Chris Denson (innovator)

Last updated
Chris Denson
Birth nameChris Denson
Born Detroit, Michigan
Medium entertainment, educator, podcast
Alma mater Michigan State University
Years active1998–present
Genres innovation, pop culture, business, humor
Notable works and roles Innovation Crush
Website Innovation Crush

Chris Denson (born January 6, 1976) is an American innovation expert, marketer, and humor enthusiast. He is the host of the Innovation Crush podcast and runs an innovations team at Omnicom Group. [1]

Contents

Early life

Denson was born in Detroit, Michigan to Christine Denson, a school teacher, and John Denson, a theologian. He attended Southfield-Lathrup High School in Lathrup Village, Michigan. Throughout high school, Denson was a member of the marching band, and participated on the swim team, track, cross country, and golf. He was also a member of his high school's student council. [2]

Denson later attended Michigan State University, where he earned a degree in packaging engineering and was a member of the school's martial arts team. While attending Michigan State, he began to explore stand-up comedy and comedy writing by performing at local nightclubs and creating his own sketch comedy TV series that aired locally in Lansing, MI. Standup comedy would eventually lead him to winning several competitions, and land him an appearance on USA's Up All Night with Gilbert Gottfried. [3]

Career

After a brief stint as an engineer at Daimler-Chrysler, Denson moved to Los Angeles to pursue the entertainment industry full-time. Shortly after his move, he worked as a production assistant on the Leeza Gibbons Show, and months later landed his first job as a writer on the BET series, Live From LA. [1]

While working as an associate producer for Playboy Television, [4] Chris developed the marketing plan for the network's launch of a hip hop channel, Hype TV. [3]

Chris has held posts in several organizations as the Head of Marketing for American Film Institute's Digital Content Lab, Founder of Genius Effect Media Group, Director of Innovation at The Regan Group, Director of Omnicom Group's Ignition Factory, Director of Marketing for the New York Film Academy, and consultant to organizations from Africa to Italy. [5] [6]

Denson also serves as an advisory board member on the SXSW Accelerator, [7] Google Launchpad, The White House's Global Entrepreneurship Summit, and has served on the White House ‘Council of Excellence.’ [8]

Denson is a regular guest speaker at industry trade events [9] [10] [11] and educational institutions. [8] [12] [13] [14] He currently serves on the board of the Girls Academic Leadership Academy, the first public girls STEM school in the state of California. [15]

Denson has been a contributing author for Inc. (magazine). [16]

Innovation Crush podcast

In 2013, Denson launched Innovation Crush, [17] an interview series focused on the lives and projects of some of the world's most influential innovators. Guests on the series have included Daymond John, Elizabeth Gore, Nolan Bushnell, Damian Kulash, Alexis Ohanian, Rob Dyrdek, Cindy Gallop. [18]

The podcast covers marketing ideas to technology innovations, disruptive business models, and has been a featured listening program on Delta Air Lines flights.

Awards and nominations

Adweek’s 12 Most Successful Media Agency Executives in Southern California [19]

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References

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  15. "LAUSD Set To Open First All-Girls Academy With Focus On STEM « CBS Los Angeles". Losangeles.cbslocal.com. 2016-07-26. Retrieved 2017-02-28.
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  19. T.L. Stanley (2016-10-09). "Meet the 12 Most Successful Media Agency Execs in Southern California". Adweek.com. Retrieved 2017-01-18.