 | |
Type of site | Independent |
|---|---|
| Founded | 2000 |
| Headquarters | New York City, United States |
| Area served | Worldwide |
| Key people | Neil Kraft (President, Chief Creative Officer) |
| Industry | Advertising, Marketing |
| URL | www |
KraftWorks is an advertising agency located in New York City. [1] KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft. [2] According to the agency's website, KraftWorks' clients have included Playtex, [3] Aldo, [4] Joseph Abboud, and others.
KraftWorks is well known for their campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, among others. [5]
Additional clients that KraftWorks has partnered with are Ann Taylor, Barneys New York, Boyds Philadelphia, Britney Spears, Celine Dion, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie, Lacoste, Moët & Chandon, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer Laird Hamilton, Go Smile, International AntiCounterfeiting Coalition, InStyle, J.Crew, Ralph Lauren, Ritani, Robert Marc, Bitten fashion line launched by Sarah Jessica Parker, Smart Water, Speedo, Vespa, Wonderbra and the Sun Moon Stars fragrance by Karl Lagerfeld.
Sex appeal is often used in advertising to help sell a particular product or service. According to research, sexually appealing content, such as imagery, used for marketing does not need to pertain to the product or service in question. Rather, such content is utilized as an attempt to shape or shift brand image held by the consumer. As more companies have adopted the ad strategy of "sex sells", the prevalence of sexual campaigns has led to controversy. Consumers in society have voiced concern over the techniques and content used for titillating audiences, often stemming from the fact that such ads challenge conventional morals and cultural standards.
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.
Cointreau is a brand of orange-flavoured triple sec liqueur produced in Saint-Barthélemy-d'Anjou, France. It is consumed as an apéritif and digestif, and is a component of several well-known cocktails. It was originally called Curaçao Blanco Triple Sec. Despite the orange bottle, Cointreau is colourless.
Natalia Mikhailovna Vodianova, nicknamed Supernova, is a Russian model, actress and United Nations Goodwill Ambassador.
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Olgilvie and Mather, and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977. They developed space suits for the Apollo program.
Miracle Whip is a sauce condiment manufactured by Kraft Heinz and sold throughout the United States and Canada. It is also sold by Mondelēz International as "Miracel Whip" throughout Germany. It was developed as a less expensive alternative to mayonnaise in 1933.
Mario Sorrenti is an Italian-American photographer and director best known for his spreads of nude models in the pages of Vogue and Harper's Bazaar.
Raf Jan Simons is a Belgian fashion designer.
Patrick Demarchelier was a French fashion photographer.
Goodby, Silverstein & Partners is an advertising agency based in San Francisco.
Bali is a lingerie company operating in the United States of America.
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
Crispin Porter + Bogusky, a member of publicly traded MDC Partners, is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B.
Calvin Klein Inc. is an internationally operating, American fashion house. The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewellery and watches in the mid-price segment. Its high-end runway fashion division, which represented the top level of the various Calvin Klein sub-brands, was discontinued in 2019.
Fabien Baron is a French director, art director and magazine editor. He is best known for his iconic ad campaigns and work as editorial director of Andy Warhol's Interview magazine.
Inez van Lamsweerde and Vinoodh Matadin are a Dutch-American fashion photographer duo, whose work has been featured in fashion magazines and advertising campaigns. They also produce independent art work.
Emily DiDonato is an American model.
Belvita, sometimes stylized as belVita or BelVita, is a brand of breakfast biscuit introduced originally in France in 1998 as LU Petit Déjeuner by Kraft Foods Inc. and currently owned by Mondelēz International.
Lulu Tenney is an American fashion model. She is best known for her work with Calvin Klein. In September 2016 and March 2017, she appeared on the cover of Vogue Italia. She again appeared on the cover in September 2020. She currently ranks as one of the "Top 50" models in the fashion industry.
Jay Alvarrez is an American model, actor, and Internet personality. He has modeled for brands such as Calvin Klein, Armani, and Bonds. He has also appeared on the covers of GQ Style Russia and Esquire Greece, and he has also been featured in Inked magazine. He is a creator of video content mainly in extreme sports and travel.