Mediabase

Last updated
Mediabase
Company type Private
Industry Media market (research)
Founded1985;39 years ago (1985)
FoundersRich Deitemeyer (aka, Rich Meyer), Nancy Deitemeyer
Headquarters,
Area served
North America
Key people
Philippe Generali, Nancy Deitemeyer
ProductsMusic airplay data
Parent iHeartMedia
Website www.mediabase.com

Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals. Mediabase charts and airplay data are used on many popular radio countdown shows and televised music awards programs. Music charts are published in both domestic and international trade publications and newspapers worldwide. Mediabase is a division of iHeartMedia.

Contents

History

Mediabase was founded in 1985 by Nancy and Rich Deitemeyer (a.k.a. Rich Meyer). Originally known as Mediascan, the company changed its name to Mediabase in 1987. Mediabase became the industry's first mass-airplay monitoring company in late 1987. After its inception, Mediabase was purchased by a private equity group based in Detroit, Michigan, then acquired by California-based Premiere Radio Networks, Jacor Communications, Clear Channel Communications, and ultimately, Bain Capital.

In January 1988, Mediabase began publishing a trade magazine known as Monday Morning Replay, featuring monitored airplay in the top 35 US radio markets. Mediabase then expanded its coverage to 180 US and Canadian markets. In 1992, Mediabase transitioned to delivery by data disk. In 1997, Mediabase moved its product to the Internet. Over the years, Mediabase has supplied data to numerous trade business-to-business (B-to-B) publications including Radio & Records, Network Magazine Group, Gavin, Hits, and Friday Morning Quarterback. Mediabase charts appear every Friday (originally every Tuesday until during the 3rd quarter of 2015) in USA Today's LIFE section. Mediabase serves as the official music chart provider for USA Today, the American Music Awards, [1] and numerous syndicated programs, such as American Top 40 with Ryan Seacrest. [2]

Charts and data

Mediabase produces song charts and airplay analyses of radio airplay in more than two dozen radio formats based on the monitoring of more than 1,800 radio stations in the US and Canada. Mediabase also monitors HD formats, video channels, and satellite radio.

Published charts are used on popular business-to-business (B-to-B) and consumer websites including AllAccess, Friday Morning Quarterback, Country Aircheck, and Hits Daily Double. [3]

Music and entertainment industry executives gain access to in-depth charts and analyses through B-to-B exclusive access. [4] [5]

Mediabase owns and operates Rate the Music, a service that allows consumers to rate music on a scale from 1 to 5 and whether or not they are tired of hearing the song on the radio for the radio and record industries. [6]

As of November 2022, Billboard started using Mediabase to make calculations for the Radio Songs chart, which is one of the components that is used to determine chart positions in the Hot 100 charts in the United States and Canada. [7]

Use in radio programming

Countdown

Mediabase charts are the source for the following radio countdown programs:

Other

Mediabase is the primary programming tool for nationally syndicated programs like Open House Party, After Midnite, and Nighttime with Delilah.

Detailed description of data

US Radio

Formats monitored

  • Mainstream adult contemporary
  • Hot adult contemporary
  • Mainstream top 40
  • Rhythmic top 40
  • Urban top 40
  • Urban adult contemporary
  • Country
  • Alternative rock
  • Active rock
  • Mainstream rock
  • Adult alternative
  • Rhythmic adult contemporary
  • Adult hits
  • Dance
  • Classic rock
  • Smooth jazz
  • Christian top 40
  • Christian adult contemporary
  • Classic hits
  • Gospel
  • Regional Mexican
  • Spanish contemporary
  • Tropical
  • Christmas (seasonal)

Canadian radio

Related Research Articles

<i>American Top 40</i> Radio countdown series

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Radio & Records (R&R) was a trade publication providing news and airplay information for the radio and music industries. It started as an independent trade from 1973 to 2006 until VNU Media took over in 2006 and became a relaunched sister trade to Billboard, until its final issue in 2009.

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<span class="mw-page-title-main">One Thing (Finger Eleven song)</span> 2003 single by Finger Eleven

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<span class="mw-page-title-main">Fly (Sugar Ray song)</span> 1997 single by Sugar Ray

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<span class="mw-page-title-main">Smooth (Santana song)</span> 1999 single by Santana

"Smooth" is a song performed by American rock band Santana and Rob Thomas of Matchbox Twenty, who sings the lead vocals. It was released to radio on June 15, 1999, as the lead single from Santana's 1999 studio album, Supernatural. It was physically released as a single in August. It was written by Itaal Shur and Thomas, who re-wrote Shur's original melody and lyrics, and produced by Matt Serletic.

<span class="mw-page-title-main">Bent (song)</span> 2000 single by Matchbox Twenty

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<span class="mw-page-title-main">WWMX</span> Radio station in Maryland, United States

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"Name" is a song by American rock band Goo Goo Dolls. It was released in September 1995 as the third single from their fifth studio album, A Boy Named Goo (1995). "Name" became the band's first major hit, topping both the US Modern Rock Tracks chart and the Album Rock Tracks chart. It also reached number five on the Billboard Hot 100. In Canada, "Name" peaked at number two on the RPM 100 Hit Tracks chart and number one on the RPM Alternative 30.

<span class="mw-page-title-main">Back at One (song)</span> 1999 single by Brian McKnight

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<span class="mw-page-title-main">Superman (It's Not Easy)</span> 2001 single by Five for Fighting

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References

  1. ""2011 American Music Awards®" Nominees Announced". PR Newswire (Press release). Retrieved 3 November 2022.
  2. "Mediabase". Premiere Networks . Retrieved 3 November 2022.
  3. "MEDIABASE BUILDING CHARTS". Hits Daily Double. Retrieved 3 November 2022.
  4. "Mediabase And Universal Renew Research Deal". AllAccess.com. 14 Nov 2007. Retrieved 2011-04-18.
  5. "Radio One Inks Exclusive Deal with Mediabase". AllAccess.com. 15 Aug 2006. Retrieved 2011-04-18.
  6. "America's Best Testing Songs" . Retrieved 3 November 2022.
  7. "Billboard to Begin Using Mediabase Radio Airplay Data for Charts Dated Nov. 12". Billboard. Retrieved 3 November 2022.