Clive Humby | |
---|---|
Born | Clive Robert Humby 3 February 1955 Leicester, England |
Education | Wyggeston Grammar School, Sheffield University |
Employer | Starcount |
Known for | Co-founder of dunnhumby |
Clive Robert Humby OBE (born 3 February 1955) is a British mathematician and entrepreneur in the field of data science and customer-centric business strategies. [1] Since 2014, he has been Chief Data Scientist of the consumer insights company, Starcount. [2]
Humby was born in Leicester. He attended Sheffield University from 1972 to 1975, graduating with a B.Sc. in Applied Mathematics & Computer Science. [3]
Humby joined American data analysis specialists CACI in 1976. [4]
He worked on a project that used data from the 1970 census to plan locations for U.S. Army recruitment offices following the abolition of the draft. [5] He returned to CACI’s UK office in 1977 and contributed to the development of the ACORN classification system.[ citation needed ]
In 1989, Humby left CACI to become joint founder and Chief Data Officer of global consumer insights business, dunnhumby, with his wife and long-term business partner, Edwina Dunn. [6] The company applied science and technology to customer data, to help businesses understand consumer trends and behaviours. [7] From their relationship with Tesco, they launched the Clubcard in 1995 - the first mass customisation loyalty programme in the world. [8] Dunnhumby has offices in 25 countries employing 1500 people. [9]
In 2006, Humby coined the phrase “Data is the new oil”. [10] Michael Palmer expanded on Humby's quote by saying, like oil, data is “valuable, but if unrefined it cannot really be used. [11] [12] [Oil] has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analysed for it to have value.” [13]
Humby and Dunn sold their stake in dunnhumby to Tesco in 2011. In 2012, they set up H&D Ventures, a business and data science team exploring the possibilities of telecoms and financial services data. [14] In 2013 they became investors in Purple Seven, a theatre and arts analytics company, to evaluate the cultural behaviour of 19 million UK consumers. [15]
In 2014, Humby was invited to join Starcount as Chief Data Scientist and the company acquired H&D Ventures in the process. [2] Starcount is a data and analytics consultancy focused on exploring and extracting data-based insights.
Humby espouses "The Power of Two" leadership principle. This teaches that the most effective way to operate is by pairing two people with complementary skills, e.g., analysts and marketers. It is a model he and Dunn instigated at dunnhumby, and which he continues to advocate to this day. [16]
He married Edwina Dunn in 1982. They have two children. [17]
Humby is a trustee of the Royal Academy, as well as chairman of the Friends of the Royal Academy. [18]
He was awarded an OBE for services to Data and UK Business in the 2019 Birthday Honours.
He is on the retail advisory board of LetterOne, an international investment business. [19] He is also a board director of Holland & Barrett. [20]
Humby holds honorary doctorates in engineering from the University of Sheffield, and in Business Administration from Kingston University London. [21] He is an Honorary Companion of the Operational Research Society. [22] He holds Honorary Fellowships of the Institute of Mathematics and its Applications, the Institute of Direct & Digital Marketing, and the Market Research Society of which he is also Patron. [23] [24]
Humby, along with Terry Hunt and Tim Phillips co-authored the book entitled Scoring Points. [25] Published in 2008 by Kogan Page Limited, Scoring Points explains how Tesco Clubcard was conceived, launched and developed. [26]
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe to more easily allow for scanning, although some are chip cards or proximity cards.
Tesco plc is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011, it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in the world measured by revenues. It has shops in Ireland, the United Kingdom, the Czech Republic, Hungary, and Slovakia. It is the market leader of groceries in the UK.
Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Ltd, a company wholly owned by Sainsbury's. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's, Esso, eBay and British Airways. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. Participating companies cover sectors including travel, retail, finance and newspapers.
CACI International Inc. is an American multinational professional services and information technology company headquartered in Northern Virginia. CACI provides services to many branches of the US federal government including defense, homeland security, intelligence, and healthcare.
Sir Terence Patrick "Terry" Leahy is a British businessman, previously the CEO of Tesco, the largest British retailer and the third-largest retailer in the world measured by revenues. He is now a senior advisor at private equity company Clayton Dubilier & Rice.
Mark Ian Addy is an English actor. His roles in British television include Detective Constable Gary Boyle in the sitcom The Thin Blue Line (1995–1996), Andy Richmond in Trollied (2011–2013), and Hercules in the fantasy drama series Atlantis (2013–2015).
J.D. Power is an American data analytics, software, and consumer intelligence company. Founded in 1968, the company has been a pioneer in the use of big data, artificial intelligence, and algorithmic modeling capabilities that allow for better understanding of consumer behavior. The firm's business model has evolved to emphasize data and analytics and software products. Industry benchmarking studies are used to evaluate detailed consumer interactions and trends across the automotive, financial services, healthcare, home, insurance, technology, media and telecom, travel and hospitality, senior living, and utilities industries.
Tesco Personal Finance plc, trading as Tesco Bank, is a British retail bank which was formed in July 1997, and which has been wholly owned by Tesco plc since 2008. The bank was formed as part of a 50:50 joint venture between The Royal Bank of Scotland and Tesco, the largest supermarket in the United Kingdom.
Tesco Clubcard is the loyalty card of British supermarket chain Tesco.
Tesco.com is an electronic commerce website operated by Tesco. It offers a wide range of other products, including electronic goods, books, broadband and financial services. Tesco closed their Tesco Direct website in 2018.
Criticism has been directed at Tesco from various groups, including national organisations, trade bodies, individuals, consumer groups and watchdogs, particularly since the early 2000s.
Amanda Elizabeth Chessell is a computer scientist and a Distinguished Engineer at IBM. She has been awarded the title of IBM Master Inventor. She is also a Member of the IBM Academy of Technology.
TalkTalk TV Store was a UK-based transactional video-on-demand (VoD) service available on Macintosh and Microsoft Windows computers, games consoles, tablet computers and Smart TVs. Content is generally streamed, with downloading currently possible on Windows PC/laptops. The blinkbox brand had been extended to companion services offering digital music and books.
Kogan.com is an Australian portfolio of retail and services businesses including Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Travel, Kogan Money, Kogan Cars, Kogan Energy, Dick Smith, Matt Blatt and Mighty Ape. The company was founded in 2006 by Ruslan Kogan.
Dunnhumby is a global customer data science company.
Brian F. Harris is a former university professor at the University of Southern California (USC) and the originator of the study of category management.
Red Brick Road is a Clerkenwell, London based advertising agency. It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps".
Tesco has expanded its operations from the United Kingdom to 11 other countries. Tesco pulled out of the United States in 2013, but continues to see growth elsewhere. Tesco's international expansion strategy has responded to the need to be sensitive to local expectations in other countries by entering into joint ventures with local partners, such as Samsung Group in South Korea, and Charoen Pokphand in Thailand, appointing a very high proportion of local personnel to management positions. It also makes small acquisitions as part of its strategy: for example, in its 2005/2006 financial year it made acquisitions in South Korea, one in Poland and one in Japan.
Aleksandr Kogan is a Moldovan-born American scientist, who is known for his research on the link between oxytocin and kindness, and for having developed the app that allowed Cambridge Analytica to collect personal details of 30 million Facebook users. He worked as a University Lecturer at the University of Cambridge from 2012-2018 and is currently a technology entrepreneur.
Edwina D. Dunn OBE is an English entrepreneur in the field of data science and customer business strategy. Since 2014, she has been the Chief Executive Officer of the consumer insights company, Starcount. She is also the founder of The Female Lead campaign. At the end of 2018, she was appointed to the board of Government Centre for Data Ethics & Innovation.