Chewing gum industry

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Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be:

Contents

The remaining 17% of the global market is provided by an estimated 200 to 250 smaller gum companies, some of which are listed below.

The worldwide chewing gum industry in 2012 is estimated to be worth $26 billion in sales, and has grown by more than 14% in the last three years. [2]

Chewing gum accounts for 85% of global sales, and bubble gum the other 15%. [5]

History

See also

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Cadbury British multinational confectionery company

Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.

The Hershey Company American multinational corporation and chocolate manufacturer

The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies, cakes, milkshakes, drinks, and many more that are produced globally. Its headquarters are in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company.

Fleer

The Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubble gum; it remained a family-owned enterprise until 1989.

Wrigley Company American company headquartered in Chicago, Illinois

The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. It is wholly owned by Mars, Incorporated, and along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. It is the largest manufacturer and marketer of chewing gum in the world.

Bubblicious is a brand of bubble gum originally produced by the American Chicle Division of Warner-Lambert. The brand is now part of Cadbury Adams, a division of Mondelez International. It was launched in 1977, in response to the tremendous sales of Bubble Yum, the first soft bubble gum. The brand struggled upon introduction, but sales took off with the advent, in 1978, of the "Ultimate Bubble" advertising campaign. Bubblicious was later expanded internationally.

Black Jack (gum)

Black Jack is an aniseed-flavored chewing gum currently manufactured by the Gerrit J. Verburg Co.

Chiclets

Chiclets is a brand of candy-coated chewing gum owned by Mondelez International. The brand was introduced in 1900 by the American Chicle Company, a company founded by Thomas Adams.

Trident (gum)

Trident is a brand of sugar-free chewing gum. It was introduced by Cadbury in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident. The trident is also a symbol of the Greek sea god, Poseidon.

Whoppers Malted milk balls produced by The Hershey Company

Whoppers are malted milk balls covered with an artificially flavored "chocolatey coating" produced by The Hershey Company. The candy is a small, round ball about 34 inch (20 mm) in diameter. They are typically sold either in a small cardboard candy box, in a larger box that resembles a cardboard milk carton, the “Fun Size” variety which is a tube-shaped plastic package sealed at the sides, containing twelve Whoppers weighing 21 grams (0.75 oz), or the even smaller variety of a tube containing three Whoppers weighing 6.8 grams (0.23 oz).

Ford Gum is a brand of bubble gum and chewing gum often found in gum machines. It is produced by Ford Gum & Machine Co. The history of the company goes back to 1913, when Ford Mason leased 102 machines and placed them in stores and shops in New York City. The gumballs, while they are covered with different flavors, all have the same flavor under the surface.

Rowntrees English confectionery company

Rowntree's is a British confectionery business based in York, England. Rowntree developed the Kit Kat, Aero, Fruit Pastilles, Smarties brands, and the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Rowntree's also launched After Eight thin mint chocolates in 1962. The Yorkie and Lion bars were introduced in 1976.

Leaf International

Leaf International BV was a confectionery company founded in the 1940s. Leaf had sales of approximately €527m (2010) and 2,400 employees. It had 11 factories in seven countries. Leaf was owned by CVC Capital Partners, Nordic Capital, and management. Bengt Baron was the CEO of Leaf.

Farleys & Sathers Candy Company

Farley's & Sathers Candy Company was created as an umbrella company to roll up many small companies, brands and products under a common management team. The confectionery business segment is made up of many small companies, often with intertwined relationships and histories.

Philadelphia Gum

The Philadelphia Chewing Gum Corporation was a Pennsylvania corporation formed on August 12, 1947, to manufacture candy, chewing gum, and specialty confectionery products. The company was also notable for its American Football Cards when in 1964 the company signed a deal with the NFL.

American Chicle Company American chewing gum company

The American Chicle Company was a chewing gum trust founded by Edward E. Beeman and Jonathan Primle.

SweetWorks Confections, LLC is a candy and chocolate manufacturer headquartered in Buffalo, New York and is an entity of Chocolat Frey North America. SweetWorks manufactures high quality confections in North American production facilities in Buffalo, New York and Toronto, Ontario.

Chicle Natural gum derived from trees of the genus Manilkara

Chicle is a natural gum traditionally used in making chewing gum and other products. It is collected from several species of Mesoamerican trees in the genus Manilkara, including M. zapota, M. chicle, M. staminodella, and M. bidentata.

References

  1. Chocolate & Confectionery Int'l, June 2006.
  2. 1 2 Candy USA Archived 2007-10-08 at the Wayback Machine , November 7, 2006.
  3. 1 2 Euromonitor, 2002.
  4. Euromonitor, 2004.
  5. Euromonitor.