Cockeyed.com

Last updated
Cockeyed.com
Type of site
Various
Available inEnglish
OwnerRob Cockerham
URL cockeyed.com
CommercialYes
RegistrationNo
Launched1998;25 years ago (1998)
Current statusActive
Cockeyed.com proprietor Rob Cockerham at ROFLCon II in 2010 Rob Cockerham at ROFLCon II.jpg
Cockeyed.com proprietor Rob Cockerham at ROFLCon II in 2010

Cockeyed.com is a website that covers a variety of subjects, most of which are projects undertaken by the site's creator, Rob Cockerham. Since the creator lives in Sacramento, California, many of his projects take place in notable Sacramento landmarks.

Contents

One of the most popular articles is called "How Much is Inside", which has been part of the website since its establishment in 1998. There are more than 40 episodes online.

Other sections are the Pranks , the educational Science Club and Cockerham's Incredible Creations, all of which are presented with pictures detailing the steps of the project.

Cockerham has also used the site as a platform to locate and harass people who engage in spamming.

A particular focus of the website is the multi-level marketing business opportunity from Herbalife. Rob has dedicated many pages to criticizing its independent distributors' use of signs in public spaces as well as the Herbalife business model.

The website has been featured on NPR , [1] 20/20 [2] and in a segment during the 24 Hours of Foo event on MTV2.

How Much is Inside? Adventures

This largest section of Cockeyed.com contains documentation of projects in which Cockerham and his friends measure the usefulness of products, including:

Rather than using statistical methods to estimate the contents, the group favors measuring the amounts. For example, to figure out how much is inside of a keg, they (and an invited group of "fellow scientists") poured and consumed 141 individual cups of beer. Another way to determine the amount would have been to simply calculate the volume of the keg and divide by the volume of each cup.

Related Research Articles

Budweiser is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filtered beer, available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt.

<span class="mw-page-title-main">Drinking game</span> Game which involves the consumption of alcoholic beverages

Drinking games are games which involve the consumption of alcoholic beverages and often enduring the subsequent intoxication resulting from them. Evidence of the existence of drinking games dates back to antiquity. Drinking games have been banned at some institutions, particularly colleges and universities.

<span class="mw-page-title-main">Draught beer</span> Beer served from a cask or keg

Draught beer, also spelt draft, is beer served from a cask or keg rather than from a bottle or can. Draught beer served from a pressurised keg is also known as keg beer.

<span class="mw-page-title-main">Cake</span> Flour-based baked sweet

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<span class="mw-page-title-main">Homebrewing</span> Small scale brewing of beer, mead, ciders

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<span class="mw-page-title-main">Barrel (unit)</span> Series of units for volume measurement

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<span class="mw-page-title-main">Keg</span> Small barrel, commonly used for beer

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<span class="mw-page-title-main">Molson Canadian</span> Beverage brand

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<span class="mw-page-title-main">Beer in Canada</span> Overview of the beer culture in Canada

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Kegerator, a portmanteau of the words keg and refrigerator, is a refrigerator that has been designed or altered to store and dispense kegs.

<span class="mw-page-title-main">Snow gauge</span>

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<span class="mw-page-title-main">Mixed nuts</span> Snack food containing a mixture of nuts

Mixed nuts are a snack food consisting of any mixture of mechanically or manually combined nuts. Common constituents are peanuts, almonds, walnuts, Brazil nuts, cashews, hazelnuts (filberts), and pecans. Mixed nuts may be salted, roasted, cooked, or blanched.

<span class="mw-page-title-main">Cornelius keg</span>

A Cornelius keg is a stainless steel canister (keg) originally used as containers by the soft drink industry. They can be used to store and dispense carbonated or nitrogenated liquids. Cornelius kegs were originally made by Cornelius, Inc.

<span class="mw-page-title-main">Egyptian cuisine</span> National cuisine of Egypt

Egyptian cuisine makes heavy use of poultry, legumes, vegetables and fruit from Egypt's rich Nile Valley and Delta. Examples of Egyptian dishes include rice-stuffed vegetables and grape leaves, hummus, falafel, shawarma, kebab and kofta. ful medames, mashed fava beans; koshary, lentils and pasta; and molokhiya, bush okra stew. A local type of pita bread known as eish baladi is a staple of Egyptian cuisine, and cheesemaking in Egypt dates back to the First Dynasty of Egypt, with Domiati being the most popular type of cheese consumed today.

When drinking beer, there are many factors to be considered. Principal among them are bitterness, the variety of flavours present in the beverage and their intensity, alcohol content, and colour. Standards for those characteristics allow a more objective and uniform determination to be made on the overall qualities of any beer.

<span class="mw-page-title-main">Estimation</span> Process of finding an approximation

Estimation is the process of finding an estimate or approximation, which is a value that is usable for some purpose even if input data may be incomplete, uncertain, or unstable. The value is nonetheless usable because it is derived from the best information available. Typically, estimation involves "using the value of a statistic derived from a sample to estimate the value of a corresponding population parameter". The sample provides information that can be projected, through various formal or informal processes, to determine a range most likely to describe the missing information. An estimate that turns out to be incorrect will be an overestimate if the estimate exceeds the actual result and an underestimate if the estimate falls short of the actual result.

H2NO was an upselling campaign by The Coca-Cola Company to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water.

<span class="mw-page-title-main">Shrinkflation</span> Reduction of quantity/quality of a good without corresponding price reduction

In economics, shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation. First usage of the term "shrinkflation" with its current meaning has been attributed to the economist Pippa Malmgren, though the same term had been used earlier by historian Brian Domitrovic to refer to an economy shrinking while also suffering high inflation.

References

  1. Block, Melissa (February 26, 2003). "'How Much Is Inside?'". NPR .
  2. Ruppel, Glenn A. (June 16, 2006). "Got Tape? You Can Steal an Identity". ABC News .