City Furniture

Last updated
City Furniture
Industry
Founded1994 (1994)
Headquarters Tamarac, Florida
Key people
  • Kevin Koenig (Founder)
  • Keith Koenig (President)
Number of employees
1500+
Website cityfurniture.com

City Furniture is a privately owned retailer that sells home furnishings, mattresses, and home accents. It is one of the largest home retailers in Florida, with headquarters in Tamarac, Florida, and 18 showrooms located from Miami to Orlando. Additionally, it operates as an e-commerce retailer through CityFurniture.com. The brand represents all types of home styles, with price points that appeal to a wide demographic.

Contents

Starting in 2004, City Furniture also began franchising Ashley Furniture, a Wisconsin-based home retailer. Currently, City Furniture operates 12 Ashley HomeStores stores throughout South Florida, including hybrid stores that combine City Furniture and Ashley Furniture.

History

Early history

In 1971, founder Kevin Koenig went to the tourist village of Provincetown, Massachusetts, and opened a waterbed store in the basement of a house. He earned enough money to return to Florida and rent a 900-square-foot shop in Fort Lauderdale called Waterbed City. The store quickly became successful, and Kevin was joined by his brother and current president Keith Koenig. They opened more Waterbed City stores throughout the next two decades, until facing a decline in the waterbed industry in the late 1980s.

1994 through 2007

To survive amid the declining waterbed business, the Koenig brothers completely reinvented the brand into a full-line furniture store. They changed the name to City Furniture, and the first showroom was opened in North Miami in 1994. All existing Waterbed City stores were converted by 1995, and the brand celebrated many milestones during this time period. This included the opening of a one-million-square foot showroom and distribution center complex in Tamarac, which is also home to the corporate offices and features an onsite health clinic for employees. Following the opening of the new distribution center, City Furniture introduced Same Day Delivery in 2002, as well as the launch of their own Kevin Charles brand of upholstery and mattresses. Kevin Charles is named in honor of founder Kevin Koenig, who passed away in 2001 shortly after the Tamarac opening. His name appears highway-facing on the showroom in large letters, and the name Doreen was added in 2015 to honor Keith's late wife.[ citation needed ]

2008 through present

The brand was reinvented yet again beginning in 2008. After conducting in-depth market research, City Furniture changed its look and grew its lineup, with more "stylized" commercials following in 2012. They expanded into new markets, opening more showrooms throughout Florida. They went on to introduce free shipping in 2015 [1] in an effort to compete with growing ecommerce retailers, and they were the first brick and mortar retailer to offer this. In 2016, City Furniture launched the new tagline “Everyone Can Live Like This” in 2017, supported by another new ad campaign and TV commercials. This rebrand included the renovation of select showrooms, and included the addition of next-generation digital signage, an increased presence of home accents, and added a wine bar to the instore cafes.[ citation needed ]

Brands

Green initiatives

Six City Furniture showrooms are LEED (Leadership in Energy and Environmental Design) certified. [2] Their distribution center in Tamarac features a state-of-the-art recycling center, where 95% of waste is recycled. Additionally, beginning in 2014, they began converting their delivery truck fleet to run on compressed natural gas (CNG). [3] The American-sourced gas reduces dependence on foreign oil and gives off fewer emissions. City Furniture has been repeatedly recognized as one of the top 50 Greenest Fleets in America, ranking #24 in the year 2017.

In the community

When City Furniture was officially launched in 1994, their mission statement was to enrich people's lives and make the world a better place. Through this pledge, City Furniture works with various local and national organizations by donating time, furniture, and money. Charitable partners include Habitat for Humanity, The Salvation Army, the American Cancer Society, Women in Distress of Broward County, the Camillus House, Holy Cross Hospital, and more. One of their most notable efforts includes an annual month-long campaign to support breast cancer awareness, [4] as owner Keith Koenig lost his wife Doreen, a lifelong philanthropist, to the disease in 2015.

In 2012, City Furniture styled the home of Kim Kardashian and Kourtney Kardashian that was used during the third season of Kim and Kourtney Take Miami [5] .

In 2016, City Furniture became the official furniture store of the Miami Dolphins.

In 2017, City Furniture styled the Boca Raton home of Jill Zarin, who starred on Bravo TV's Real Housewives of New York City [6] .

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References

  1. ↑ "City Furniture Introduces Free Shipping". The News-Press. Retrieved 2017-11-10.
  2. ↑ "City Furniture-Ashley showroom opens in Boca". tribunedigital-sunsentinel. Retrieved 2017-11-10.
  3. ↑ "CNG-powered delivery fleet fueling City Furniture's growth | Furniture Today". www.furnituretoday.com. 28 December 2015. Retrieved 2017-11-10.
  4. ↑ "City Furniture goes pink to raise awareness about breast cancer | Furniture Today". www.furnituretoday.com. 15 October 2015. Retrieved 2017-11-10.
  5. ↑ Clements, Erin (2012-11-27). "Kim Kardashian, Kourtney Kardashian Go Furniture Shopping In Miami (PHOTOS)". Huffington Post. Retrieved 2017-11-10.
  6. ↑ "Go Inside Jill Zarin's Bright and Beautiful Boca Abode". Bravo TV Official Site. 2017-06-08. Retrieved 2017-11-10.
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