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| Company type | Subsidiary |
|---|---|
| Industry | apparel |
| Founded | 1927 |
| Headquarters | Winston-Salem, North Carolina, United States |
Key people | Sara Stein |
| Products | bras, panties, sleepwear, hosiery |
| Parent | HanesBrands Inc. |
| Website | BaliBras.com |
Bali is a lingerie company operating in the United States of America.
Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. [1] Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985. [2]
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. [3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. Bali launched the "Live Beautifully" campaign in 2007 that featured notable photographer and director Peter Lindbergh. This campaign was created by KraftWorks NYC, [4] their primary advertising agency since 2005.
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.
The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. On July 4, 2012, Sara Lee Corporation was split into two companies: one for North American operations renamed Hillshire Brands, the other for international beverage and bakery businesses named D.E Master Blenders 1753.
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.
American Apparel Inc. is a North American clothing retailer. The brand began with operating retail stores between the late 1980s and late 2010s. Its operations are based in Los Angeles, California. Founded by Canadian businessman Dov Charney in Spring of 1989, it was a vertically integrated company that ranked as one of the largest apparel manufacturers and marketers in North America.
Beatrice Foods Company was a major American food conglomerate founded in 1894. One of the best-known food processing companies in the U.S., Beatrice owned many well-known brands such as Tropicana, Krispy Kreme, Jolly Rancher, Orville Redenbacher's, Swiss Miss, Peter Pan, Avis, Milk Duds, Samsonite, Playtex, La Choy and Dannon.
Totes Isotoner Corporation, stylized totes»ISOTONER and often abbreviated to Totes, is an international umbrella, footwear, and cold weather accessory supplier, headquartered in Cincinnati, Ohio, USA. Totes is regularly billed in press reports as "the world's largest marketer of umbrellas". The company has divisions in the United States, Canada, UK, and France.
VF Corporation is an American global apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. The company's 13 brands are organized into three categories: Outdoor, Active and Work. In 2015, the company controlled 55% of the U.S. backpack market with the JanSport, Eastpak, Timberland, and The North Face brands.
Champion is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands, which was spun off by the Sara Lee Corporation in 2006. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee in 1989. Champion is Hanes' second-largest brand.
Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old.
Hanes and Hanes Her Way is a brand of clothing.
mcgarrybowen is an advertising agency founded in 2002 by John McGarry, former president of Young & Rubicam, Stewart Owen, former chief strategic officer of Young & Rubicam, and Gordon Bowen, a former executive creative director at Ogilvy & Mather and Young & Rubicam and who together until 2008 held roughly 90% of the company. mcgarrybowen was acquired for an undisclosed amount by Dentsu in 2008. It currently has offices in New York, Chicago, San Francisco, London, Paris, Amsterdam, Mexico City, Bangalore, Shanghai, Hong Kong, and Düsseldorf.
Hanesbrands Inc. is an American multinational clothing company based in Winston-Salem, North Carolina. It employs 65,300 people internationally. On September 6, 2006, the company and several brands were spun off by the Sara Lee Corporation.
MacGregor Golf is a sports equipment manufacturing company based in Albany, Georgia, which specializes in golf. MacGregor currently produces a wide range of golf clubs, bags, and accessories.
Starter, Inc. is an American clothing manufacturer, focusing on major league sports teams. Starter's current licenses include MLB, NBA, NFL, and NHL teams. Non-sports agreements include a partnership with Coca-Cola.
Ralph Lauren Corporation, the legal name of the Ralph Lauren brand, is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. Headquartered in New York City, the company produces products ranging from the mid-range to the luxury segments. Ralph Lauren is known for marketing and distributing products in four categories: apparel, home, accessories, and fragrances. Known mostly for its flagship brand Polo Ralph Lauren, the company's brands include mid-range, sub-premium, and premium labels up to its highest priced luxury Ralph Lauren Purple Label apparel.
KraftWorks is an advertising agency located in New York City. KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft. According to the agency's website, KraftWorks' clients have included Playtex, Aldo, Joseph Abboud, and others.
United Students Against Sweatshops (USAS) is a student organization founded in 1998 with chapters at over 250 colleges and universities in the United States and Canada. In April 2000, USAS founded the Worker Rights Consortium (WRC), an independent monitoring organization that investigates labor conditions in factories that produce collegiate apparel all over the world. The WRC exacts an annual membership fee from participating universities, which is used to fund its monitoring work.
JDE Peet's N.V. is an American-Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts. The stock of JDE Peet's is listed on the Euronext Amsterdam stock exchange.
Milk Makeup is a New York City-based cosmetics and skin care company created by the founders of Milk Studios. Despite its name, it is 100% vegan.
Coach New York, commonly known as Coach, is an American fashion house specializing in handbags, luggage, and accessories, as well as ready-to-wear. Coach licenses its name and branding to Luxottica for eyewear and Paris-based Interparfums for fragrances. Stuart Vevers has been the executive creative director since June of 2013.
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