Look at Me Now (Chris Brown song)

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"Look at Me Now"
A sample of "Look at Me Now", featuring "thumping bass, spacy synth and horn jam sounds."
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"Look at Me Now" is a "dirty south–inspired" hip hop song that features American rappers Lil Wayne and Busta Rhymes. [6] [7] According to Chad Grischow from IGN, the song features "thumping bass, spacy synth and horn jam sounds." [8] Electronic background mixes are also present in the song. [9] Over a hip hop drum beat that evokes Cali Swag District's 2010 single "Teach Me How to Dougie", "Brown sings that he's still riding high (in a yellow Lamborghini, to boot) before venturing off into a typically tasteless discussion of his manhood", according to staff members from Idolator. [10] Jon Caramanica from The New York Times also wrote that on the song, Brown "double-time-raps about stealing girlfriends." [11] Akshay Bhansali from MTV News wrote that "Look at Me Now" features "a fast-rapping flurry of awesome self-indulgence courtesy of Busta Rhymes, Lil Wayne and Chris, with an eerie downtempo beat cooked up by chefs Afrojack and Diplo." [12] Afrojack told MTV News that the song was the product of a beat he passed to Diplo. "Yeah, Diplo called me... He was like, 'We are in the studio right now, and we are gonna do a track on the beat.' And I was like, 'OK, whatever. Have fun.'" [12]

Music video

Background

The accompanying music video for "Look at Me Now" was directed by Colin Tilley and filmed in Los Angeles, California on February 16, 2011. [13] Images from the shoot were released online the next day, as one of the images showed Chris Brown, Lil Wayne and Busta Rhymes standing on top of an ambulance car in front of an industrial building, while another image showed the DeLorean sports car from the 1985 film, Back to the Future . [13] The video premiered online on March 10, 2011. [14] [15] Brown spoke about the video in an interview with MTV News, saying,

With the concept of "Look at Me Now" you know this video is kind of like my first rap kind of video, but I wanted to do old school; [well] not really old school, but like back in the day, when I was just growing up as a kid. [I wanted the video to have a] '90s type feel [and] big, baggy clothes. [It's] abstract, a lot of art and graffiti. I tried to blend all those components into one [and] make it fun and exciting. [16]

The image shows Brown with several dancers, performing intricate routines, which were praised by critics. Additionally, red lights are visible, which were also praised due to the contrast the colorful lasers added to the video. Chris Brown - LAMN.jpg
The image shows Brown with several dancers, performing intricate routines, which were praised by critics. Additionally, red lights are visible, which were also praised due to the contrast the colorful lasers added to the video.

Synopsis

The video begins with scenes of Brown wearing a mirrored mask inside a giant birdcage, before switching to a dance routine in a smoke-filled, graffiti-covered parking garage. The mask was created for Brown by producer-collaborator Nick Marsh. In between these scenes, the video shows a Step Up -type dance-off in the parking garage. [17] When Brown raps his verse, he is seen standing next to Rhymes, wearing horn-rimmed glasses, a red Brooklyn cap, and a white baseball jersey, which was the signature look of Mars Blackmon from the 1986 film, She's Gotta Have It . [16] Rhymes then raps his verse after Brown's, standing beside him and later on the stairs in the parking garage. Wayne's verse soon follows after, with scenes of him rapping in front of the DeLorean sports car, and also on top of an ambulance car. The video also features cameo appearance from Kevin McCall, Diplo, Birdman, Tyga and Mack Maine. Birdman and Maine appear when Lil Wayne is performing his verse.

Reception

Brad Wete from Entertainment Weekly wrote that in the video, "Busta's rapid fire flow and Weezy's frenetic verse pretty much blow Chris' off the track." [18] He also added that what Brown "lacks lyrically he more than makes up for with his dance skills." [18] Ed Easton Jr. from WXRK wrote that the video was "cool and fun to watch", and added that "the random array of colors displayed by Breezy and company definitely keeps you locked in as a viewer." [19] Amanda Hensel from PopCrush called Brown's dance moves, in the video, "game-changing", and wrote, "the video lays a solid ground for Brown's potential big comeback to the scene." [20] Becky Bain from Idolator criticized the video for having the same concept as many other music videos in the past. [17] In December 2011, Latifah Muhammad of The Boombox placed the video at number seven on her list of the Best Videos of 2011, writing that "The music video was an ode to old school rap, with Chris tapping into his inner-Fresh Prince by way of his colorful wardrobe." [21] The video won Video of the Year at the 2011 BET Awards, [22] and Best Hip Hop Video at the 2011 BET Hip Hop Awards. [23] At the 2011 MTV Video Music Awards, it was nominated for Best Hip-Hop Video and Best Collaboration. [24] At the 38th People's Choice Awards, the video was nominated for Favorite Music Video. [25]

Live performances

During Brown's visit to Australia for his F.A.M.E. Tour, he made a guest appearance at Canadian recording artist Justin Bieber's concert at the Acer Arena in Sydney on April 28, 2011, where they performed "Look at Me Now" together. [26] For the performance, Bieber covered Busta Rhymes' verse. [27] On June 26, 2011, Brown performed the song at the 2011 BET Awards, where he opened his performance with his single "She Ain't You", while wearing a gray suit with voluminous pant legs and a cape fashioned out of a jacket. [28] He then performed "Look at Me Now", as a group of dancers in similarly street black hoodies joined him on stage. For the performance, Brown switched his outfit to a black jumpsuit. Rhymes later appeared from a brightly lit cube flanked by dancers in eerie, transparent masks illuminated by blinking lights. Wearing a black jacket with enormous, ridged sleeves, Rhymes dropped the microphone after performing his verse and walked off the stage. Brown ended the performance with "Paper, Scissors, Rock", a song from F.A.M.E.. [28]

Remixes and cover versions

American R&B singer Trey Songz released a remix of "Look at Me Now" via Twitter on February 4, 2011. [29] In his version, Songz asks Brown why he didn't call him to be part of the song. [29] A So So Def remix of the song, featuring American rapper Da Brat, was released online via Rap-Up on April 13, 2011. [30] In April 2011, pop duo Karmin uploaded a video of them performing a cover version of "Look at Me Now" onto YouTube. [31] Within three days of its release, the video had been viewed over 560,000 times. In their version, member Amy Heidemann recreates verses rapped by Brown, Busta Rhymes and Lil Wayne, while member Nick Noonan backs her up on the keyboard. [31] Justin Bieber performed "Look at Me Now" during his My World Tour in Tel Aviv, Israel on April 14, 2011, where he covered Brown and Rhymes' verses. [32] On November 30, 2011, American rapper Mac Lethal released a cover video of the song onto YouTube, in which he performs a version with his own lyrics while simultaneously cooking pancakes. [33] American rapper Twista also creates his own verses for the song. St. Louis-based rapper Chingy also released his freestyle verse of the song.

Critical reception

Jon Caramanica of The New York Times gave "Look at Me Now" a positive review, praising Diplo and Afrojack's "fabulous, insidiously catchy production" and wrote that the song was the highlight on F.A.M.E. . [11] Tom Howard of Yahoo! Music wrote that the song was "the album's standout track... which benefits from some truly excellent bleepy production and a vocal savagery lacking anywhere else." [34] Joanne Dorken of MTV UK called it an "uptempo dance-floor filler", also writing that it was one of the standout tracks on the album "with its unforgettable beats." [35] Sean Fennessey of The Washington Post called the track a "space-age sonic bender" and wrote that it's "the most prominent of Brown's surprisingly deft, if extraneous, attempts at rap." [36] According to HotNewHipHop , "'Look at Me Now' is notable for its rapid-fire verses and complex production. Busta Rhymes delivers one of the fastest rap verses of his career. The track’s success highlighted Brown’s versatility and ability to collaborate with artists from different genres". [37] Billboard said that “Look At Me Now” "is a hit, sonically and lyrically. Diplo’s addictive beat and impressive verses from all three of the songs’ artists make the song one of Breezy’s catchiest cuts." [38]

Ed Easton Jr. of radio station WNOW-FM called the song a "cocky and hip hop based song" and commented that Brown's ability to rap on "Look at Me Now" was not close to Lil Wayne and Busta Rhymes' level. [7] Eric Henderson of Slant Magazine could not imagine why Brown would want to share the song with Lil Wayne and Busta Rhymes, stating "One alone would've been enough to point up just how little personality he exudes on his own tracks, but putting both on 'Look at Me Now' ironically renders him invisible." [39] Bri LaPelusa of UR Chicago called the song "the most gangsta" track on F.A.M.E., and wrote "the abruptly homophobic/misogynistic lyrics and elementary rhyming from Busta Rhymes and Lil Wayne dampen the song's appeal." [6] Chad Grischow of IGN wrote, "Brown tries his hand at rapping on the out-of-place 'Look at Me Now', and is left in the dust by Lil Wayne and, suddenly resurgent, Busta Rhymes." [8] Staff members of Idolator criticized Brown for trying to sound like a second-class Soulja Boy Tell 'Em and praised Busta Rhymes' "razor sharp verse" as the song's highlight. [10]

Recognition and accolades

In December 2011, Jon Caramanica of The New York Times placed "Look at Me Now" on his list of the Top Songs of 2011, [40] while staff members of NPR Music placed the song on their list of 100 Favorite Songs of 2011. [41] Staff members of Rap-Up magazine placed "Look at Me Now" at number four on their list of the 10 Best Songs of 2011. [42] At the 2011 BET Awards, "Look at Me Now" won Best Collaboration and Viewer's Choice. [22] It also won the People's Champ Award and Reese's Perfect Combo Award at the 2011 BET Hip Hop Awards. [23] At the 2011 Soul Train Music Awards, the song was nominated for Best Hip-Hop Song of the Year. [43] [44] "Look at Me Now" was nominated for Best Rap Performance and Best Rap Song at the 54th Grammy Awards. [45]

Chart performance

In the United States, "Look at Me Now" debuted at number 62 on the Hot R&B/Hip-Hop Songs chart dated January 29, 2011. [46] After spending nine weeks on the chart, the song peaked at number one in the issue dated April 2, 2011, [47] where it remained for eight consecutive weeks. [48] It also reached number one on the US Hot Rap Songs chart, and became Brown's first number-one single on the chart as a lead artist. [49] He previously topped the chart in 2006 as a featured artist on Bow Wow's "Shortie Like Mine". [49] On the US Billboard Hot 100 chart, "Look at Me Now" debuted at number eleven in the issue dated February 19, 2011. [50] It later peaked at number six and became Brown's highest charting effort on the Hot 100 since "Forever", which had peaked at number two in 2008. [51] [52] The song also became Busta Rhymes' seventh top-ten Hot 100 hit and Lil Wayne's thirteenth. [52] As of April 2014, "Look at Me Now" has sold over four million digital copies in the United States. [53] On October 3, 2017, the single was certified five times platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming equivalent units of over five million units.

In Australia, "Look at Me Now" debuted at number 75 on the ARIA Singles Chart dated March 7, 2011, [54] and peaked at number 46 on May 9, 2011. [55] The song was certified gold by the Australian Recording Industry Association (ARIA), denoting sales of 35,000 copies. [56] In New Zealand, the song entered the New Zealand Singles Chart at number 39 on May 2, 2011 and peaked at number 37 the following week, and spent four weeks on the chart. [57] In the United Kingdom, "Look at Me Now" debuted at number 57 on the UK Singles Chart and peaked at number 44, and spent a total of nine weeks on the chart. [58] It also charted on the UK R&B Chart at number 13. [59] In France, the song debuted at number 85 on the French Singles Chart and spent three consecutive weeks on the chart. [60]

Track listing

  1. "Look at Me Now" (Explicit version) (featuring Busta Rhymes and Lil Wayne) – 3:43
  2. "Look at Me Now" (Edited version) (ft. Busta Rhymes and Lil Wayne) – 3:43

Credits and personnel

"Look at Me Now"
LOOKATMENOW.jpg
Single by Chris Brown featuring Lil Wayne and Busta Rhymes
from the album F.A.M.E.
ReleasedFebruary 1, 2011
Recorded2010
Studio The Record Plant, Los Angeles
Genre
Length3:44
Label Jive
Songwriter(s)
Producer(s)
Chris Brown singles chronology
"No Bullshit"
(2011)		"Look at Me Now"
(2011)		"Champion"
(2011)
Busta Rhymes singles chronology
"C'mon (Catch 'Em by Surprise)"
(2011)		"Look at Me Now"
(2011)		"Welcome to My Hood (Remix)"
(2011)

Credits adapted from the liner notes for F.A.M.E. [2]

Charts

Certifications

Certifications and sales for "Look at Me Now"
RegionCertification Certified units/sales
Australia (ARIA) [56] 2× Platinum140,000^
Norway (IFPI Norway) [74] Platinum10,000*
United Kingdom (BPI) [75] Gold400,000‡
United States (RIAA) [76] 8× Platinum8,000,000‡
Streaming
Denmark (IFPI Danmark) [77] Gold900,000†

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Radio and release history

Release dates and formats for "Look at Me Now"
RegionDateFormat
Australia [78] February 1, 2011 Digital download
Canada [79]
France [80]
Ireland [81]
Netherlands [82]
New Zealand [83]
Norway [84]
United States [3]
United States [4] February 8, 2011 Rhythmic contemporary radio

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References

  1. ↑ "Look at Me Now". American Society of Composers, Authors and Publishers (ASCAP). Retrieved August 4, 2011.
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  4. 1 2 "Top 40 Rhythmic Future Releases". All Access Music Group. Archived from the original on February 6, 2011.
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  13. 1 2 "First Look at Chris Brown's 'Look at Me Now' Video with Lil Wayne & Busta Rhymes". Rap-Up. Devin Lazerine. February 17, 2011. Retrieved February 18, 2011.
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  20. ↑ Hensel, Amanda (March 15, 2011). "Chris Brown Says 'Look At Me Now' In Hip New Underground Dance Video". PopCrush. Retrieved July 15, 2011.
  21. ↑ Muhammad, Latifah (December 14, 2011). "Best Videos of 2011 – Hip Hop and R&B". The Boombox. AOL. Retrieved December 26, 2011.
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  24. ↑ "Katy Perry, Kanye West, & Adele Lead MTV VMA Nominations". Rap-Up. Devin Lazerine. July 20, 2011. Retrieved July 22, 2011.
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