Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer-songwriter, musician, and record producer. Regarded as a pop icon, he is known for his three-octave tenor vocal range, live performances, retro showmanship, and wide range of musical styles, including pop, R&B, funk, soul, reggae, and rock. He is accompanied by his band, the Hooligans. Raised in Honolulu, Mars gained recognition in Hawaii as a child for his impersonation of Elvis Presley, before moving to Los Angeles in 2003 to pursue a musical career.
Peter Gene Hernandez was born on October 8, 1985, in Honolulu, Hawaii, to Peter Hernandez and Bernadette San Pedro Bayot. He grew up in the Waikiki neighborhood of Honolulu.[1][2] His father has Puerto Rican and Jewish heritage and is from Brooklyn, New York. Mars has said that his Jewish ancestors were from Hungary and Ukraine.[2][3][4] His mother emigrated from the Philippines to Hawaii, and had Filipino and Spanish ancestry.[2][5] Mars' parents met while performing in a show in which his mother was a hula dancer and his father was a percussionist.[4] At age two, he was nicknamed "Bruno" by his father because of his resemblance to professional wrestler Bruno Sammartino.[6][7]
Mars is one of six children and came from a musical family who exposed him to a diverse mix of musical genres, including rock and roll, reggae, hip hop, and rhythm and blues.[8][9] His mother was a singer and a dancer and his father performed Little Richard's music, which inspired him as a young child.[4][10] His uncle, an Elvis impersonator, encouraged the three-year-old Mars to perform songs by Presley and Michael Jackson.[7] Mars began performing five days a week with his family's band (the Love Notes) at age four, and became known in Hawaii for his onstage impersonation of Elvis Presley.[11] He urinated on himself during a performance of Presley's "Can't Help Falling in Love" when he was five; his parents though they might be making a mistake, but he never wavered.[4] Mars appeared in the Hawaiian tabloid shopper MidWeek as "Little Elvis" in 1990, and performed in the halftime show of the 1990 Aloha Bowl.[7][12]
He had a cameo role in the 1992 film Honeymoon in Vegas, and was interviewed by Pauly Shore on MTV. When Mars was six years old, he appeared on The Arsenio Hall Show. He performed two shows a night throughout grade school with his family's band, covering Frankie Lymon and Little Anthony songs. The young Mars had a small drum set, guitar, piano and percussion instruments, and learned to play them. His parents divorced when he was 12 (ending the Love Notes), and his father's varied businesses failed. Mars, his brother and father lived in the "slums of Hawaii" in a car, on rooftops, and in a closed bird zoo (Paradise Park) where his father had worked.[4][13] Mars changed schools and was bullied, but later became popular.[4]
His Elvis impersonations had a major impact on his musical evolution and performing technique.[14] Mars began playing guitar, inspired by American rock guitarist Jimi Hendrix.[15] In 2010, he acknowledged his Hawaiian roots and musical family as an influence: "Growing up in Hawaii made me the man I am. I used to do a lot of shows in Hawaii with my father's band. Everybody in my family sings, everyone plays instruments... I've just been surrounded by it."[16][2] At President Theodore Roosevelt High School in Honolulu, Mars sang in a group (the School Boys) who opened for his father's new band with songs by the Isley Brothers and the Temptations.[4][7] He became well-known in Hawaiian entertainment in high school, opening for a large magic show and impersonating Michael Jackson for $75 per performance.[4]
After his sister in Los Angeles played a demo for Mike Lynn (head of A&R at Dr. Dre's Aftermath Entertainment label), Lynn summoned Mars to Los Angeles.[17] In 2003, shortly after graduating from high school, Mars pursued a musical career.[7][18] He lived on Mansfield Avenue, and was surprised by its poverty and squalor.[4] Mars adopted his stage name from his father's childhood nickname, adding "Mars" at the end: "I felt like I didn't have no pizzazz, and a lot of girls say I'm out of this world, so I was like I guess I'm from Mars."[19] His stage name was also an effort to "avoid being stereotyped", since the music industry tried to pigeonhole him as another Latin artist and tried to convince him to sing in Spanish.[20]
2004–2008: Career beginnings
I'd always been a working musician in Hawaii and never had problems paying rent. And then it's like, "Now I'm in L.A. and my phone's getting shut off". That's when reality hit. I started DJing. I told this person I could DJ because they said they could pay me $75 cash under the table. I didn't know how to DJ. I lost that job pretty quick.
——Mars about moving to Los Angeles to pursue a musical career.[21]
Mars signed a contract with Motown Records in 2004, but the deal "went nowhere" and he had a fruitless conversation with will.i.am's management.[22][20] However, the singer's experience with Motown proved beneficial.[22] After Mars was dropped by the label, less than a year later, he remained in Los Angeles and landed a 2005 music-publishing deal with record producers Steve Lindsey and Cameron Strang at Westside Independent.[17][23] According to Strang, "Bruno came to the conclusion that the best way to further his career was writing and producing hit songs."[17]
Lindsey showed Mars and fellow songwriters Brody Brown and Jeff Bhasker (whom Mars met through Mike Lynn) the ins and outs of writing pop music and acted as a mentor, helping them hone their craft.[17][24][25] Bhasker explained that Lindsey would "mentor us, and kind of give us lectures as to what a hit pop song is, because you can have talent and music ability, but understanding what makes a hit pop song is a whole other discipline." According to Lindsey, he "held Mars back for five years while they learned an extensive catalog of hit music."[23][25] Brown agreed in another interview.[24] Mars played cover songs around Los Angeles in Sex Panther, a band with Bhasker and Eric Hernandez (Mars' brother, who became the drummer of the Hooligans).[17][26]
When Lawrence was told he should meet Mars, he was reluctant to do so since he did not have money for bus fare. Keith Harris, drummer for the Black Eyed Peas, told Lawrence: "Whatever it costs you to get out here, I'll reimburse you." Lawrence replied, "Just give me five dollars back for the bus."[27] The pair began collaborating on songs for Mars, but received a number of rejections from record labels. Lawrence introduced Mars to Aaron Bay-Schuck, his future A&R manager at Atlantic Records, in 2006.[28] After hearing him play a couple of songs on guitar, Bay-Schuck wanted to sign him immediately. It took about three years for Atlantic Records to sign Mars, however, because the label felt it was too early and he needed to develop as an artist.[28]
2008–2010: Production work and It's Better If You Don't Understand
They received a call in 2008 from Brandon Creed, who was looking for songs for a reunited Menudo. Creed liked their song "Lost", which was written for Mars, and bought it for $20,000. The sale allowed them to continue working,[27] and Mars and Lawrence decided that they would write and produce songs for other artists.[17] Eventually Creed became Mars' manager for nine years.[27][29]
Mars was a music producer before becoming a successful solo artist, writing songs for Alexandra Burke, Adam Levine, Brandy, Sean Kingston, and K'naan.[8][21] He said that the first "big hit" he and Lawrence wrote was the 2009 single, "Right Round", by Flo Rida: "That was our first taste of what could really happen with a hit we hundred-percented".[21] Mars co-wrote the Sugababes's "Get Sexy" (2009) and provided backing vocals on their album, Sweet 7 (2010).[30] He sang on the track "3D" on Far East Movement's second studio album, Animal (2009).[31] Mars appeared on American pastor and hip hop artist Jaeson Ma's debut single, "Love", and American rapper Travie McCoy's "One at a Time" (a charity single for MTV's Staying Alive foundation) that year.[32][33] He was recognized as a solo artist after appearing on American rapper B.o.B's "Nothin' on You" (2009) and McCoy's "Billionaire" (2010); both songs peaked in the top ten of several music charts, with the former topping the United States Billboard Hot 100 and the UK Singles Chart.[34][35][36]
Mars said about these singles, "I think those songs weren't meant to be full-sung songs. If I'd sung all of 'Nothin' on You', it might've sounded like some '90s R&B."[37] He released his debut extended play (EP), It's Better If You Don't Understand, on May 11, 2010.[38] It peaked at number 99 on the US Billboard 200, and a music video was released for "The Other Side" with singer CeeLo Green and B.o.B.[39][40] Mars and the Smeezingtons composed Green's successful 2010 single, "Fuck You".[41]
Mars released "Just the Way You Are" on July 20, 2010, as the lead single of his debut studio album, Doo-Wops & Hooligans, produced primarily by the Smeezingtons.[42][43] It topped the charts of several countries, including Australia, Canada and the U.S.[34][44][36] The album, released on October 5, 2010, debuted at number three on the Billboard 200 and topped the UK,[45][46][35] Dutch and Canadian.[36][47]Doo-Wops & Hooligans has sold 15.5million copies worldwide.[48] It spawned two other singles: "Grenade" (which topped the Billboard Hot 100, New Zealand, UK, and other charts) and "The Lazy Song", which topped the UK and Danish charts.[35][36]
Mars began to promote his debut album as the opening act for Maroon 5 and OneRepublic on the fall leg of the former's Palm Trees & Power Lines Tour. On October 18, 2010, he began a co-headlining European concert tour with McCoy which lasted until early November.[45]The Doo-Wops & Hooligans Tour, which Mars headlined, ran from November 2010 to January 2012.[55][56] During this time, the co-headlining Hooligans in Wondaland Tour with Mars and Janelle Monáe played North American dates in May and June 2011.[57][58] Mars turned down offers to open for arena tours, opting instead to play at smaller venues such as theaters and ballrooms; this was less lucrative, but expanded his fan base.[59][60]
2012–2014: Unorthodox Jukebox and Super Bowl XLVIII halftime show
In March 2012, Mars signed a worldwide publishing deal with BMG Chrysalis US.[66] In a September 2012 interview for Billboard magazine, he affirmed his next album would be more varied musically: "I want to have the freedom and luxury to walk into a studio and say, 'Today I want to do a hip-hop, R&B, soul or rock record'". Unorthodox Jukebox was released on December 11, 2012 in the US.[67] The album debuted at number two on the Billboard 200 before topping the chart.[68][39] It also topped the charts in Australia, Canada and the UK.[47][36][69] It has sold over six million copies worldwide.[70]
"Locked out of Heaven" was released in October 2012 and preceded the release of Unorthodox Jukebox, an album produced primarily by the Smeezingtons.[67] The song topped the U.S. and Canadian charts and peaked at number two in the UK;[34][44][35] it reached the top ten in several other countries.[36] Other singles released from the album include "When I Was Your Man", "Treasure", "Gorilla" and "Young Girls". "When I Was Your Man" topped the Billboard Hot 100; except for Elvis Presley, no other male artist has had five number-one singles faster than Mars.[71] The song peaked at number three in Canada, number two in the UK, and reached the top-ten in several other countries.[44][35][36] Mars contributed vocals to the EDM trio Major Lazer's "Bubble Butt", released in May 2013. The single also includes the rappers Tyga and 2 Chainz and singer Mystic.[72]
At the 2014 Grammy Awards, Mars received the Best Pop Vocal Album award for Unorthodox Jukebox. "Locked Out of Heaven" was nominated for Record and Song of the Year, and "When I Was Your Man" was nominated for Best Pop Solo Performance.[82] That year, the album received a Juno Award for International Album of the Year.[83] Mars was cast as Roberto in the film Rio 2 (2014),[84] and contributed to its soundtrack with the song "Welcome Back".[85] On November 10, 2014, Mark Ronson released "Uptown Funk" with Mars.[86] The song topped the charts in several countries, including Australia, Canada and New Zealand.[44][36] "Uptown Funk" spent fourteen weeks atop the Billboard Hot 100 and seven weeks atop the UK Singles Chart,[34][35] impacting pop culture.[87]
2015–2018: Super Bowl 50 halftime performance and 24K Magic
In September 2014, Mars began working on his third studio album but had not come up with a release date: "Until it's done... It's gotta be just as good if not better".[88] At the 2016 Grammy Awards, "Uptown Funk" earned Ronson and Mars a Grammy Award for Best Pop Duo/Group Performance and Record of the Year.[89] On February 7, 2016, Coldplay headlined the Super Bowl 50 halftime show with Mars and Beyoncé guesting; it was their second appearance on a Super Bowl halftime show.[90][91] It was one of the most-watched halftime shows in Super Bowl history.[92]
The album, scheduled for release in March, was postponed for several months due to Mars' Super Bowl halftime appearance; seven songs had been recorded.[93] They were written primarily by Shampoo Press & Curl, a production team consisting of Mars, Lawrence and Brown which replaced the Smeezingtons.[94] Mars began Gorilla Management, operated by Aaron Elharar, in May 2016.[29][95] At the 2017 Grammy Awards, he shared the Album of the Year award as part of the Smeezingtons on Adele's "All I Ask" from 25 (2015).[96][97] According to Guinness World Records 2017, Mars was the "First Male Artist to achieve three 10-million-selling-singles".[98]
In October 2016, "24K Magic" was released as the title track of Mars' album.[99] It peaked at number four in the U.S. and reached the top in France and New Zealand.[34][36] The album, released on November 18, 2016, debuted at number two in Canada, France, New Zealand, and the U.S.[100][47][36] It has sold over five million copies globally.[101] Other singles include "That's What I Like", "Versace on the Floor", "Chunky" (released in Australia), and a remix of "Finesse" with rapper Cardi B.[102] "That's What I Like" topped the Billboard Hot 100, and "Finesse" reached the top-three.[34] The singles reached number three in Canada and numbers four and two in New Zealand, respectively.[44][36] All appeared on Billboard's Hot R&B/Hip-Hop Songs; "That's What I Like" and "Finesse" topped the chart.[103]
A partnership was announced in February 2020 between Mars and Disney for a "music-themed theatrical narrative" in which the singer would star in and produce the film.[117] A month later, it was confirmed that Mars was working on his next album with Babyface.[118][119] During the COVID-19 lockdown, he wrote music every day for his upcoming album.[120] That year, Mars sold part of his song catalog to Warner Chappell Music and kept a small share; his co-publishing contract with BMG was also part of the deal.[121] In 2021, Mars was reportedly paid $3.2million to perform at the Cape Cod wedding of the Motorola CEO's son.[122]
Mars and the Hooligans in Singapore during Mars' 2022–2024 tour
Mars continued his Bruno Mars at Park MGM concert residency in 2022, and began a world tour with shows in Sydney and Tokyo.[136][137] The tour continued in 2023 in South Korea, the Philippines, Brazil, Chile, Georgia, Qatar and Israel.[138][139][140] The following year, after dates in Tokyo, Bangkok and Singapore, the tour ended with a 14-show leg in Brazil.[141] He kept performing shows at his concert residency alongside the world tour.
In 2023, Mars was working on his next studio album with Brody Brown, Philip Lawrence and James Fauntleroy.[142][143][144] The album was reportedly near completion that May, with a new sound and a tentative release date. Mars was in early talks with Live Nation Entertainment for a 2024–2025 tours.[145] In 2024, D'Mile was involved on the singer's follow up album.[146] In 2025, Andrew Watt and Andrew Wyatt said they had worked on a song with Mars and D'Mile affirmed he was working with the singer on his studio album.[147][148]
In December 2024, Mars appeared on the covers of Hits and Las Vegas Magazine. According to Hits' publisher, he is expected to release an album and tour in 2025.[157] Ken Miller of Las Vegas Magazine said that Mars has been working on a new album since early 2023.[158]
Mars was raised on his father's 1950s doo-wop collection ("simple four-chord songs that got straight to the point") and on Little Richard, Frankie Lymon, Little Anthony, and Jerry Lee Lewis.[159][160] As a child he impersonated Elvis Presley, affecting Mars' musical evolution:
I'm a big fan of 1950s Elvis when he would go on stage and scare people because he was a force and girls would go nuts! You can say the same thing for Prince or The Police. It's just guys who know that people are here to see a show, so I watch those guys and I love studying them because I'm a fan.[14]
He also impersonated Michael Jackson (another inspiration),[7] and hip-hop songs by The Neptunes and Timbaland which were played on the radio influenced the singer.[4]
Mars' music has been noted for a variety of styles, musical genres, and influences, including pop,[170] R&B,[171]funk,[172]soul,[173]reggae,[170] and rock.[174] His debut album, Doo-Wops & Hooligans, is primarily a pop, reggae pop and R&B record.[171][173][175][170] Many of Mars' songs on the album have "feel-good", carefree, optimistic sentiments.[176][177] Darker subjects in his songs, however, address failed relationships, pain and loneliness.[173][178] Mars' subsequent release, Unorthodox Jukebox (like his debut album) is influenced by disco, funk, rock, reggae and soul, and balladry.[174][179] His second album differs from the first lyrically, addressing traditional notions of romance, male chauvinism and sexuality;[180][181] the explicit content in "Gorilla" sparked controversy in Australia.[182] Mars's third album, 24K Magic, was influenced by R&B, funk, pop and new jack swing.[183][172][184] Lyrically, the album involves money and sex.[185]An Evening with Silk Sonic is the debut studio album by Silk Sonic, composed of Mars and Anderson .Paak. The album is rooted in R&B, soul, funk, hip hop and pop music.[186][187][188] It explores themes of seduction, romance, reconciliation and materialism.[186][189]
Voice
Mars has a three-octave tenor vocal range.[179]Jon Caramanica of The New York Times called him one of the most "versatile and accessible singers in pop, with a light, soul-influenced voice that's an easy fit in a range of styles, a universal donor",[159] and Tim Sendra of AllMusic described the singer's vocals on Doo-Wops & Hooligans as "the kind of smooth instrument that slips into your ear like honey."[190]Jody Rosen of Rolling Stone called Mars a "nimble, soulful vocalist" on Unorthodox Jukebox. Jim Farber of the New York Daily News likened his voice to "the purity, cream and range of mid-period Michael Jackson" in a review of a concert promoting Unorthodox Jukebox.[191] On 24K Magic, Consequence of Sound's Karen Gwen said that Mars showed his "pips" and pushed his vocals to the limit. She described his voice as a "clear, unapologetic tenor" and a modern-day "blessing".[192] Jon Caramanica of The New York Times said that 24K Magic demonstrated the singer's vocal ability, from tenderness to "the more forceful side of his voice".[193]
Songwriting
Mars has described his writing process: "I don't sit down and think, 'I'm going to write a song'"; inspiration comes out of the blue in different places. Ideas occur suddenly to him and, occasionally, he can materialize them into lyrics.[194] He has said that he typically writes songs by playing the guitar or piano.[195] Mars plays drums,[196][197] guitar,[197][198] keyboard,[198] bass,[197] piano,[71][198] ukulele,[199] and congas.[200] He usually plays the instrumentation (or part of it) on his albums and the songs he composes for other artists.[197][43][201]
Mars says that his work with other artists has influenced his musical style: "Nothin' on You had a Motown vibe, Billionaire was a reggae acoustic guitar-driven song, though one of my favorites is the CeeLo Green song. I don't think anyone else could've sung that song. And there's Just the Way You Are. If you know my story, you know I love all different genres of music."[202] He feels that growing up in Hawaii influenced his style, giving the songs a reggae sound: "In Hawaii some of the biggest radio stations are reggae. That music brings people together. It's not urban music or pop music. It's just songs. That's what makes it cross over so well. The song comes first."[164]
Although music partner Philip Lawrence said that Mars has a darker side, most of his music is romantic: "I blame that on me singing to girls back in high school".[37]Brody Brown, who has worked with Mars, said that the singer is in charge of the melody and lyrics of his tracks: "I'll just do the music, but Bruno does both. I chime in on some things with words, but the majority of the content is written by Bruno and Phil (Lawrence)."[142]
Showmanship
Mars and the Hooligans performing with strobe lights
Mars is known for his retro showmanship, which is acclaimed by tour critics and reviewers.[203][204][205] Deanna Ramsay of The Jakarta Post described Mars as a "truly global star".[206] The Boston Herald's Jim Sullivan compared Mars' showmanship to that of Michael Jackson and Elvis Presley.[203] Kevin Johnson of the St. Louis Post-Dispatch called Mars a "consummate performer."[207]The Boston Globe's Sarah Rodman said that Mars shows an "indefatigable ecstatic approach to performing" and "classic showmanship."[204] Jim Farber of the Daily News said about the halftime show at Super Bowl XLVIII that Mars "[brought] old-school showmanship to [a] dynamic performance."[205] Mars played videotapes of Elvis, James Brown and Michael Jackson when he was younger. Now, before shows, he watches Brown's T.A.M.I. Show, Jimi Hendrix's Live at Woodstock or Prince performing "Purple Rain" (1984).[4]
During the Doo-Wops & Hooligans Tour, Ara Jansan of The West Australian called Mars' show "one of the most creative and exciting displays of musical artistry" she had seen in a long time and noted that the concert attracted a wide-age-range audience.[208] On the Hooligans in Wondaland Tour, the Oregonian's Robert Ham noted, that Mars grabbed the audience's attention during the entire concert and had considerable guitar skills.[209] During the Moonshine Jungle Tour, Jason Lipshutz of Billboard described the singer's performance as "entertaining... keeping smiles plastered on the faces of his onlookers, and he does a better job at it than almost anyone working in music right now".[210]Rolling Stone ranked Mars 35th on its list of 50 Best Live Acts Right Now in 2013: "Anyone from the age of 5 to 95 can walk out of a Bruno Mars concert feeling like the show was designed just for them. Mars walks the old-school walk and talks the sexy talk, but he also nails the hits, leads a super-energetic nine-piece soul band, and rips a mean drum solo".[211]NFL executives Sarah Moll and Tracy Perlman said, "If you go to his concerts, it's 11-year-old girls to 65-year-old women—it's everyone" after seeing the Moonshine Jungle tour several times during the summer of 2013.[212] The 24K Magic World Tour was praised by critics for its showmanship, guitar skills and stage production.[213][214][215] The tour received two Pollstar awards, two Billboard Music Awards, and a TEC Award.[216] His Bruno Mars at Park MGM concert residency received the Top R&B Tour award at the 2022 Billboard Music Awards.[217]
Mars' concerts feature The Hooligans, including a guitarist, bassist, drummer, keyboardist and horn section, who are also dancers and background singers.[207][218] Critics noted the difference the backup band and arrangements made to the live versions of the songs compared with the album versions.[208][219] The shows contained all-band dancing arrangements, including footwork inspired by James Brown and the splits.[211][220][221] The shows, influenced by disco, have a soul-revue-inspired set;[207][205] long, mellow, soft interludes echoing the smooth contemporary R&B style popular during the 1990s are also included.[207][218] The set lists blend several genres of music, including pop, doo-wop, funk, R&B, soul, and reggae.[207][204] Mars' shows usually feature pyrotechnics, strobe and laser lighting,[204][207] and he plays drums and guitar.[204][207] In 2021, Pollstar named Mars the hip-hop/R&B touring artist of the 2010s.[222]
Music videos
Mars has collaborated with several directors to produce his music videos, and has emerged as a music-video director. From 2010 to 2017, Mars co-directed ten music videos from his albums Doo-Wops & Hooligans, Unorthodox Jukebox, 24K Magic, and singles with Cameron Duddy.[223] In 2011, Mars developed the second concept and treatment for "The Lazy Song" and brought in Duddy to co-direct its music video.[224][225] In an interview, Duddy said that he and Mars "can fight like sisters when it comes to doing music videos. The best collaborations are always fueled by opposite perspectives or alternative ideas. We always find a common ground."[226] In 2018, Mars co-directed the music video for "Finesse" with Florent Dechard. He collaborated with Dechard on music videos for "Please Me", "Blow", "Leave the Door Open" and "Skate".[227]
Mars wears outfits inspired by previous decades, and matches that aesthetic to his music. On Doo-Wops and Hooligans, the singer wore '60s-inspired suits and had faded hair; on 24K Magic, Mars channeled the 1980s and 1990s in sound and aesthetic.[235] He imposed a dress code in the studio during the recording of that album, favoring jewelry and "fine clothes" over sweatpants to create "groovy, smooth and soulful songs".[236] When Mars collaborated with Anderson .Paak on Silk Sonic in 2021, he wore the "wide collars, leisure suits, and funky patterns" common during the 1970s; this complemented their sound. For InStyle, Tessa Petak wrote: "Regardless of the decade he's emulating, Mars's fashion sense and stage presence make him larger-than-life".[235]
Band members
Bruno Mars– lead vocals, rhythm and lead guitars, keyboards (2010–present)
Mars appeared in two commercials for Bench in 2011.[244] He and model Joan Smalls were photographed in 1950s-influenced suits in Puerto Rico as part of the clothing line "La Isla Bonita" for Vogue.[245] Mars invested in Chromatik, which makes digital versions of sheet music for the web and the iPad, the following year: "I love that Chromatik will bring better music education into schools.[...] And I'm happy to be a part of it."[246] In 2013, Mars tweeted a picture of himself smoking an electronic cigarette. A press release reported his investment in the NJOY electronic-cigarette company "to quit smoking for his mother"; the singer "believe[d] in the product and the company's mission."[247] Chromatik and NJOY have been acquired by TakeLessons and Marlboro, respectively.[248]
In 2014, SelvaRey Rum began catering events and parties by Mars. He was introduced to the brand by co-founder Seth Gold the following year, and invested an undisclosed amount.[249] In 2020, Mars redesigned the rum's taste, branding and packaging in a 1970s style.[249][250] The brand is co-owned by Mars, Seth and Marc Gold, and Robert Herzig.[251] The Hooligans, Anderson .Paak, D'Mile, James Fauntleroy, and Charles Moniz later became co-owners.[252]
Mars released Lacoste x Ricky Regal, a luxury 1970s-inspired sportswear line with Lacoste, on March 5, 2021. Working with Lacoste creative director Louise Trotter to create a clothing line which blended his personality with Lacoste sportswear, he was involved with every aspect of the collection.[253] When Mars and Trotter began to work, he adopted "an alter ego to help him think as a designer."[254]
On July 29, 2022, Mars was reportedly ready to open the Pinky Ring, a lounge bar on the Las Vegas Strip replacing the Lily Bar & Lounge at the Bellagio; its name referred to the lyrics of "24K Magic" (2016).[255] On October 28, 2023, the bar was announced to open in early 2024. It is planned to include "moody" lighting, a specialty bar, live music, and DJs.[256] The Pinky Ring opened on February 12, 2024, with the Hooligans performing every night of its first two weeks.[257] Mars wore a pinky ring to celebrate the opening, created by Tiffany & Co. in yellow gold with the Pinky Ring initials framed in white diamonds on the front and "Pinky Ring 2024" on the back.[258]
Mars' partnership with Fender on the "Bruno Mars Stratocaster", a limited-edition Fender Stratocaster in a color called "Mars Mocha Heirloom", was announced on November 7, 2023. The guitar, inspired by Mars's "retro style and showmanship", includes a "'69 neck profile modeled on Mars's own '69 Strat", "custom-voiced Fender Bruno Mars pickups" and "a leopard print strap, which pays homage to two of Mars's favorite guitar players, Jimi Hendrix and Prince".[259] Mars said, "I don't think of myself as a guitar player. Every song is like a puzzle you have to solve, and a good guitar can bring something out of you that can help take you to the finish line."[260]
Mars appeared in an August 2024 commercial for the Japanese discount-store chain Don Quijote. He, dancers Miyu, Haruka, Miyuri and miku, and store mascot Donpen danced around the Mega Don Quijote store in Shibuya while picking up articles from its People Brand (Jōnetsu kakaku).[261][262] Mars wrote the jingle and directed the commercial with Daniel Ramos.[261][263] The collaboration included limited-edition goods released the following month.[264] Mars shared the commercial on his Instagram.[265]
In September 2024, Mars (as Ricky Regal) partnered with Stetson to release a new "silhouette inspired by the American heritage brand's early designs". Available in black, silverbelly and chocolate, it includes a "gold-toned horseshoe pin with rhinestones" and a "Stetson x Ricky Regal liner featuring a red rose". Mars designed the collection's hat.[266] In December 2024, Mars and Hello Kitty formed a partnership to celebrate Hello Kitty's 50th anniversary and the December 18 opening of Mars' Dolby Live at Park MGM residency. Limited-edition merchandise and themed food and drink was available at Park MGM's Hello Kitty Cafe, and a Hello Kitty meet-and-greet was held that month.[267]
Philanthropy
In 2014, it was announced that Mars had partnered with the Hawai'i Community Foundation and the Grammy Foundation to establish a Grammy Camp Scholarship Fund for qualified needs-based applicants from Hawaii.[268] On September 27, 2017, he expanded his camp scholarship to applicants from throughout the United States. Mars established the partnership in honor of his mother.[269]
Mars donated $100,000 in 2014 to the orphans of Bantay Bata, who were among the victims of Typhoon Haiyan.[270][271] He performed at the Make It Right concert (whose goal was to "help build homes for people in need")[272] and at the Robin Hood Foundation's 2014 annual benefit to "fight poverty in New York City by supporting nonprofit organizations with financial and technical assistance."[273] In 2017, Mars and Live Nation donated one million dollars from the show at Auburn Hills, Michigan's Palace to help victims of the Flint water crisis.[274] Mars participated in the "Somos Una Voz" relief initiative to help survivors of Hurricane Maria in Puerto Rico, and Mexico's earthquake.[275]
He donated 24,000 meals in 2018 to the Salvation Army Hawaiian & Pacific Islands Division's 48th annual Thanksgiving Dinner.[276] In 2020, Mars donated $1million to the MGM Resorts Foundation to assist MGM employees in financial difficulty due to the COVID-19 pandemic.[118] That year, Mars and other artists donated autographed (or otherwise unique) microphones to music-gear marketplace Reverb.com for sale "with all proceeds going to ten youth music education programs" affected by the COVID-19 pandemic.[277] He created a protest sign with an Angela Davis quote for the online Show Me the Signs auction to help families of black women killed by police.[278]
Until the end of 2021, Mars donated all profits from SelvaRey Rum to Honolulu Community College's Music & Entertainment Learning Experience program.[279] That year he was part of the Keep Memory Alive Power of Love event, whose proceeds support services, care, and resources to patients with neurocognitive diseases and their caregivers.[280] In 2022, Mars, Billie Eilish, Dua Lipa, Shawn Mendes, and Rosalía were named co-chairs for the Grammy Museum's Campaign for Music Education to raise three to fivemillion dollars for the museum's educational programs. It gave people 18 and younger and college students free admission to the Los Angeles Grammy Museum and access to several "music education programs".[281] In 2024, Mars performed a charity concert sponsored by Budweiser Brasil at the Tokio Marine Hall in São Paulo to help victims of the 2024 Rio Grande do Sul floods.[282]
Impact
Mars has been called a "pop icon" by The Philippine Star,[283]Evansville Courier & Press,[284]The Dickinson Press,[285] and iHeartRadio.[286]The Guardian's Michael Cragg identified "the Bruno Mars strategy": a "songwriter turned popstar", writing and producing hit singles for other artists and later appearing with them–according to The New Yorker, overshadowing the lead artists on the songs.[287][288] Amanda Petrusich of The New Yorker described Mars as "arguably one of the most instinctive and enthralling showmen of his generation".[289]Fuse TV credited him with bringing the "funkalicious vibes of retro pop and R&B back to modern music" in 2017,[290] and The Independent's Roisin O'Connor later calling him the "king of retro crooning".[291] In 2013, NPR Music writer Ann Powers called Mars "the most valuable pop historian" of the time.[165] For BET in 2016, Damien Scott called Mars "the prince of pop music".[292] In 2019, Margaret Farrell of Stereogum said that "Uptown Funk"'s success solidified Mars's "kingly pop stature".[293]
A 2018 Billboard article said that no male artist in pop music during the 2010s had had a longer success streak than Mars,[294] and Slate considered him "the most consistent male pop star of the 2010s".[295] In 2021, WBLS said that Mars "has been a dominant force in popular culture for more than a decade".[296] Two years later, The Times ranked Mars thirteenth of the 20 best 21st-century vocalists.[297]The New York Times and Toronto Star described "Uptown Funk" as one of the century's most recognizable pop songs.[298][299] About Mars' Puerto Rican roots and ethnic labels, Remezcla said that he was "the first proud Latino artist to make it" to the "top of international pop culture" while not following the music industry's "cynical labels game" and being pigeonholed.[300] His music and showmanship have inspired AJ Mitchell,[301]Thomas Rhett,[302]Dua Lipa,[303]Benny Dayal,[304]Rauw Alejandro,[305]KiDi,[306]Lee Brice,[307]Shawn Mendes,[308]Selena Gomez,[309] and Meghan Trainor.[310]
Mars was named Billboard's 2013 Artist of the Year, and was a 2016 NRJ Artist of Honor in recognition of his contribution to music.[212][311] The singer received an Innovator Award at the 2017 iHeartRadio Music Awards and a Visionary Award at the 2017 Teen Choice Awards.[312][313]iHeartRadio Canada listed Mars as one its "Icons of the Decade" in 2019, and Insider gave him an honorable mention on its 2010s list.[314][315] In 2021, Billboard ranked Mars the third Top Artist of the 2010s and 14th on its list of Top Touring Artists of the 2010s.[316][317] Three years later, he was ranked 20th on Billboard's Greatest Pop Stars' 21st-century list. Kyle Dines called Mars "one of the century's great writers, performers and hitmakers, who essentially arrived to early-'10s pop already on top of the world and has scarcely left his perch since."[318]
Mars has received a number of awards and honors, including 16 Grammy Awards,[319] four Brit Awards,[320] four Guinness World Record[98][321][322] 11 American and 14 Soul Train Music Awards.[323][324] He was on Time magazine's 100 list in 2011 and his former songwriting and record-production team, the Smeezingtons, received several accolades.[325][326][327] In 2014, Mars topped Forbes' "30 Under 30" list of the brightest young stars in 15 fields in the U.S.[328] At the 2018 Grammys, he was the second recipient of Record and Song of the Year awards with two songs from the same album.[329] Mars was the second three-time Record of the Year recipient at the 2022 Grammys.[330] In 2019, Billboard ranked Mars number 41 on its list of greatest all-time artists.[331] With the Smeezingtons, Music Week called Mars one of the best songwriters of 2010; Billboard ranked him sixth on its 2013 list of Hot 100 Songwriters.[332][333]
"Just The Way You Are" spent 20 weeks (the longest debut) on the Adult Contemporary chart in the U.S.[334] "When I Was Your Man" was the country's second number-one song with only piano and vocals.[335] Mars is the first male artist to place two titles as a lead act in the U.S. top 10 simultaneously.[336] He has nine number-one singles in the U.S.[34] In 2018, he matched Beyonce and Mariah Carey as the only artists with three top-five singles in the U.S. from their first three studio albums.[337] He was the first solo male artist with eleven number-ones in the U.S. Mainstream Top 40 chart.[338] Mars, Sheeran and Jewel are the only artists with two songs to spend at least half a year in the U.S. top 10.[339] In 2019, Mars was one of the few artists spending at least 241 weeks in the U.S. Billboard Hot 100 top 10.[340] He spent 38 weeks atop the Billboard Hot 100, tying Michael Jackson for the eighth-most time at number one.[341]Mars had his eleventh number-one on the Digital Song Sales chart, its ninth-best total.[342]
In 2012, "Just the Way You Are" and "Grenade" were the best-selling digital singles of the year with sales of 12.5million and 10.2million; Mars was the year's biggest-selling artist.[343] "Just The Way You Are", "Grenade", "Locked Out Of Heaven", and "When I Was Your Man" have each sold over 4million digital copies, making him the first male artist to do so as a lead singer.[344] Six of his singles are counted among the list of best-selling singles of all time.[345] Mars sold 26million albums worldwide by 2016,[162] and 200million singles by 2020.[346] In 2022, he was the first artist with six diamond-certified songs in the U.S.[347] "Uptown Funk" and "Grenade" were listed by several publications as among the decade's best songs.[348][349][350]
Due to ticket reselling during the week after Mars' 2014 Super Bowl performance, Hawaii Senate president Donna Mercado Kim introduced Senate Resolution 12 (also known as the Bruno Mars Act. It limits all ticket purchases within 48 hours of the on-sale date to a physical box office, discouraging ticket scalping.[351] The Hawaii state senate passed the law,[352] which died in the conference committee.[353]Billboard reported in September 2021 that Mars earned $604.4million from concerts, one of less than 30 artists to cross the $600-million threshold.[354]
Mars was the fastest-selling artist for his five 2022 shows in Japan, selling about 210,000 tickets.[137] He sold 101,000 tickets for two concerts in Seoul the following year, the largest audience of Hyundai Card's Super Concert.[355] In 2024, Mars was the first artist since Michael Jackson to sell out seven shows at the 55,000-capacity Tokyo Dome.[356] His two concerts in Taiwan attracted 157,000 people.[357] Mars played 14 concerts in Brazil that year, breaking RBD's 2006 13-show record for an international artist.[358][359]
After the January 2025 release of "Die With a Smile" with Lady Gaga and "Apt." with Rosé, Mars had a record 150 million monthly listeners on Spotify.[360][361] He was the second artist (after Sabrina Carpenter) "to replace himself at number one and take the top two spots" at the same time on the Billboard Global 200 and Global Excluding United States, and had the biggest debut by a male artist on the Global 200.[362] "Apt." was the first song with at least 200 million streams globally in multiple weeks on both charts.[363]
Personal life
Family and relationships
Mars' brother Eric Hernandez is the drummer for his backup band, The Hooligans. Their sisters Tiara, Tahiti and Presley and their cousin, Jamie, make up the all-girl Lylas. When she was young, Jamie moved in with the siblings due to parental issues.[364] Mars began dating model Jessica Caban in 2011.[365] They remained a couple as of 2024[update], living in a mansion in the Hollywood Hills with a Rottweiler named Geronimo.[162]
On May 31, 2013, Mars was returning to Los Angeles from overseas when he learned at the airport that his mother was gravely ill; he immediately got on a plane to Hawaii. His mother died at Queens Medical Center in Honolulu the following day at age 55 from complications of a brain aneurysm.[162][5][366] On June 7, 2013, the singer wrote about the loss of his mother on Twitter: "So thankful for all the love during the most difficult time in my life. I'll be back on my feet again soon. That's what mom wants, she told me."[367]
Race
In 2013, Mars told Rolling Stone that record executives "had trouble categorizing him" and were unsure which radio stations would play his songs or to which audience (Black or white) he would appeal.[4] That May, he said that "Nothin' on You" was rejected by a "music industry decision-maker" because of his race. The experience made him feel like a "mutant", and he said that was his lowest point: "Even with that song in my back pocket to seal the deal, things like that are coming out of people's mouths. It made me feel like I wasn't even in the room."[368]
In 2018, Mars was accused of cultural appropriation on social media for using his racial ambiguity to profit from black music and was criticized for mimicking the sound of past artists. Black celebrities, including Stevie Wonder, Charlie Wilson, 9th Wonder, Marjua Estevez, and Stereo Williams, dismissed the accusations.[369][370][371] Mars has often spoken about his influences and has credited several Black artists, including Babyface, Teddy Riley, and Jimmy Jam and Terry Lewis.[369][372] During a 2021 interview on The Breakfast Club, Mars responded to the criticism: "The only reason why I'm here is because of James Brown, is because of Prince, Michael [Jackson]... that's it. This music comes from love and if you can't hear that, then I don't know what to tell you."[373]
Legal issues
Mars was arrested in Las Vegas at the Hard Rock Casino for possession of cocaine on September 19, 2010, and pled guilty to felony drug possession. He was fined $2,000, sentenced to 200 hours of community service, given 12 months of probation, and required to receive eight hours of drug counseling. In January 2012, his cocaine-possession charges were dismissed after his attorneys informed a state court judge that he had completed community service and met the conditions of a plea deal reached a year earlier.[374][375][376]
Demetrius Orlandus Proctor filed a lawsuit on January 28, 2014, saying that he held the copyright for the McCoy and Mars track "Billionaire". Proctor alleged that he owned the copyright to the song's music and lyrics since March 31, 2011, although the song had been released a year before. As evidence, he submitted a United States Copyright Office registration certificate issued in 2000 for "Frisky Vol. 1 to 30 (Tapes)". Proctor accused McCoy and Mars of "willful and intentional" copyright infringement, sought the destruction of all copies of the recording, and claimed exclusive rights to reproduce and distribute the song.[377] The suit was dismissed on September 30, 2020.[378]
"Uptown Funk" by Ronson and Mars has been cited for copyright infringement. In 2015, similarities to "Oops Up Side Your Head" (1979) by the Gap Band led them, keyboardist Rudolph Taylor and producer Lonnie Simmons to be added as co-writers of "Uptown Funk" and receive publishing royalties.[379] Serbian singer Viktorija said that year that "Uptown Funk" infringed on one of her tracks, but decided not to sue Mars and Ronson.[380] Electro-funk band Collage sued Ronson and Mars in 2016 for copying their 1983 single, "Young Girls"; the Sequence, a rap group, said that it infringed their 1979 single "Funk You Up" and sued a year later.[381][382] In 2017, Lastrada Entertainment filed a lawsuit due to similarities with "More Bounce to the Ounce" (1980) by Zapp. The company sought damages and a jury trial to prevent Ronson from profiting from "Uptown Funk".[383] The Collage and Zapp lawsuits were dropped the following year, and any financial settlement is unknown.[384][385] "Treasure" was re-registered, with writing credits including Thibaut Berland and Christopher Khan, due to similarities to Breakbot's "Baby I'm Yours".[386]
Wealth
Billboard estimated Mars' 2013 earnings at $18,839,681, making him the year's twelfth-highest-paid musician.[387]Forbes began reporting his earnings in 2014, calculating that the $60million earned between June 2013 and June 2014 for his music and tour placed him thirteenth on the magazine's Celebrity 100 list.[388] Mars was sixth on the magazine's World's Highest Paid Celebrities list in 2017, earning an estimated $39million from June 2016 through June 2017.[389]Forbes announced that Mars was America's highest-paid musician in 2017, with an estimated total of $100million; this placed him eleventh on the Celebrity 100 list and were his highest yearly earnings to date.[95] He was 54th on the 2019 Forbes Celebrity 100 list, with estimated earnings of $51.5million between June 1, 2018, and June 1, 2019.[390]
Mars was reportedly $50 million in debt in March 2024 due to gambling losses, possibly explaining his nine-year Vegas residency at Park MGM.[391][392]MGM Resorts denied the allegations on March 18, with senior vice president of public relations Jenn Michaels saying that he "has no debt with MGM... speculation otherwise is completely false."[393][394]
1 2 3 4 5 6 Greenburg, Zack O'Malley (May 18, 2011). "Mars Attacks!". Forbes. Archived from the original on September 28, 2013. Retrieved July 18, 2013.
↑ LeGarreta, Raina (February 9, 2018). "Production with finesse". Elk Grove Citizen. Archived from the original on February 10, 2018. Retrieved May 8, 2021.
1 2 Keen, Jodi (September 21, 2023). "Hooligans for Life". Evansville Living Magazine. Archived from the original on July 6, 2024. Retrieved July 6, 2024.
1 2 Caramanica, Jon (October 5, 2010). "Bruno Mars in Ascension". The New York Times. Archived from the original on January 17, 2022. Retrieved October 7, 2010.
1 2 3 Greenblatt, Leah (September 29, 2010). "Doo-Wops & Hooligans (2010)". Entertainment Weekly. Archived from the original on October 19, 2012. Retrieved September 29, 2010.
↑ Wroble, Jonathan (November 17, 2016). "Bruno Mars: 24K Magic". Slant Magazine. Archived from the original on November 19, 2016. Retrieved June 29, 2017.
↑ Gwee, Karen (November 22, 2016). "Bruno Mars – 24K Magic". Consequence of Sound. Archived from the original on November 23, 2016. Retrieved November 24, 2016.
Nick & Knight (inlay cover). Nick & Knight. Nick & Knight, Mass Appeal, BMG. 2014.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
Osorio, Kim (November 28, 2010). "2010 Soul Train Awards Recap". BET News. Archived from the original on February 10, 2012. Retrieved November 29, 2010.
↑ Greenblatt, Leah (May 17, 2013). "Bruno Mars is red hot". Entertainment Weekly. Archived from the original on December 29, 2016. Retrieved December 28, 2016.
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