Colossus Bets

Last updated

Colossus Bets
Industry Gambling
FounderBernard Marantelli, Zeljko Ranogajec
HeadquartersLondon, England
Key people
David O’Reilly (CEO)
ProductsSports betting, sports technology, pools betting
Website www.colossusbets.com

Colossus Bets is a British bookmaker specialising in pools betting. The Colossus Bets is headquartered in London, England, and was founded by former Monsanto PR operative Bernard Marantelli [1] and Zeljko Ranogajec in 2013. [2] The bookmaker currently focuses in pools betting by incorporating modern betting features such as Cash Out and Syndicates, currently holding seven US patents. [3] As well as offering lottery-sized jackpots.

Contents

History

Colossus Bets was launched in the UK in 2013, initially providing solely football pools. [4] [5] They would go on to add horse racing, greyhound racing, American football, ice hockey, basketball and darts pools, making them a multi-sport pools provider. [6]

In 2017, Colossus launched Syndicates, a group betting product that would allow its users to share the cost of their bets, and any potential winnings, with fellow players. [7] The introduction of horse racing pools in July 2018 meant that, for the first time, The Tote was no longer the sole horse racing pools operator in the UK market. [8] [9] The Place 6 pool was introduced as a direct equivalent to the Placepot. In addition to offering their sports and racing pools on their website, the Colossus Bets pools have also been integrated into a number of partner websites across the world, including Bet365, [10] Betway Africa, [11] Dafabet, [12] Matchbook, [13] Racebets, [14] Mr Green, [11] Nairabet, [15] Football Pools, [12] eStave, [16] and Paf. [17]

In August 2017, Colossus Bets announced that they had entered into a partnership with 54 British racecourses in order to supply betting pools. [18] However, in May 2018 a number of newspaper articles were published revealing that Zeljko Ranogajec was the principal backer of the company using the alias of John Wilson. [19] [20] [21] Subsequently, the consortium of 54 racecourses (Britbet) cancelled their arrangement with Colossus Bets in favour of The Tote. [22]

In May 2021 Esports Technologies Inc. (Nasdaq: EBET) announced an exclusive alliance with Colossus Bets . Under the terms of the agreement Colossus Bets became a shareholder in Esports Technologies Inc .

Conscious Colossus

In 2020, Colossus Bets launched ‘Conscious Colossus’, [23] [24] a charitable initiative created to “target several areas of responsibility and covering a wide range of causes, including the advancement of sport within communities, responsible gambling education and animal welfare.” [25] Conscious Colossus announced that they would be supporting three charities in their maiden year; Alive and Kicking, The Greyhound Trust and YGAM. [26] In 2021 they announced an updated line up of Alive and Kicking, YGAM and Clime-It Brothers for their second year. [27]

Dates of Significance

2012 – Founded by Bernard Marantelli. [28]

2013 – Colossus Bets launch in the UK with Michael Owen named as a brand ambassador. [29] [30]

2014 – Winner of the ‘Rising star’ award at the EGR Operator Awards. [31]

2017 – Colossus Bets launch Syndicates product. [32]

2017 – Colossus Bets announces partnership with consortium of British racecourses [33]

2018 – Colossus Bets launch horse racing pools. [34]

2018 – 54 British racecourses repudiate Colossus bets as their pools betting partner [35]

2019 - North Dakota Racing Commission licenses Colossusbets as a service provider [36]

2019 – Oregon Racing Commission grants Colossusbets a totalizator license [37]

2019 – Colossus Bets launch greyhound racing pools. [38] [39]

2019 – Announces a long-term licensing agreement with Bet365 that will allow the operator access to its cash-out patent portfolio in the US. [40] [41]

2020 – Colossus Bets launch ice hockey and darts pools. [42]

2020 – Winner of the ‘Best use of a brand ambassador’ award at the EGR Operator Marketing and Innovation Awards for their partnership with Fallon Sherrock. [43]

2020 – Colossus Bets agreed a five-figure sponsorship deal with the Greyhound Grand National. [44]

2020 – Bernard Marantelli is terminated as a director of the company. [45] [46]

2020 – David O'Reilly appointed as chief executive officer [47]

2021 – Esports betting and technology company Esports Technologies Inc concludes alliance agreement with Colossus Bets. [48]

2021 – Colossus Bets sued DraftKings and Tabcorp over patent infringement. [49]

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