Gold Flake

Last updated

Gold Flake
Gold Flake.JPG
A pack of Gold Flake cigarettes
Product typeCigarette
Produced by ITC
Related brandsGold Flake, Gold Flake Kings, Gold Flake Kings Lights, Gold Flake Neo
Carcinogenicity: IARC group 1

Gold Flake is a classic Indian cigarette brand that has been on the market for over a century. [1]

Contents

Gold Flake is sold in a multitude of varieties, including Gold Flake Kings (84mm), Gold Flake Kings Lights (84mm), Gold Flake and Gold Flake Lights. This brand is owned, manufactured and marketed by ITC Limited. [2]

History

Gold Flake was first produced by Stephen Mitchell & Son of Glasgow. From 1901, Bristol's W.D. & H.O. Wills, a subsidiary of Imperial Tobacco, took over production. "Gold flake" refers to cigarettes made using bright rich golden tobacco. After 1912, the biggest change came in 1971 with the introduction of Gold Flake Kings, followed up with the launch of Gold Flake Kings Lights in 1999. [3]

Gold Flake enjoys a large market share in Pakistan where it is sold by British American Tobacco Pakistan.[ citation needed ]

ITC In India

ITC launched the brand Gold Flake in India in the 1960s. [4] Initial advertisements were targeted towards adult male SEC A category smokers.

After the introduction of lights as a category, the brand introduced Honeydew Smooth – giving the brand a recognizable differentiator with a dew drop symbol. With smoothness being their biggest selling proposition, the brand used symbols like the silk scarf, feather, paint brush, violin, marble vase, hour glass, and shell as visuals to reiterate and associate themselves with smoothness. [5]

After this, the brand reinvented its image and positioning with a new campaign that moved away from the well-established Honeydew campaign. This was the Go Smooth campaign.

Marketing

Gold Flake cigarettes sold in a metal container between 1945 and 1955. Rond blik "Gold flake", geel, objectnr 72860.JPG
Gold Flake cigarettes sold in a metal container between 1945 and 1955.

Many poster advertisements have been made for Gold Flake cigarettes, especially in India. [6] [7] [8]

In the early 1900s, two characters by the names of "Mr. Gold" and "Mr. Flake" were introduced to promote the Gold Flake brand in the United Kingdom. The characters were used for about 30 years and were popular, but it did not help the sales of the brand and Gold Flake was discontinued for a short period of time. [9] [10] [11]

Prices by city

Karachi: Rs 272,100 (24K per tola)

Lahore: Rs 272,190

Islamabad: Rs 272,270

Quetta: Rs 272,430

Peshawar: Rs 272,350

Over the past week, gold price in Pakistan have fluctuated due to changes in international rates and stabilization of the local currency. On November 11, the price of 24K gold reached Rs. 284,500 per tola. Since then it has stabilized at Rs. 272,100

Markets

Gold Flake is mainly sold in India. It was exported to Canada, Jamaica, Ireland, the United Kingdom, the Netherlands, Germany, Switzerland, Egypt, South Africa, the Palestinian territories, Nepal, Pakistan and Malaysia. [12] [13] [14]

Products

The brand has many variations, including Gold Flake Kings (84mm) and Gold Flake Kings Lights (84mm). A 10-pack of Gold Flake quad-core cigarettes costs Rs. 95. [15] Various other variants are available at different prices, and Gold Flake is amongst the top 10 best brands in India. [16]

As of 2013, Gold Flake has been targeting young adult smokers. It extended beyond the SEC A category to the SEC B as well. ITC has launched its smallest size which is of 64 mm and costs 60 Rupees for a 10-pack of cigarettes. [17] [18]

Sponsorship

Gold Flake was the main sponsor of the Gold Flake Open tennis tournament from 1997 until 2001. It was an ATP tennis tournament held in Chennai, India. [19] [20] The tournament is now known as the Maharashtra Open. The tournament was held from 6 April to 13 April.[ year missing ][ citation needed ]

Related Research Articles

<span class="mw-page-title-main">Parliament (cigarette)</span> American brand of cigarettes

Parliament is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside of the United States.

<span class="mw-page-title-main">W.D. & H.O. Wills</span> Former English tobacco company

W.D. & H.O. Wills was a British tobacco manufacturing company formed in Bristol, England. It was the first British company to mass-produce cigarettes. It was one of the 13 founding companies of the Imperial Tobacco Company ; these firms became branches, or divisions, of the new combine and included John Player & Sons.

Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, British American Tobacco, or Japan Tobacco, depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.

West is a brand of cigarettes, currently owned and manufactured by Imperial Brands.

<span class="mw-page-title-main">John Player & Sons</span> English manufacturer of tobacco products

John Player & Sons, most often known simply as Player's, was a tobacco and cigarette manufacturer based in Nottingham, England. In 1901 the company merged with twelve other companies to become a branch of the Imperial Tobacco Company of Great Britain and Ireland. The company pioneered the advertising with trading (cigarette) cards. As a branch, Player's continued this practice, most notably with a series devoted to the association football in the 1930s. Nowadays the brands "Player" and "John Player Special" are owned and marketed by Imperial Brands and, especially in markets external to the UK, by British American Tobacco.

Newport is an American brand of menthol cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. The brand was originally named for the seaport of Newport, Rhode Island.

<span class="mw-page-title-main">L&M</span> American cigarette brand

L&M is an American brand of cigarettes, currently owned and manufactured by Altria and Philip Morris International. The name comes from the tobacco company founded in 1873 called Liggett & Myers, predecessor of today's Liggett Group, by whom L&M was originally produced.

Superkings is a British brand of cigarettes, currently owned and manufactured by Imperial Tobacco.

<span class="mw-page-title-main">Lambert & Butler</span> Former English tobacco manufacturing company

Lambert & Butler is a former English tobacco manufacturing company, established in 1834 in Clerkenwell, Central London, which operated as a private business until 1901, when it merged with other UK manufacturers to form the Imperial Tobacco Company. Apart from tobacco products, L&B also released several cigarette card sets from the 1910s to the 1930s. They consisted of various topics, including motor cars, locomotives, horsemanship, aviation, and association football.

<span class="mw-page-title-main">Next (cigarette)</span> Brand of cigarettes

Next is a brand of cigarettes, currently owned and manufactured by Philip Morris International. The original acronym for Next was a reference to "nicotine extracted".

<span class="mw-page-title-main">Merit (cigarette)</span> American brand of cigarettes

Merit is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside the United States.

<span class="mw-page-title-main">Kensitas Club (cigarette)</span> Scottish cigarette brand

Kensitas Club, is a Scottish brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco. Before May 2017, Club cigarettes in UK came in a distinct blue packet with the Club name and a lion's head.

Capstan is a British brand of unfiltered cigarettes, currently owned and manufactured by Imperial Brands. The brand dwindled in popularity when the health effects of tobacco became more widely known; few shops sell them today.

Embassy is a British brand of cigarettes, currently owned and manufactured by Imperial Tobacco.

<span class="mw-page-title-main">Classic (cigarette)</span> Indian cigarette brand

Wills Classic is a range of cigarettes in India, currently owned and manufactured by ITC Limited. Outside of India, it is manufactured by Imperial Tobacco.

Maverick, is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco.

Tobacco smoking in Pakistan is legal, but under certain circumstances is banned. If calculated on per day basis, 177 million cigarettes per day were consumed in FY-14. According to the Pakistan Demographic Health Survey, 46 per cent men and 5.7 per cent women smoke tobacco. The habit is mostly found in the youth of Pakistan and in farmers, and is thought to be responsible for various health problems and deaths in the country. Pakistan has the highest consumption of tobacco in South Asia.

<span class="mw-page-title-main">ITC Limited</span> Indian multinational conglomerate company

ITC Ltd. is an Indian Tobacco Company multinational conglomerate, headquartered in Kolkata, India. It has a presence across six business segments, namely FMCG, hotels, agribusiness, information technology, paper products, and packaging. It generates a plurality of its revenue from tobacco products. In terms of market capitalization, ITC is the second-largest FMCG company in India and the third-largest tobacco company in the world. It employs 36,500 people at more than 60 locations across India. Its products are available in 6 million retail outlets in India and exported to 90 countries.

<span class="mw-page-title-main">Wills Navy Cut</span> Indian cigarette brand

Wills Navy Cut is an Indian cigarette brand owned and produced by ITC Limited. Initially launched as Wills Filter, it was among the first Indian cigarettes to feature a filter. Over the years, the brand has undergone various changes in its marketing and packaging.

<span class="mw-page-title-main">Kingsway (cigarette)</span> Cigarette brand

Kingsway is a cigarette brand that gained ground January of 1959, and is currently owned by conglomerate British American Tobacco, and manufactured by its subsidiary American Express of London/Ardath Tobacco Company. In Ireland, the brand was manufactured by W.D. & H.O. Wills, and in Malaysia, the brand is manufactured by Rothmans International.

References

  1. "Top 10 best brands in India with price". World Blaze. Archived from the original on 10 April 2017. Retrieved 10 April 2017.
  2. "Company History". Money Control.
  3. "Top 10 Best Cigarette Brands". List Crux. Archived from the original on 19 October 2016. Retrieved 10 April 2017.
  4. "Indian Cigarette Vintage Ads". At The Edge.
  5. "Dew Drop Pivotal to India's Goldflake campaign". Adage. 25 June 2018.
  6. "Gold Flake Cigarettes Stock Photos & Gold Flake Cigarettes Stock Images". Alamy.com. Retrieved 28 January 2018.
  7. "My GF". Jeartranjan.com. 26 July 2011. Retrieved 28 January 2018.
  8. "Indian Cigarette Ads from 1800s to 2000s". Cuttingthechai.wordpress.com. 7 June 2007. Retrieved 28 January 2018.
  9. Alford, B. W. E. (5 November 2013). W.D. & H.O. Wills and the development of the UK tobacco Industry: 1786-1965. Routledge. ISBN   9781136584268 . Retrieved 28 January 2018 via Google Books.
  10. "Gold Flake - Adverts Tobacciana & Smoking - Gunns Gallery". Gunns Gallery. Retrieved 28 January 2018.
  11. "Stock Photo - 1927 UK Magazine Gold Flake Cigarette Advert". Alamy.com. Retrieved 28 January 2018.
  12. "BrandGold Flake - Cigarettes Pedia". Cigarettespedia.com. Retrieved 28 January 2018.
  13. "Gold Flake". Zigsam.at. Retrieved 28 January 2018.
  14. "Brands". Cigarety.by. Retrieved 28 January 2018.
  15. "ITC Launches New Cigarette Variant". NDTV Profit. 18 September 2014.
  16. "Top 10 best brands in India with price". World Blaze. Archived from the original on 10 April 2017. Retrieved 10 April 2017.
  17. "GST impact on cigarettes: Wills Classic, Gold Flake, Navy Cut prices to increase after hike in cess". 25 July 2017.
  18. "ITC Launches New Cigarette Variant". NDTV Profit.
  19. [ dead link ]
  20. "PLUS: TENNIS -- GOLD FLAKE OPEN; Moya Concedes; Loses Shot at No. 1 - the New York Times". The New York Times . Archived from the original on 28 January 2018. Retrieved 30 January 2018.