WMAG

Last updated

WMAG
Broadcast area Piedmont Triad
Frequency 99.5 MHz (HD Radio)
BrandingMix 99.5
Programming
Format Adult contemporary
Affiliations Premiere Networks
Ownership
Owner
WPTI, WMKS, WTQR, WVBZ
History
First air date
1946;79 years ago (1946) (as WMFR-FM at 97.7)
Former call signs
WMFR-FM (1946–1982)
Former frequencies
97.7 MHz (1946–1947)
Call sign meaning
"Magic" (former branding)
Technical information [1]
Licensing authority
 FCC
Facility ID 73258
Class C
ERP 100,000 watts
HAAT 456 meters (1,496 ft)
Transmitter coordinates
 35°52′13.5″N79°50′24.1″W / 35.870417°N 79.840028°W / 35.870417; -79.840028
Links
Public license information
Webcast Listen live (via iHeartRadio)
Website mix995triad.iheart.com

WMAG (99.5 FM) is a commercial radio station licensed to High Point, North Carolina, and serving the Piedmont Triad, including Greensboro and Winston-Salem. It is owned by iHeartMedia and it broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December. In the evening, WMAG carries the nationally syndicated Delilah call-in and dedication show. The studios and offices are on Pai Park in Greensboro.

Contents

WMAG is a Class C station. It has an effective radiated power (ERP) of 100,000 watts, the maximum for most stations. The transmitter tower is off Davis County Road in Randleman. [2] The signal provides at least secondary coverage as far east as Raleigh, as far north as Martinsville and as far south as the Charlotte suburbs.

History

WMFR-FM

The station signed on the air in 1946 as WMFR-FM. It broadcast at 97.7 MHz as a sister station of WMFR 1230 AM. In 1947, WMFR-FM moved to 99.5 MHz; [3] by the 1960s, it had increased its power to 8,000 watts. [4]

The two stations simulcast their programming until the late 1960s. By that time, the Federal Communications Commission was encouraging FM stations in larger communities to offer separate programming from their co-owned AM counterparts. WMFR-FM switched to beautiful music. [5] It played automated quarter-hour sweeps of instrumental music. The playlist was mostly soft cover versions of popular adult songs, along with Broadway and Hollywood show tunes.

WMAG

Logo as "99.5 WMAG" WMAG logo.png
Logo as "99.5 WMAG"

In 1982, WMFR-FM was purchased by Voyager Communications. The facilities were upgraded and the station became WMAG "Magic 99.5" with an adult contemporary format. [6] During the 1980s and early 90s the station's competitors in the adult contemporary format were WWWB and WMQX. [6] [7] In later years, "Magic 99.5" began describing its music as "soft rock" and dropped the "Magic" handle in favor of just the call sign.

Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, San Antonio-based Clear Channel Communications acquired AMFM Broadcasting, including WMAG. Its original transmitter site, still used by 1230 WMFR, is visible atop The Radio Building on Main St. in downtown High Point.

Changes in staff

At the end of 2009, Bill Flynn ended a 26-year career as WMAG morning host when he moved to 94.5 WPTI. [8] After the local classic hits station WTHZ "Majic 94.1" switched to a contemporary Christian format, WMAG added more 1970s and 1980s music in effort to gain some of the former WTHZ listeners.

Another local radio personality, Rod Davis, lost his job as the co-host on WMAG's morning show, on Wednesday October 26, 2011. As a cost-cutting move, Clear Channel Communications announced that it had dismissed some on-air and off-air staff, within that same week, throughout the United States. [9]

On December 18, 2020, WMAG rebranded as "Mix 99.5". [10] In November and December, Mix 99.5 calls itself "The Triad's Christmas Station" playing all Christmas music through Christmas Day. [11]

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References

  1. ↑ "Facility Technical Data for WMAG". Licensing and Management System. Federal Communications Commission.
  2. ↑ Radio-Locator.com/WMAG
  3. ↑ "WMFR-FM (WMAG) history cards" (PDF). CDBS Public Access. Federal Communications Commission . Retrieved February 8, 2024.
  4. ↑ Broadcasting Yearbook 1966 page B-111. Retrieved December 22, 2023.
  5. ↑ Broadcasting Yearbook 1970 page C-159. Retrieved December 22, 2023.
  6. 1 2 "Raleigh-Durham FM Dial". Archived from the original on February 1, 2003. Retrieved May 5, 2010.
  7. ↑ Leigh Pressley, "WMQX Changes Name, Attracts New Listeners," Greensboro News & Record, August 18, 1991.
  8. ↑ Rowe, Jeri (January 7, 2010). "Radio host shifts to the right with a new station". News & Record . Retrieved January 21, 2010.
  9. ↑ "Rod Davis among local radio personalities laid off as part of corporate reorganization". News & Record . Retrieved December 5, 2011.
  10. ↑ WMAG Rebrands As Mix 99.5 Radioinsight - December 18, 2020
  11. ↑ "Are You Ready for Holiday Music?". November 7, 2019.
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