Cold World is an extended play by Chinese-Canadian rapper Eric Reprid. It was released on December 21, 2020, and was exclusively produced by Marc Wavy, a close friend and producer. The entire album was recorded in 2020. Following the album's release, the album, performed very well commercially, allowing the album to receive an award and nomination for Rap Recording of the Year at the 2021 Juno Awards.
Eight months before the release of Cold World, Reprid released his third album, Bloom[1]. Following the album's release, Reprid would go on to his social media accounts to tease the upcoming album, announcing that the EP would be released in December and would be accompanied by merch.[2]
Reception
Album
A review on hiphopcanada.com said Cold World "is catchy, cohesive and consistent, [...] and delivered with masterful touch by one of the most talented artists emerging from the West Coast."[3] The album's Juno nomination noted that Cold World sees Marc Wavy and Reprid "[craft] their own unique sound and style that possesses a fresh, energetic vibe", blending a "multitude of sounds, styles, and skills".[4] Steve Juon of RapReviews gave the Ep a rating of 7.5 out of 10, and gave the lyricism 6.5 out of ten, making the average a 7 out of 10.
Professional ratings
Review scores
Source
Rating
RapReviews
7/10
He wrote how Marc Wavy's production blended with Reprid's flows is "above average".
The entire album is copyright-free, meaning that users anywhere can use this album for whatever they please.[4][5]
Songs
Over a melodic instrumental, tracks such as "80 Proof" and "Nobody Knows, see Reprid talk about hedonistic virtues, with RapReviews' Steve Juon writing how the song sees Eric numb himself to the world, using liquor as a form of escape to deal with emotional issues. Juon also wrote how in order to escape these issues, he'd "urge him to talk to some friends and loved ones to see if he needs to make a change." He compares Reprid's flows and hedonistic lifestyles to that of Juice WRLD.[5]
Off the album, Reprid's most popular track, "Cold World" was able to accumulate over 1.7 million views on its YouTubemusic video, and was able to clock in one million on-demand streams on Spotify just under one week.[6][4]
Release
Following the album's release, Reprid would release lyric videos for every single song off the album.[7]. Along with the lyric video releases, Reprid would release music videos for select tracks, but would later then private them on YouTube due to unknown reasons.
Awards
Additionally, Eric Reprid's Cold World performed very well online, to which it was nominated to be awarded the 2021 Rap Recordings of the Year at the 2021 Juno Awards, where he was facing off against other names, such as 88Glam, Bbno$, Yung Gravy, Nav, and Tobi Lou.[8][6][4]
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