Communication in small groups consists of three or more people who share a common goal and communicate collectively to achieve it. [1] During small group communication, interdependent participants analyze data, evaluate the nature of the problem(s), decide and provide a possible solution or procedure. Additionally, small group communication provides strong feedback, unique contributions to the group as well as a critical thinking analysis and self-disclosure from each member. [2] [3] Small groups communicate through an interpersonal exchange process of information, feelings and active listening in both two types of small groups: primary groups and secondary groups. [4] [5]
The first important research study of small group communication was performed in front of a live studio audience in Hollywood California by social psychologist Robert Bales and published in a series of books and articles in the early and mid 1950s . [6] [7] [8] This research entailed the content analysis of discussions within groups making decisions about "human relations" problems (i.e., vignettes about relationship difficulties within families or organizations). Bales made a series of important discoveries. First, group discussion tends to shift back and forth relatively quickly between the discussion of the group task and discussion relevant to the relationship among the members. He believed that this shifting was the product of an implicit attempt to balance the demands of task completion and group cohesion, under the presumption that conflict generated during task discussion causes stress among members, which must be released through positive relational talk. Second, task group discussion shifts from an emphasis on opinion exchange, through an attentiveness to values underlying the decision, to making the decision. This implication that group discussion goes through the same series of stages in the same order for any decision-making group is known as the linear phase model. Third, the most talkative member of a group tends to make between 40 and 50 percent of the comments and the second most talkative member between 25 and 30, no matter the size of the group.[ citation needed ] As a consequence, large groups tend to be dominated by one or two members to the detriment of the others.
The most influential of these discoveries has been the latter; the linear phase model. The idea that all groups performing a given type of task go through the same series of stages in the same order was replicated through the 1950s, 1960s and 1970s; with most finding four phases of discussion. For example, communication researcher B. Aubrey Fisher showed groups going sequentially through an orientation stage, a conflict stage, a stage in which a decision emerges and a stage in which that decision is reinforced. [9] Much of this research (although not necessarily Fisher's) had two fundamental flaws. First, all group data was combined before analysis, making it impossible to determine whether there were differences among groups in their sequence of discussion. Second, group discussion content was compared across the same number of stages as the researcher hypothesized, such that if the researcher believed there were four stages to discussion, there was no way to find out if there actually were five or more. In the 1980s, communication researcher Marshall Scott Poole examined a sample of groups without making these errors and noted substantial differences among them in the number and order of stages. [10] He hypothesized that groups finding themselves in some difficulty due to task complexity, an unclear leadership structure or poor cohesion act as if they feel the need to conduct a "complete" discussion and thus are more likely to pass through all stages as the linear phase model implies, whereas groups feeling confident due to task simplicity, a clear leadership structure and cohesion are more likely to skip stages apparently deemed unnecessary.
Another milestone in the study of group discussion content was early 1960s work by communication researchers Thomas Scheidel and Laura Crowell regarding the process by which groups examine individual proposed solutions to their problem. [11] They concluded that after a proposal is made, groups discuss it in an implied attempt to determine their "comfort level" with it and then drop it in lieu of a different proposal. In a procedure akin to the survival of the fittest, proposals viewed favorably would emerge later in discussion, whereas those viewed unfavorably would not; the authors referred to this process as "spiraling." Although there are serious methodological problems with this work, other studies have led to similar conclusions. For example, in the 1970s, social psychologist L. Richard Hoffman noted that odds of a proposal's acceptance is strongly associated with the arithmetical difference between the number of utterances supporting versus rejecting that proposal. More recent work has shown that groups differ substantially in the extent to which they spiral. [12] Additional developments have taken place within group communication theory as researchers move away from conducting research on zero-history groups, and toward a "bona fide" groups perspective. The bona fide group, as described by Linda L. Putnam and Cynthia Stohl in 1990, fosters a sense of interdependence among the members of the group, along with specific boundaries that have been agreed upon by members over time. [13] This provides researchers with model of group behavior that stays true to the characteristics displayed by most naturally occurring groups, (s).
Work relevant to social influence in groups has a long history. Two early examples of social psychological research have been particularly influential. The first of these was by Muzafer Sherif in 1935 using the autokinetic effect. Sherif asked participants to voice their judgments of light movement in the presence of others and noted that these judgments tended to converge. [14] The second of these was a series of studies by Solomon Asch, in which naive participants were asked to voice their judgments of the similarity of the length of lines after hearing the "judgments" of several confederates (research assistants posing as participants) who purposely voiced the same obviously wrong judgment. On about 1/3 of the cases, participants voiced the obviously wrong judgment. When asked why, many of these participants reported that they had originally made the correct judgment but after hearing the confederates, decided the judgments of several others (the confederates) should be trusted over theirs. [15] As a consequence of these and other studies, social psychologists have come to distinguish between two types of social influence; informational and normative (see conformity). Informational influence occurs when group members are persuaded by the content of what they read or hear to accept an opinion; Sherif's study appears to be an example. Normative influence occurs when group members are persuaded by the knowledge that a majority of group members have a view. Normative influence should not be confused with compliance, which occurs when group members are not persuaded but voice the opinions of the group majority. Although some of the participants in the Asch studies who conformed admitted that they had complied, the ones mentioned above who believed the majority to be correct are best considered to have been persuaded through normative influence.
Culture affects the entire communication of a person. [16] Within small groups there are three specific factors that affect communication. The first factor covers whether a person prioritizes their needs as more or less important than the group's necessities. The second important factor is power distance, the degree at which people accept and expect that power is distributed unequally. In high-power distance cultures, an individual of low power would not disagree with an individual with more power than him. On the contrary, in low-power distance cultures everyone's input and opinions are taking into account in certain decisions. The third factor that affects communication in small groups is uncertainty avoidance. The degree of tolerance people have for risk. In high uncertainty cultures individuals expect and prefer rules and structurized systems. In those low uncertainty avoidance cultures, individuals prefer and are comfortable with constant change and scarce rules. [17]
Any group has conflicts, topics that people do not agree on, different points of view on how to move forward with a task and so on. As a result, to be able to overcome any conflict that might arise, a six step conflict resolution will help to overcome the problem. [18]
During a small group decision the process can be more open, vulnerable and can rely on several decision techniques. [19] A common process that small groups incorporate in decision making situations starts by a orientation where each member starts to familiarize or socialize with other members. Secondly, small group members face conflict, where each person shares ideas or possible solutions to a problem. This session is also known as brainstorming. During the conflict stage, subgroups or stronger personalities can emerge. Then, small group members advance to a consensus, where after evaluating several ideas the group agrees to advance. Lastly is closure, where small group team members agree completely on an idea and start taking action. [20]
By the end of the 1950s, studies such as Sherif's led to the reasonable conclusion that social influence in groups leads group members to converge on the average judgment of the individual members. As a consequence, it was a surprise to many social psychologists when in the early 1960s, evidence appeared that group decisions often became more extreme than the average of the individual predisposed judgment. [21] This was originally thought to be a tendency for groups to be riskier than their members would be alone (the risky shift), but later found to be a tendency for extremity in any direction based on which way the members individually tended to lean before discussion (group polarization). Research has clearly demonstrated that group polarization is primarily a product of persuasion not compliance. Two theoretical explanations for group polarization have come to predominate. One is based on social comparison theory, claiming that members look to one another for the "socially correct" side of the issue and if they find themselves deviant in this regard, shift their opinion toward the extreme of the socially correct position. [22] This would be an example of normative influence. The other 'persuasive arguments theory' (PAT), begins with the notion that each group member enters discussion aware of a set of items of information favoring both sides of the issue but lean toward that side that boasts the greater amount of information. Some of these items are shared among the members (all are aware of them), others are unshared (only one member is aware of each). Assuming most or all group members lean in the same direction, during discussion, items of unshared information supporting that direction are voiced, giving members previously unaware of them more reason to lean in that direction. [23] PAT is an example of informational influence. Although PAT has strong empirical support, it would imply that unshared items of information on the opposite side of the favored position would also come up in discussion, canceling the tendency to polarize. Research has shown that when group members all lean in one direction, discussion content is biased toward the side favored by the group, inconsistent with PAT. This finding is consistent with social comparison notions; upon discovering where the group stands, members only voice items of information on the socially correct side. It follows that an explanation for group polarization must include information influence and normative influence.
The possibility exists that the majority of information known to all group members combined, supports one side of an issue but that the majority of information known to each member individually, supports the other side of the issue. For example, imagine that each member of a 4-person group was aware of 3 items of information supporting job candidate A that were only known to that member and 6 items of information supporting job candidate B that were known to all members. There would be 12 items of information supporting candidate A and 6 supporting candidate B but each member would be aware of more information supporting B. Persuasive arguments theory implies that the items of information favoring A should also come up, leading to each member changing their mind but research has indicated that this does not occur. Rather, as predicted by the merging of PAT and social comparison theory, each member would come into discussion favoring B, that discussion would be heavily biased toward B and that the group would choose B for the job. This circumstance, first studied by Stasser and Titus, is known as a "hidden profile" and is more likely to occur as group size increases and as the proportion of shared versus unshared items of information increases. [24]
Many methods may be used in reaching group decisions. The most popular method in Western culture is by majority, but other ways to make team decisions are available. Firstly, voting by majority brings quick decision making, and that is one of the reasons why it is the most widely used. A second method is by consensus. Reaching decisions by consensus is time consuming, but it allows everyone to bring forward their opinion. A third method is by averaging. This method requires all teammates to reach a decision by compromising. Reaching decisions by minority decision calls for a subcommittee getting together and reaching decisions without the whole groupe being involved. A final method is by authority rule. In this method, the group leader listens to individual group member's ideas, and has final say on a decision. [18]
Body language is a form of nonverbal communication, consisting of body pose, gestures, eye movements and paralinguistic cues (i.e. tone of voice and rate of speech). Humans send and interpret such signals unconsciously. It is often said that human communication consists of 93% body language and paralinguistic cues, while only 7% of communication consists of words themselves [25] - however, Albert Mehrabian, the researcher whose 1960s work is the source of these statistics, has stated that this is a misunderstanding of the findings [26] (see Misinterpretation of Mehrabian's rule).
Physical expressions like waving, pointing, touching and slouching are all forms of nonverbal communication. The study of body movement and expression is known as kinesics. Humans move their bodies when communicating because as research has shown, it helps "ease the mental effort when communication is difficult." Physical expressions reveal many things about the person using them for example, gestures can emphasize a point or relay a message, posture can reveal boredom or great interest, and touch can convey encouragement or caution. [27]
Body language is a form of non-verbal communication involving the use of stylized gestures, postures, and physiologic signs which act as cues to other people. Humans, sometimes unconsciously, send and receive non-verbal signals all the time.
Interpersonal space refers to the psychological "bubble" that we can imagine exists when someone is standing far too close to us. Research has revealed that in North America there are four different zones of interpersonal space. The first zone is called intimate distance and ranges from touching to about eighteen inches apart. Intimate distance is the space around us that we reserve for lovers, children, as well as close family members and friends. The second zone is called personal distance and begins about an arm's length away; starting around eighteen inches from our person and ending about four feet away. We use personal distance in conversations with friends, to chat with associates, and in group discussions. The third zone of interpersonal space is called social distance and is the area that ranges from four to eight feet away from you. Social distance is reserved for strangers, newly formed groups, and new acquaintances. The fourth identified zone of space is public distance and includes anything more than eight feet away from you. This zone is used for speeches, lectures, and theater; essentially, public distance is that range reserved for larger audiences. [30]
Misunderstandings in communication are common because of the many different factor, that is the way of conveying message; which is done through language. Though there is no right or wrong way to communicate, avoiding language barriers such as jargon, bypassing, and offensive language may prevent misunderstandings in group or interpersonal discussions. One of the more common barriers in communication is the inappropriate use of jargon. Jargon is a fictive language invented by and for the group as a verbal shorthand. It also syllabifies group membership when used properly. The problem with jargon is that it can make words confusing and can be used to conceal the truth. Another barrier to language is bypassing. Bypassing occurs when group members have different meanings for different words and phrases and thus miss each other's meanings. To overcome the risk of bypassing it is important to look to what the speaker wants and not always at what the speaker says. The third most common language barrier is offensive language. Offensive language is "any terminology that demeans, excludes, or stereotypes people for any reason. Avoiding sexist, discriminating, or labeling talk will greatly reduce chances of miscommunication. Remember, there is no right or wrong way to communicate. Though language difficulties are common, avoiding barriers like jargon, bypassing, and offensive language, will greatly reduce your chances of being misunderstood. Only through habitual awareness can one begin to truly understand and then be understood. [31]
Small groups can be the means by which social constraints are enforced, and can also act as an arena in which the constraints can be challenged. Small groups often contain and develop an idioculture, a set of shared meanings as well as negotiate status. [32] : 314 Groups are able to provide rewards and punishment in line with societies expectations. [32] : 314
Group dynamics is a system of behaviors and psychological processes occurring within a social group, or between social groups. The study of group dynamics can be useful in understanding decision-making behaviour, tracking the spread of diseases in society, creating effective therapy techniques, and following the emergence and popularity of new ideas and technologies. These applications of the field are studied in psychology, sociology, anthropology, political science, epidemiology, education, social work, leadership studies, business and managerial studies, as well as communication studies.
A rumor, or rumour, is "a tall tale of explanations of events circulating from person to person and pertaining to an object, event, or issue in public concern."
In sociology, a peer group is both a social group and a primary group of people who have similar interests (homophily), age, background, or social status. The members of this group are likely to influence the person's beliefs and behaviour.
In social psychology, group polarization refers to the tendency for a group to make decisions that are more extreme than the initial inclination of its members. These more extreme decisions are towards greater risk if individuals' initial tendencies are to be risky and towards greater caution if individuals' initial tendencies are to be cautious. The phenomenon also holds that a group's attitude toward a situation may change in the sense that the individuals' initial attitudes have strengthened and intensified after group discussion, a phenomenon known as attitude polarization.
The anchoring effect is a psychological phenomenon in which an individual's judgments or decisions are influenced by a reference point or "anchor" which can be completely irrelevant. Both numeric and non-numeric anchoring have been reported in research. In numeric anchoring, once the value of the anchor is set, subsequent arguments, estimates, etc. made by an individual may change from what they would have otherwise been without the anchor. For example, an individual may be more likely to purchase a car if it is placed alongside a more expensive model. Prices discussed in negotiations that are lower than the anchor may seem reasonable, perhaps even cheap to the buyer, even if said prices are still relatively higher than the actual market value of the car. Another example may be when estimating the orbit of Mars, one might start with the Earth's orbit and then adjust upward until they reach a value that seems reasonable.
In social psychology, Social judgment theory (SJT) is a self-persuasion theory proposing that an individual's perception and evaluation of an idea is by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be placed on the attitude scale in an individual's mind. SJT is the subconscious sorting out of ideas that occurs at the instant of perception. The theory of Social Judgement attempts to explain why and how people have different reactions and responded toward the same information or issue. Social Judgment Theory can be used to improve the way people communicate with one another. The theory is also widely considered in persuasions. The Social Judgement Theory depends on the individual's position on a certain issue occurring. Depending on three elements Social Judgement Theory has, they are followed by their anchor, alternatives and ego-involvement.
Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
Greenberg (1987) introduced the concept of organizational justice with regard to how an employee judges the behavior of the organization and the employee's resulting attitude and behaviour. For example, if a firm makes redundant half of the workers, an employee may feel a sense of injustice with a resulting change in attitude and a drop in productivity.
A hidden profile is a paradigm that occurs in the process of group decision making. It is found in a situation when part of some information is shared among group members, whereas other pieces of information are unshared. Furthermore, shared information and unshared information have different decisional implications, and the alternative implied by the unshared information is the correct one given all information available to the group. However, no group member can detect this best solution on the basis of her or his individual information prior to discussion; it can only be found by pooling the unshared information during group discussion. This topic is one of many topics studied in social psychology.
Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace. It suggests that people rely heavily on the social information available to them in their environments, including input from colleagues and peers, to shape their attitudes, behaviors, and perceptions.
Group decision-making is a situation faced when individuals collectively make a choice from the alternatives before them. The decision is then no longer attributable to any single individual who is a member of the group. This is because all the individuals and social group processes such as social influence contribute to the outcome. The decisions made by groups are often different from those made by individuals. In workplace settings, collaborative decision-making is one of the most successful models to generate buy-in from other stakeholders, build consensus, and encourage creativity. According to the idea of synergy, decisions made collectively also tend to be more effective than decisions made by a single individual. In this vein, certain collaborative arrangements have the potential to generate better net performance outcomes than individuals acting on their own. Under normal everyday conditions, collaborative or group decision-making would often be preferred and would generate more benefits than individual decision-making when there is the time for proper deliberation, discussion, and dialogue. This can be achieved through the use of committee, teams, groups, partnerships, or other collaborative social processes.
Thin-slicing is a term used in psychology and philosophy to describe the ability to find patterns in events based only on "thin slices", or narrow windows, of experience. The term refers to the process of making very quick inferences about the state, characteristics or details of an individual or situation with minimal amounts of information. Research has found that brief judgments based on thin-slicing are similar to those judgments based on much more information. Judgments based on thin-slicing can be as accurate, or even more so, than judgments based on much more information.
Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. Norms are implicit, specific rules, guidance shared by a group of individuals, that guide their interactions with others. People often choose to conform to society rather than to pursue personal desires – because it is often easier to follow the path others have made already, rather than forging a new one. Thus, conformity is sometimes a product of group communication. This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences, or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone. For example, people tend to follow social norms when eating or when watching television, even if alone.
Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. Communication includes utilizing communication skills within one's surroundings, including physical and psychological spaces. It is essential to see the visual/nonverbal and verbal cues regarding the physical spaces. In the psychological spaces, self-awareness and awareness of the emotions, cultures, and things that are not seen are also significant when communicating.
Shared information bias is known as the tendency for group members to spend more time and energy discussing information that all members are already familiar with, and less time and energy discussing information that only some members are aware of. Harmful consequences related to poor decision-making can arise when the group does not have access to unshared information in order to make a well-informed decision.
The equilibrium model of group development is a sociological theory on how people behave in groups.
Nonverbal influence is the act of affecting or inspiring change in others' behaviors and attitudes by way of tone of voice or body language and other cues like facial expression. This act of getting others to embrace or resist new attitudes can be achieved with or without the use of spoken language. It is a subtopic of nonverbal communication. Many individuals instinctively associate persuasion with verbal messages. Nonverbal influence emphasizes the persuasive power and influence of nonverbal communication. Nonverbal influence includes appeals to attraction, similarity and intimacy.
Interpersonal influence is a type of social influence which results from group members encouraging, or forcing, conformity while discouraging, and possibly punishing, nonconformity. It is one of three types of social influences that lead people to conform to the majority, or the group's norms. The other two types are influence are informational influence and normative influence.
Epistemic motivation is the desire to develop and maintain a rich and thorough understanding of a situation, utilizing one's beliefs towards knowledge and the process of building knowledge. A learner's motivation towards knowledge as an object influences their knowledge acquisition. In interpersonal relations, epistemic motivation is the desire to process information thoroughly, and thus grasp the meaning behind other people's emotions. In group settings, epistemic motivation can be defined as participants' willingness to expend effort to achieve a thorough, rich, and accurate understanding of the world, including the group task, or decision problem at hand, and the degree to which group members tend to systematically process and disseminate information.
Muzafer Sherif was a Turkish-American social psychologist. He helped develop social judgment theory and realistic conflict theory.