Swoops were a chocolate candy manufactured by The Hershey Company. [1] They were produced in the following flavors: Hershey's Milk Chocolate, Reese's Peanut Butter, Almond Joy, York Peppermint Pattie, White Chocolate Reeses, and Toffee and Almond. [1] Limited edition varieties included White Chocolate Peppermint (available around Christmas), Special Dark with Almonds, and Strawberries & Creme. [2] They were introduced into the market in 2003 and discontinued in August 2006. [2] [3] According to a market research study of April 2004 only 14% of the customers knew Swoops. [4]
