 | |
| Product type | Bubble gum |
|---|---|
| Owner | The Hershey Company |
| Produced by | The Hershey Company |
| Country | United States |
| Introduced | 1974 |
| Markets | Worldwide |
| Previous owners | Life Savers Nabisco |
| Tagline | Keeps it Poppin The Number Yum Taste in bubble gum |
| Website | hersheyland.com/bubbleyum |
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first sold by Life Savers in test markets in the Western U.S. in 1974. [1] National distribution began in 1976. [2] [3]
In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs. [4] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times ), to dispel the rumor and restore public confidence. [4] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand. [5] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000. [6]
Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character. [7]
Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
A&W Restaurants, Inc. is an American fast food restaurant chain distinguished by its "Burger Family" combos, draft root beer and root beer floats. The oldest extant restaurant chain in the United States, A&W's origins date back to 1919 when Roy W. Allen set up a roadside drink stand to offer a new thick and creamy drink, root beer, at a parade honoring returning World War I veterans in Lodi, California. Allen's employee Frank Wright partnered with him in 1922 and they founded their first restaurant in Sacramento, California, in 1923. The company name was taken from the initials of their last names – Allen and Wright. The company became famous in the United States for its "frosty mugs" – the mugs were kept in a freezer and filled with A&W Root Beer just before being served to customers.
The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles. Formerly based in New York City, Topps is best known as a leading producer of baseball and other sports and non-sports themed trading cards. Topps also produces cards under the brand names Allen & Ginter and Bowman.
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Mego Corporation is an American toy company that in its original iteration was first founded in 1954. Originally known as a purveyor of dime store toys, in 1971 the company shifted direction and became famous for producing licensed action figures, celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale action figures with interchangeable bodies became the industry standard.
Fruit Stripe was an artificially and naturally flavored fruit chewing gum produced by Beech-Nut in 1960 and discontinued in 2024. The individual pieces of gum were striped and were packaged in zebra-striped wrappers, which also acted as temporary tattoos.
The Ferrara Candy Company is an American candy manufacturer, based in Chicago, Illinois, and owned by the Ferrero Group.
Sixlets are small round candy-coated, chocolate-flavoured candy made by Oak Leaf Confections, a Chocolat Frey company based in Toronto, Ontario, Canada. They are often sold in thin cellophane packages that hold them in a tube-like formation. The United States Food and Drug Administration recognized that Sixlets are safe for human consumption during a 1961 study. The ball-shaped candies come in colours that include red, brown, yellow, green, blue and orange. Each colour is purported to add a slightly different taste than the others to the candy. An Easter variation of the candy adds white, pink, and blue pieces while removing red and brown ones from the mix. A Christmas variation has only red, green and white; and the Valentine's Day variation has red, pink, and white. Halloween versions are also sold, having orange, teal, purple, green, and black candies. At some specialty candy stores, Sixlets can be found sold loose by weight in individually sorted colours not found in the typical variety- lime green, black, pink, etc.- in the same way that M&M's are popularizing designer colour selection. They are also packaged for sale as decoration for baked goods.
Nestlé UK Ltd., trading as Rowntree's, is a British confectionery brand and a former business based in York, England. Rowntree developed the Kit Kat, Aero, Fruit Pastilles, Smarties brands, and the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Rowntree's also launched After Eight thin mint chocolates in 1962. The Yorkie and Lion bars were introduced in 1976. Rowntree's also pioneered the festive selection box which in the UK have been a staple gift at Christmas for over a century.
Leaf International BV was a confectionery company founded in the 1940s. Leaf had sales of approximately €527m (2010) and 2,400 employees. It had 11 factories in seven countries. Leaf was owned by CVC Capital Partners, Nordic Capital, and management. Bengt Baron was the CEO of Leaf.
Farley's & Sathers Candy Company was created as an umbrella company to roll up many small companies, brands and products under a common management team. The confectionery business segment is made up of many small companies, often with intertwined relationships and histories.
Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be:
Breath Savers is a brand of mint manufactured by the Hershey Company.
Leaf Brands, LLC is a candy company based in Newport Coast, Newport Beach, California. The original Leaf International started in the 1940s. Leaf International was once the fourth largest candy producer in North America, producing such products as Whoppers, Jolly Rancher, Milk Duds, Rain-Blo bubble gum, the Heath bar and PayDay, before it sold the U.S. division to The Hershey Company in 1996 and left the United States.
KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of restaurant franchising, and the first "Kentucky Fried Chicken" franchise opened in Salt Lake City, Utah, in 1952. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. Branding himself "Colonel Sanders", the founder became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. The company's rapid expansion made it too large for Sanders to manage, so in 1964 he sold the company to a group of investors led by John Y. Brown Jr. and Jack C. Massey.
Kentucky Fried Chicken is a fast food restaurant chain founded by Colonel Harland Sanders in North Corbin, Kentucky, in 1930. The first franchise opened in Salt Lake City, Utah in 1952.
Rowntree Mackintosh plc, trading as Rowntree Mackintosh Confectionery, was an English confectionery company based in York, England. It was formed by the merger of Rowntree's and John Mackintosh Co. The company was famous for making chocolate brands, such as Kit Kat, Aero and Quality Street. It was purchased by Nestlé in 1987, with products rebranded under its own brand.
Ice Breakers is a brand of mints and chewing gum owned by The Hershey Company.
| Hershey Company |
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| Hershey Entertainment and Resorts Company |
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| Milton Hershey Foundation | |||||||||||
