Butter (song)

Last updated

"But if there is a conversation inside Billboard about what being No. 1 should represent, then it's up to them to change the rules and make streaming weigh more on the ranking. Slamming us or our fans for getting to No. 1 with physical sales and downloads, I don't know if that's right ... It just feels like we're easy targets because we're a boy band, a K-pop act, and we have this high fan loyalty."

RM, Billboard [100]

In an article published by Billboard in August 2021, the magazine pointed out that the band's fans have "through above-board means" taken advantage of loopholes in chart tabulations to boost the ranks of singles such as "Butter" in the US and help the song top the Hot 100 for multiple weeks. While the chart performance of singles on the Hot 100 typically depend on streaming and airplay, that of "Butter" was notably driven mostly by sales (the bulk of which came from BTS' webstore, which allows fans to buy multiple copies of a song, unlike iTunes) and by fan-led crowdfunding efforts (including using money collected from fans worldwide on services like PayPal to make purchases that count toward US sales only). [100] However, an article in The Korea Times pushed back against claims of chart manipulation. It opined that fanbases of other artists such as Justin Bieber and Ariana Grande have employed similar promotional measures, that such measures were neither illegal or unethical, and that fans engaging in those measures were merely "intelligent consumers leading global trends". [101]

Live performances

BTS performing "Butter" at the 49th American Music Awards on November 21, 2021 BTS at American Music Awards November 21, 2021.jpg
BTS performing "Butter" at the 49th American Music Awards on November 21, 2021

BTS gave the premiere performance of "Butter" live from South Korea for the 2021 Billboard Music Awards on May 23. [102] Dressed in "slick" black tuxedos, the band sang the song while moving through various elaborate sets—a backstage dressing-room area, a soundstage, and replicas of the BBMAs red carpet and stage—accompanied by "pinpoint choreography" that featured "finely manicured" dance moves and an "explosive routine" during the song's instrumental break. The performance ended with the band "smiling and shining in front of a wall of lights". [103] [104] BTS performed the song later that night on The Late Show with Stephen Colbert , this time appearing in "a grand ballroom, fitted out with glorious chandeliers and art deco features, and raining with gold glitter". [105] The band was the first musical act in the lineup for Good Morning America 's 2021 Summer Concert Series, appearing on the May 29 episode, where they performed the track as part of a two-song set that also included "Dynamite". [106] They performed both songs again on July 1, at Sirius XM Hits 1. [107] In 2022, BTS performed the song at the 64th Grammy Awards on April 3. [108] Rolling Stone ranked it 14th on its list of the "30 Greatest Grammy Performances of All Time". [109]

The televised world premiere performance of the remix with Megan Thee Stallion was initially scheduled for the 2021 American Music Awards. The rapper later withdrew her appearance at the show, citing personal reasons, and BTS performed the original version of the song instead. [110] [111] The following week, she made a surprise appearance during the second night of the band's four-day concert series at SoFi Stadium and performed the remix together with them for the first time. [112]

Track listing

"Butter"
BTS - Butter.png
7-inch, cassette, and digital single cover
Single by BTS
B-side "Permission to Dance"
ReleasedMay 21, 2021 (2021-05-21)
Studio
  • Dogg Bounce (Seoul)
  • Larry and George (New York)
Genre
Length2:44
Label
Songwriter(s)
Producer(s)
  • Grimaldi
  • Kirk
  • Perry
BTS singles chronology
"Film Out"
(2021)		"Butter"
(2021)		"Permission to Dance"
(2021)
Alternative cover
BTS - Butter CD.png
CD single version cover

Credits and personnel

Credits adapted from Melon and Tidal. [121] [122]

Charts

Accolades

World records for "Butter"
YearOrganizationAwardRef.
2021 Guinness World Records Most viewers for the premiere of a video on YouTube [231]
Most viewers for the premiere of a music video on YouTube
Most viewed YouTube music video in 24 hours
Most viewed YouTube music video in 24 hours by a K-pop group
Most streamed track on Spotify in the first 24 hours
Awards and nominations for "Butter"
YearOrganizationAwardResultRef.
2021 American Music Awards Favorite Pop SongWon [232]
Asia Artist Awards Song of the YearWon [233]
E! People's Choice Awards The Music Video of 2021Won [234]
The Song of 2021Won
Kids' Choice Awards Mexico Global HitWon [235]
Melon Music Awards Song of the Year Won [236]
Meus Prêmios Nick Favorite International HitWon [237]
Video of the YearWon
Mnet Asian Music Awards Best Dance Performance – Male Group Won [238]
Song of the Year Won
Best Music Video Won
MTV Video Music Awards Best K-Pop Won [239]
Song of Summer Won
Best ChoreographyNominated
Best Editing Nominated
Best Pop Nominated
MTV Video Music Awards Japan Best Group Video – InternationalWon [240]
Variety's Hitmakers Record of the YearWon [241]
2022 Billboard Music Awards Top Selling Song Won [242]
Top Global 200 (Excl. U.S.) SongNominated [243]
Gaon Chart Music Awards Album of the Year – 3rd QuarterWon [244]
Retail Album of the YearWon
Song of the Year – MayWon
Golden Disc Awards Digital Song BonsangWon [245]
Grammy Awards Best Pop Duo/Group Performance Nominated [246]
iHeartRadio Music Awards Best Music VideoWon [247]
Japan Gold Disc Awards Best 5 Songs by DownloadWon [248]
Best 5 Songs by StreamingWon
Song of the Year by Download (Asia)Won
Song of the Year by Streaming (Asia)Won
Korean Music Awards Best K-pop SongNominated [249]
Song of the YearNominated
NME Awards Best Song in the WorldNominated [250]
2023 Circle Chart Music Awards Global Digital Music – December 2021 [a] Nominated [251]
JASRAC Awards Foreign Work Award [b] Won [252]
Korea Music Copyright Awards Song of the Year [c] Won [253]
Music program awards
ProgramDate (13 total)Ref.
Show! Music Core May 29, 2021 [254]
June 5, 2021 [255]
June 12, 2021 [256]
June 19, 2021 [257]
June 26, 2021 [258]
Inkigayo May 30, 2021 [259]
June 6, 2021 [260]
June 13, 2021 [261]
Show Champion June 2, 2021 [262]
June 16, 2021 [263]
June 23, 2021 [264]
Music Bank June 4, 2021 [265]
July 16, 2021 [266]
Melon Popularity Award
AwardDate (2021)Ref.
Weekly Popularity AwardMay 31 [267]
June 7
June 14
June 21
June 28

Certifications and sales

Certifications and sales for "Butter"
RegionCertification Certified units/sales
Canada (Music Canada) [268] 3× Platinum240,000‡
France (SNEP) [269] Platinum200,000‡
Italy (FIMI) [270] Gold35,000‡
Japan (RIAJ) [271]
Physical 		Platinum250,000^
Japan (RIAJ) [272]
Downloads 		Platinum250,000*
New Zealand (RMNZ) [273] Gold15,000‡
Portugal (AFP) [274] Gold5,000‡
Spain (PROMUSICAE) [275] Gold20,000‡
South Korea (KMCA) [276]
Physical 		3× Million3,029,436 [277]
United Kingdom (BPI) [91] Gold400,000‡
United States (RIAA) [278] 2× Platinum2,000,000‡
Streaming
Japan (RIAJ) [279] Diamond500,000,000†
South Korea (KMCA) [280] Platinum100,000,000†

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Release dates and formats for "Butter"
RegionDateFormat(s)Version(s)LabelRef.
VariousMay 21, 2021Original Big Hit [281]
Italy Radio airplay Sony [282]
United StatesMay 24, 2021 Adult contemporary radio Columbia [283]
May 25, 2021 Contemporary hit radio [26]
Rhythmic radio [284]
VariousMay 28, 2021
  • Digital download
  • streaming
Hotter remixBig Hit [27]
June 4, 2021
  • Cooler remix
  • Sweeter remix
 [285]
United StatesJune 18, 2021Original The Orchard [113] [114]
VariousJuly 9, 2021 CD single Big Hit [29]
JapanJuly 13, 2021 Universal Music Japan [286]
VariousAugust 27, 2021
  • Digital download
  • streaming
 Megan Thee Stallion remixBig Hit [287]
December 3, 2021Holiday remix [120]

See also

Notes

  1. ↑ the Holiday Remix version
  2. ↑ awarded for 2022 [252]
  3. ↑ awarded to the most-streamed song of a given year [253]

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References

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  30. ↑ Hussey, Allison (August 24, 2021). "Megan Thee Stallion Says Label Attempted to Block BTS Remix That's Coming This Week". Pitchfork. Archived from the original on August 28, 2021. Retrieved October 28, 2021.
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