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Honey Birdette is an Australian lingerie retail chain, with stores in Australia, the US and the UK.
The company opened its first store in Australia in 2006. [1] In September 2016, they opened their first overseas store in London's Covent Garden. [2]
BBRC owned a 62% stake until June 2021, when PLBY Group acquired Honey Birdette for A$443 million. [3]
As of September 2025, they have 61 stores globally, 50 of them in Australia. [4]