Classmate Stationery

Last updated
Classmate
Industry Consumer goods
Founded2003 (2003)
Headquarters
Area served
India
Key people
Shailendra Tyagi (CEO)
Products Notebooks
Pens
Pencils
Math instruments
Erasers
Pencil sharpeners
Art stationery
Parent ITC Limited
Website www.classmatestationery.com

Classmate is an Indian brand of student stationery products. ITC Limited (formerly Indian Tobacco Company) launched its Classmate brand in 2003 with the notebooks category. Subsequently, Classmate added pens, pencils, mechanical pencils and geometry boxes to its portfolio.

Contents

Products

Classmate products include notebooks, pens, pencils, mechanical pencils, diaries, mathematical drawing instruments, scholastics, erasers, sharpeners and scales and art stationery products.

Notebooks

Classmate notebooks consist of many variants including notebooks, practical books, drawing books and reminder pads, with a theme on the related information inside. [1] [2]

Mathematical instruments

Classmate has several types of drawing instruments available like compass, different sizes of scale and many more. [3]

Classmate Ideas for India challenge

Classmate launched a program called Classmate Ideas for India challenge. [4] This was a part of the company's centenary initiative. [5] The nationwide program would invite ideas of the youth who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 2.5 million students across 30 cities, 500 schools and 200 colleges across the country. [6] The CII-ITC Centre of Excellence for Sustainable Development, WWF India, the Tony Blair Faith Foundation, Janaagraha and the Akshaya Patra Foundation among others are the program partners for the event. [7] The program will encourage the finalists with an internship with relevant program partners, besides cash prizes and other rewards. Additionally, the top five winners would be sent to a one-week international study tour. [8] [9]

Discussions

ITC Classmate hosted a discussion on the subject titled "Principal, Parents and Children: Building a Relationship of Mutuality". [10] The panelists agreed on the need for greater student involvement in what they are taught, as well as the method of imparting education.

Corporate social responsibility

Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back. For every four Classmate notebooks purchased, ITC contributes 100 to its social development initiative that supports, among other projects (including development of tobacco plantations to increase cigarette production), primary education. [11]

Classmate Young Authors Contest

The Classmate Young Authors Contest 2004 (CYAC 2004) was initiated by ITC Limited to provide a platform for budding writers among students to showcase their talent and an opportunity to develop it through interaction with some of the country's leading literary icons. [12]

Classmate Spell Bee

Classmate Spellbee has completed nine seasons so far[ when? ] and is considered India's largest spelling competition. It aims to bring the best spellers together from every part of the nation, focusing on honing the spelling skills of Indian students in a fun and educational way. [13] The last season winner received a cash prize of 2 lakh along with a sponsored trip to Washington DC, USA, to witness the Scripps National Spelling Bee 2015 with a parent.

Classmate Art Academy

This first took off in 2015. Classmate launched a new initiative - Classmate Art Academy to promote its latest range of art products. The certificate training program brought together art teachers from top schools of New Delhi under one roof, to provide them with a platform to learn new skills. The property was executed by Victor Tango. Classmate recognizes the advantages of nurturing artistic pursuits in the all-round development of a child and aims at providing them with the right tools. The exciting range of Classmate Colour Crew products consist of Sketch Pens, Wax Crayons and Oil Pastels, designed to ensure that the uniqueness of each child shines through in the most colourful way.

WWF-India and ITC Ltd. promoting responsible forestry

This first took off in 2009. ITC Classmate was the first Indian company to join the Global Forest and Trade Network (GFTN). [14] Paperkraft Premium Business Paper is a product of ITC Limited and is the country's greenest paper mill. ITC contributes towards saving the environment: through ozone treatment and ECF technology to eliminate toxicity in the industrial effluents released by them into the ecosystem, and in a large scale through reforestation and water conservation by planting 8 trees for every tree used, which has greened over 1 lakh hectares since 2008. [15]

Related Research Articles

Stationery Writing materials

Stationery is a mass noun referring to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand or by equipment such as computer printers.

Ashok Leyland Indian multinational automotive company

Ashok Leyland is an Indian multinational automotive manufacturer, headquartered in Chennai. It is owned by the Hinduja Group. It was founded in 1948 as Ashok Motors and became Ashok Leyland in the year 1955. Ashok Leyland is the second-largest manufacturer of commercial vehicles in India, the third-largest manufacturer of buses in the world, and the tenth-largest manufacturers of trucks. With the corporate office located in Chennai, its manufacturing facilities are spread across the country namely Ennore, Bhandara (Maharashtra), Hosur, Alwar (Rajasthan) and Pantnagar (Uttarakhand).

Pentel

Pentel Co., Ltd. is a privately held Japanese manufacturing company of stationery products. The name is a combination of the English words pen and tell. Pentel is also the inventor of non-permanent marker technology. Most Pentel products are manufactured in Japan, Taiwan, Korea, Mexico, and France.

Sketch (drawing)

A sketch is a rapidly executed freehand drawing that is not usually intended as a finished work. A sketch may serve a number of purposes: it might record something that the artist sees, it might record or develop an idea for later use or it might be used as a quick way of graphically demonstrating an image, idea or principle. Sketching is the most inexpensive art medium.

Officeworks chain of office supply stores

Officeworks is a chain of Australian office supplies stores operated under parent company Wesfarmers.

Techfest

Techfest is the annual science and technology festival of Indian Institute of Technology Bombay, consisting of social initiatives and outreach programs around the year.

International Trade Centre

The International Trade Centre (ITC) is a multilateral agency which has a joint mandate with the World Trade Organization (WTO) and the United Nations (UN) through the United Nations Conference on Trade and Development (UNCTAD).

Europe Asia Business School

Europe Asia Business School is a B-School founded by Industrialist and Academicians including Alumni of Harvard and Cambridge Universities. The initiative is funded by Venture Capital funds- Intel Capital and Helion Ventures.

NIIT Indian corporation

The National Institute of Information Technology (NIIT) is a skills and talent development corporation building a manpower pool for global industry requirements. The company was set up in 1981 to help the nascent IT industry overcome its human resource challenges. NIIT offers training and development solutions to individuals, enterprises and institutions.

Renault India Private Limted is a wholly owned subsidiary of Renault S.A., France and currently offers four models in the Indian market: the SUV Duster, the compact MPV Triber, the compact SUV Kiger and budget car Kwid Renault India also exports the Duster to a growing number of right-hand drive markets.

Speedball is a US manufacturing company of stationery and art products, based in Statesville, North Carolina. The company was originally established as the "C. Howard Hunt Pen Company" in 1899, to manufacture dip pens.

Kokuyo Camlin

Kokuyo Camlin Ltd., formerly known as "Camlin Ltd.", is an Indian Multinational stationery manufacturing company based in Mumbai. The company shares profits with Kokuyo of Japan, which holds around 51% stake in Kokuyo Camlin after buying it in 2012.

Yuva Unstoppable

'YUVA Unstoppable is a non-governmental organization based in India. It works to provide underprivileged children with access to education, sanitation, drinking water, youth affairs, cleanliness and various non-curricular activities. The organization is spread across thirty cities in India, with 150,000 volunteers.

M&G Stationery

Shanghai M&G Stationery Inc., doing business as M&G Stationery, is a stationery company headquartered in the Guangming Economic Zone in Fengxian District, Shanghai.

ITC Limited Indian multinational conglomerate company

ITC Limited is an Indian company headquartered in Kolkata, West Bengal. ITC has a diversified presence across industries such as cigarettes, FMCG, hotels, packaging, paperboards and specialty papers and agribusiness. The company has a total of 13 businesses in 5 segments. Also there are 90 countries where ITC exports its products. Its products are available in 6 million retail outlets.

Startup India is an initiative of the Government of India. The campaign was first announced by Indian Prime Minister, Narendra Modi during his speech in 15 August 2015.

Priyank M. Kharge is an Indian Politician representing the Indian National Congress.He is currently serving as a Member of Legislative Assembly (MLA) from Chittapur Assembly Constituency in Kalaburagi District of Karnataka for the second time. In 2016, at the age 38, he became the youngest minister to be sworn in to the then Chief Minister Siddaramaiah’s cabinet as the Minister of IT, BT & Tourism. He has also served as a Cabinet Minister of Social Welfare in the coalition Government headed by H D Kumaraswamy.

Newell Custom Writing Instruments is an American manufacturing company of stationery products. It is a division of Newell Brands, producing writing implements, in its plant of Atlanta, Georgia.

References

  1. "ITC targets the schoolbag". Business Standard. 2010-01-18.
  2. "ITC to grow office stationery business on green plank". sify.com. 2009-08-07. Archived from the original on 2011-02-20.
  3. "Yuvraj Singh and Soha Ali Khan come together to promote ITC's Classmate". afaqs. 2010-01-13.
  4. Classmate Ideas for India challenge Archived 2010-09-04 at the Wayback Machine
  5. "ITC: Leading Multi-business conglomerate turns 100". The Economic Times. 2010-08-24.
  6. "ITC launches Classmate Ideas challenge". Business Line. 2010-08-23.
  7. "ITC announces Classmate Ideas for India Challenge". afaqs. 2010-09-15.
  8. "ITC's Classmate announces Classmate Ideas for India Challenge". India Infoline. 2010-08-23.
  9. "Ideas for India". Deccan Chronicle. 2010-09-07.
  10. "Bridging the gap". The Telegraph. 2007-03-13.
  11. "How ITC's filling up schoolbags". rediff.com. 2006-04-12.
  12. "Eventus Integrated wins business worth Rs 10 crore". afaqs. 2004-10-25.
  13. "Season 8 of India's Largest Spelling Competition, Classmate Spell Bee is Here!". The Financial Express. January 18, 2016.
  14. "ITC Classmate". World Wide Fund for Nature. Archived from the original on 2013-11-05. Retrieved 2013-09-12.
  15. "Paperkraft Premium Business Paper lets you exercise your power to "Go Green"". ITC Portal.