2023 USFL season

Last updated
2023 USFL season
United States Football League (2022) logo.png
League United States Football League
Sport American football
DurationRegular season:
April 15 – June 18
Playoffs:
June 24 – July 1
Number of games43 (40 regular-season games, 3 postseason games)
Number of teams8
TV partner(s) Fox, FS1, NBC, Peacock, USA
Season MVP Alex McGough
North champions Pittsburgh Maulers
  North runners-up Michigan Panthers
South champions Birmingham Stallions
  South runners-up New Orleans Breakers
2023 USFL Championship
Venue Tom Benson Hall of Fame Stadium, Canton, Ohio
Champions Birmingham Stallions
  Runners-up Pittsburgh Maulers
Finals MVP Deon Cain
Seasons
  2022

The 2023 USFL season was the second season of the United States Football League. [1] [2] The regular season started on April 15 and ended on June 18. The postseason began on June 24 and ended with the 2023 USFL Championship Game on July 1. The league expanded the locations their teams play to four total stadiums, adding Ford Field in Detroit, Michigan, and Simmons Bank Liberty Stadium in Memphis, Tennessee.

Contents

With the league beginning its second season on April 15, the USFL became the first American spring league since the World League of American Football to complete its first season and return for a second. [3] This ended up bring the USFL's last season before it merged with the XFL to form the United Football League.

Offseason

During the 2022 season, many were concerned about the hub model and attendance figures in Birmingham for non-Stallions games. While the league started strong with 17,500 fans in attendance for the first game, featuring the local Stallions vs New Jersey Generals, they did not release figures for the other 39 regular-season games, which appeared to be played in a mostly-empty stadium. [4] [5] The poor attendance and the league's inability to connect with fans in most of their city-named teams' markets was believed to hurt league image and credibility amongst casual and mainstream football fans. [6]

On June 27, 2022, Fox Sports confirmed to Sports Business Journal that the USFL would return for another season in 2023, after a "profitable" first season, with an estimated annual revenue of $7.5 million. [7] There would be no team expansion, and the league would continue to use a hub model. [8] Both Fox and NBC were happy with the first season play quality, joint production and the viewership number, while acknowledge the sparse in-person attendance. [9] [10] The USFL promised to play 2023 season in two to four cities, and the USFL parent company, Fox, hired investment bank Allen & Company to find minority investors to help fund the league's expansion into local markets. [11] [12]

After the conclusion of the 2022 USFL co-founder, Brian Woods, has resigned from his role as the league CEO "for family reasons". [13] [14] It would later be revealed that he was launching a spring football league for high school players. [15]

After the season the league saw ten of its coaches join XFL teams, [16] while some players chose to leave the USFL and join the rival league, including All-USFL and Championship Game Most Valuable Player Victor Bolden [17] and quarterback Luis Perez, who went on to become the XFL Championship Game MVP. [18] Nevertheless, 180 players from the 2022 season got invited to NFL tryouts, while 69 players signed with NFL teams and 13 players finished the 2022 NFL season on active 53-man NFL rosters. [19] [20] 2022 season MVP KaVontae Turpin, who signed with Dallas Cowboys, finished the 2022 NFL season as a Pro Bowler. Another Dallas signee, former Birmingham Stallions place kicker Brandon Aubrey, set NFL records in 2023 for most consecutive field goals made to start a career and highest field goal percentage by a rookie in a single season. [21]

Locations

2023 USFL season
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800km
500miles
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The league stated its intention to expand the locations in which teams play, from one (Birmingham, Alabama) in the previous season to two or four. [1] In November 2022, the league announced an agreement with Birmingham to continue hosting two of the league's eight teams, the Stallions and the Breakers, at Protective Stadium. [22]

On November 15, 2022, the league announced that it had secured an agreement to play games at Simmons Bank Liberty Stadium (formerly known as the Liberty Bowl) in Memphis, Tennessee. [23]

The league contacted two stadiums in Michigan, Ford Field in Detroit and Rynearson Stadium in Ypsilanti, as potential locations for a North Division hub, with the Panthers as the host team. [24] It was later revealed that Ford Field would be the home of the Michigan Panthers and Philadelphia Stars, while Rynearson Stadium would host the teams' practices. [25] [26]

On January 25, 2023, the league announced that the New Jersey Generals and the Pittsburgh Maulers (who sported a new gold-and-black uniform color scheme to emphasize the team's Pittsburgh identity) would play their home games at Tom Benson Hall of Fame Stadium in Canton, with the Generals as the host team. [27] The stadium will also be the site of both the North Division playoff game and the 2023 USFL Championship Game, as it was in 2022.

Teams

On November 15, 2022, in conjunction with its agreement to play at Simmons Bank Liberty Stadium, the USFL announced that the Memphis Showboats would be replacing the Tampa Bay Bandits for the 2023 season. [23] The seven other teams in the league returned as they were in 2022.

Team [28] Head coachHub cityHome stadium
North Division
Michigan Panthers Mike Nolan Detroit, Michigan Ford Field
Philadelphia Stars [lower-alpha 1] Bart Andrus
New Jersey Generals Mike Riley Canton, Ohio Tom Benson Hall of Fame Stadium
Pittsburgh Maulers Ray Horton
South Division
Birmingham Stallions Skip Holtz Birmingham, Alabama Protective Stadium
New Orleans Breakers John DeFilippo
Houston Gamblers Curtis Johnson Memphis, Tennessee Simmons Bank Liberty Stadium
Memphis Showboats Todd Haley
  1. Week 2 game played in Canton

Players

For the 2023 season, each USFL team started training camp with 58-men rosters, with a mandatory cut down to 54 and then a last cut down to 50. The final rosters are 40 active players and 10 inactive players on game days. [29] The league also started a partnership with HUB Football for the 2023 season for players tryouts. [30] [31]

Compensation

On December 15, 2022, USFL player representatives (United Football Players Association and United Steelworkers [32] ) and the league parent company FOX Sports tentatively agreed on a new three-year collective bargaining agreement starting at the 2023 season, six months after the league players voted to unionize. The proposed agreement increases minimum salaries and provides a stronger benefits package than they previously received, and slightly higher than most XFL salaries. [33] USFL players' minimum salaries will be $5,350 per week, up from the current $4,500 per week payout ($2,500 for inactive players) and $150 a week toward 401K contributions, while weekly performance bonuses will be cancelled. During training camp, all USFL players will get $850 a week. [34] Continuing as a benefit from the 2022 season, USFL players and staff are still able to receive a college degree "tuition-free and debt-free", through a partnership with for-profit universities Strategic Education's Capella University and Strayer University. [35]

Draft

The 10-round 2023 USFL College Draft took place on February 21, 2023, while draft pool included over 3,000 eligible players. The first overall pick was decided by the winner of the Week 10 game between the 1–8 Pittsburgh Maulers and 1–8 Michigan Panthers. The Panthers were victorious 33–21. [36] The New Jersey Generals had their 1st round selection moved to the last pick in the draft and their rounds 2 to 5 picks were penalized due to "a violation of offseason roster management rules". [29] Michigan State offensive lineman Jarrett Horst was the first overall pick. [37]

Player movement

Transactions [38]

Coaching changes

On March 15, all teams announced their coaching staffs for the upcoming season. [55] [56] [57] [58] [59] [60] [61] [62]

TeamDeparting coachIncoming coachReason for leavingNotes
Michigan Panthers Jeff Fisher Mike Nolan ResignedFisher compiled a record of 2-8 (.200) in his lone season as head coach. His replacement was announced February 2, 2023, for what the league described as "personal reasons." [63]

Nolan, who had previously been head coach of the San Francisco 49ers from 2005 to 2008, had most recently been defensive coordinator for the Dallas Cowboys in 2020.

New Orleans Breakers Larry Fedora John DeFilippo ResignedFedora compiled a record of 6–4 (.600) in his lone season as head coach, losing his lone playoff game. He resigned on September 15, 2022, stating he would not return to the USFL unless all of its teams played in their home markets. [64]

DeFilippo had spent the previous two seasons as quarterbacks coach of the Chicago Bears. This is his first head coaching position.

Pittsburgh Maulers Kirby Wilson Ray Horton ResignedWilson compiled a record of 1-9 (.100) in his only season as head coach. His replacement was announced January 17, 2023, for what the league described as "personal reasons." [65]

Horton, who had been an NFL assistant coach from 1994 to 2019, is in his first head coaching position. His son Jarren Horton was the Maulers' defensive coordinator in 2022.

Houston Gamblers Kevin Sumlin Curtis Johnson ResignedSumlin went 3–7 (.300) in his only season as the head coach for the Gamblers. He had already indicated his intentions to leave in fall 2022 but did not make it public nor official until accepting the associate head coach position for the Maryland Terrapins football team on February 14, 2023. [66]

Johnson won the 2001 national championship as the wide receivers coach with Miami as well as Super Bowl XLIV with the New Orleans Saints. Johnson also spent 4 seasons as the head coach of Tulane where he compiled a 15–33 record (.313).

Rule changes

For the 2023 season, the league intends to change clock rules so every game will be played in a 180-minute window. Also, kickoffs will be from the 20-yard line and halftime is trimmed to 10 minutes, while the Championship Game will remain at 30 minutes. [67] [68] [69]

Standings

North Division
#WLPCTGBDIVPFPASTK
1(y) Pittsburgh Maulers 46.400-4–2177178W2
2(x) Michigan Panthers 46.400-3–3171215W1
3(e) Philadelphia Stars 46.400-2–4220258L3
4(e) New Jersey Generals 37.30013–3187212L1
(x)–clinched playoff berth; (y)–clinched division; (e)–eliminated from playoff contention
South Division
#WLPCTGBDIVPFPASTK
1(y) Birmingham Stallions 82.800-4–2287196W5
2(x) New Orleans Breakers 73.70014–2237184W3
3(e) Houston Gamblers 55.50032–4223236L2
4(e) Memphis Showboats 55.50032–4190213L2
(x)–clinched playoff berth; (y)–clinched division; (e)–eliminated from playoff contention

Season structure

Preseason

Training camp started on March 21 in each team specific hub, a day later than what they had scheduled last year. [70] [71]

Regular season

The league announced that it would retain the previous season's scheduling format, with the regular season starting in April and ending in June and the playoffs extending to early July. The schedule was released on February 7, 2023. [1]

Postseason

The postseason will be a four-team playoff, with the top 2 teams in each division making the postseason. On January 28, it was announced that the Tom Benson Hall of Fame Stadium in Canton, Ohio, will host the 2023 USFL Championship. [72]

Season schedule

All games produced by NBC Sports will stream on Peacock unless otherwise noted. Viewership figures for streaming platforms are released four weeks after the event, all times listed are in ET.

Week 1

Week 1
DateTime
[73] [74]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [75]
Rating
[76]
April 154:30 p.m. [77] Philadelphia Stars27–23Memphis Showboats Liberty Stadium Fox 0.840.5 [78] [79]
7:30 p.m. [80] New Jersey Generals10–27Birmingham Stallions Protective Stadium 0.86 [81] [82]
April 1612:00 p.m. [83] Michigan Panthers29–13Houston GamblersLiberty Stadium NBC 0.970.6 [84] [85]
6:30 p.m. [86] Pittsburgh Maulers15–22New Orleans BreakersProtective Stadium FS1 0.480.3 [87] [88]

Week 2

Week 2
DateTime
[89] [90]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [91]
Rating
[92]
April 2212:30 p.m. [93] Houston Gamblers31–38New Orleans BreakersProtective Stadium USA 0.130.1 [94] [95]
7:00 p.m. [96] Memphis Showboats2–42Birmingham StallionsFox0.800.5 [97] [98]
April 231:00 p.m. [99] New Jersey Generals20–3Pittsburgh Maulers Hall of Fame Stadium NBC0.73 [100] [101]
7:00 p.m. [102] Michigan Panthers24–10Philadelphia StarsFS10.210.1 [103] [104]

Week 3

Week 3
DateTime
[105] [106]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [107]
Rating
[108]
April 2912:30 p.m. [109] New Orleans Breakers45–31Birmingham StallionsProtective StadiumUSA0.300.2 [110] [111]
7:00 p.m. [112] Memphis Showboats26–30Houston GamblersLiberty StadiumFox0.780.5 [113] [114]
April 3012:00 p.m. [115] Pittsburgh Maulers21–13Philadelphia Stars Ford Field NBC0.76 [116] [117]
4:00 p.m. [118] New Jersey Generals28–13Michigan PanthersFox0.560.4 [119] [120]

Week 4

Week 4
DateTime
[121] [122]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [123]
Rating
[124]
May 61:00 p.m. [125] Houston Gamblers41–16Philadelphia StarsFord FieldFox0.520.3 [126] [127]
7:30 p.m. [128] Memphis Showboats29–10Michigan PanthersNBC2.061.1 [129] [130]
May 73:00 p.m. [131] New Orleans Breakers20–17New Jersey GeneralsHall of Fame Stadium Peacock [W4 1] 0.830.5 [132] [133]
6:30 p.m. [134] Birmingham Stallions24–20Pittsburgh MaulersFS10.550.3 [135] [136]
  1. NO–NJ game aired on Peacock for the first quarter due to NBC airing an MLB game going past its runtime.

Week 5

Week 5
DateTime
[137] [138]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [139]
Rating
[140]
May 1312:30 p.m. [141] Pittsburgh Maulers23–7Michigan PanthersFord FieldUSA0.260.2 [142] [143]
4:00 p.m. [144] Houston Gamblers27–20Birmingham StallionsProtective StadiumFox0.910.5 [145] [146]
May 1412:00 p.m. [147] New Jersey Generals21–24Philadelphia StarsFord FieldNBC0.76 [148] [149]
3:00 p.m. [150] Memphis Showboats17–10New Orleans BreakersProtective StadiumFox0.560.4 [151] [152]

Week 6

Week 6
DateTime
[153] [154]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [155]
Rating
[156]
May 2012:30 p.m. [157] Pittsburgh Maulers0–22Memphis ShowboatsLiberty StadiumUSA0.230.1 [158] [159]
4:00 p.m. [160] Birmingham Stallions27–13Michigan PanthersFord FieldFox0.730.5 [161] [162]
May 2112:00 p.m. [163] New Orleans Breakers10–16Philadelphia StarsFS10.220.1 [164] [165]
4:00 p.m. [166] New Jersey Generals10–16Houston GamblersLiberty StadiumFox0.630.4 [167] [168]

Week 7

Week 7
DateTime
[169] [170]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [171]
Rating
[172]
May 274:00 p.m. [173] Birmingham Stallions24–20New Orleans BreakersProtective StadiumFox0.700.4 [174] [175]
9:00 p.m. [176] Philadelphia Stars37–31Pittsburgh MaulersHall of Fame StadiumFS10.160.1 [177] [178]
May 283:00 p.m. [179] Houston Gamblers20–23Memphis ShowboatsLiberty StadiumUSA0.25 [180] [181]
5:30 p.m. [182] Michigan Panthers25–22New Jersey GeneralsHall of Fame StadiumFS10.270.2 [183] [184]

Week 8

Week 8
DateTime
[185] [186]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [187]
Rating
[188]
June 312:00 p.m. [189] Houston Gamblers20–19Pittsburgh MaulersHall of Fame StadiumUSA0.230.1 [190] [191]
3:00 p.m. [192] Philadelphia Stars24–27Birmingham StallionsProtective StadiumNBC0.750.5 [193] [194]
June 41:00 p.m. [195] Memphis Showboats25–16New Jersey GeneralsHall of Fame StadiumFox0.72 [196] [197]
4:00 p.m. [198] Michigan Panthers20–24New Orleans BreakersProtective Stadium0.78 [199] [200]

Week 9

Week 9
DateTime
[201] [202]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [203]
Rating
[204]
June 1012:00 p.m. [205] Michigan Panthers7–19Pittsburgh MaulersHall of Fame StadiumFox0.700.4 [206] [207]
3:00 p.m. [208] New Orleans Breakers31–3Memphis ShowboatsLiberty Stadium CNBC [W9 1] 0.67 [209] [210]
June 111:00 p.m. [211] Birmingham Stallions38–15Houston GamblersPeacock [W9 2] [212] [213]
7:00 p.m. [214] Philadelphia Stars33–37New Jersey GeneralsHall of Fame StadiumFox0.900.6 [215] [216]
  1. Game originally scheduled for NBC but switched at 6:30 p.m. due to a weather delay. It would be resumed on CNBC.
  2. Game originally scheduled for NBC at 2 p.m. ET but switched to 1 p.m. on Peacock due to possibility of severe weather in the area that caused delay of three hours the previous day. NBC joined the game in progress after the conclusion of the French Open Men's Final.

Week 10

Week 10
DateTime
[217] [218]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [219]
Rating
[220]
June 171:00 p.m. [221] Pittsburgh Maulers26–6New Jersey GeneralsHall of Fame StadiumUSA0.240.1 [222] [223]
4:00 p.m. [224] Birmingham Stallions27–20Memphis ShowboatsLiberty StadiumFox0.640.4 [225] [226]
June 181:00 p.m. [227] New Orleans Breakers17–10Houston GamblersFS1 [W10 1] 0.170.1 [228] [229]
7:00 p.m. [230] Philadelphia Stars20–23Michigan PanthersFord FieldFox0.710.4 [231] [232]
  1. Game originally scheduled for 4 p.m. ET but changed to 1 p.m. due to the possibility of severe weather in the area.

Playoffs

The playoffs started on June 24 and 25 and ended with the championship game on July 1. The South Division Championship was played at Protective Stadium and the North Division Championship and Championship game was played at Tom Benson Hall of Fame Stadium. [72]

Division Finals
June 24–25, 2023
USFL Championship
July 1, 2023
      
N1 Pittsburgh Maulers 31
N2 Michigan Panthers 27
N1 Pittsburgh Maulers 12
S1 Birmingham Stallions 28
S1 Birmingham Stallions 47
S2 New Orleans Breakers 22
Division Finals
DateTime
[233] [234]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [235]
Rating
[236]
June 248:00 p.m. [237] Michigan Panthers27–31 (OT)Pittsburgh MaulersHall of Fame StadiumNBC0.960.6 [238] [239]
June 257:00 p.m. [240] New Orleans Breakers22–47Birmingham StallionsProtective StadiumFox0.850.5 [241] [242]
USFL Championship
DateTime
[243] [244]
Away teamScoreHome teamStadiumBroadcastRefs
Network Viewership
(millions) [245]
Rating
[246] [247]
July 18:00 p.m. [248] Pittsburgh Maulers12–28Birmingham StallionsHall of Fame StadiumNBC1.160.7 [249] [250]

Reference: [251]

Awards

Players of the Week

The following Players of the Week were named the top performers during the 2023 season:

WeekOffensive
Player of the Week
Defensive
Player of the Week
Special Teams
Player of the Week
Ref.
1QB Josh Love (1)
(Michigan Panthers)
DE Breeland Speaks (1)
(Michigan Panthers)
K Matt Coghlin
(New Orleans Breakers)
[252]
2QB Alex McGough (1)
(Birmingham Stallions)
LB Frank Ginda (1)
(Michigan Panthers)
KR Anthony Ratliff-Williams
(Houston Gamblers)
[253]
3RB Wes Hills
(New Orleans Breakers)
LB Reuben Foster
(Pittsburgh Maulers)
K Chris Blewitt
(Pittsburgh Maulers)
[254]
4RB Mark Thompson
(Houston Gamblers)
LB Vontae Diggs
(New Orleans Breakers)
KR Deon Cain
(Birmingham Stallions)
[255]
5QB Troy Williams
(Pittsburgh Maulers)
DE Breeland Speaks (2)
(Michigan Panthers)
K Luis Aguilar
(Philadelphia Stars)
[256]
6QB Alex McGough (2)
(Birmingham Stallions)
LB Kyahva Tezino
(Pittsburgh Maulers)
LB Frank Ginda (2)
(Michigan Panthers)
KR Derrick Dillon
(Memphis Showboats)
[257]
7QB Josh Love (2)
(Michigan Panthers)
LB Quentin Poling
(Birmingham Stallions)
DT John Atkins
(Memphis Showboats)
KR Josh Simmons
(Pittsburgh Maulers)
[258]
8WR Johnnie Dixon
(New Orleans Breakers)
LB Frank Ginda (3)
(Michigan Panthers)
K Alex Kessman
(Memphis Showboats)
[259]
9RB Darius Victor
(New Jersey Generals)
LB Quentin Poling
(Birmingham Stallions)
KR Cam Echols-Luper
(New Jersey Generals)
[260]
10QB Alex McGough (3)
(Birmingham Stallions)
LB Frank Ginda (4)
(Michigan Panthers)
KR Marcus Simms
(Michigan Panthers)
[261]

All-USFL Team

The following 28 players were selected by the league as "athletes who played consistently well over the course of the season". [262] [263]

Offense

PositionPlayer(s)
Quarterback 2 Alex McGough, Birmingham Stallions
Running back 7 Mark Thompson, Houston Gamblers
31 Wes Hills, New Orleans Breakers
Wide receiver 1 Corey Coleman, Philadelphia Stars
17 Justin Hall, Houston Gamblers
Tight end 12 Jace Sternberger, Birmingham Stallions
Offensive tackle 74 Avery Gennesy, Houston Gamblers
77 Jarron Jones, Memphis Showboats
Guard 71 Calvin Ashley, New Jersey Generals
77 Paul Adams, New Orleans Breakers
Center 68 Jake Lacina, New Jersey Generals

Defense

PositionPlayer(s)
Defensive end 57 Breeland Speaks, Michigan Panthers
58 Adam Rodriguez, Philadelphia Stars
Defensive tackle 99 John Atkins, Memphis Showboats
90 Toby Johnson, New Jersey Generals
Linebacker 5 Frank Ginda, Michigan Panthers
31 Kyahva Tezino, Pittsburgh Maulers
2 Chris Orr, New Jersey Generals
Cornerback 30 Mark Gilbert, Pittsburgh Maulers
20 DJ Daniel, New Jersey Generals
Safety 2 Arnold Tarpley III, Pittsburgh Maulers
22 Manny Bunch, Houston Gamblers

Special teams

PositionPlayer(s)
Kicker 15 Luis Aguilar, Philadelphia Stars
Punter 15 Colby Wadman, Birmingham Stallions
Kickoff returner 38 Josh Simmons, Pittsburgh Maulers
Punt returner 17 Isiah Hennie, Pittsburgh Maulers
Long Snapper 41 Ryan Langan, Birmingham Stallions
Special teamer 13 Vinny Papale, Memphis Showboats

Regular season

Most Valuable
Player of the Year
Offensive
Player of the Year
Defensive
Player of the Year
Special Teams
Player of the Year
Coach of the YearAssistant Coach of the YearSportsman
of the Year
Ref.
Alex McGough (QB) (Birmingham Stallions) Mark Thompson (RB) (Houston Gamblers) Frank Ginda (LB) (Michigan Panthers Derrick Dillon (KR) (Memphis Showboats) Skip Holtz (Birmingham Stallions) Jarren Horton (Pittsburgh Maulers) Ethan Westbrooks (DE) (Michigan Panthers)

Statistics

2023 USFL statistical leaders
CategoryPlayerTeamStat
Offense
PassingYards McLeod Bethel-Thompson New Orleans Breakers 2,433
Touchdowns Alex McGough Birmingham Stallions 20
Interceptions Josh Love Michigan Panthers 10
Rushing Yards Wes Hills New Orleans Breakers 679
Touchdowns Mark Thompson Houston Gamblers 14
Receiving Yards Corey Coleman Philadelphia Stars 669
Receptions51
Touchdowns Jace Sternberger Birmingham Stallions 7
Defense
Tackles Frank Ginda Michigan Panthers 104
Sacks Breeland Speaks Michigan Panthers 9.0
Interceptions Mark Gilbert Pittsburgh Maulers 4
Passes Defensed15
Special teams
Return yardsKick Josh Simmons Pittsburgh Maulers 862
Punt Isiah Hennie Pittsburgh Maulers 297
Field goalsMade Luis Aguilar Philadelphia Stars 25
Percentage Matt Coghlin New Orleans Breakers 95%
Punting Yards Matt Mengel Pittsburgh Maulers 1,675
Average Colby Wadman Birmingham Stallions 41.1

Reference [264]

League finances

After the 2022 season, Fox Sports had hired investment bank Allen & Company to find minority investors to help fund the league's expansion into local markets, with a plan to raise between $150 million and $200 million. [265]

For the 2023 regular season ticket prices ranged from $25 to $120. [266]

Business partnerships

In April 13, the league with Blockchain Creative Labs (BCL), FOX's Web3 media and creative technology company launched an all-new fans loyalty program. [267] In April 14, Upper Deck Announced as the exclusive trading card partner [268] and Antigua Apparel named an "Authentic Sideline Apparel Partner Of The USFL". [269]

Other USFL's sponsors include: FedEx, Gatorade, Henry Schein, Jersey Mike's Subs, Mars, Molson Coors, Rocket Mortgage, T-Mobile and Wendy's. [270]

Media

This was the second year of the three-year rights deal agreement between NBC Sports along with Fox Sports (Fox doesn't have to pay a rights fee due to being one of the owners of the league). [271]

Telecasts for the 2023 season will air on Fox, FS1, NBC, USA Network and CNBC. Fox aired 17 regular season games and 1 semi-final, NBC broadcast 7 full regular season games plus the first quarter of 1 game on June 10 then the remaining 2 hours of another game on June 11 (originally scheduled to air 9 full games), 1 semi-final and the Championship game, and FS1 and USA Network broadcast 7 games each, and CNBC broadcast the remaining one of the games on NBC caused by a weather delay on June 10. Unlike the 2022 season, in order to increase the leagues exposure, Peacock will not air exclusive games (however it aired an hour of exclusive game coverage on Sunday June 11). Instead, Peacock will simply simulcast all games produced by NBC Sports. An emphasis will also be made on having high-profile events serve as lead-ins to the league, with some games following NASCAR and Major League Baseball broadcasts on Fox or the Kentucky Derby on NBC. [272]

Curt Menefee and Joel Klatt will return as Fox's lead commentary team for USFL coverage. Kevin Kugler and Mark Sanchez serve as the second broadcast team. Brock Huard will report from the sidelines during selected games. Devin Gardner will also appear on select games. [273]

The NBC crew features Jac Collinsworth and Paul Burmeister handling play-by-play duties alongside analysts Jason Garrett, Michael Robinson and Cameron Jordan. Zora Stephenson, Corey Robinson, Lewis Johnson, and Caroline Pineda are the sideline reporters. Colt McCoy, Kyle Rudolph and Anthony Herron are the additional analysts for selected games.

Viewership

In millions of viewers

Broadcaster12345678910Division finalsChampionship
game
TotalAverage
Fox 0.80.80.80.50.90.70.70.70.70.60.813.10.7
0.90.60.60.60.80.90.7
FS1 0.50.20.60.20.20.22.20.3
0.3
NBC 1.00.70.82.10.80.80.70.91.29.81.0
0.8
USA 0.10.30.30.20.30.20.21.60.2
CNBC 0.50.50.5
Total3.21.82.54.02.61.71.52.52.81.71.71.227.2 
Average0.80.50.61.00.70.40.40.60.70.40.91.2 0.6

* One decimal place is shown in table but three decimal places are used in all calculations.
* Viewership figures for games streaming on Peacock were not released.

International broadcasters

NBC Sports, FOX Sports and DAZN will broadcast live international coverage of the 14-game schedule, including the playoffs and the championship game (excludes coverage in the U.S. and the 14 countries with separate broadcast deal). In the United Kingdom and Ireland it will be will be broadcast through Sky Sports, in Australia by FOX Sports Australia, in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Poland and Sweden by Viaplay in Hungary by Network 4 and in the Philippines by Elite. [274]

Games involving the Michigan Panthers have been broadcast by radio station WJR, which covers a substantial portion of the midwestern United States and Southern Ontario in Canada with a 50,000-watt signal. [275] WKIM carried the Memphis Showboats. [276]

Reception

The USFL open the season strong with between 15,000 [277] to 20,000 [278] fans in Memphis and ~17,000 in Birmingham. [279] Alas, the league second return to play was also marked with the same complaints from the previous season of a lack of fans in the stands in other locations (5,000-8,000 fans in Canton for week 1 [280] and approximately 7,500 fans in the Panthers opener [281] ) or "neutral site games", [282] while the league announced "it will be maintaining their policy in partnership with their venues of not releasing attendance figures" during the season. [283] It was later reveled that most "neutral site games" had between 800 to 900 fans in the stands. [284] President of Football Operations Daryl Johnston acknowledged the issue before the championship game and said: "it does motivate us to make sure we get our eight teams into their home markets as quickly as we can, but we can't rush it". [270] After the USFL merged with the XFL, Johnston would acknowledge that the league lacked the raucous fan environments present in the XFL's markets, especially the St. Louis Battlehawks, and that this had had a negative impact on the USFL's players. [285] He also noted that the Showboats' attendance had dropped substantially over the course of the 2023 season, a trend that continued into 2024, concerning him. [286]

Before the season, some fans felt disrespected of the USFL commercials to promote the league's return, which took aim at the XFL. [287] [288] Nonetheless, the USFL week 1 ratings outdraws XFL Week 9, as the USFL averaged 789,500 viewers across four games with the XFL posting an averaged of 588,250 viewers across four games, although three USFL games were on broadcast TV while three XFL games were on cable. [289] USFL average viewership in 2023 was down 16% from its debut season to 601,000 and 3% lower than the XFL's 2023 season, despite having 28 over the air network games compare to the XFL's eight. [270] Johnston himself expressed disappointment and anger that the USFL was comparable to the XFL in ratings for the 2023 season, dismissing the XFL as "no competition" to the "far superior" USFL and questioning how "to be on par with our competition from a ratings standpoint in Year 2, I'm still trying to figure out: How did that happen? (...) they're not even close." [270]

Contrary to the 2022 season, most markets decided to cover the teams locally, while the third week of games received tentative praise from national outlet, with Bill Shea of The Athletic writing an article titled "I attended a USFL game so you don't have to (but maybe you should?)" after attending a game between Michigan Panthers and New Jersey Generals. [290]

The league approach to adopt technology got rave reviews, especially for the use of first down measurements technology. [291]

Signees to the NFL

The following is players signed with NFL teams during the 2023 NFL season following their involvement with the USFL in 2023:

Legend
Made an NFL team (active, practice squad or PUP)
BoldMade the active roster
PlayerPositionUSFL teamNFL team(s)Ref.
Brandon Aubrey K Birmingham Stallions Dallas Cowboys [292]
Josh Pederson TE Houston Gamblers Jacksonville Jaguars [293]
Alex McGough QBBirmingham Stallions Green Bay Packers [294]
Austin Watkins WRBirmingham Stallions Cleveland Browns/Philadelphia Eagles [295]
Davion Davis WRBirmingham Stallions Arizona Cardinals/Houston Texans/Washington Commanders [296]
Jace Sternberger TEBirmingham Stallions Buffalo Bills [297]
Deon Cain WRBirmingham Stallions Philadelphia Eagles [298]
Kaden Davis WR Michigan Panthers Arizona Cardinals [299]
Levi Bell DEMichigan Panthers Seattle Seahawks [300]
Josh Butler DBMichigan PanthersDallas Cowboys [301]
Kyahva Tezino LB Pittsburgh Maulers San Francisco 49ers [302]
Trey Quinn WRMichigan Panthers Detroit Lions [303]
Lorenzo Burns CBBirmingham StallionsCleveland Browns [304]
LaBryan Ray DT Philadelphia Stars Carolina Panthers [305]
Cole Schneider CBirmingham StallionsGreen Bay Packers [306]
La'Michael Pettway TEBirmingham Stallions Indianapolis Colts/New England Patriots [307]
Daniel Helm TE Memphis Showboats Detroit Lions [308]
Mark Gilbert CBPittsburgh Maulers Miami Dolphins [309]
Khalil Davis DTBirmingham Stallions Houston Texans [310]
Jordan Ferguson OLBMemphis ShowboatsSeattle Seahawks [311]
Colby Wadman PBirmingham Stallions Washington Commanders [312]
Matt Kaskey OTBirmingham Stallions Los Angeles Chargers [313]
Stevie Scott RBMichigan PanthersArizona Cardinals [314]
Breeland Speaks DEMichigan PanthersSan Francisco 49ers [315]
Nate Brooks CBBirmingham StallionsSan Francisco 49ers [316]
C. J. Marable RBBirmingham Stallions New England Patriots [317]
Micah Vanterpool OL New Jersey Generals New England Patriots [318]
Frank Ginda LBMichigan Panthers Atlanta Falcons [319]
E.J. Perry QBMichigan Panthers Houston Texans/Jacksonville Jaguars [320]
Olive Sagapolu DTPittsburgh MaulersPhiladelphia Eagles [321]
Nevelle Clarke CB New Orleans Breakers Pittsburgh Steelers [322]
Matt Hankins CBBirmingham StallionsLos Angeles Chargers [323]
Aaron Shampklin RBHouston GamblersLos Angeles Chargers/Pittsburgh Steelers [324]
Isaiah Zuber WRHouston Gamblers Las Vegas Raiders [325]
Nehemiah Shelton CBMemphis Showboats New York Jets [326]
Braylon Jones CHouston GamblersArizona Cardinals [327]
D. J. Montgomery WRMichigan PanthersIndianapolis Colts [328]
DaShaun White LBMichigan PanthersBuffalo Bills [329]
Cohl Cabral CBirmingham StallionsArizona Cardinals [330]
Devin Ross WRMichigan PanthersLas Vegas Raiders [331]
Brandon Wright PMemphis Showboats Los Angeles Rams [332]
Arnold Tarpley SPittsburgh Maulers Atlanta Falcons [333]

See also

Related Research Articles

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  269. "Antigua Apparel Named An Authentic Sideline Apparel Partner Of The USFL". usflnewshub.com.
  270. 1 2 3 4 Fischer, Ben. "USFL baffled by TV viewership drop ahead of championship game". Sports Business Journal.
  271. "USFL adds NBC as rights holder for when games start in early '22". Sports Business Journal.
  272. Ourand, John (March 13, 2023). "USFL adding new broadcast windows, programming". Sports Business Journal.
  273. McCarthy, Michael (April 13, 2023). "Fox, NBC Set Their Announcer Teams for the USFL". Front Office Sports. Retrieved 2023-04-15.
  274. Perry, Mark (April 14, 2023). "USFL Announces 2023 International Broadcast Schedule In 200+ Countries And Territories Worldwide". usflnewshub.com.
  275. "WJR Revamps Programming Lineup with Paul W. Smith Moving To 12pm & Guy Gordon To Mornings – RadioInsight". 2023-06-05. Retrieved 2023-06-06.
  276. "Memphis Showboats games to air on NEWS TALK 98.9". UFLBoard. For the second consecutive season, all Memphis Showboats games will air on News Talk 98.9 The Roar of Memphis.
  277. "Memphis makes strong impression in Showboats' return, despite loss to Stars". Memphis Commercial Appeal.
  278. "Reviewing USFL Week One: What We Learned". USFLnewsroom.com.
  279. "USFL officials say first weekend of new season went smoothly, working out kinks to improve fan experience". WBRC.
  280. "'It's Ohio, it's football.' USFL kicks off in Canton with entertaining opener for fans". Canton Repository.
  281. "Michigan Panthers' USFL debut at Ford Field spoiled in 28-13 loss to New Jersey Generals". Detroit Free Press.
  282. "Why are there no fans at USFL games? Football fans clown Fox league after poor showing". sportskeeda.com.
  283. Mike Mitchell [@ByMikeMitchell] (April 16, 2023). "For those who have been asking for #USFL attendance figures from today. I have reached out to league officials. The messaging is that similar to last season, the USFL will be maintaining their policy in partnership with their venues of not releasing attendance figures" (Tweet) via Twitter.
  284. "The Markcast Podcast: Will UFL's Extreme Makeover Save Spring Football?". UFL on FanNation.
  285. Schneider, Joey (2024-01-03). "'St. Louis was all in' – UFL leader Daryl Johnston speaks on Battlehawks and new merger". FOX 2. Retrieved 2024-01-04.
  286. Dylan, Jonah (April 6, 2024). "Memphis Showboats lose in sparsely attended home opener, UFL concedes it's concerned". The Commercial Appeal. Retrieved 2024-04-06.
  287. "USFL appears to take shot at "Hollywood" XFL in new commercials". AwfulAnnouncing.com.
  288. "USFL 2023 Championship Results, 2023 USFL Championship Review! What Did We Learn From USFL 2023?". YouTube.
  289. "USFL Week 1 outdraws XFL Week 9, but with important broadcast to cable caveats". AwfulAnnouncing.com.
  290. Shea, Bill (May 1, 2023). "I attended a USFL game so you don't have to (but maybe you should?)". The Athletic.
  291. "USFL's approach to first down measurements looks cool". AwfulAnnouncing.com.
  292. "Cowboys Sign Brandon Aubrey, Former MLS Player, to Compete for Kicking Job". July 6, 2023.
  293. "Contract Terminated / Signing with NFL Team: Josh Pederson TE". July 6, 2023.
  294. "USFL MVP Alex McGough signs with Green Bay as Packers boost their QB depth". July 19, 2023.
  295. "Browns Signing WR Austin Watkins". July 21, 2023.
  296. "BREAKING: WR Davion Davis is signing with the Arizona Cardinals". July 24, 2023.
  297. "#Bills plan to sign @USFLStallions tight end Jace Sternberger". July 24, 2023.
  298. "BREAKING: 2023 Championship MVP WR Deon Cain is signing with the Philadelphia Eagles". July 25, 2023.
  299. "Former Broncos and Michigan Panthers WR/KR Kaden Davis has agreed to terms with the Arizona Cardinals". July 25, 2023.
  300. "#Seahawks are signing @USFLPanthers edge Levi Bell". July 25, 2023.
  301. "BREAKING: The Dallas Cowboys are signing DB Josh Butler". July 25, 2023.
  302. "After today's workout, the #49ers are signing former USFL LB Kyahva Tezino, source said. Added depth". July 26, 2023.
  303. "#Lions signed Trey Quinn". July 28, 2023.
  304. "#Browns have agreed to terms with two-time champion @USFLStallions cornerback Lorenzo Burns, per a league source". July 31, 2023.
  305. "#Panthers signed LaBryan Ray". July 31, 2023.
  306. "#Packers worked out and agreed to terms with @USFLStallions center Cole Schneider today per a league source @KPRC2". August 1, 2023.
  307. "#Colts are signing @USFLStallions tight end LaMichael Pettway, per a league source, after working him out along with Ricky Seals-Jones @KPRC2". August 1, 2023.
  308. "In the wake of multiple tight end injuries, it appears that the Detroit Lions are looking to sign TE Daniel Helm; first reported by Dave Birkett". August 1, 2023.
  309. "#Dolphins are signing @USFLMaulers corner Mark Gilbert following a successful workout, per a league source @KPRC2 He intercepted four passes last season, the most in the @USFL". August 3, 2023.
  310. "#Texans are signing defensive tackle Khalil Davis, per a league source @KPRC2". August 6, 2023.
  311. "#Seahawks are signing outside linebacker Jordan Ferguson, per a league source @KPRC2 after working him out along with Chris Garrett". August 7, 2023.
  312. "#Commanders signing punter Colby Wadman a two-time @USFL champion". August 8, 2023.
  313. "#Chargers are signing @USFL champion @USFLStallions offensive tackle Matt Kaskey (6-7, 325, Dartmouth @dartmouth #Rams #Panthers) per a league source". August 8, 2023.
  314. ".@AZCardinals officially put RB Marlon Mack on IR, sign USFL RB Stevie Scott III". August 9, 2023.
  315. "#49ers signing former #Chiefs second round defensive lineman Breeland Speaks, per a league source. Speaks recently worked out for #Broncos #49ers and #Texans and he played last season for @USFLPanthers and led league with nine sacks @KPRC2". August 11, 2023.
  316. "Breaking: The San Francisco 49ers have signed CB Nate Brooks, per source". August 11, 2023.
  317. "Breaking: The New England Patriots have signed RB CJ Marable, per source". August 11, 2023.
  318. "Breaking: The New England Patriots are signing OL Micah Vanterpool, per source". August 12, 2023.
  319. "The #Falcons are signing the #USFL 2023 Defensive Player of the Year, linebacker Frank Ginda, per source". August 12, 2023.
  320. "Sources: #Texans signing @USFLPanthers quarterback E.J. Perry, who was previously with them this offseason". August 13, 2023.
  321. "#Eagles have signed Olive Sagapolu and placed Shaun Bradley on IR". August 14, 2023.
  322. "#Steelers signing @USFLBreakers corner Nevelle Clarke, per a league source previously #Vikings". August 14, 2023.
  323. "#Chargers are signing champion @USFLStallions cornerback Matt Hankins (6-foot-1, 185 pounds), per a league source #Falcons @HawkeyeFootball". August 15, 2023.
  324. "#Chargers signed Aaron Shampklin". August 15, 2023.
  325. "We have signed free agent WR Isaiah Zuber". August 15, 2023.
  326. "We have signed CB Nehemiah Shelton and released RB Damarea Crockett". August 17, 2023.
  327. "#Cardinals signed Braylon Jones to one year deal, per his agent Brett Tessler". August 18, 2023.
  328. "#Colts signed D.J. Montgomery following a successful workout". August 18, 2023.
  329. "Breaking: Buffalo Bills signed former Oklahoma LB DaShaun White, Recently in the USFL with Michigan Panthers". August 21, 2023.
  330. "#Cardinals signed Cohl Cabral". August 25, 2023.
  331. "The #Raiders have signed 14 players to their practice squad:". August 25, 2023.
  332. "Signed to Practice Squad TE Miller Forristall, P Brandon Wright". September 12, 2023.
  333. "BREAKING: The Atlanta Falcons are signing Safety Arnold Tarpley III, per @AaronWilson_NFL". October 18, 2023.