 | |
| Formerly | Business Insider Inc. |
|---|---|
| Industry | Online media |
| Founded | 2007 |
| Founders | |
| Headquarters | , U.S. |
Key people | |
| Owners | Axel Springer SE |
Number of employees | 551 (2019) |
| Website | www |
Insider Inc. (formerly Business Insider Inc.) is an American online media company known for publishing Insider (formerly Business Insider) and other media websites. It is a subsidiary of the German publisher Axel Springer SE, the largest in Europe.
Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan. [4] In 2013, Jeff Bezos led an effort to raise US$ 5 million for Business Insider Inc. through his investment company Bezos Expeditions. [5] On September 29, 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider Inc. for a reported US$ 343 million (€ 306 million). [6] [7] After the purchase, Axel Springer SE held a stake of approximately 97%, and Jeff Bezos held the remaining shares through Bezos Expeditions. [8] As of 2018, Axel Springer owns a 100% stake in Insider Inc. [9]
Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company planned on becoming a general interest news publisher. [10] Nicholas Carlson is Global Editor-in-Chief of Insider. [2] In January 2018, the firm moved its global headquarters in New York City from the Flatiron District to the Financial District. [11] In March 2018, it launched its first advertising campaign, with the tagline "Get in." [12] The firm started using the Digital Content Ratings of Nielsen Holdings to measure its digital video audience in July 2018. [13]
Business Insider is the original publication of Insider Inc., focusing on business and financial news. [4] The website Tech Insider originally started as a standalone technology-focused news website in 2015, [14] but it was eventually incorporated into a section of Business Insider. [15]
In 2015, Business Insider started establishing a social media presence on Twitter and Facebook for Insider, its general news site comparable to BuzzFeed. [16] The website Insider.com launched in May 2016 and focuses on news and lifestyle articles and video. [17] [18]
In October 2016, Business Insider started Markets Insider, a globally-focused markets data and news service. Data is provided by Germany-based finance portal Finanzen.net, another Axel Springer holding. [19]
Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.
Jeffrey Preston Bezos is an American entrepreneur, media proprietor, investor, and commercial astronaut. He is the founder, executive chairman, and former president and CEO of Amazon. With a net worth of US$128 billion as of February 2023, Bezos is the third-wealthiest person in the world and was the wealthiest from 2017 to 2021 according to both Bloomberg's Billionaires Index and Forbes.
Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Channel, Animal Planet, Science Channel, and TLC. In 2018, the company acquired Scripps Networks Interactive, adding networks such as Food Network, HGTV, and Travel Channel to its portfolio. Since the purchase, Discovery described itself as serving members of "passionate" audiences, and also placed a larger focus on streaming services built around its properties.
Henry McKelvey Blodget is an American businessman, investor and journalist. He is notable for his former career as an equity research analyst who was senior Internet analyst for CIBC Oppenheimer and the head of the global Internet research team at Merrill Lynch during the dot-com era. Due to his violations of securities laws and subsequent civil trial conviction, Blodget is permanently banned from involvement in the securities industry. Blodget is the CEO of Business Insider.
Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 77 brands as of 2018.
Axel Springer SE is a European multinational digital and popular periodical publishing house which is the largest in Europe, with numerous multimedia news brands, such as Bild, Die Welt, and Fakt and more than 15,000 employees. It generated total revenues of about €3.3 billion and an EBITDA of €559 million in the financial year 2015. The digital media activities contribute more than 60% to its revenues and nearly 70% to its EBITDA. Axel Springer’s business is divided into three segments: paid models, marketing models, and classified ad models. Since 2020, it is majority-owned by the US private equity firm KKR. Headquartered in Berlin, Germany, the company is active in more than 40 countries, including subsidiaries, joint ventures, and licensing.
Politico Europe is the European edition of the German-owned news organization Politico reporting on political affairs of the European Union. Its headquarters are located in Brussels with additional offices in London, Berlin, Warsaw, Paris, and Frankfurt.
Digital Trends is a Portland, Oregon-based tech news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronics products. With offices in Portland, Oregon, New York City, Chicago and other locations, Digital Trends is operated by Digital Trends Media Group, a media company that also publishes Digital Trends Español, focusing on Spanish speakers worldwide, and a men's lifestyle site The Manual.
Daymond Garfield John is an American businessman, investor, and television personality. He is best known as the founder, president, and chief executive officer of FUBU, and appears as an investor on the ABC reality television series Shark Tank. Based in New York City, John is the founder of The Shark Group.
Insider, previously named Business Insider (BI), is a New York City-based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom.
Vox Media, Inc. is an American mass media company based in Washington, D.C., and New York City. The company was established in November 2011 by Jim Bankoff and Trei Brundrett to encompass SB Nation and The Verge. Bankoff had been the CEO for SB Nation since 2009.
James Friedlich is an American media and philanthropy executive. He serves as Chief Executive Officer and Executive Director of the Lenfest Institute for Journalism, a non-profit organization that supports innovative journalism initiatives nationwide and is the owner of The Philadelphia Inquirer. He serves on the Board of Directors of digital jobs marketplace Dice Holdings, Inc., and is an investor in several digital media and technology companies. Friedlich held senior operating positions at Dow Jones and The Wall Street Journal and was a board director of CNBC International. He was a seed investor in Business Insider before its sale to Axel Springer in 2015.
Quartz is an American English language news website. It is privately held, and is focused on international business news. Quartz was established in New York City in 2012. It has specific publications for Africa, Hong Kong, India, Japan, and the United Arab Emirates. They initially did not have a paywall, then did, then dropped it.
Mic is an American internet and media company based in New York City that caters to millennials.
TubeMogul is an enterprise software company for brand advertising.
Meredith Kopit Levien is an American media executive who is the chief executive officer of The New York Times Company.
go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a mixture of new and acquired content from various providers. The service was available exclusively within the United States.
Fatherly is a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. The company was founded in 2015 and is based in New York City.
Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
Younique is an American multi-level marketing company (MLM) that markets beauty products. The company was founded in 2012 by Derek Maxfield, who serves as CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah. Between 2017 and 2019, Younique was 60% owned by Coty, Inc. In 2019, Coty sold their share of the business back to Maxfield and Huscroft.