CiaoWeb

Last updated
CiaoWeb
Type of site
Portal
Owner Hachette Rusconi S.p.A.
URL http://www.CiaoWeb.it/
Registration1999
Launched18 December 1999
Current statusNot Active

CiaoWeb was an Italian web portal started up by the FIAT Group with an initial investment of 200 billion Italian lira (100 million euro). [1] The project for the development of the portal had been assigned to a group of companies under the control of Ernst & Young and under the responsibility of Alessandro Gadotti, then partner at Ernst & Young. [2] Paolo Ceretti from IFIL then took over as CEO, and Nino Olivotto as CTO.

History

The original project was a mix of editorial content and e-commerce based on the potential synergies between the companies of the FIAT Group (La Stampa, Alpitour, Ferrari, etc.). [3]

In 2000, CiaoWeb became the sponsor of the football team Juventus. [4]

CiaoWeb did not survive the new economy crisis in 2001, [5] and was sold to Hachette Rusconi Interactif (HRI), [6] [7] later on sold to Hearst.

References

  1. ↑ Fiat e Ifil, un'alleanza in "rete", Corriere della Sera, 17 dicembre 1999
  2. ↑ Nuovi Casi di Marketing, Giappichelli, 2000
  3. ↑ "Caso Utente CiaoWeb: il Portale del gruppo Ifil - Fiat". Tecnetdati.com. Archived from the original on July 14, 2014.
  4. ↑ Ciaoweb e Lotto saranno gli sponsor tecnici della Juventus per tre anni, L'Unione Sarda, 7 luglio 2000 [ permanent dead link ]
  5. ↑ "Portali: Mondadori.com vicino chiusura, Ciaoweb in crisi". ITnews.it. January 11, 2001. Archived from the original on April 2, 2015.
  6. ↑ "Ciaoweb, dalla Fiat a Rusconi". La Repubblica. November 19, 2001.
  7. ↑ "Ciaociao CiaoWeb". Zeus News. November 22, 2001. Archived from the original on October 27, 2011.


This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.