 | |
Type of site | Independent |
|---|---|
| Founded | 2000 |
| Headquarters | New York City, United States |
| Area served | Worldwide |
| Key people | Neil Kraft (President, Chief Creative Officer) |
| Industry | Advertising, Marketing |
| URL | www |
KraftWorks is an advertising agency located in New York City. [1] KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft. [2] According to the agency's website, KraftWorks' clients have included Playtex, [3] Aldo, [4] Joseph Abboud, and others.
KraftWorks is well known for their campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, among others. [5]
Additional clients that KraftWorks has partnered with are Ann Taylor, Barneys New York, Boyds Philadelphia, Britney Spears, Celine Dion, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie, Lacoste, Moët & Chandon, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer Laird Hamilton, Go Smile, International AntiCounterfeiting Coalition, InStyle, J.Crew, Ralph Lauren, Ritani, Robert Marc, Bitten fashion line launched by Sarah Jessica Parker, Smart Water, Speedo, Vespa, Wonderbra and the Sun Moon Stars fragrance by Karl Lagerfeld.[ citation needed ]
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.
Cointreau is a brand of orange-flavoured triple sec liqueur produced in Saint-Barthélemy-d'Anjou, France. It is consumed as an apéritif and digestif, and is a component of several well-known cocktails. It was originally called Curaçao Blanco Triple Sec. Despite the orange bottle, Cointreau is colourless. Cointreau also produces Cointreau Noir, a blend of 70% Cointreau and 30% cognac from the House of Rémy Martin.
Blender was an American music magazine published from 1994 to 2009 that billed itself as "the ultimate guide to pop culture". It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn.
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.
Brioni is an Italian menswear luxury fashion house based in Rome and specialised in sartorial ready-to-wear, leather goods, shoes, eyewear and fragrance, and provides a tailor-made service (Bespoke).
Miracle Whip is a condiment manufactured by Kraft Heinz and sold throughout the United States and Canada. It is also sold by Mondelēz International as "Miracel Whip" throughout Germany. It was developed as a less expensive alternative to mayonnaise in 1933.
Patrick Demarchelier was a French fashion photographer.
Curious is Britney Spears' first fragrance developed in partnership with Elizabeth Arden. Created by Claude Dir, it debuted in the United States in September 2004, followed by a global release in March 2005. Curious received widespread acclaim. It became the top-selling fragrance of 2004, with sales exceeding $100 million. By 2011, Elizabeth Arden had sold over 700 million bottles of the fragrance. Experts attribute part of its success to Spears appeal, acknowledging that she 'made it cool to wear fragrance' among young women.
Goodby, Silverstein & Partners is an advertising agency based in San Francisco.
Calvin Klein Collection is the brand name for the high-end designer womenswear and menswear lines from fashion house Calvin Klein which were presented on the catwalks of New York Fashion Week and Milan Fashion Week, respectively.
Bali is a lingerie company operating in the United States of America.
MullenLowe U.S. is an advertising and marketing communications agency, a part of MullenLowe Global, formerly MullenLowe Group, owned by multinational advertising network Interpublic Group of Companies (IPG). It is headquartered in Boston with offices in Los Angeles and New York City. The agency provides creative, public relations, strategy, social, design, behavioral sciences, digital experience, and production services.
Crispin, a member of publicly traded MDC Partners, is an American advertising agency that as of 2024 employed around 150 people. It was founded in 1965 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky.
Calvin Klein Inc. is an American luxury fashion designer retail chain marketing its eponymously branded products worldwide. The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewelry and watches in the mid-price segment. Its high-end runway fashion division, which represented the top level of the various Calvin Klein sub-brands, was discontinued in 2019.
Fabien Baron is a French director, art director and magazine editor. He is best known for his iconic ad campaigns and work as editorial director of Andy Warhol's Interview magazine.
Inez van Lamsweerde and Vinoodh Matadin are a Dutch-American fashion photographer duo, whose work has been featured in fashion magazines and advertising campaigns. They also produce independent art work.
Belvita, sometimes stylized as belVita or BelVita, is a brand of breakfast biscuit introduced originally in France in 1998 as LU Petit Déjeuner by Kraft Foods Inc. and currently owned by Mondelēz International.
Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group.
Jay Alvarrez is an American model, actor, and Internet personality. He has modeled for brands such as Calvin Klein, Armani, and Bonds. He has also appeared on the covers of GQ Style Russia and Esquire Greece, and he has also been featured in Inked magazine. He is a creator of video content mainly in extreme sports and travel.