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| Company type | Brand |
|---|---|
| Genre | Clothing |
| Founded | July 26, 1900 (as Shamrock Knitting Mills) |
| Founder | John Wesley Hanes |
| Headquarters | , |
| Products | Underwear, casualwear, hosiery and socks |
| Owner | Hanes, Inc. |
| Parent | Hanesbrands |
| Website | www |
Hanes (founded in 1900) and Hanes Her Way (founded in 1985) is a brand of clothing.
Hanes was founded in 1900 by John Wesley Hanes (one of Winston-Salem's wealthiest and most influential business men) at Winston Salem, North Carolina under the name Shamrock Knitting Mills. [1]
He died of heart trouble in 1903. In 1911, Shamrock Knitting Mills built a new plant at 3rd and Marshall Streets; it was sold in 1926 and occupied by a Cadillac dealership after a larger plant was built on West 14th Street. Known as Shamrock Mills, the original building was listed on the National Register of Historic Places in 1978. Shamrock Knitting Mills was named Hanes Hosiery Mills Company in 1914. [2] [3]
John Wesley Hanes' brother Pleasant H. Hanes founded the P.H. Hanes Knitting Company in 1901. The brothers previously operated a tobacco manufacturing business, that they sold to R. J. Reynolds Tobacco Company in 1900. The P.H. Hanes Knitting Company merged with Hanes Hosiery in 1965. The P.H. Hanes Knitting Company complex was listed on the National Register of Historic Places in 2005. [3] [4] In 1965 the Hanes Corporation was formed from the consolidation of two Hanes companies: P. H. Hanes Knitting Company and Hanes Hosiery Mills Company [5] In 1979, the corporation became part of Consolidated Foods (later renamed Sara Lee). [6] [7]
In September 2006, Sara Lee Corporation spun off its branded clothing Americas and Asia business as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of clothing essentials. The company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
In 2016, HanesBrands acquired Pacific Brands for US$800 million, [8] adding the Bonds and Berlei brands to its portfolio, as well as the Sheridan luxury linen brand. In February 2018 the Hanes Australasia division also acquired the Bras N Things brand for an estimated AU$500 Million. [9]
During the coronavirus pandemic in United States, Hanes retrofitted its factory to manufacture N95 masks for healthcare workers. [10]
The Hanes brand is used by the company for marketing a variety of clothing:[ citation needed ]
During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early 1990s, the slogan was turned around as "The lady prefers Hanes". [11]
During the mid-1980s, television advertisements featured actress Polly Rowles endorsing the brand as “Inspector 12” with her line “They don’t say Hanes until I say they say Hanes!”
From 1992 to 1999, the brand's main slogan was "Just wait'll we get our Hanes on you." [12] The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, Matthew Perry and Marisa Tomei, as "Look who we've got our Hanes on now." [12]
In 1996, Hanes was a major sponsor of the Atlanta Olympics. They produced a unique series of only 500 Beefy T-shirts; the first shirt was auctioned for $32,500, the highest price paid for a shirt was $42,000. [13]
In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt, featuring various celebrities including Jordan, Phillip Brooke, Big Ben Kennedy, Jackie Chan, and Brian Regan. [14]
As of July 2008, Charlie Sheen joined Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, Virginia. Hanesbrands has ended its advertising campaign featuring Sheen because of domestic violence charges filed against the actor in 2010. [15]
In 2019, the company introduced body positive messaging with the "Every Bod" campaign for their FlexFit boxers, [16] aimed to reduce the macho image associated with men's underwear. [17]
Winston-Salem is a city in and the county seat of Forsyth County, North Carolina, United States. At the 2020 census, the population was 249,545, making it the fifth-most populous city in North Carolina, and the 90th-most populous city in the United States. The population of the Winston-Salem metropolitan area was estimated to be 695,630 in 2023. It is the second-most populous city in North Carolina's Piedmont Triad region, home to about 1.7 million residents.
A T-shirt is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of stretchy, light, and inexpensive fabric and are easy to clean. The T-shirt evolved from undergarments used in the 19th century and, in the mid-20th century, transitioned from undergarments to general-use casual clothing.
Gildan Activewear Inc. is a Canadian manufacturer of branded clothing, including undecorated blank activewear such as t-shirts, sport shirts and fleeces, which are subsequently decorated by screen printing companies with designs and logos. The company also supplies branded and private label athletic, casual, and dress socks to retail companies in the United States including Gold Toe Brands, PowerSox, SilverToe, Auro, All Pro, and the Gildan brand. The company also manufactures and distributes Under Armour and New Balance brand socks. The company has approximately 44,000 employees worldwide, and owns and operates manufacturing facilities in Rio Nance, Honduras and the Caribbean.
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.
Champion is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands, which was spun off by the Sara Lee Corporation in 2006. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee in 1989. Champion is Hanes' second-largest brand.
Pacific Brands Underwear Group, known under its core brand Bonds, was an Australian manufacturer and is now a subsidiary of Hanesbrands. It is an importer of men's, women's and children's underwear and clothing. The head office is located at 115 Cotham Rd in Kew, Melbourne. They sell a range of clothing including underwear and sleepwear.
Hanes Australasia, formerly Pacific Brands, is an Australian consumer products company. It is a business unit of the American company Hanesbrands.
Hanesbrands Inc. is an American multinational clothing company based in Winston-Salem, North Carolina. It employs 65,300 people internationally. On September 6, 2006, the company and several brands were spun off by the Sara Lee Corporation.
L'eggs is a brand of pantyhose, introduced in 1969 by Hanes, which radically changed the hosiery marketplace. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering.
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.
Wearing underwear as outerwear is a fashion trend popularized by celebrities, sports and media. It began as a practical and comfortable variation of clothing, such as the T-shirt and the sleeveless shirt, but later evolved into provocative, controversial fashion statements. 21st century versions include the display of thongs and bras in women's clothing, and the display of underpants under low-slung pants in men. Wearing underwear as outerwear has historical antecedents in the display of undergarments in the sixteenth and seventeenth centuries.
Kayser-Roth Corporation is an underwear and hosiery manufacturer based in Greensboro, North Carolina. The company currently markets three owned brands in North America: No Nonsense, Hue, and Burlington.
John Wesley Hanes was an American businessman from Winston-Salem, North Carolina who ran a tobacco company before founding Shamrock Mills in 1901, the company that became Hanes Hosiery Mills.
Penmans is a Toronto, Canada-based clothing manufacturer. It was founded as a woolen knitting mill in Paris, Ontario, in 1868. It became one of Canada's largest suppliers of cotton and woolen knit goods, including hosiery and underwear, by the 1890s.
Petit Bateau is a French brand of clothing and underwear for children founded in 1920, but whose origins date back to 1893, in Troyes. Integrated into the Rocher Group since 1988, Petit Bateau is a children's brand that became trans-generational in the 2000s thanks to the launch of the adult collection.
Shamrock Mills, also known as Hanes Hosiery Mill #1, is a historic textile mill building located at Winston-Salem, Forsyth County, North Carolina. It was built in 1911, and is a one-story brick building with daylight basement. It is six bays deep and extends in seven sections with a rhythmic saw-tooth roof and six-foot skylights. An addition was built in 1925. It was the first building used by the Hanes Hosiery Company. The mill closed in 1926, and the building subsequently housed a Cadillac dealership. The building houses the Sawtooth School for Visual Art.
P.H. Hanes Knitting Company is a historic textile mill complex located at Winston-Salem, Forsyth County, North Carolina. The complex includes three buildings. The Knitting Building or North Building was built in 1920–1921, and is a six-story, Beaux-Arts style concrete and steel building sheathed in brick. The Mill Building or East Building was built in 1928, and is a five-story-plus-basement building of concrete, brick, and steel construction. The Warehouse and Shipping Building was built in 1940, and is a six-story steel frame building sheathed in brick. The P.H. Hanes Knitting Company was founded in 1901 by Pleasant H. Hanes, brother of John W. Hanes who founded Shamrock Mills, later Hanes Hosiery. In February 1965, P. H. Hanes Knitting Company merged with Hanes Hosiery. The downtown mill complex closed in 1965. The complex has been converted to loft apartments.
DBApparel, also known as DBA is a group of companies who manufacture well-known brands of clothing (lingerie), and is based in France.
Rupa & Company Limited, d/b/a RUPA, is an Indian clothing company which makes knitted garments. The Company is primarily engaged in the manufacture of hosiery products in knitted undergarments casual wears and thermal wears. It produces innerwear, casual wear, thermal wear and sleepwear for men, women, and kids. While Frontline is its flagship brand, the Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline, and Jon. Rupa was founded and established by brothers PR Agarwala, GP Agarwala and KB Agarwala in 1968 when the erstwhile hosiery market was at a nascent stage and mainly addressed by unorganized players.
Hanes is an American clothing brand.
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