During the annual television broadcast of the National Football LeagueSuper Bowl championship, the commercials that are aired draw considerable attention. In 2010, Nielsen reported that 51% of viewers prefer the commercials to the game itself.[1] This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.
A man asks for a Schlitz beer at a bar. The bartender fills up the customer's glass and slides it down the counter. While this is going on, another bartender talks about the quality of Schlitz. Just as the bartender who has been on the floor is about to lift up the bar flap, to go behind the counter, the customer quickly reacts, and the bar flap is lowered just in time for him to receive their glass of beer.
When having to choose between two sets of cigarettes, a guy (who is represented by a close up his hand) has to choose between one set that has 'Good, Rich Flavor' and the other set that is 'Lower in Tar'. Before selecting one of the two, another hand comes in stops the guy from making a choice and is presented a pack of Pall Mall Gold cigarettes. The hand that presented the Pall Mall cigarettes informs the guy that both choices can be found in their cigarettes.[7]
A man wearing sunglasses, smokes a Silva Thins cigarette while a voiceover talks about how the cigarette has the lowest amount of tar, according to US Government studies.[8]
The ad begins with a couple driving a Ford Mustang in a big city. The driver of the car then grabs a Salem cigarette. Right as he begins smoking the cigarette, the ad stops for a quick second. When the ad starts again, the two are now cruising offroad through a sunny countryside in a Jeep.[9]
A man turns a carton of Winston cigarettes into a record and places it on a record player. While spinning on the turntable, the makeshift record ends up playing the Winston tastes good like a cigarette should jingle.[10]
To demonstrate the effectiveness of the Non-Smear color television from RCA, a screen is split in half. The test is performed by an adult woman. On the left side shows an unclear, grainy screen. Thanks to the transistors and automatic fine tuning installed in the RCA televisions, the distorted effects are not present on the right side of the screen.
A man from the United States travels to Sweden to get a shave, only to stop the session several times; due to the razor from the barber not being as good as the Gillette Spoiler razor he uses back home in the US.
While peddling his Ford Mustang pedal car, a little boy pulls up and is serviced at Phillips 66 gas stand that two kids have made, similar to that of a lemonade stand.
At a ski resort, a couple goes downhill skiing together. Everything about this is described as 'beautiful' by the voiceover. During the ride down the slope, the two fall over. The couple then get up and share a Schmidt's beer together.
A young man pulled up in his GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the "exhaust" knob to activate the vacuum operated exhaust, drowning the noise out, and then drive off.
Thanks to the De-Icer fuel system antifreeze used in his car, that was recommended by his local American Oil station, a man is able to ease his thoughts of starting his car on a cold, snowy morning.
Various people (including Santa Claus) are seen wearing buttons labeled "I'm a Believer", stating their preference of Amoco lead-free gasoline over competing fuel brands.
Adverting the new Plymouth Cricket. Features a Cricket driving inside a circle formed of various Plymouth cars, before parking in a space left open for the car.
Gunilla Knutsson appears on screen with a can of Noxzema; telling men how close they can get when they "take it off" with Noxzema cream. After she says that, the camera begins zooming up close to her lips. The ad ends with the close of up Knutsson's lips, telling the viewer that this is how close they can get when they use Noxzema.
Advertising the Polyglas tire from Goodyear. The ad highlights the tires advantages in mileage, traction, and strength by showing motorists demonstrating these traits while driving.
The head of a board meeting, at the Ford Motor Company, talks about the changes that were made to the Ford Galaxie 500 thanks to listening to customer requests that were sent to the company.
Several women bring a man, bananas, then a chocolate cake, and finally, Dutch Masters cigars. The narrator for the advertisement describes the items, that were brought to the man, as some of the best tasting and that they have come from Latin America.
A man and then a woman talk about the problems with the antiperspirant they use. The narrator of the spot then responds to this, by telling the viewer to fire the antiperspirant they are currently using and hire Right Guard.
Promotes a special offer from Better Homes and Gardens by offering the consumer a pair of books, through a certificate from a purchase of either a hedge trimmer or a two-speed drill assortment.
An adult male spends time at zoo with his son. The narrator informs the viewer, that by using Allstate for life insurance, you do not have to pass away in order to collect money. The narrator of the ad then talks about the company's money back plan and ends the ad referring to Allstate as the young man's life insurance.
The ad starts with a man voicing his frustrations about shaving, due to having to shave multiple times against the grain, along with the irritation it causes. The man then talks about how Gillette's Foamy Face Saver shaving cream helps with this problem. Thanks to the lubricating protection from the shaving cream, the man is able shave against the grain, with less irritation.
At a construction site, a construction worker drills a hole into a beam. The voiceover for the commercial, then talks about how the tungsten steel of the drill bit made the workers tough job easier the same way the same steel used in the Personna 74 razor gives the user the sharpest and longest lasting shave.
A couple is on their way to catch a ferry ride, but the car they are in, runs out of gas. The man driving the car, gets out, walks to his nearest ARCO gas station and fills up a gas can. When he arrives back at the dock, the woman and the car he was with, are on the ferry sailing away from the man.
Several teenagers from around the globe sing on top of a hill in Italy while holding bottles of Coke. The jingle sung in the ad ("Buy the World a Coke") was later adapted to a full-length song (removing the Coca-Cola references) twice, becoming a hit song.
At the Goodyear Test Track in San Angelo, Texas, the Goodyear Custom Wide Tread Radial Tire is put to the test, by placing the tires on a Ford Mustang and slaloming around a set of cones. The car is able to navigate the course, flat and smooth, thanks to the tires.
An adult couple has trouble starting their car, so they resort to borrowing their teenage son's souped up Plymouth Barracuda, equipped with a DieHard battery.
A spokesman reveals that in a survey polled amongst independent service technicians, Zenith color televisions topped in fewest repairs, best picture, and was the brand that most participants said they would buy at present time. Promotes the Chromacolor II television.[14]
A monk must make 500 handwritten scriptures for his boss. He obviously goes to Xerox, and delivers the scriptures. The boss looks to the heavens and says, "It's a miracle".
Highlights the computer chip used in IBM Computers. A spokesman first appears with an enlarged image of the chip before showing the actual chip, which is smaller than the tip of his finger.[20]
While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton.
A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, Kid...Catch."
While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton.
A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, Kid...Catch."
Also aired during Super Bowl XIII and again at Super Bowl XV.
John Madden talks about how Miller Lite has helped him with relaxing, in contrast to his coaching days. While talking about the beer, he gets out of seat and starts rambling about why he prefers Miller Lite to other beers. The ad ends with Madden bursting through the wall and continuing his rant.[26]
A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, Kid...Catch."
Also aired during Super Bowl XIII and Super Bowl XIV.
A woman at a pet shop gets a headache and considers taking Tylenol to remedy it. A man she is with, however, recommends that she takes Anacin 3 instead.
On a skinning trip, a trio of guys have climbed a snowy slope. One of the skiers wants to turn around and head back, but another one tells him that they have Löwenbräu at the lodge. This changers the skiers mind and the three ski back to the lodge for some Löwenbräu.
The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. The ad ends with Theismann using the same camera to take photos of his family throwing around a football at their house.[31]
O. J. Simpson explains how Hertz gives customers the "Best of Both Worlds with the gifts they provide their customers and the travel rewards program that they offer as well.[35]
Compares the Atari 5200 SuperSystem to arcade games. Highlights the 'pause' feature that the system provides, in which it allows the player to receive a call from a woman named 'Judy' all thanks to this feature.[36]
The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. The ad ends with Theismann using the same camera to take photos of his family throwing around a football at their house.[37]
A female Burger King employee (played by Elisabeth Shue) appears on screen, telling the viewer, if they have not switched over to Burger King yet, they have no choice but to use the 'Ultimate Weapon' on them: a montage of the Whopper sandwich set to Ride of the Valkyries.[39]
In what some call the greatest Super Bowl commercial of all time, an Olympian runs to save a race of hypnotized humans from their computer overlord. Being chased by police, the Olympian throws a hammer at the screen overlord and a beacon of light shines, to the amazement of the followers. The ad closes with the narration "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984."
The ad begins with a man in a copy center, with a Sharp SF 900 Copier. As he describes the features of the copier a giant saw cuts through the wall. This is repeated two more times, until only a fourth of the center is left. Each time the saw cuts a section off, the man quickly and frightenedly moves over to the section of the copy center that remains.
A little boy named Andrew gets a puppy from his parents. The narrator states that puppy is going to help him learn more about love and responsibility. This segways into the narrator stating that when the boy gets older, his responsibilities will increase, and that Nationwide will be there to help him; just like they have with the rest of their family. The ad ends with Andrew and his new puppy sleeping in a blanket, in allusion to the blanket protection that Nationwide provides to their customers.[40]
Following up from their 'Marksman' spot, several organizations that doubted the outcome of firing a bullet into a Master Lock, repeat the test; only to get the same result as the original ad.[41]
A long line of blindfolded office workers approaches a cliff. One by one, the workers plunge to their deaths, while a voiceover states that Macintosh Office will soon be announced. The person at the end of the line then stops and removes his blindfold, taking in the situation before turning around and seeing another line of people approaching.
Showcases the Anti-lock braking system provided in cars through ITT's Teves division. The ad shows a comparison of a car test; first with a car that does not have the ABS feature on a slick road, which causes it to spin out when braking. After that, a car with the ABS feature installed on it is put to the test. This time the car stops on the slick road smoothly and without spinning out.[45]
Following up from their 'Marksman' spot, several organizations that doubted the outcome of firing a bullet into a Master Lock, repeat the test; only to get the same result as the original ad.[46]
In response to the strong demand from customers wanting to purchase the peanuts they served on flights; an airplane parks at a supermarket to drop off a supply of Eagle Honey Roasted Peanuts to sell at the store.[48]
Back from his flight, a businessman returns to the office, only to receive a voicemail from his boss. When listening to the message, the businessman finds out he has been rewarded a vacation for all the trips he has had to take for his job with American Airlines.[52][53]
A little boy and his dog goes around collecting Pepsi and Coca-Cola cans. Each can they find goes in the toy wagon he is pulling along. When the wagon gets full, he brings it to a recycling center and exchanges the cans for some coins. The ad ends with the little boy using the coins from the Coke and Pepsi cans he had collected, to purchase an RC Cola from a vending machine.[60]
Thanks to the Goodyear Vector tires used on their car, a father and son are able to drive around and find their lost dog, despite the heavy rainfall.[63][64]
A ticket agent for Delta skillfully maneuvers through a crowd at an airport, in order to return a suitcase for a customer who is about to board an airplane.
Silhouettes of five of the world's leading Motor oils are displayed on screen. One-by-one, each bottle floats away when the voice over states that only one Motor oil exceeds all car makers US Warranty Requirements and surpasses the American Petroleum Institute's highest standards for car engine protection for every weight it sells. This leaves only one Motor oil bottle left and is revealed to be Pennzoil.
Advertising the company's line of Turbo Formula Motor oil. A cover of the song, Heat Wave, plays while a montage of people driving various turbo-charged cars is shown for the duration of the ad.
Promoting the brand's Fast Track Deodorant. For the ad, a voiceover states that "It's More Effective Than the Leading Men's Deodorant" and that clinical tests have shown that it blocks odor; prior to revealing the product.
A Mom and her daughter appear at a pond, skipping stones across the water. The pond is next to a new house the daughter had purchased. This leads to a conversation between the two about the new house; with the daughter insisting all the ways that Coldwell Banker has been able to help her achieve this situation.
At Super Bowl XXIII, the scoreboard at the endzone displays a message celebrating the 21st birthday for the Big Mac. The crowd then sings Happy Birthday in honor of the sandwich.[67]
A family starts their morning off, by using Kenmore appliances to make breakfast and clean their clothes. Our House by Crosby, Stills, Nash & Young provides the soundtrack to the advertisement.[68]
Joe Montana offers any celebrity that has appeared in a Diet Coke commercial, to take a blind taste test and see which tastes better, Diet Pepsi or Diet Coke.
In a perfect world, everyone would have a Ferrari Testarossa or beachfront property. However, this commercial world has people putting stuff on their budgets that would leave little room for car and rent. Luckily, the Isuzu Rodeo exists for such people.
After having trouble sleeping due to a basketball game taking place above him, Bugs Bunny recruits Michael Jordan to get his revenge. Would become the inspiration for the 1996 feature film, Space Jam.
Actor, John Cleese displays a number of the company's latest electronics. As the ad progresses, Cleese appears on the screen or lens of each subsequent product, with some of the Johns becoming increasingly frustrated.[73]
This four-part ad describes the fictional narrative of how Pepsi created its new slogan, "Gotta' Have It." In the first 30-second advertisement, a farmer drives his truck off the road and into a Pepsi billboard. The accident conveniently leaves the phrase, "Choice of a New Generation" cut-out as if by hand. In the second advertisement, townspeople are interviewed to describe their feelings about the new Pepsi movement. People gather by the hundreds in an event mimicking the iconic Woodstock festival. In the third advertisement, celebrities including Regis Philbin, Yogi Berra and Jimmy Connors comment on the popularity of Pepsi, and by the commercial's end, a new slogan is discovered: "Gotta' Have It." The fourth advertisement is in the style of a news report, and it notes the sightings of Pepsi billboards across the country.
This ad was produced by RPA. The commercial announcer saying "Presenting The One hundred And ninety Horsepower Prelude VTEC" Then the car going reverse and Suddenly the Prelude go forward like a slingshot fires Then The commercial announcer saying "From Honda" before ending with the Honda logo and the American Honda Motor Jingle.
Promoting the Lincoln Mark VIII. Rather than being an advertisement for the car, the narrator tells the viewer to think of the 30-second spot as a highlight film. Several football broadcast techniques like Instant Replay and Slow Motion are used in the ad.[74]
This ad was produced by Wieden+Kennedy. six different commercials are used to describe the new Impreza: 1. the Honda Civic have a 3-Channel ABS but The Impreza Have a 4-Channel ABS. 2. The Impreza having less trouble starting the engine in cold weather condition than the Honda Civic by Eliminating the Distributor. 3. With The new EJ18Horizontally Opposed engine help The Impreza for better connering and better weight distribution Than the Honda Civic. 4. The Impreza Suspension give a Smoother ride than a Double wishbone suspension Honda Civic. 5. The Impreza TCU is linked with the ECU to provide seamless shifting. 6. The Subaru Passenger Car which Registration in The past 10 Years are still on the road for 93 Percent According to 1991 R.L. Polk & Company Passenger Car Registration Report. Narrator: Kirstie Alley
A young woman in her bedroom upstairs wearing a white cap sleeved leotard or bodysuit as a top sees her date (Alan Cumming) pulling up. She struggles to get into her jeans by hip rolling, and jumping up and down and trying to pull jeans up at same time. Date sees shadow of her hip rolling in window and gets excited. As she continues to struggle to get into her jeans she gets one foot tangled in cord of floor lamp then the other and falls into mannequin with mannequin landing on top of her and the lights going out. Date sees this and looks to him like she is fooling around with another guy.
Thanks to the car being supplied by Goodyear Aquatred Tires, a duo waterskies on less than an inch of water while being towed by the car with the tires on it.[77]
Advertising the Honda Odyssey Mini-Van and featuring the artwork of Keith Haring. Narrator Jack Lemmon tells the viewer that despite growing up, getting a job, getting married, and having kids doesn't mean that the viewer has to settle for a regular Mini-Van. Was the first of three ads that Honda aired back-to-back-to-back in the 4th quarter.[78]
Jack Lemmon talks about some the "joys" of the mini-van, including the big sliding door, the heavy removable third row seat, and the rear windows that don't roll down. He then talks about the features that Honda Odyssey has that other Mini-Vans do not; such as having four doors and a fold away rear seat. As with the "Grow Up" spot, Keith Haring's artwork is featured. Was the last of the three ads that Honda aired back-to-back-to-back in the 4th quarter.[79]
Parodying the James Bond movies; a couple in a Honda del Sol is being chased by a helicopter. Right as the helicopter catches up to the del Sol, the villain of the ad jumps on top of the roof and begins attacking the car. The tuxedo-clad driver reacts to this, by releasing the detachable roof of the car with the villain on top of it. Was the second of three ads that Honda aired back-to-back-to-back in the 4th quarter.[80]
This ad was produced by Bozell. The commercial features something tunneling beneath the snow, crossing a vast and desolate mountain range, bathed in the multicolored glow of the setting sun. The tunneling object is never exposed and actually remains undefined until the last seconds of the ad, when we see twin taillights light up at a partially submerged stop sign and then turn left. The car is only identified as a Jeep on the final title card that flashes across the screen The commercial First aired during the opening ceremonies of the 1994 Winter Olympics. Although the ad was recognized for its remarkable special effects, many of which eschewed CGI in favor of practical setups, it has been most credited for its approach to the Jeep brand as a whole. While most ads only receive major airplay for a few months, "Snow Covered" was shown for the better part of a decade after its release. the Snow Covered ad was awarded with the prestigious Grand Prix award in the section Film Lions at the Cannes Lions International Advertising Festival in 1994, becoming the first auto ad to ever do so. by beating Cup Noodles sequels "hungry?" Quetzalcoatlus and Uintatherium which produced by Hakuhodo. Before The Ad Aired in Super Bowl XXIX.[83]
On a snowy, winter night, a Pepsi and Coke truck driver stop at a roadside diner. The two truck drivers begin bonding over things like family photos and stories. This leads the two to share their colas with each other; only for the Coke driver refusing to give his Pepsi back. The ad ends with a fight breaking out between the two truck drivers.
Spoof of the 1989 film Field of Dreams. An adult male is reunited with his deceased father, who was a baseball player. When the father asks for a Pepsi, the son responds by giving him a cheap, fictional, off-brand cola, named Fred's Choice. Despite saving nine cents on the cola he purchased, this disappoints the father and ends with him walking back into the cornfield he came out of.[89]
A cinematic-styled spot, based on the biblical tale, David & Goliath, sees David knockout Goliath with his slingshot. The ammunition in the slingshot happens to be a rock with the Wilson "W" emblem on it.[91]
At a party, a man pretends to claim that he directed movies for HBO. The man is then asked questions about the various stars he has worked with. Each time he is asked about an actor he supposedly worked with; he tries to downplay it. That is until he crosses path with Dennis Hopper, asking if he know who the man is and ends up blowing his cover.[92]
After losing four consecutive Super Bowls, coach Marv Levy of the Buffalo Bills tells his players that no one can leave the locker room they are in until they have a plan to finally win the Super Bowl. Worried about the length of the meeting and their hunger, the players all begin eating Snickers bars.[95]
Appearing on jumbotrons on the opposing ends of a football field, Deion Sanders and Steve Young have a little banter over which brand of Wheaties is better. Michael Jordan also appears.[96]
Swinging in her baby swing to "Rock-a-Bye Baby," a little girl. Swinging forward, she puts on a happy smile Swinging backwards, her face crumples in distress Swinging forward, her eyes light up again, swinging back tears form in her eyes, A reverse cut shows that the swing is facing a window When the swing comes forward the baby can see McDonald's golden arches When it swings back she can't. the Baby Swing ad has won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival with the Rolo ad "Elephant" in same year This ad was produced by Leo Burnett Worldwide.
A security camera catches a Coca-Cola truck driver attempting to grab a Pepsi out of a cooler; only to have all the cans spill out of the cooler and in front of the Coke driver. Hank Williams 1952 song, Your Cheatin' Heart, provides the soundtrack to the ad.
A princess (portrayed by Cindy Crawford) walks into a dark castle and approaches a cartoon duck named Ziggy. The two then drive off in a Cadillac Catera.[97][98]
Bob Dole returns to his hometown of Russell, Kansas, and uses a check to pay for an order at diner. Despite the notoriety, Dole is asked for some form of identification when paying with the check for his meal. Promotes the Visa Check Card.[99]
As an Eggo waffle pops out of a toaster, a family rushes over to grab it, but it disappears. In an instant replay, it is revealed their grandmother somersaulted through the air and finished eating it before they got to the toaster.
At a fancy restaurant, Miss Piggy falls in love with a charming man. But when the man wants to eat her Baked Lays, she karate chops him through the wall.
Lays "Party"
People are celebrating the new flavors of Baked Lays. When Miss Piggy has the door closed on her, she disrupts the party by kicking down the door. Cast: Richard Lewis.
In a scene edited from the 1951 movie, Royal Wedding, Fred Astaire dances with a Dirt Devil Broom Vac, all while sweeping up a pile of dirt on the ground
Another ad featuring a dance scene from Royal Wedding. This time, Fred Astaire uses the Dirt Devil Ultra Hand Vac, to clean the walls and ceilings of a room.
While watching Star Wars, a little kid is sucking on the straw of his Pepsi too loud, so Darth Vader uses the force to crush his Pepsi. An usher stands up for the kid, and soon has a giant lightsaber battle with Vader.
Kids in a classroom communicate with an astronaut in space, via email and video from MCI. During the conversation, the inside of the classroom becomes weightless and the kids begin to float around like they are in space.[103]
A man challenges a pool player with his chicken. The chicken wins the game by shooting eggs.
Bud Light "Shopping"
A man is bored while his wife is clothes shopping. He hears a voice in one of the clothing racks, and finds four of his buddies watching the game. Cast: Sean Hayes, Kathy Christopherson.
In a six-part commercial story, Louie the Lizard tries to kill off the Budweiser Frogs. It goes like this: 1. Louie tells the frogs to enjoy the first half, because they may not be around for the second. 2. Louie denies rumors from Frank that he is going to kill the Frogs. 3. The Ferret, Louie's accomplice, drops the Budweiser sign into the swamp, electrocuting the frogs. 4. Louie says it is the best day of his life, until he sees that the Frogs have survived. 5. Louie rants to the Ferret that he screwed up the job. 6. Louie apologizes for trying to kill the Frogs, saying it was purely for entertainment reasons.
In a Wile E. Coyote and Road Runner cartoon, Wile E. Coyote uses a Widetrack Grand Prix to try and catch the Road Runner. Coyote is almost successful, until the cartoon ends before he can catch the Road Runner.
In the Intel Lab where everyone wears radiation suits, the detective (in a suit) finds a processor missing. It is either Jimmy the Wire or Susie the Mouse. People voted in the internet poll "Whodunit?". At the fourth quarter, the suspect was announced.
A little girl talks about how she would want a pet elephant. In sweet music, the girl talks about her adventures with the elephant. She instead gets a plush elephant with Visa Debit. The commercial ends with her dreaming of a pet zebra.
Two men are at a Laundromat when a beautiful woman (Ali Landry) enters to do her own laundry and notices them eating Doritos. They try impressing her with elaborate ways of tossing Doritos 3Ds into the air. Intrigued, the woman then walks over to them, takes the 3Ds and tosses them into a washing machine where it shoots out individual pieces and demonstrates her own unique way of eating the new Doritos. The man on the left then says, "Ay chihuahua!" Also starring Sean Hayes
A man is constantly putting Tabasco sauce on his pizza. When a mosquito bites him on the leg, he does not mind. Because when the mosquito flies off, it explodes. The advert would air as a cinema advert in the UK on late March/early April 2008.
A colored "Please Stand By" test bar is on the screen. A message scrolls across the screen: "We apologize. You should be watching the new ad from EarthCo Insurance. It starred those lifeguards from Baywatch and a chorus line of singing kangaroos. We even got Garth Brooks to do the music. It was very humorous. Unfortunately, a tape of the commercial didn't get to NBC on time. Imagine, $1.3million is going down the tubes all because some boob at our ad agency didn't send the commercial with FedEx. (Had they used FedEx, they would still be our ad agency.)"
Five guys are hanging out. One says that Elvis is back, while one jokes that he's dancing over at Pizza Hut. We cut to Pizza Hut to find this rumor true, as he's come back from the dead for their new Edge Pizza.
A CGI fly sucks on a drop of Pepsi. He then grows lips and a mouth, and proceeds to sing The Rolling Stone's "Brown Sugar", but is later crushed by a Pepsi can. One version has a red-headed teenage boy, while a different version was released with a young Ricky Martin.
A man sees a woman with Bud Light in her apartment. He shoots a mouse with a slingshot in her room causing her to freak out and go to the man's house to stay for the night.
Bud Light "Paper or Plastic"
Two guys are trying to pay for their items, but they do not have enough money. They get rid of some items, and are left with toilet paper and a six-pack of Bud Light, but they still don't have enough money for both. Forced to choose between the two, they choose Bud Light, and paper bags with which to bag their purchase.
At a firehouse, two Dalmatian puppies roll around in a basket. The puppy with the blue collar is picked as the fire dog, in which[clarification needed] it sticks its tongue at his brother with a red collar. Two years pass, and the red-collared puppy is seen by the fire dog to be in a Budweiser chariot driven by Clydesdales. The dalmatian then sticks his tongue out at his estranged brother.
Budweiser "Lashing"
Louie the Lizard apologizes for last year's commercial (see 1998). When the Budweiser Frogs (mainly "Bud" and "Er") turn out to be able to talk, "Bud" and "Er" slap Louie with their tongues.
Budweiser "Lobster"
A lobster about to be cooked in a restaurant grabs a Budweiser and holds it hostage. Freaking out the restaurant, it leaves with the Budweiser. An onlooking diner tells his waitress that he'll have steak instead.
Jerry Seinfeld leaves his show to get a real life, and proceeds to go on a cross-country road trip with his American Express card. He ends up in New York as he proclaims, "This is where I belong!" before it is revealed to be filmed on set as a commercial.
Characters from the Hanna-Barbera cartoons are shown what it costs for contact lenses, a treadmill, a Wonderbra, and a face lift. Being happy with yourself is priceless.
In a parody of 2001: A Space Odyssey, HAL flirts with Dave. He says that a bug caused computers to misbehave in the year 2000, since they could not recognize the year 2000. They say that Macintosh can recognize the year, and then asks, "You like your Macintosh better than me. Don't you, Dave?"
Advertising the release of the film on video on Groundhog Day, Mushu rises out of the hole instead of a groundhog, but he ultimately gets hit by a football.
In addition to snack-size and family-size bags of Cracker Jack, a really, really big bag is also being tested, with one of the prizes being a real-life pony.
At a college classroom, students are in awe of their hot teacher. She eats Smoking Red Barbequed Doritos, which causes the sprinklers to go off. Luckily, the students bring umbrellas. But when they forget to use their umbrellas the second time she eats Doritos, the students bow down to her in the rain. The announcer then says, "Umbrellas not included". Cast: Ali Landry.
Directly following the end of the 1982 film, E.T. the Extra-Terrestrial, E.T. explains to their parent's what earthlings were like. The alien mentions to them that they still rely on the wheel for things like bicycles and cars; along with the fact that the humans operating those wheeled items can get involved in accidents. When explaining this, E.T.'s parents get worried, but E.T. then gives the two hope by telling them that Progressive Insurance exists and can help when humans get involved in such accidents. While explaining all of this, the alien's ship narrowly avoids hitting a spaceship headed towards Earth, piloted by former astronauts Buzz Aldrin and Jim Lovell. The ad ends with E.T. telling the parents the best way to contact Progressive is by "phone".
An agent is supposed to deliver the Stanley Cup on the hockey rink in a crate. The package instead is bird seed. In Bolivia, villagers receive a crate with the Stanley Cup, and use it as a cup for grapes.[106]
Walking through the World Wrestling Federation's headquarters, several performers (including Mankind, Sable, "Stone Cold" Steve Austin, and The Undertaker) positively describe the company as offering non-violent entertainment which does not rely on sex appeal, as scenes directly contradicting their statements play out in the background.[107]
Four different commercials are used to describe the new New Yorker pizza, two ads saying that New Yorkers have big mouths because of the big pizza: 1. Fran Drescher says how everything's big in New York. 2. Spike Lee constantly complains about things all over New York. 3. An announcer says that the pizza's so big it has three zip codes. 4. Donald Trump says that he has large things in New York, including his plans for the tallest skyscraper in New York and his name plastered all over the city.
A Kenyan man gets chased down and knocked over by four white men who chase after him with a Humvee, and secretly give him a sedative through the water he is splashed with to cool down. As the runner gets up he finds he is wearing the brand's shoes and screams in agony. The ad was extremely controversial and largely considered racist, and cited as a large reason that the company went bankrupt by 2004.
A young woman goes on a date to the movies. Her date drives her across the street in front of his driveway as they watch Austin Powers: International Man of Mystery with Philips equipment set up in the garage.
A security nightwatchman at an unknown place is bored. He goes into Hotjobs.com until landing the perfect job: a security nightwatchman in a bigger building.
A man tries to hold the elevator by putting his arm in the door. The bad news is that he has a six-pack of bud Light in his hand, which the others in the elevator steal.
Bud Light "Cat"
A woman tells her boyfriend that her cat doesn't like anyone who takes her Bud Light. He ignores her by reaching for a Bud Light. That is, until the cat turns out to be a tiger.
Louie and Frankie document a scandal which focuses on a 1979 summer photo shoot where the ferret posed nude.
Budweiser "Which Game?"
In a continuation of their "Whassup?" ad campaign, three men at a bar are on the phone with a guy ("Dookie") allegedly watching the game. Their question: "Whassup?"
Budweiser "Rex's Motivation"
A dog s not crying in a movie scene, so the director tells the dog to think back to his worst day. The dog's worst day was jumping over a hedge to chase a Budweiser truck, only to ram head first into the side of a lawn care truck. The dog then gives the howl of his life.
The announcer decide to take a break from commercialization and focuses on the 2000 Olympic Games with female swimmers swimming. They then spelled out "VISA", and the announcer ends their break, and says that Visa is the official card of the Olympic Games.
While greeting Dorothy, the Lollipop Guild lose their high voices. A FedEx truck delivers three balloons to the group, they inhale the helium, and continue the greeting.
At a maternity ward, a pink cap for a baby girl is found on the floor. Soon, all the babies take off their caps, signifying they should not be categorized.
In a completely silent TV spot, a bunch of random questions appear on the screen, such as "who keeps the coin after the coin toss?" and "where do Buffalo wings come from?" Then it ends with britannica.com logo with tagline "what's on your mind?"[109]
Computer.com "Mike and Mike"
To get opinions on Computer.com, we watch interviews with the creators' mother, college buddy, nephew, and uncle.
e1040.com "Charity"
An accountant asks a client if he gave anything to charity. The man exclaims that he gave a mint to "charity", who turns out to be a woman.
Two men and a monkey dance to "La Cucharacha". Then, the screen makes fun of the money being spent by websites on Super Bowl ads by saying: "Well, we just wasted two million bucks."[65]
E*Trade "Out the Wazoo"
A man is rushed to the ER. Doctors discover that he has money "coming out the wazoo".
E*Trade "Basketball Prodigy"
A young man scores the winning goal in a basketball game. His coach tells him that he's a natural. The player then declares that he wants to dance for a career.
A man who owns his own business is shown shredding paper. A voice asks if he really has time for this. The man realizes he can throw the papers into his backyard and shred them by mowing his lawn. The voice congratulates him and suggests that he use e-stamp.com to buy postage.
Two businessmen negotiate with a giant, light-up mouse-pointer hand. The hand mocks the first businessman's suggestions, noting that "A startup in Frisco made a mockery of your signing bonus." The businessman tells the hand "I don't like you."
A man leads someone through the red-light district of a city. After walking through a door marked "JOBS", he falls down a chute into a desert. Images of Kforce.com at work are then shown.
LastMinuteTravel.com "Tornado"
Two cowboys set up lawn chairs and watch an incoming tornado. They discuss one man's recent trip to Barbados as the tornado sucks the other man away at the last minute.
LifeMinders.com "The Worst Commercial"
On yellow paper in typing while "Chopsticks" is played on piano, a message says: "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight. Introducing LifeMinders.com. We send highly personalized emails on topics you ask for. Free. No junk. How can we do all this with 7.5 million members? We're information experts (geeks). But we don't know diddly about making ads."
A voice over a cell phone helps a man to reschedule a flight. When he tries to pay for it with a credit card, the voice alerts police that the man is impersonating the real cardholder.
MicroStrategy "Stock Alert"
A woman in an airport uses her mobile device to trade stocks.
A woman stands on a street corner in a city. Various people walking past her recite "The Road Not Taken" by Robert Frost.
OnMoney.com "Paper Monster"
A man sits in a room with papers scattered everywhere. The papers gather into the shape of a monster and assault him. He survives by opening his laptop, which sucks the paper monster inside of it.
Various images of people wearing glasses with tape across the middle are shown. A voice asks what would happen if everyone could access the internet without a computer.
OurBeginning.com "Invites"
Soon-to-be-married brides fight with each other at a wedding invitation store.
To make space for a case of Bud Light in a fridge that is filled with food from top to bottom, a man gives his dog some food from that fridge. The ad then cuts to the guy with his female partner enjoying a Bud Light. When she asks where the dog is at, the dog walks in and is now very fat from all the food eaten.[110]
A dog is abducted by aliens. It is revealed that the dog is actually an alien in disguise. When the leader asks what he has learned, the alien quotes the Whassup? line. It soon catches on with the alien, and an alien intelligence agency finally detects the race.
Budweiser "What Are You Doing?"
A commercial plays that shows sharply dressed men parodying the Whassup? commercials with the line "What are you doing?" It is then revealed to be a commercial watched by the men from the Whassup? commercials.
The ad starts with a trio of young adults, who live in a world where everything around them is the color white, put on a pair of sunglasses and makes everything become the color red. The trio, along with a Poodle, enter a building and use several red colored products that are sold at Target, such as Coca-Cola soda and Big Red gum. Devo's Beautiful World plays during the ad.[113][114]
The winner of the online poll for the best Pepsi commercial that aired during the Super Bowl is announced. The winning commercial is played: the 1992 Cindy Crawford commercial.
Pepsi "Bob Dole"
Bob Dole does a spoof on his erectile dysfunction commercials by using Pepsi as the product. Pepsi helps him feel young again, as he does a backflip. Cast: Bob Dole, Eric Stonestreet.
Pepsi "Rollercoaster"
A man brings a full cup of Pepsi on a rollercoaster. Somehow, he manages to spill none of it on the ride. Later, an attractive woman asks him for the time, and he spills the Pepsi on his shirt. The rollercoaster shown in this commercial is Alpengeist, a B&M inverted coaster at Busch Gardens Williamsburg.
In a spoof of the famous 1970s Crying Indian commercial, the chimp from last year's popular E*Trade commercial wanders through a ghost town on a pony. Several deserted dot-com businesses are seen, referring to the various dot-com companies which went bankrupt partly due to their commercials last year. The chimp sheds a tear for the corpse of the Pets.com sock puppet dog.
As a tribute to the victims of the September 11th attacks, Budweiser produced a one-time-only advertisement. The commercial shows the Budweiser Clydesdales walking across the Brooklyn Bridge into New York City. They then stopped, gazed at the ruined New York skyline, and bowed in reverence and respect. The commercial aired only once, but was available on the website for a period of one year. Two different modern takes on this commercial aired decades later: first in 2011 with the newly built One World Trade Center in the background skyline, and again in 2021 with additional structures on the World Trade Center site (including 3 and 4 World Trade Center) now completed as well as Tribute in Light illuminating the sunset sky.
A couple selects greeting cards for each other. A woman takes her time, going through several cards at a retail store, while a man grabs the first card he sees at a convenience store counter; while purchasing a case of Budweiser.[121][122]
Budweiser "Out of Towner"
In a continuation of Budweiser's "Jersey Guys" ad campaign, a man wearing a cowboy hat takes a seat at a bar, where he is asked "How ya doin?" by the bartender. He replies, "Well, thanks for asking! I'm doing fine; just got in today. My brother in law picked me up at the airport; mighty big airport y'all got here. And the people here are so nice!" He repeats this to two other men entering the bar who ask him, "How ya doin?"
A man is shown checking into a hotel. He accepts multiple offers from the concierge, including a "complimentary chocolate" on his pillow. The ad then cuts to the man's room, where the Red M&M is lying on his pillow.
Michael Johnson & Jason Sehorn are a track; about face each other in a race. Just before the gun fires, a third entrant appears; a jockey riding a horse named "Lightning Bolt". The race begins with Johnson in the lead but then Bolt overtakes Johnson for the top spot. However, right when that takes place, another entrant appears; John Andretti in his NASCAR Stock Car. The ad ends with Andretti taking off and the other three contestants sprinting off in cartoonish fashion.
A puppet version of Danny DeVito is fired, as the new Brisk is so good, it sells itself. This causes all the puppets from the Lipton Brisk commercials to go on strike.
Britney Spears promotes the Pepsi generation in the years 1958, 1963, 1966, 1970, 1989, and the present day. Director: Joe Pytka; Cast: Britney Spears.
Britney Spears sings an updated version of "The Joy of Pepsi" jingle (which was first introduced in 1999). A 90-second music video was made into a commercial, which aired during the Super Bowl.[123]
A man is walking in the waters near an island when he meets a talking dolphin. The man says he found the island on Yahoo!. The dolphin then admits it learned to talk on Yahoo! as well.
The ad begins with a man in the 1950s boarding a subway train. As he approaches his seat on the train car, he notices a Cadillac advertisement outside his window, featuring the Eldorado. The train begins moving, and several more Eldorado advertisements are passed by before exiting the tunnel, where this time a real Eldorado appears. Just as the Eldorado shows up, several modern Cadillac models (CTS, Escalade, SRX, XLR) appear as well, before the train car stops. When the man walks out of the train car, we see him now dressed in contemporary clothing and the setting has changed to the 2000s.
Five dentists are given a survey: to see if they recommend Trident Gum or not. The first four say "Yes", but a squirrel bites the last dentist and screams "No"; thus, leaving the total of recommendations, 4 out 5.
A man opts to use his credit card instead of cash, when out on a date, leaving a trio of presidents (Andrew Jackson, Abraham Lincoln, and George Washington) waiting impatiently for the man to arrive home.
Is the final scene of the 2000 film of the same name where Chuck returns the package to its sender. But in this version the woman answers the door; when Chuck asks what was in the box, the woman replies, "Just a satellite phone, GPS locator, fishing rod, water purifier and some seeds. Just silly stuff."
Parodying Antiques Roadshow, a man brings a landline telephone on the show, to see how much it is worth. The ad ends with the host of the show telling the man that the worth of the phone is $0.
A chef named Jimmy has a one-track mind, focusing only on the taste of Quiznos subs while ignoring things like his dead bird and the lack of wearing pants.
A donkey narrates his life story, where he dreams of becoming a Budweiser Clydesdale. He trains and trains, even going to the trouble of putting puffy hooves on his feet. When his job interview comes, the five Clydesdale horses ask why he should become a Clydesdale. He responds with a donkey sound, and gets the job.
Homer Simpson is doing some errands such as buying beer instead of diapers, an oil change, and a haircut. Homer seems to know of the narrator's existence, finally being fed up with him at Moe's Bar, muttering the words "stupid voice-over guy".
A teen drops a bag of Lay's chips. An elderly woman tries to get the chips, only to get knocked over by an elderly man's cane. The man grabs the bag, only to realize that the woman has his dentures. The teen comes back and takes the Lay's chips, and plants a kiss on the man.
An executive for a popsicle company, "Shards O' Glass," provides disclaimers for their product – a popsicle with shards of glass in it, clearly unsafe and deadly – and posed the question, "What if all companies sold products like tobacco?"[126]
People try to win $1,000, by trying to dunk a basketball on the back a moving truck advertising a slam dunk competition for 7 Up and driven by Godfrey.[127][128]
When two grizzly bears rob a cottage, they find no Pepsi anywhere. One of the bears steals the resident's ID and disguises himself as the person. Then, he buys Pepsi at a convenience store.
Pepsi "Hendrix"
In Seattle, 1953, a young Jimi Hendrix walks down a city sidewalk. When he sees a Pepsi machine and Coke machine, he chooses the Pepsi machine. At the machine, he sees a Fender Telecaster electric guitar in a pawn shop. If he had gone to the Coke machine, he would have bought an accordion. The screen then says, "Whew...that was a close one." In the background, Hendrix's "Purple Haze" is playing; at first as the original recording, then on accordion.
To avoid the heat, a man jumps from the balcony at his apartment and lands in an ice-cold water pitcher. The ad ends with his dog following suit and landing in a glass of water next to him.
During a Football game, a team is about to run a play and attempt a touchdown. The Quarterback, however, gets distracted by the softness of the Charmin toilet paper that is hanging from the center's waistband. Due to holding the game up, the quarterback gets penalized and leaves his teammates frustrated. The team wonders why their towels were replaced with toilet paper, before the Charmin Bear (in the form of a sports team mascot) reveals himself to be one who did it.
Mikey, Paul Jr, and Paul Sr. build a chopper that runs on AOL's 9.0 Top Speed Speed technology. The trio attempts to jump the bike over a row of cement trucks, but the bike is so powerful, it ends up flying outside of the race track they are at, leaving Mikey with a neck brace.
Paul Teutul Sr., Jr., and Mikey use AOL's 9.0 Top Speed technology to power a mobile scooter. When performing a test run of the scooter, it ends up shooting Mikey into the sky.
Two guys at a Football game send photos to another friend who isn't at the game. The friend who isn't at the game responds by sending photos of him at the apartment that belongs to one of the guys at game and with that guy's girlfriend.
A skydiver instructor tries to offer a case of Bud Light to a Skydiver, who is to afraid to jump, only to have the pilot grab the case and jump out of the plane.
All kinds of animals come to the Budweiser Clydesdale farm to become a Clydesdale. A driver looks at the donkey from last year's Budweiser commercial and says, "Now look what you've started."
At a crowded bar, Cedric The Entertainer uses various hand gestures to inform someone that he is the designated driver. The gestures being made, ends up becoming a dance that everyone in the bar partakes in.
Budweiser "Welcome Home"
Pedestrians are in an airport, minding their own business. People start clapping. Then, everyone is clapping, as it is revealed they are clapping for soldiers coming home from war. At the end, a title card says, "Thank you." Director: Joe Pytka.
Brad Pitt buys a six-pack of Heineken at a corner shop. Soon, he is being chased by a mob of paparazzi. It ends with an anonymous phone call. Director: David Fincher
Three Cadillac V-Series cars slowly pull into a tunnel before coming to a stop, similar to that of a bullet being placed inside a gun. Each car lights up, revs, and quickly takes off and rockets out of the tunnel. The ad ends with the narrator saying "Bang".
Richard Branson is launched into space in a rocket ship, with a giant bumper sticker slapped onto the rocket that reads "My Other Vehicle Is A Volvo XC90 V8". The ad also promoted a sweepstakes where one could win a trip to space, via Virgin Galactic.
Various Marvel Superheroes, including Spider-Man, Captain America, Thor, and Storm, come to help a woman who is calling for help; only to find out that her stolen Visa Check Card isn't liable for fraudulent charges.
Thanks to throwing a bag of Lay's Potato Chips over a fence, a group of kids get their baseball back. After the kids successfully get their ball back, a dog, a 1972 Chevrolet Impala, and MC Hammer all are tossed over the fence as well.
Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear), attractive females, a product message, a famous pop song ("Don't Stop Believin"), and a bonus ending.
Promotes a spoof line of action figures called "In-Action Heroes". The ad that aired in the Super Bowl focus on the Mamma's Boy figure. Ads were also produced for the Suck Up and Wuss figures as well.
A pair of police officers' approach a parked car, with fogged up windows and "More Than Words Can Say" from Alias playing loudly, presuming to find a pair of lovebirds; turns out to be two guys eating hot fresh toasted sub sandwiches from Subway.
Promotes the Chicken Enchilada Grilled Stuffed Burrito. A bag of Taco Bell is placed on a table with a collection of rare baseball cards. This worries the owner of the cards, due to the contents of the burrito potentially smothering all over his collection, before being told that all of that is inside the burrito. The ad ends with the owner of the cards and his two friends then enjoy their burritos, only for one of them to spill their Pepsi on the card collection.
P. Diddy is late for an awards show, so he hitches a ride on a Diet Pepsi truck. After the arrival, everyone starts driving Diet Pepsi trucks, being the next big thing.
An auctioneer is hired to officiate a wedding ceremony to make it go by faster so everyone can enjoy the Bud Light at the reception sooner.
Bud Light "Classroom"
Carlos Mencia teaches a class of foreigners how to ask for a Bud Light in different regions of the United States, and to say they don't speak English if they are ever asked for a Bud Light.
Bud Light "Hitchhiker"
A man and woman driving down a dark road encounter a hitchhiker with an axe and a case of Bud Light. The hitchhiker claims the axe is a bottle opener, and the man invites him in for a ride, to the woman's shock. Later, they encounter another hitchhiker with a case of Bud Light, except he also has a chainsaw.
Bud Light "Rock Paper Scissors"
Two men play rock paper scissors for the last bottle of Bud Light at a cookout. One of the men throws a rock at the other man's head, knocking him to the ground and allowing him to get the last bottle.
Bud Light "Fist Bump"
Fist bumps have fallen out of style and are replaced by slaps to the face.
Bud Light "Great Apes"
One gorilla at a zoo tells a fellow gorilla about his plan to steal some Bud Light from a delivery man who passes by them every Friday, saying that he is the only one who can do it. However, he is distracted by a woman taking pictures of him and doesn't know what was said to him until the delivery man has just passed by them.
At a snowy location, a couple partakes in 'warm' weather activities, such as golfing and kayaking. As they are enjoying themselves, the environment they are in, changes from cold and snowy to warm and tropical.[133][134]
Kevin Federline appears in a music video rapping about living a high-flying lifestyle. The scene then cuts to him rapping into a security camera at a fast food restaurant, where his manager yells at him to get back to work.
Addresses the risk of heart disease by showing a man dressed up in a heart costume, kidnapped and beat up by a villainous group that represents high blood pressure, diabetes, high cholesterol, and obesity.[135][136][137]
Two talking lions watch a group of humans have lunch from Taco Bell. This leads the two to debate on how to pronounce the 'r' in Carne Asada. Ricardo Montalbán is mentioned and provides the voice over at the end of the advertisement.[138][139]
An elderly man has a Coke for the first time. This inspires him to try other new things like riding a sports bike and participating in the running of the bulls.
Paying tribute to the Tokusatsu genera, a man opens up a car map that turns into a giant monster and begins wreaking havoc on a city. In response to this, another man steps out of his car, grabs his Garmin GPS, and becomes an Ultraman-inspired hero; who fights and defeats the evil monster. Featuring music by Steve Grimmett of Grim Reaper.
Three cavemen are trying to carry a cooler of Bud Light to a party. A friend says that he has invented the wheel. But the wheel is not working when they use it as hoister to carry the Bud Light. They later try to use a large rock to open a bottle, but end up smashing the bottle instead.
Bud Light "Breathe Fire"
A man gains the ability to breathe fire after drinking Bud Light, which he uses to light candles before eating a romantic dinner at his girlfriend's house. However, he is allergic to her cat and starts sneezing, shooting large flames out of his mouth and setting several things on fire in the process.
Bud Light "Ability to Fly"
A man gains the ability to fly after drinking Bud Light. He happily soars above the clouds, but is then sucked into the jet engine of a passing airplane.
For the Budweiser Clydesdales this year, Hank the Clydesdale is not picked. A dalmatian sees this and offers to train Hank for next year. In a tribute to Rocky, the two train like the training in the famous movie. The year after that, Hank becomes a Budweiser Clydesdale and gives a high five to his trainer.
A tow truck driver attaches jumper cables to his nipples and dances to Push It from Salt-N-Pepa, in order to get a stranded motorist's vehicle to start again.
Derek Jeter walks through a city, drinking a Gatorade G2. Each time he takes a step, the ground becomes a baseball field. Also starring: Archie Manning and Peyton Manning.
Conan O'Brien says he will do an embarrassing Bud Light commercial, and he is promised it will only show in Sweden. He watches it in Times Square.
Bud Light "Drinkability"
Two guys are at a ski resort. One guy shows how some skiers have more drinkability than others by drawing a ramp and some trees. The second skier crashes into the trees.
A farmer plays fetch with his Dalmatian. A jealous Clydesdale goes and fetches a tree branch.
Budweiser "True Love"
A Clydesdale falls in love with a dancing circus horse. He searches for her, until they both escape together from the circus. A clown and an Indian man watch this, with the latter saying, "I didn't know Daisy was dating."
At the office, a worker ask if there will be free Doritos today. He then throws the crystal ball at a snack machine for Doritos, breaking the glass. An impressed worker asks if he will get a raise today, and throws the crystal ball at his boss in the groin. The first worker comes over, happily eating Doritos, and says, "Not today!" Directors: Joseph and Dave Herbert (who won $1,000,000 for the ad)
Doritos "The Power of Crunch"
A man learns the power of crunch with a woman stripped down to her underwear, free money from an ATM, and a policeman being turned into a monkey.
Mr. Potato Head is being nagged by his wife while driving. As soon as they hit the brakes to avoid sheep, the car swerved, and Mrs. Potato Head's mouth flies off down a mountain. Mrs. Potato Head then sticks on her "angry eyes".
Three mobsters are thinking about killing a guy, and they ask the waitress for more chocolate dumdiddles and swirly gumdrops on their pancakes. Part of the 'Serious Breakfast' campaign.
Several people meet a man whose house is made out of Bud Light cans. He says that some of the cans are not empty, and the people start to rush and take the house apart.
Bud Light "Meteor"
When scientists see a meteor flying towards earth, they decide to party with Bud Light. The meteor turns out to be a rock, and they still party.
Bud Light "T-Pain Voice"
Men who hear about a Bud Light party talk like T-Pain. Soon, T-Pain shows up at the party.
A Clydesdale and a calf are friends at a young age, though a fence separates them. Three years later, the two are reunited and the bull bursts through the fence to his friend.
Budweiser "Human Bridge"
When the bridge is out in a small town, the population form a human bridge so that a Budweiser truck can cross into town.
Betty White is playing football and keeps getting tackled. A woman gives her a Snickers bar and says, "Try this". White turns back into a man. Abe Vigoda is then seen being tackled, to which he responds, "That hurt." It is considered[by whom?] one of the best commercials in the Super Bowl. It was also nominated for an Emmy.[146]
Men go over the rules of life which they hate. The final man thinks, "And because I do this, I will drive the car I want to drive." Narrated by Michael C. Hall.
Two guys, one named Paul and the other named Mike, are given a task; to find out what "I surrender" means in Japanese. Paul uses the web to search for this answer, while Mike texts kgb. During all of this a sumo wrestler is standing next to them, poised to take on both men at any moment. Mike quickly gets a response back from kgb. He is able to give the correct answer to the sumo, bow, and quickly leave. While Paul on the other hand, responds to the sumo, incorrectly, by saying "Bring it on fat man" in Japanese. This angers the sumo and causes him to come charging towards Paul. The ad ends with the sumo sitting on top of Paul.[148]
Jim Nantz does an Injury Report on a man who "lost his spine" from missing out on watching live sports, due to shopping at the mall with his girlfriend.[149]
A man is seen staring at a woman's butt as she walks into the other room. He then tries to start a conversation with the girlfriend's kid. When he reaches for a Dorito, the kid slaps him, saying, "Keep your hands off my Mama, keep your hands off my Doritos."
Doritos "Dog"
A dog wants Doritos from a man sitting on a bench. The man says it'll have to speak, but it is wearing an anti-bark collar. The dog comes back, and attaches the collar to the man, who lies on the ground, speaking gibberish. The dog walks away with the bag of Doritos.
Doritos "Funeral"
A man who recently faked his death is in his coffin, watching the Super Bowl and in a pool of Doritos. The casket flies open, and he screams, "It's a miracle!"
Doritos "Tim"
At a gym, a man has stolen Doritos out of Tim's locker. His friend tries to warn him, but Tim transforms into a Dorito-wearing ninja.
In a 2010 NBA interpretation of the 1993 Showdown commercial, NBA stars Dwight Howard and LeBron James play a slam dunk version of H-O-R-S-E, with the same prize as before. Larry Bird, who stated "no dunking" in the original Showdown with Michael Jordan, cashes in by eating the Big Mac and fries prize after Howard shatters the backboard.
Mr. Burns goes bankrupt and loses everything. While in a walk in the park, he sees people enjoying his things and Coke bottles. Apu notices that Burns is sad, and gives him a Coke since he was carrying two armfuls of Coke. Milhouse is standing in a makeshift kite and bumps into the Coca-Cola logo. He says "Ah Sorry Coke!" while the theme tune plays.
On Groundhog Day, the mayor pulls out Troy Polamalu (who was the size of a groundhog) and has seen his shadow. The mayor declares six more weeks of football.
Danica Patrick gets a massage. The massage therapist realizes that she's the GoDaddy spokeswoman. Then he then tries to impress Danica by opening her blouse.
Google "Searching"
An anonymous user (most likely a man) is using Google for help by using its search engine. Over the course, it tells a story about how the user goes to Paris for college, meets a French woman, falls in love, buys her chocolate, gets married, and has a child.
A couple appears on a home makeover show called "Hack Job", discovering the only thing they have done to their kitchen was put a bucket of Bud Light on the counter.
A narrator talks about how Detroit has its history, but it should be respected like any other town. Rapper Eminem is driving through Detroit in his Chrysler, until he reaches the Fox Theatre. He concludes that, "This is the Motor City, and this is what we do." The song "Lose Yourself" by said artist is playing throughout the commercial. The commercial is two minutes long, and one of the longest commercials in Super Bowl history. The ad received critical acclaim.
Mercedes-Benz cars from all across the globe start up and drive off on their own power. The vehicles all arrive at the same spot, a Mercedes dealership, where the latest models are revealed. Sean "Diddy" Combs appears in the ad as one of the owners who notices their Mercedes driving off.[151][152]
A kid dressed as Darth Vader tries the Force on random objects, but fails. When his father comes home in his Volkswagen, the kid tries to use the Force to start the engine. He succeeds, or so he thinks. This was voted No. 9 on YouTube's Top 10 Videos of 2011.
A man goes around the office with a creepy obsession for Doritos.
Doritos "Teasing"
A boyfriend teases his girlfriend's dog by waving Doritos around from the inside of a glass door. Instead of the dog running into the door, the dog crashes through the door, squishing the man.
Eminem (in stop-motion form) tells the viewer why he doesn't appear in commercials. His requirements for appearing in an advertisement are for attractive women to appear, the ad to be filmed at his house, and for him to record the songs in the ad by himself. He follows that up by telling the viewer that once it's time to record the commercial, he ends up hating the product and the commercial is shelved. After all that, he then is handed a can of Brisk, declares his approval of the beverage and adds a new demand for appearing in an advertisement, changing the name of the drink. However, an executive steps in and tells Eminem that the name change demand is not possible. Eminem replies by shoving the executive off the building they are on top of (in the shape of a Brisk can) and reiterates by telling the viewer why he doesn't appear in commercials.[153][154]
A wife keeps putting down her husband's spirits. When the husband thinks his wife will be mad that he is drinking Pepsi Max, she too is drinking Pepsi Max. When the man then spots a hot jogger, the woman accidentally knocks out the woman with her can.
A group of vampires are having a party in the woods. The vampire in charge of drinks (blood types) arrives in his Audi. The bright lights of the car kills all of the vampires, with him wondering where everyone went afterwards.
A man walks through a street to discover a beautiful woman (Catrinel Menghia) standing on a parking space, who proceeds to approach and seduce him, when successfully doing so he then discovered he was about to kiss a Fiat 500 Abarth. Cast: Catrinel Menghia
An ad featuring the creators of the cameraphone, Siri, Shazam, and the first text message. The creators of Words with Friends also appear parodying the incident involving Alec Baldwin playing the game on an airplane.[156]
A child scams a neighbor into giving him his bag of Doritos, by claiming he had built a time machine powered by them.
A young boy dressed as a cowboy races his sarcastic older brother to a bag of Doritos, with the help of his dog and lasso the cowboy kid gets the Doritos and hogtied his brother.
Brian Baumgartner and several sporting stars, retell the story of how Jared Fogle lost weight by eating Subway subs and kept the weight off, 15 years later.
A man chases down a cheetah, ties it in a knot and prevents it from hunting down a gazelle, thanks to the Skechers GOrun 2 shoes he is wearing.[163][164]
Themed around multiculturalism, the ad showed scenes depicting scenes of Americans of various ethnicities, including a same-sex couple, the first depicted in a Super Bowl ad; set to the rendition of the patriotic hymn America the Beautiful sung in different languages. Upon its release, the commercial was controversial. The ad later re-aired at Super Bowl LI.
No one knew how big the Internet would become, as shown in a 1994 clip of Today show hosts Katie Couric and Bryant Gumbel. 21 years later, the two are in an all-electric BMW i3, which is made in a wind-powered factory.[168]
The screen goes blank and then asks what if you lost TV service and your screen went black as the game started, and that its latest vehicle has Wi-Fi ability.[173]
Pierce Brosnan is pitched a movie role where he drives a Kia Sorento up a snow-covered mountain road but instead of action-adventure mission with snipers, tanks, and explosions, he encounters animals and safe drive.[176]
A guy contacts his service representative when he learns that he can get his credit score, which is good because he does not like surprises. He then opens the door and sees a screaming goat in his apartment.[182]
An airline passenger tries not to let the seat next to him be occupied. / Winner in the Doritos "Crash the Super Bowl" contest.[189][190]
Doritos
"When Pigs Fly"
A boy creates a contraption that allows pigs to fly so he can get some Doritos. / Runner-up in the Doritos "Crash the Super Bowl" contest.[189][190][191]
Pete Rose talks about being in the Hall and walking in his Skechers shoes. It turns out the Hall is in his own house and he even is not supposed to be in there.[168]
A father (Kevin Hart) lets his son borrow his Hyundai Genesis for his first date, but follows him around using the vehicle's tracking system, culminating with him using an actual helicopter to track him.[208]
Executives from a cellphone provider interrupt Drake filming his music video for "Hotline Bling", seeking "improvements" to its lyrics to reflect caveats and hidden fees.[216]
As a parallel to Mountain Dew Kickstart being a combination of three "awesome" things, a hybrid of a puppy, monkey, and baby is presented as another.[218]
Sports
NFL
"Super Bowl Babies Choir"
A group of "Super Bowl Babies", who were all born within nine months of a Super Bowl having been won in their hometown, sing a football-themed version of Seal's "Kiss from a Rose".[219][220]
A mother and daughter embark on a journey to emigrate from Mexico to the United States.[228][229] The version aired during the game was edited due to the political overtones of its conclusion, which depicts a border wall.[230][231]
Freestyle dancer Lil Buck performs a routine to Sia's "Move Your Body" inspired by the "human-like movement" of the Lexus LC. The ad also launched the Lexus brand's new tagline, "Experience Amazing".[237][238]
Hospitalized after falling off a wall whilst doing his taxes (an event whose aftermath was seen in a prequel ad aired during the AFC Championship Game), Humpty Dumpty asks questions to a TurboTax advisor using its mobile app.[242][243]
Presents a pro-multiculturalism message. Airbnb and its co-founder Brian Chesky have been a vocal opponent of Executive Order 13769 (which briefly barred residents of certain Muslim-populated countries from entering the United States).[248]
A Budweiser employee who is working at Anheuser-Busch's Cartersville brewery gets called to work to donate canned water for disaster relief. The ad used real employees who worked at the brewery.[261][262]
A medieval king tries to motivate his small villager army who is vastly outnumbered, until he brings up the fact that they are out of Bud Light and that the enemy has cases of them.[263]
"The Bud Knight"
The big battle is interrupted by the Bud Knight, who is on his own quest.[263][264]
Hyundai owners that attended the Super Bowl Experience are brought aside to meet cancer patients who were helped by Hyundai's donations to cancer research.[259]
As a Wrangler drives through a river, a narrator explains that this particular commercial would not feature "grandiose speeches and big declarations", and would instead be an "anti-manifesto".[259][271]
After defeating an opponent to secure an item, the Black Panther follows a Lexus LS 500 F Sport and jumps through its sunroof where he transforms back to T'Challa.[262][259]
Follows the odds of a paralympic skier of winning a gold medal, with the odds being reduced bit by bit as the woman grows and trains, and eventually reveals to be gold medalist Lauren Woolstencroft.[259][276][277]
"Mobility Anthem"
The idea of mobility is portrayed as a broad concept unifies people of all ages and abilities.[278][259][279]
"One Team"
A priest, a rabbi, and an imam carpool to the game together.[259]
David Harbour examines several typical types of commercials one would see during the Super Bowl, only to reveal that they're all actually Tide ads because they have clean clothes.[297][259][298]
Jimmy Fallon narrates about some of the celebrities who have appeared in Pepsi commercials, with footage of Britney Spears and Michael Jackson. Cindy Crawford re-creates her Pepsi drinking moment, and her teenage son Presley Gerber appears. Kyrie Irving appears as Uncle Drew, and Jeff Gordon also appears.[265][305] This was the lead-in commercial to the halftime show.
A brief ad that discusses how people don't like to watch ads and want to skip it. Shows the characters from their CG-animated full short film "A Giant Story" which was posted in advance.[265][259][310]
Keanu Reeves rides his motorcycle in the middle of a desert highway while standing on it as he cites lines from Will Power's "Adventures In Success".[321][259][322]
A doctor was analyzing Evelyn's artificial intelligence when she notices that his phone was under Verizon, causing other robots in the lab to laugh at him. He tells the Sprint guy he is switching because his "coworkers" made fun of him.[324][259]
The Bud Light King mistakenly receives a gigantic barrel of corn syrup, which his followers attempt to gift to Coors Light and Miller Lite instead, since Bud Light does not use corn syrup as an ingredient.[327][328]
A dalmatian rides a cart pulled by the Clydesdales through a wind farm at Tejon Ranch, promoting the brand's commitment to using renewable energy in its production process.[331][332]
At a store, singer Michael Bublé insists on pronouncing the name of Bubly as "Bublé", even after another customer and a clerk (whom Bublé refers to as "Davé") corrects him.[338][339]
When a restaurant patron requesting a Coca-Cola is asked by a waiter if a Pepsi was okay instead, Steve Carell disputes their implication that Pepsi was merely "okay".[340]
The M&M's characters fight in the backseat of a car driven by Christina Applegate, who threatens to "break them apart" and eat them if they don't behave: it is revealed that they had been embedded in a chocolate bar.
A man encounters his grandfather at an isolated house in a field, where he shows him an Audi e-tron GT in his garage. Just as the man is about to drive it, it is revealed that this was only a dream, and that the man was actually at work choking on a cashew.[341]
Jason Bateman mans an elevator taking people to floors reflecting life experiences they don't always look forward to (such as a dentist appointment and a vegan dinner party). When a couple is sent to a floor for car shopping, Bateman is told that they were actually getting a Hyundai, and had used Shopper Assurance to pick a vehicle and schedule a test drive without haggling with a salesperson.[342][343]
A smart speaker emotionally resents not being able to stack Pringles because it doesn't have hands, but is interrupted when its asked to play "Funkytown" instead.
A series of rejected ideas for Alexa-powered products are presented, including an electric toothbrush, a dog collar with bark recognition (which causes Harrison Ford's dog to repeatedly order dog food), hot tub (which triggers an extravagant water show when playing music), and space station (which causes an "incident" affecting electrical power worldwide).[349]
Marshawn Lynch tries to steal a slice of cake at a gala celebrating the NFL's 100th season, but knocks a football centerpiece off in the process—instigating a fight for the ball involving a cast of current and past players. The ad also features appearances by Sarah Thomas (the NFL's first female official), and video game streamer Tyler "Ninja" Blevins.[350][351][352]
A number of iconic vehicles from film and television visit a Walmart store to use its Grocery Pickup service. This ad originally premiered during the 2019 Golden Globe Awards.[353][354][355]
The ad opens with scenes and narration based on Ronald Reagan's "Morning in America" campaign advertisement, but is interrupted by violent scenes of the series' dystopian society.[356][357]
A song and dance number promoting Stephen Colbert's special Late Show episode after the game is interrupted by "CBS Sports Breaking News", with James Brown informing viewers that "today is the Super Bowl". By the time the ad returns, the number had already ended.
After a fake interruption of CBS's Super Bowl telecast, Jordan Peele addresses an empty Mercedes-Benz Stadium, asking viewers to question their reality.[358]
Maisie Williams is stuck in a traffic jam surrounded by old vehicles. Sings "Let It Go", as she passes by lowriders, a repair shop and a gas station, leaving the fossil-fuel world behind.[366]
Rookie Josh Jacobs returns to his hometown of Tulsa, Oklahoma, offering advice and inspiration to his younger self to overcome the challenges he faced on his path to the NFL.[371]
Driving a Toyota Highlander, Cobie Smulders saves the day in various movie tropes including a biological disaster, a western and an alien invasion with room to spare.[372]
Security professionals are alerted when the Porsche Taycan is stolen from an exhibit at the Porsche museum; in the ensuing chase numerous vehicles are used such as a 911 Carrera S, a 917 K and a 918 Spyder.[373]
Morty Smith enthusiastically enters the living room to promote various Pringles products, prompting Rick Sanchez to expose him as a robot, and realize he is trapped in a Pringles commercial.[378]
Charlie Day encounters the Bud Knight, wondering if his time period constitutes "later". However, it is actually 1436, and he is also ridiculed for the stain.[379]
In a parody of The Avengers, a number of characters and spokespeople from past Bud Light commercials help a truck driver help right his overturned truck, and get the spilled boxes of Bud Light back in his truck to deliver them to a store that had run out of stock.[384]
A group of partygoers discuss how 2020 was a "lemon of a year", accentuated by a montage of human society being ruined by actual lemons raining from the sky.[384]
Toni Petersson, the CEO of Oatly, sings a jingle in the middle of an oat field. The ad was originally aired in Sweden (where Oatly was based) back in 2014 which was banned for using the phrase "Milk, but made for humans." due to a lawsuit from the Swedish dairy lobby LRF Mjölk.[385][386][384][387]
American Paralympic swimmer Jessica Long swims in open waters featuring scenes of her life story, with a dramatized recreation of a phone call playing where her would-be adoptive parents are informed by an adoption agency that her lower legs would need to be amputated due to a rare medical condition, which the adopting parents fully accept.[384]
Shows people from all walks of life applying for new jobs while also experiencing many of the hardships they endured from loss of employment to starting a new life over.[384]
A mother tells her teenage son that his favorite hoodie, featuring the face of Jason Alexander printed on the front, should finally be washed. A montage shows Alexander's face on the hoodie negatively reacting to moments of everyday abuse. The boy also encounters the real Alexander, who demands the boy to "give [him] back [his] face." The ad features "Theme from The Greatest American Hero (Believe It or Not)" throughout, which was notably parodied by Alexander as his Seinfeld character George Costanza in the episode "The Susie".[384]
"Wayne's World & Cardi B's Shameless Manipulation"
Cardi B appears on Wayne's World as part of a segment encouraging viewers to eat at locally owned restaurants. Wayne Campbell (Mike Myers) and Garth Algar (Dana Carvey) promise that they would not rely on recent trends, subliminal messages, manipulative tactics, or celebrity cameos as part of their campaign, but proceed to do so anyway.[384]
A woman says that a fourth generation Echo Dot has the perfect body for Alexa until she sees a bus with an ad for the Amazon Original film Without Remorse starring Michael B. Jordan, causing her to daydream of having Jordan himself be her Alexa assistant, much to the chagrin of her fiancé.[384]
A close up of SpaceX's Space suit is shown (with views of the Earth in the reflection at the end) as the narrator announces Inspiration4, an all-civilian space mission.[384]
Anthony Anderson along with his mother, Doris Hancox, invited along with family and friends to play some football while many of his relatives and friends watch the game unfold.[384]
"Rockstar 5G"
Over a video call, Gwen Stefani asks Adam Levine to set her up on a blind date with someone who is "completely different", from another country, "cultured", and "not threatened by a strong, confident woman". However, Levine's poor wireless signal causes him to only hear the words "completely country", "uncultured", and "threatened by a strong confident woman", so he sets Stefani up with Blake Shelton instead.[384] A similar ad was also made by T-Mobile with Tom Brady and Rob Gronkowski but it was banned, although it was rumored to be to protect the official sponsorship rights from Verizon Wireless. The other ad was seen online instead.[390][391]
Speaking to a crowd of players in an online video game, Samuel L. Jackson tells them to stop blaming network lag as an excuse for their poor performance, and use Verizon 5GUltra Wideband with low latency instead. Offended by being called out for making excuses, JuJu Smith-Schuster rides in on a giant fish that eats Jackson.[384]
People snatch a bucket of hard soda cans from a party. The guests follow them through the fridge to another world where the mayor (Guy Fieri) approves of the new drink.[395]
A guy (Ty Burrell) makes a number of questionable purchases that he thinks are good decisions, and runs out of money by the end of the commercial.[400]
Demi Moore and Mila Kunis think they will be selected for their high school's Most Admired Alum, only to be beaten out by a woman who is the first "Gigillionare". Moore and Kunis coincidentally were both alumnae from Fairfax High School in Los Angeles.[401][402]
A sequel to "Cat" (ad for the same truck that aired during 2021 Summer Olympics), John Hoogenakker and his fictional feline, Walter, enjoy winter activities in places they traveled in a Chevrolet Silverado 1500 LT Trail Boss pick-up truck.[405][406][407][408][409][410][411]
A man who was struck by lightning 10 years ago struggles to use any product that might involve electricity, except for the Wallbox electric vehicle charger.[420]
The ad consisted only of a QR code bouncing across a black screen: when scanned, the code redirected to a promotion for new customers on the Coinbase website.[423][424]
Larry David travels through time and builds a track record of rejecting inventors' brilliant ideas, including the wheel, the lightbulb, American independence, and cryptocurrency. They then tell the audience not to be like Larry.[428][429][430]
Awkwafina promotes that Disney+ has "the greatest movies and shows of all time", illustrated via a trip of literal goats dressed like characters from Disney-owned franchises.[465]
A retired animatronic dog is rescued from the dump and put in a museum exhibit, but reunites with his bandmates virtually using Horizon Worlds and Meta Quest 2 headsets.[473]
The Busch Guy explains three things needed for survival: food, drink, and shelter. Sarah McLachlan asks to donate to provide shelter to animals, only to be interrupted that it was the wrong type of shelter and that the animal she is sitting next to is actually a wolf.[480]
Ant-Man (portrayed by Paul Rudd) grabs a bottle of Heineken 0.0 while reading sticky notes warning him not to consume alcohol while being shrunk and not to give alcohol to the ants. Despite this, the ants takes the last bottle of Heineken 0.0 from the fridge that was unlocked.[482]
A fan of Coors Light gets into a bar brawl with a Miller Lite fan over which beer brand the ad should focus on, only to get the spotlight stolen under them by Blue Moon.
Serena Williams delivers her rendition of Al Pacino's character's "Inch by Inch" motivational speech from Any Given Sunday, where it applies to more than just the football team, but a variety of teams.[484]
Ben Stiller plays different roles in different scenes (including reprising his role as Derek Zoolander from Zoolander), saying that the emotions and feelings he is depicting are not real, but just acting. After trying a can of Pepsi Zero Sugar, he asks the audience if his reaction is real or him acting and encourages viewers to try it for themselves.[485]
Steve Martin plays different roles in different scenes, and raises the question of whether it is real or just acting.[486]
A man realizes that he has forgotten his baby's binky while on vacation with his family and drives back home to get it, gaining national media attention while on his journey.
A flying sphere summons U2 fans to a desert; the ad concludes with a baby in the sphere saying the word "achtung", and announces U2's upcoming concert residency at Sphere in Las Vegas.[492]
A family has been hanging out with their adopted dog Sawyer during the COVID-19 pandemic, but when they return to work and school, Sawyer is left with nothing to do but trash the house. The family order a pet carrier over Amazon, but it turns out it is because they are bringing home a second dog.[494]
In the Garden of Eden, Eve (Anna Faris) had taken a bite of the forbidden fruit, causing Adam to realize he is naked and flee, but then a groundhog offers her an avocado instead. Fast forward to present day New York City where everyone is walking around naked and unashamed.[499][500]
A miniature Jon Hamm and Brie Larson get stuck in a fridge and realize that they are there because of their names (ham and brie, respectively). They are interrupted by Pete Davidson opening the fridge, who "eats" them by making a ham and brie sandwich.[501][502]
A guy gets his hand stuck in a Pringles container and is told by his grandfather that it happens to the best of us, and then shows other folks in different occupations with their hand stuck in the container. It even happens to his fetus cousin Timmy.[506]
At a stay-at-home movie date, the guy reveals that he doesn't have home internet, and the girl starts noticing a bunch of red flags around the home.[509]
"Xfinity 10G Network, The Next Giant Leap"
Astronauts landing on the moon meet a group of young people who tell them they're characters in a video game.[510][511]
During an interview with flag football player Diana Flores, Erin Andrews attempts to snatch her flag belt, but Flores runs off, leading others to chase her through town. She eventually returns home where her mother also makes an attempt.[516][517]
"We See You"
NFL players talk about how the NFL is helping out the community.[518]
At a house party, Kevin Hart promotes that customers can receive a free bet on DraftKings; the ad segues between scenes of different guests by using dialogue incorporating their names (including Ludacris, Big Papi, The Undertaker, and Tony Hawk).[520][521]
In a live commercial, Rob Gronkowski attempted to make a field goal kick for a chance for FanDuel users to split $10 million dollars if they wagered at least $5 on Super Bowl LVII. When attempted, the kick was unsuccessful.[522]
Ben Affleck works part-time at a Dunkin' drive-through, surprising customers. His day of work is interrupted by his wife Jennifer Lopez, who unexpectedly shows up at the drive-thru and expresses surprise at seeing Affleck working there.[530]
Characters from Paramount's television and film characters assemble together to talk about climbing the Paramount Mountain, which contains a giant carving of Sylvester Stallone's face. The real Stallone, who is hanging off the carving, falls after the carving of Stallone's face sneezes.[532]
In a continuation of the Caddyshack parody, Tony Romo as Carl Spackler asks what the folks are watching on the Caddyshack golf bag, and a woman talks about Full Swing.[539]
Greg Gutfeld films an ad proclaiming him to be the "new king of late night" (accompanied by his dog Gus and regular panelsts Kat Timpf and Tyrus), but is quickly cut off because of how expensive the ad time is.[540]
Charlie Cale (Natasha Lyonne) chats with another person at a bar while talking about past commercials from the game as well as an ad on the show itself.[541]
Adam Driver goes into an existential crisis when he learns that Squarespace is a website that makes websites. Going to a desert to calm down, he realizes that Squarespace is technically capable of creating itself, causing numerous other clones of Driver to appear and multiply until it collapses on itself and a black hole appears, sucking in all the clones and leaving only the original Driver behind.[545]
As he goes about his day, Christopher Walken repeatedly gets accosted by various people trying to emulate his distinct style of speaking, much to his annoyance.[548][549]
Teaser; artificial intelligence is hailed as "changing the way we see the world", while several pieces of AI art (including a photo of cast members Steve Carell and Will Ferrell in Renaissance-era outfits) with increasingly blatant mistakes are showcased. It is subsequently revealed that the generator is actually being run manually by a giant crew of minions at computers.[550]
Jenna Ortega goes to the supermarket with her grandmothers, Dina and Mita, with the intention of getting a bag of Doritos Dinamita. After learning that the last bag has already been bought by Danny Ramirez, Dina and Mita fight with Ramirez to retrieve the bag from him. The grandmothers are eventually successful but get upstaged by Ortega, who takes the bag for herself.[551]
Ben Affleck decides to launch a new career as a pop star, despite his own incompetence at anything related to music and the advice of people trying to dissuade him. He interrupts his wife Jennifer Lopez's recording of her latest album to promote the DunKings, the new boy band that he has formed with his friends Tom Brady and Matt Damon. Lopez shuts down Affleck's attempt to get him to sing a track on the album, but lets Brady stay.[552][553]
Eric André is boarding on a plane but the flight attendant found out that he got sick until a plastic doll named Dr. Umstick gives him and everyone a Drumstick ice cream as a cure onboard.[554][555]
Playing to Perry Como's performance of "Round and Round", a Lindor chocolate follows along the song's lyrics as people trying out the chocolate, along with a brief glance of the chocolate-making process.
The M&M characters use the peanut butter present in Peanut Butter M&Ms and form them into diamonds via compression. The diamonds are used to create an "Almost Champions Ring of Comfort" to award football players who almost won Super Bowls, as well as Scarlett Johansson, who lost two Oscar races in the same year.[558][559]
After a grocery store employee notes that he looks like "the Pringles guy", a mustachioed Chris Pratt begins to trend on the Internet, leading to him landing a role in a film about the Pringles mascot, Mr. P.[560][561]
Kate McKinnon, unsure of what to do with her leftovers, is helped by her cat who points to a jar of Hellmann’s mayo. The cat becomes a phenomenon, with everyone scrambling to buy Hellmann’s mayo due to the cat’s advice.
Arnold Schwarzenegger plays a State Farm agent in a blockbuster film, but struggles to pronounce the word "neighbor" correctly while filming his scenes due to his heavy Austrian accent, despite help from the director and Jake from State Farm. Eventually, the production comes a compromise by having Danny DeVito say the line instead.[562][563]
Howie (played by Ken Jeong) was released from a fifty-year cryosleep when a group scientists gave him a box of Popeyes wings while he discovers the future such as kick scooters, drones, etc.[569][570]
Ice Spice appears with Starry mascots, Lem and Lime, before being confronted by her ex, lemon lime soda (represented by a man wearing a blurred out t-shirt, supposedly for Sprite), and tries to plead her to return. Ice Spice, however, tells him that she is now with Starry, resulting in her ex having a meltdown, with lemon lime soda spewing out of his head like a geyser.[573][574][575]
Silk Almond Milk
"Feel Planty Good"
Jeremy Renner is drinking Silk Almond Milk while singing and dancing to I Got You (I Feel Good) until his daughter Ava comes for breakfast.
Birdwatchers follows along Baltimore Ravens, Seattle Seahawks, and Philadelphia Eagles players in bird-like behaviors as the migrate away while the NFL season concludes.
Beyoncé attempts to break the Internet by doing increasingly over-the-top stunts to no avail, ending with her asking to "drop the new music".[576][577]
A group of aliens land on Earth, only to be ignored by the human populace who are too busy looking at their phones to care. To get the humans' attention, the aliens decide to make a website about themselves and broadcast it to every screen on Earth, including that of Martin Scorsese.
Etsy
"Gift Mode"
Apartments.com
"Extraterestrials, with Jeff Goldblum"
doordash.com
"DoorDash All the Ads"
An advertisement showcasing a promotion, in which using the code "DOORDASH-ALL-THE-ADS-2024" at the website Doordash-All-The-Ads.com would enter you in to win items from the previous ads. The promo code then gets insanely long, including all of the products that were advertised.
Disney+
"Well Thank You"
Black text showing quotes from various movies that are available on Disney+ on a white background.
Snapchat
"Less social media. More Snapchat"
Services
homes.com
"So Tell us About this corn festival"
homes.com
"Now that is worth celebrating"
homes.com
"Quick Question"
Temu
"Shop Like a Billionaire"
In an animated advertisement that aired at least 3 different times during the game, many people are seen shopping on the Temu mobile app and saving massive amounts of money.
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell's noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother". English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS.
Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
Adriana Lima is a Brazilian model. She was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel for Maybelline cosmetics since 2003, and for her Super Bowl and Kia Motors commercials. At age 15, Lima won Ford Models' "Supermodel of Brazil" competition, and took second place the following year in the Ford "Supermodel of the World" competition before signing with Elite Model Management in New York City.
GoDaddy Inc. is an American publicly traded Internet domain registry, domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware. As of 2023, GoDaddy is the world's fifth largest web host by market share, with over 62 million registered domains. The company has around 21 million customers and over 6,900 employees worldwide.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
MullenLowe U.S. is an advertising and marketing communications agency, a part of MullenLowe Global, formerly MullenLowe Group, owned by multinational advertising network Interpublic Group of Companies (IPG). It is headquartered in Boston with offices in Los Angeles and New York City. The agency provides creative, public relations, strategy, social, design, behavioral sciences, digital experience, and production services.
Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site. Its headquarters are located in Chicago, Illinois.
Droga5 is an advertising agency headquartered in New York City with offices in London and Tokyo. It was founded in 2006 by David Droga.
Bryan Buckley is an American filmmaker, screenwriter, producer, and two-time Academy Award nominated director.
Adland is a website focusing on the advertising industry and an Internet archive of commercials. Adland incorporates advertising news, critical commentary on ads and the advertising industry, and archives of ads and ad campaigns, concentrating on television advertisements. In 2003, Variety described Adland as a "center for ad-related news and discussion." The website also hosts ads which have been banned or censored elsewhere. Adland is headquartered in Malta, though coverage is international. Adland also has a Twitter presence with nearly 150,000 followers. On September 19, 2019, the website completely moved out of web server host Vultr due to a copyright infringement situation regarding a Bridgestone commercial. Since January 2020, the website is currently active again with a completely different web server host.
The Force is a television advertisement created by to promote Volkswagen's Passat.
Carl's Jr. Restaurants LLC is an American fast-food restaurant chain owned by CKE Restaurant Holdings, Inc., who also owns Hardee's, with franchisees in North and South America, Asia, Oceania, Europe, and Africa.
The Martin Agency is one of the top American creative advertising agencies. A holding of the Interpublic Group of Companies, Martin is long-known for helping brands "impact culture" in the United States and internationally. The company's chief executive officer is Danny Robinson and its chief creative officer is Jerry Hoak.
American filmmaker Mark Romanek directed his first music video in 1986, for The The's "Sweet Bird of Truth". He earned his first MTV Video Music Award for Best Direction nomination for "Free Your Mind", performed by En Vogue, in 1993. Romanek later directed "Closer" for the industrial rock band Nine Inch Nails, which contains imagery involving terror, sexuality, and animal cruelty. In 1995, he directed the video for "Scream", set in space and performed by Michael and Janet Jackson, as well as the New Age surrealistic "Bedtime Story", performed by Madonna. They are two of the most expensive music videos ever made, costing $7 million and $5 million, respectively. "Scream" gained 11 nominations at the 1995 MTV Video Music Awards, including Romanek's second Best Direction nomination, and his first Grammy Award for Best Music Video, Short Form.
Squarespace, Inc. is an American website building and hosting company based in New York City. It provides software as a service for website building and hosting, and allows users to use pre-built website templates and drag-and-drop elements to create and modify webpages.
Olivier François is a French business executive and the current CEO of Fiat, Abarth, and DS Automobiles. He is global chief marketing officer for Stellantis, and a member of the company's Group Executive Council, a position he has held since September 2011. Due to his attention to creativity, he has been referred to as "Chrysler's Don Draper". In 2024, François was inducted into the American Advertising Federation Hall of Fame.
"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer. The campaign was launched in August 2017 with the ad entitled "Banquet" and set in medieval times. It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
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