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 | |
| Formerly | Business Insider Inc. (2007–2017) |
|---|---|
| Company type | Subsidiary |
| Industry | Online media |
| Founded | 2007 |
| Founders | |
| Headquarters | , U.S. |
Key people | |
Number of employees | 551 (2019) |
| Parent | Axel Springer SE |
| Website | www |
Insider Inc. (formerly Business Insider Inc.) is an American online media company known for publishing Business Insider and other media websites. It is a subsidiary of the German publisher Axel Springer SE, the largest in Europe.
Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan. [3] In 2013, Jeff Bezos led an effort to raise US$ 5 million for Business Insider Inc. through his investment company Bezos Expeditions. [4] On September 29, 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider Inc. for a reported US$ 343 million (€ 306 million). [5] [6] After the purchase, Axel Springer SE held a stake of approximately 97%, and Jeff Bezos held the remaining shares through Bezos Expeditions. [7] [8]
Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company planned on becoming a general interest news publisher. [9] Nicholas Carlson is Global Editor-in-Chief of Insider. [2] In January 2018, the firm moved its global headquarters in New York City from the Flatiron District to the Financial District. [10] In March 2018, it launched its first advertising campaign, with the tagline "Get in." [11] The firm started using the Digital Content Ratings of Nielsen Holdings to measure its digital video audience in July 2018. [12]
Business Insider is the original publication of Insider Inc., focusing on business and financial news. [3] The website Tech Insider originally started as a standalone technology-focused news website in 2015, [13] but it was eventually incorporated into a section of Business Insider. [14]
Type of site | Financial news website |
|---|---|
| Available in | English |
| URL | insider |
| Commercial | Yes |
| Current status | Active |
In 2015, Business Insider started establishing a social media presence on Twitter and Facebook for Insider, its general news site comparable to BuzzFeed. [15] The website Insider.com launched in May 2016 and focuses on news and lifestyle articles and video. [16] [17]
In October 2016, Business Insider started Markets Insider, a globally-focused markets data and news service. Data is provided by Germany-based finance portal Finanzen.net, another Axel Springer holding. [18]
In 2015, the company launched Insider Picks, the precursor to what is now Insider Reviews, to help shoppers navigate the complex retail industry and make the best purchasing decisions. [19]
Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.
Amazon.com, Inc., doing business as Amazon, is an American multinational technology company, engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It is considered one of the Big Five American technology companies; the other four are Alphabet, Apple, Meta, and Microsoft.
Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1982, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Channel, Animal Planet, Science Channel, and TLC. In 2018, the company acquired Scripps Networks Interactive, adding networks such as Food Network, HGTV, and Travel Channel to its portfolio. Since the purchase, Discovery described itself as serving members of "passionate" audiences, and also placed a focus on streaming services built around its properties.
Henry McKelvey Blodget is an American businessman, investor and journalist. He is notable for his former career as an equity research analyst who was senior Internet analyst for CIBC Oppenheimer and the head of the global Internet research team at Merrill Lynch during the dot-com era. Blodget was charged with civil securities fraud by the U.S. Securities and Exchange Commission and settled the charges. Blodget is the co-founder and former CEO of Business Insider.
Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 40 brands as of 2024.
Axel Springer SE is a German multinational mass and online media company, based in Berlin, Germany. The company offers printing and publishing of advertisements, digital classifieds portfolio, marketing models and related services. Axel Springer's operations are segmented into News Media, Classifieds Media, and Marketing Media. The company is organized as a societas Europaea (SE) publishing house and is one of the largest mass media publishers in the European Union, with numerous multimedia news brands, such as Bild, Die Welt, Fakt, and the US political news site Politico, which Axel Springer acquired in 2021.
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
Politico Europe is the European edition of the American news organization Politico reporting on political affairs of the European Union. Its headquarters are located in Brussels with additional offices in London, Berlin, Warsaw, Paris, and Frankfurt.
Thrillist is an online media website covering travel. Thrillist was founded in 2004 by Ben Lerer and Adam Rich. In October 2016, Thrillist merged with internet brands The Dodo, NowThis News, and Seeker to form the digital media holding company Group Nine Media, which was acquired by Vox Media in 2022. Thrillist covers national and international travel and experiences, spanning service guides and news, and, as of 2023, 18 cities across the United States.
Penske Media Corporation is an American mass media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including Variety, Rolling Stone, Women's Wear Daily, Deadline Hollywood, Billboard, The Hollywood Reporter, Boy Genius Report, Robb Report, Artforum, ARTNews, and others. PMC's Chairman and CEO since founding is Jay Penske.
Business Insider is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the international publishing house Axel Springer. It operates several international editions, including one in the United Kingdom.
Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass SB Nation and The Verge. Bankoff had been the CEO for SB Nation since 2009.
James Friedlich is an American media and philanthropy executive. He serves as chief executive officer and executive director of the Lenfest Institute for Journalism, a non-profit organization that supports innovative journalism initiatives nationwide and is the owner of The Philadelphia Inquirer. He serves on the board of directors of digital jobs marketplace Dice Holdings, Inc., and is an investor in several digital media and technology companies. Friedlich held senior operating positions at Dow Jones and The Wall Street Journal and was a board director of CNBC International. He was a seed investor in Business Insider before its sale to Axel Springer in 2015.
Quartz is an American English language news website owned by G/O Media. Focused on international business news, it was founded in 2012 by Atlantic Media in New York City as a "digitally native news outlet for business people in the new global economy". It initially did not have a paywall, then did, then dropped it again.
Siobhan Freegard OBE is a leading female founder and social innovator focused on creating positive connections in the digital world. Siobhan founded both Netmums.com, the UK’s first social network for mothers and ChannelMum, the UK’s first all-female influencer agency.
go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a mixture of new and acquired content from various providers. The service was available exclusively within the United States.
Fatherly is a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. The company was founded in 2015 and is based in New York City.
Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
Amazon is an American multinational technology company which focuses on e-commerce, cloud computing, and digital streaming. It has been referred to as "one of the most influential economic and cultural forces in the world", and is one of the world's most valuable brands.
Younique is an American multi-level marketing company (MLM) that markets beauty products. The company was founded in 2012 by Derek Maxfield, who is CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah. Between 2017 and 2019, Younique was 60% owned by Coty, Inc. In 2019, Coty sold their share of the business back to Maxfield and Huscroft.
