This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these messages)
|
Product type | Cigarette |
---|---|
Produced by | ITC |
Related brands | Gold Flake, Gold Flake Kings, Gold Flake Kings Lights, Gold Flake Neo |
Carcinogenicity: IARC group 1 |
Gold Flake is a classic Indian cigarette brand that has been on the market for over a century. [1]
Gold Flake is sold in a multitude of varieties, including Gold Flake Kings (84mm), Gold Flake Kings Lights (84mm), Gold Flake and Gold Flake Lights. This brand is owned, manufactured and marketed by ITC Limited. [2]
Gold Flake was first produced by Stephen Mitchell & Son of Glasgow. From 1901, Bristol's W.D. & H.O. Wills, a subsidiary of Imperial Tobacco, took over production. "Gold flake" refers to cigarettes made using bright rich golden tobacco. After 1912, the biggest change came in 1971 with the introduction of Gold Flake Kings, followed up with the launch of Gold Flake Kings Lights in 1999. [3]
Gold Flake enjoys a large market share in Pakistan where it is sold by British American Tobacco Pakistan.[ citation needed ]
ITC launched the brand Gold Flake in India in the 1960s. [4] Initial advertisements were targeted towards adult male SEC A category smokers.
After the introduction of lights as a category, the brand introduced Honeydew Smooth – giving the brand a recognizable differentiator with a dew drop symbol. With smoothness being their biggest selling proposition, the brand used symbols like the silk scarf, feather, paint brush, violin, marble vase, hour glass, and shell as visuals to reiterate and associate themselves with smoothness. [5]
After this, the brand reinvented its image and positioning with a new campaign that moved away from the well-established Honeydew campaign. This was the Go Smooth campaign.
Many poster advertisements have been made for Gold Flake cigarettes, especially in India. [6] [7] [8]
In the early 1900s, two characters by the names of "Mr. Gold" and "Mr. Flake" were introduced to promote the Gold Flake brand in the United Kingdom. The characters were used for about 30 years and were popular, but it did not help the sales of the brand and Gold Flake was discontinued for a short period of time. [9] [10] [11]
Karachi: Rs 272,100 (24K per tola)
Lahore: Rs 272,190
Islamabad: Rs 272,270
Quetta: Rs 272,430
Peshawar: Rs 272,350
Over the past week, gold price in Pakistan have fluctuated due to changes in international rates and stabilization of the local currency. On November 11, the price of 24K gold reached Rs. 284,500 per tola. Since then it has stabilized at Rs. 272,100
Gold Flake is mainly sold in India. It was exported to Canada, Jamaica, Ireland, the United Kingdom, the Netherlands, Germany, Switzerland, Egypt, South Africa, the Palestinian territories, Nepal, Pakistan and Malaysia. [12] [13] [14]
The brand has many variations, including Gold Flake Kings (84mm) and Gold Flake Kings Lights (84mm). A 10-pack of Gold Flake quad-core cigarettes costs Rs. 95. [15] Various other variants are available at different prices, and Gold Flake is amongst the top 10 best brands in India. [16]
As of 2013, Gold Flake has been targeting young adult smokers. It extended beyond the SEC A category to the SEC B as well. ITC has launched its smallest size which is of 64 mm and costs 60 Rupees for a 10-pack of cigarettes. [17] [18]
Gold Flake was the main sponsor of the Gold Flake Open tennis tournament from 1997 until 2001. It was an ATP tennis tournament held in Chennai, India. [19] [20] The tournament is now known as the Maharashtra Open. The tournament was held from 6 April to 13 April.[ year missing ][ citation needed ]
Parliament is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside of the United States.
W.D. & H.O. Wills was a British tobacco manufacturing company formed in Bristol, England. It was the first British company to mass-produce cigarettes. It was one of the 13 founding companies of the Imperial Tobacco Company ; these firms became branches, or divisions, of the new combine and included John Player & Sons.
Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, British American Tobacco, or Japan Tobacco, depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.
West is a brand of cigarettes, currently owned and manufactured by Imperial Brands.
John Player & Sons, most often known simply as Player's, was a tobacco and cigarette manufacturer based in Nottingham, England. In 1901 the company merged with twelve other companies to become a branch of the Imperial Tobacco Company of Great Britain and Ireland. The company pioneered the advertising with trading (cigarette) cards. As a branch, Player's continued this practice, most notably with a series devoted to the association football in the 1930s. Nowadays the brands "Player" and "John Player Special" are owned and marketed by Imperial Brands and, especially in markets external to the UK, by British American Tobacco.
Newport is an American brand of menthol cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. The brand was originally named for the seaport of Newport, Rhode Island.
L&M is an American brand of cigarettes, currently owned and manufactured by Altria and Philip Morris International. The name comes from the tobacco company founded in 1873 called Liggett & Myers, predecessor of today's Liggett Group, by whom L&M was originally produced.
Superkings is a British brand of cigarettes, currently owned and manufactured by Imperial Tobacco.
Lambert & Butler is a former English tobacco manufacturing company, established in 1834 in Clerkenwell, Central London, which operated as a private business until 1901, when it merged with other UK manufacturers to form the Imperial Tobacco Company. Apart from tobacco products, L&B also released several cigarette card sets from the 1910s to the 1930s. They consisted of various topics, including motor cars, locomotives, horsemanship, aviation, and association football.
Next is a brand of cigarettes, currently owned and manufactured by Philip Morris International. The original acronym for Next was a reference to "nicotine extracted".
Merit is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside the United States.
Kensitas Club, is a Scottish brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco. Before May 2017, Club cigarettes in UK came in a distinct blue packet with the Club name and a lion's head.
Capstan is a British brand of unfiltered cigarettes, currently owned and manufactured by Imperial Brands. The brand dwindled in popularity when the health effects of tobacco became more widely known; few shops sell them today.
Embassy is a British brand of cigarettes, currently owned and manufactured by Imperial Tobacco.
Wills Classic is a range of cigarettes in India, currently owned and manufactured by ITC Limited. Outside of India, it is manufactured by Imperial Tobacco.
Maverick, is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco.
Tobacco smoking in Pakistan is legal, but under certain circumstances is banned. If calculated on per day basis, 177 million cigarettes per day were consumed in FY-14. According to the Pakistan Demographic Health Survey, 46 per cent men and 5.7 per cent women smoke tobacco. The habit is mostly found in the youth of Pakistan and in farmers, and is thought to be responsible for various health problems and deaths in the country. Pakistan has the highest consumption of tobacco in South Asia.
ITC Ltd. is an Indian Tobacco Company multinational conglomerate, headquartered in Kolkata, India. It has a presence across six business segments, namely FMCG, hotels, agribusiness, information technology, paper products, and packaging. It generates a plurality of its revenue from tobacco products. In terms of market capitalization, ITC is the second-largest FMCG company in India and the third-largest tobacco company in the world. It employs 36,500 people at more than 60 locations across India. Its products are available in 6 million retail outlets in India and exported to 90 countries.
Wills Navy Cut is an Indian cigarette brand owned and produced by ITC Limited. Initially launched as Wills Filter, it was among the first Indian cigarettes to feature a filter. Over the years, the brand has undergone various changes in its marketing and packaging.
Kingsway is a cigarette brand that gained ground January of 1959, and is currently owned by conglomerate British American Tobacco, and manufactured by its subsidiary American Express of London/Ardath Tobacco Company. In Ireland, the brand was manufactured by W.D. & H.O. Wills, and in Malaysia, the brand is manufactured by Rothmans International.