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Super Bowl XXXIV was an American football game played at the Georgia Dome in Atlanta, Georgia, on January 30, 2000, to determine the National Football League (NFL) champion for the 1999 season. The National Football Conference (NFC) champion St. Louis Rams defeated the American Football Conference (AFC) champion Tennessee Titans 23–16 to claim their first Super Bowl win and first NFL championship since 1951. It is the most recent NFL championship in which both teams were seeking their first Super Bowl title.
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A dot-com company, or simply a dot-com, is a company that conducts most of its businesses on the Internet, usually through a website on the World Wide Web that uses the popular top-level domain ".com". As of 2021, .com is by far the most used TLD, with almost half of all registrations
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Cyberian Outpost, Inc. was an online vendor of discount computer hardware and software that operated the website outpost.com. After its IPO in 1998, it reached a peak market capitalization of $1 billion, but, after the bursting of the dot-com bubble, its stock price fell rapidly and the company was acquired by Fry's Electronics in 2001 for $21 million.
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Super Bowl XXXIV featured 14 advertisements from 14 different dot-com companies, each of which paid an average of $2.2 million per spot. In addition, five companies that were founded before the dot-com bubble also ran tech-related ads, and 2 before game ads, for a total of 21 different dot-com ads. These ads amounted to nearly 20 percent of the 61 spots available, and $44 million in advertising. In addition to ads which ran during the game, several companies also purchased pre-game ads, most of which are lesser known. All of the publicly held companies which advertised saw their stocks slump after the game as the dot-com bubble began to rapidly deflate.
Epidemic Marketing was a short-lived dot-com company headquartered in Denver, Colorado that operated in the viral marketing sector. Before it closed its doors in June 2000, it employed approximately 60 people. Its website was located at www.epidemic.com.
References
- 1 2 3 4 Shroeder, Charlie. "The Dot-Com Super Bowl" Archived 2016-02-03 at the Wayback Machine , Weekend America , 2 February 2008. Accessed February 26 2014.
- ↑ "Computer.com Homepage". Archived from the original on 6 October 1999. Retrieved 2017-01-17.
- ↑ "Gary Kremen | The Brutal Battle for Sex.com". Sexdotcom.com. 1963-09-20. Retrieved 2017-01-17.
- ↑ Sandoval, Greg. "Start-up with pricey Super Bowl ad goes bust", Cnet.com\\, 14 June 2000. Accessed February 28 2014.
- ↑ "Computer.com homepage". Computer.com homepage. Archived from the original on 15 August 2000. Retrieved 1 October 2023.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ↑ Kircher, Madison Malone (Feb 3, 2019). "Revisiting the Ads From 2000's 'Dot-Com Super Bowl'". New York Mag . Retrieved 1 October 2023.