission factory owned by Ford Motor Company in Batavia, Ohio. The plant opened on July 24, 1980, and closed in September 2008. The plant produced front-wheel drive transmissions for Ford, Mercury, and Mazda vehicles. The facility is now used as University of Cincinnati Clermont College's UC East Campus.

<span class="mw-page-title-main">G.Skill</span> Taiwanese computer hardware manufacturing company

G.SKILL International Enterprise is a Taiwanese computer hardware manufacturing company. The company's target customers are overclocking computer users. It produces a variety of high-end PC products and is best known for its DRAM products.

Silicone rubber keypads are used extensively in both consumer and industrial electronic products as a low cost and reliable switching solution.

<span class="mw-page-title-main">Computer keyboard</span> Data input device

A computer keyboard is a peripheral input device modeled after the typewriter keyboard which uses an arrangement of buttons or keys to act as mechanical levers or electronic switches. Replacing early punched cards and paper tape technology, interaction via teleprinter-style keyboards have been the main input method for computers since the 1970s, supplemented by the computer mouse since the 1980s.

<span class="mw-page-title-main">Braille e-book</span> Refreshable braille display using electroactive polymers or heated wax to raise dots

A braille e-book is a refreshable braille display using electroactive polymers or heated wax rather than mechanical pins to raise braille dots on a display. Though not inherently expensive, due to the small scale of production they have not been shown to be economical.

<span class="mw-page-title-main">Topre</span> Japanese engineering company

Topre Corporation is a Japanese engineering company that manufactures stamped parts for automobiles, refrigeration units for trucks, air conditioners, and various other electronic and electro-mechanical equipment. It was founded in 1935 as Tokyo Press Kogyo Co. Ltd., in Kōtō, Tokyo.

<span class="mw-page-title-main">Hi-Tek Corporation</span> Defunct American electronics company

Hi-Tek Corporation was an American electronics company based in California. At first making relays, actuators, and timers in the 1960s, the company pivoted to the manufacture of keyboard assemblies and discrete keyswitches in the late 1970s. They proved successful in the keyboard business, gaining clients such as Hewlett-Packard and Texas Instruments, and were acquired by Nippon Miniature Bearing in 1983.

References

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