A lingerie party is a type of personal selling-based party plan for selling women's lingerie products. A social event, like a Tupperware party, is used to display products to guests, and then to take orders for the products. These parties are usually held in lingerie stores, but they have become popular as home parties held at the sales consultant's house. Traditionally, they are held for specific occasions like bridal showers or birthdays and customers include mostly women. However, men and/or couples can also be invited to some events.
Guests at a lingerie party try on and purchase their favorite lingerie. Lingerie companies provide consultants or hostesses who provide a wide variety of lingerie, usually at a discount. Discounts are based upon the price and number of purchased items, the largest discount usually being shared with the host. Independent lingerie hostesses also work in a similar fashion. It is also common for the host of the party to purchase and sell pieces herself. Guests may also have a choice of adult toys, such as vibrators, and other risqué items.
Apart from acquiring lingerie, guests play games, enjoy food, drinks and conversation. Prizes and favors are usually given out by the consultant or host. While the idea of a lingerie home party started in 1977 with UndercoverWear out of Tewksbury, MA, the common lingerie parties in Australia are with companies like UnderCoverWear, Intimo Lingerie, and Shhique.[citation needed]
A party is a gathering of people who have been invited by a host for the purposes of socializing, conversation, recreation, or as part of a festival or other commemoration or celebration of a special occasion. A party will often feature food and beverages, and often conversation, music, dancing, or other forms of entertainment.
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale".
Canadian Tire Corporation, Limited is a Canadian retail company which operates in the automotive, hardware, sports, leisure and housewares sectors. Its Canadian operations include: Canadian Tire, Mark's, FGL Sports, PartSource, and the Canadian operations of Party City. Canadian Tire acquired the Norwegian clothing and textile company Helly Hansen from the Ontario Teachers' Pension Plan in 2018.
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Discounts and allowances are reductions to a basic price of goods or services.
Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.
A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit. One example can be found in the industry of telecommunications, where companies buy excess amounts of transmission capacity or call time from other carriers and resell it to smaller carriers.
A nursing bra is a specialized brassiere that provides additional support to women who are lactating and permits comfortable breastfeeding without the need to remove the bra. This is accomplished by specially designed bra cups that include flaps which can be opened with one hand to expose the nipple. The flap is usually held closed with a simple clasp or hook.
The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling. The primary system for generating sales leads for home party plan sales is the home party itself: the salesperson uses the home party business model as a source for future business by asking attendees if they would like to host selling parties, too.
Djougou is the largest city in northwestern Benin. It is an important market town. The commune covers an area of 3,966 square kilometres and as of 2002 had a population of 181,895 people.
A bachelorette party or hen night is a party held for a woman who will soon be married. While Beth Montemurro concludes that the bachelorette party is modelled after the centuries-old stag night in the US, which is itself historically a dinner given by the bridegroom to his friends shortly before his wedding, Sheila Young argues that its British counterpart evolved from a number of earlier pre-wedding traditions for women whose origins are obscure but which have been around for at least a century in factories and offices across the UK. Despite its reputation as "a sodden farewell to maiden days" or "an evening of debauchery", these events can simply be parties given in honor of the bride-to-be, in the style that is common to that social circle.
A cocktail dress is a dress suitable at semi-formal occasions, sometimes called cocktail parties, usually in the late afternoon, and usually with accessories.
Consignment is a process whereby a person gives permission to another party to take care of their property and retains full ownership of the property until the item is sold to the final buyer. It is generally done during auctions, shipping, goods transfer, or putting something up for sale in a consignment store. The owner of the goods pays the third-party a portion of the sale for facilitating the sale. Consignors maintain the rights to their property until the item is sold or abandoned. Many consignment shops and online consignment platforms have a set day limit before an item expires for sale. Within the time of contract, reductions of the price are common to promote the sale of the item, but vary on the type of item sold (usually 60–90 days).
A hostess club is a type of night club found primarily in Japan. They employ primarily female staff and cater to men seeking drinks and attentive conversation. The modern host club is a similar type of establishment where primarily male staff attend to women. Host and hostess clubs are considered part of mizu shōbai, the night-time entertainment business in Japan.
Target is a New Zealand consumer advice show. It was hosted by Carly Flynn and Brooke Howard-Smith. The show ran for 14 seasons and remained one of New Zealand's highest rated factual programs and had won one Qantas Media Award.
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.
Price-based selling is a specific selling technique in which a business exclusively reduces their price in attempt to close the sales cycle. Price-based selling clearly exists in businesses such as: commodity sales, auto sales, hospitality, and even some retail stores. However, it is only recommended that commodity items like petroleum be sold exclusively by price. Selling on price is even more apparent now in the current US economy as most businesses make the switch to the lowest price approach in attempt to attract more consumers. Car insurance companies like Progressive Auto Insurance advertise specifically with their price, as they promote the amount of money that can be saved by making the switch.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls, and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns.
Hunger marketing is a marketing strategy that targets the emotions of human beings. It relies on psychological tactics to create a sense of desire among consumers, making them crave products that others want as well. By manipulating emotions, it encourages impulsive decision-making over rationality, using product scarcity as a driving force. This marketing strategy generates interest and aids businesses in acquiring prospective customers through word-of-mouth promotion. According to research, product scarcity captures consumer interest, enhances the product's perceived value, and promotes innovative product usage.
The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.
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