WMAG

Last updated

WMAG
WMAG Mix 99.5 logo (2020).png
Broadcast area Piedmont Triad
Frequency 99.5 MHz (HD Radio)
BrandingMix 99.5
Programming
Format Adult contemporary
Affiliations Premiere Networks
Ownership
Owner
WPTI, WMKS, WTQR, WVBZ
History
First air date
1946;78 years ago (1946) (as WMFR-FM at 97.7)
Former call signs
WMFR-FM (1946–1982)
Former frequencies
97.7 MHz (1946–1947)
Call sign meaning
"Magic" (former branding)
Technical information [1]
Licensing authority
 FCC
Facility ID 73258
Class C
ERP 100,000 watts
HAAT 456 meters (1,496 ft)
Transmitter coordinates
 35°52′13.5″N79°50′24.1″W / 35.870417°N 79.840028°W / 35.870417; -79.840028
Links
Public license information
Webcast Listen live (via iHeartRadio)
Website mix995triad.iheart.com

WMAG (99.5 FM) is a commercial radio station licensed to High Point, North Carolina, and serving the Piedmont Triad, including Greensboro and Winston-Salem. It is owned by iHeartMedia and it broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December. In the evening, WMAG carries the nationally syndicated Delilah call-in and dedication show. The studios and offices are on Pai Park in Greensboro.

Contents

WMAG is a Class C station. It has an effective radiated power (ERP) of 100,000 watts, the maximum for most stations. The transmitter tower is off Davis County Road in Randleman. [2] The signal provides at least secondary coverage as far east as Raleigh, as far north as Martinsville and as far south as the Charlotte suburbs.

History

WMFR-FM

The station signed on the air in 1946 as WMFR-FM. It broadcast at 97.7 MHz as a sister station of WMFR 1230 AM. In 1947, WMFR-FM moved to 99.5 MHz; [3] by the 1960s, it had increased its power to 8,000 watts. [4]

The two stations simulcast their programming until the late 1960s. By that time, the Federal Communications Commission was encouraging FM stations in larger communities to offer separate programming from their co-owned AM counterparts. WMFR-FM switched to beautiful music. [5] It played automated quarter-hour sweeps of instrumental music. The playlist was mostly soft cover versions of popular adult songs, along with Broadway and Hollywood show tunes.

WMAG

Logo as "99.5 WMAG" WMAG logo.png
Logo as "99.5 WMAG"

In 1982, WMFR-FM was purchased by Voyager Communications. The facilities were upgraded and the station became WMAG "Magic 99.5" with an adult contemporary format. [6] During the 1980s and early 90s the station's competitors in the adult contemporary format were WWWB and WMQX. [6] [7] In later years, "Magic 99.5" began describing its music as "soft rock" and dropped the "Magic" handle in favor of just the call sign.

Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, San Antonio-based Clear Channel Communications acquired AMFM Broadcasting, including WMAG. Its original transmitter site, still used by 1230 WMFR, is visible atop The Radio Building on Main St. in downtown High Point.

Changes in staff

At the end of 2009, Bill Flynn ended a 26-year career as WMAG morning host when he moved to 94.5 WPTI. [8] After the local classic hits station WTHZ "Majic 94.1" switched to a contemporary Christian format, WMAG added more 1970s and 1980s music in effort to gain some of the former WTHZ listeners.

Another local radio personality, Rod Davis, lost his job as the co-host on WMAG's morning show, on Wednesday October 26, 2011. As a cost-cutting move, Clear Channel Communications announced that it had dismissed some on-air and off-air staff, within that same week, throughout the United States. [9]

On December 18, 2020, WMAG rebranded as "Mix 99.5". [10] In November and December, Mix 99.5 calls itself "The Triad's Christmas Station" playing all Christmas music through Christmas Day. [11]

Related Research Articles

<span class="mw-page-title-main">KISC</span> Radio station in Spokane, Washington

KISC is a commercial radio station in Spokane, Washington. It is owned by iHeartMedia and airs an adult contemporary radio format, switching to Christmas music for much of November and December. The station has local DJs during the day and carries the syndicated "Delilah" show in the evening from Premiere Networks, an iHeart subsidiary. The station calls itself "KISS 98.1", using a logo trademarked by iHeart, mostly associated with Top 40 stations that also call themselves "KISS-FM".

<span class="mw-page-title-main">WPTI</span> Radio station in Eden, North Carolina

WPTI is a commercial radio station, owned by iHeartMedia, licensed to Eden, North Carolina, and serving the Piedmont Triad, including the Greensboro–Winston-Salem–High Point media market. The station broadcasts a talk radio format; its studios and offices are located on Pai Park near Interstate 40 in Greensboro.

<span class="mw-page-title-main">WTQR</span> Radio station in North Carolina, United States

WTQR is a country music station licensed to Winston-Salem, North Carolina and serves the Piedmont Triad region, including Greensboro and High Point. Owned and operated by iHeartMedia, the station broadcasts at 104.1 MHz with an ERP of 100 kW. It has studio facilities and offices located on Pai Park in Greensboro, and a transmitter site is located atop Sauratown Mountain near Pinnacle, North Carolina. They are one of three country music outlets in the market; WPAW and WBRF are the others.

WPAW is a country music radio station licensed to Winston-Salem, North Carolina, and serving the Piedmont Triad region, which includes Greensboro and High Point. The Audacy, Inc. with an ERP of 100 kW. The station's studios are located near the Piedmont Triad International Airport, and a transmitter site is near Stokesdale, North Carolina.

<span class="mw-page-title-main">WSMW</span> Radio station in Greensboro, North Carolina

WSMW is an adult hits station licensed to Greensboro, North Carolina and serving the Piedmont Triad region, including High Point and Winston-Salem. The Audacy, Inc. outlet uses the slogan "We Play Everything!"

WKSF is a country music station licensed to Old Fort, North Carolina, serving the Asheville area. The station is owned by iHeartMedia, Inc. and broadcasts from a tower on Mount Pisgah, southwest of Asheville.

<span class="mw-page-title-main">WRAL (FM)</span> Adult contemporary radio station in Raleigh, North Carolina, United States

WRAL is a commercial radio station licensed to Raleigh, North Carolina, and serving the Research Triangle. It is owned by the Capitol Broadcasting Company and broadcasts an adult contemporary radio format, switching to Christmas music for part of November and December. Capitol Broadcasting also owns NBC network affiliate WRAL-TV, Fox affiliate WRAZ-TV, and the Durham Bulls minor-league baseball team, along with several other radio stations. WRAL carries the audio of the Six O'Clock News broadcast from sister station WRAL-TV. During tornado warnings, WRAL-FM also simulcasts WRAL-TV's audio of their tornado coverage.

<span class="mw-page-title-main">KRCD (FM)</span> Spanish-language radio station in West Covina, California, United States

KRCD is a commercial FM radio station licensed to Inglewood, California, and broadcasting to Greater Los Angeles Area.

<span class="mw-page-title-main">WMJJ</span> Radio station in Birmingham, Alabama

WMJJ is a radio station licensed to Birmingham, Alabama. Owned by San Antonio-based iHeartMedia, it broadcasts an adult contemporary format. This format temporarily switches to Christmas music for the months of November and December. Its studios are located at Beacon Ridge Tower in Birmingham, and its transmitter is on the west end of the Red Mountain range.

<span class="mw-page-title-main">WTRY-FM</span> Radio station in Rotterdam, New York

WTRY-FM, is a commercial radio station licensed to Rotterdam, New York. It airs a classic hits format. WTRY-FM serves the New York State Capital District in the Albany-Schenectady-Troy radio market. The station is owned by iHeartMedia, and broadcasts at 6,000 watts ERP from a tower in between Altamont and Duanesburg off U.S. Route 20. Studios and offices are on Troy-Schenectady Road in Latham.

WMFR is a radio station airing a country music format. Licensed to High Point, North Carolina, United States, the station serves the Piedmont Triad area. The station is currently owned by Triad Media Partners.

WSJS is a commercial radio station licensed to Winston-Salem, North Carolina, and broadcasting to the Greensboro/Winston-Salem/High Point media market. It airs a talk and sports radio format. WSJS is owned by the Truth Broadcasting Corporation, with studios and offices in The Factory Building on North Main Street in Kernersville.

<span class="mw-page-title-main">WTKK</span> Radio station in North Carolina, United States

WTKK, known as "106.1 FM Talk", is a radio station that is licensed to Knightdale, North Carolina and serves the Raleigh-Durham media market. WTKK airs a talk radio format and is owned and operated by iHeartMedia. Sister stations include WDCG, WNCB, and WRDU. The station's studios are located in Raleigh, and the transmitter site is in Garner.

<span class="mw-page-title-main">WCOG (AM)</span> AM station in Greensboro, North Carolina, United States

WCOG is an AM radio station broadcasting an oldies format. Licensed to Greensboro, North Carolina, United States, the station serves the Piedmont Triad area. The station is owned by Winston-Salem-Greensboro Broadcasting Company, LLC. WCOG used to be a sports affiliate of Curtis Media Group but was sold in March 2021.

<span class="mw-page-title-main">KBEB</span> Radio station in Sacramento, California

KBEB is a commercial radio station in Sacramento, California, calling itself "92-5 The Breeze." It is owned by iHeartMedia and airs a soft adult contemporary format. KBEB carries the syndicated "Delilah" call-in and request show in the evening. The studios are in North Sacramento near Arden Fair Mall.

<span class="mw-page-title-main">WMTX</span> Radio station in Tampa, Florida

WMTX is a commercial radio station in Tampa, Florida, known as "Mix 100.7". It has an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by iHeartMedia, with its studios and offices on Gandy Boulevard in Tampa. WMTX serves as the primary Emergency Alert System station for the Tampa Bay area.

WWLV is a radio station licensed to Lexington, North Carolina, and serving the Piedmont Triad metropolitan area. The station is an affiliate of K-LOVE.

WQOK is a commercial radio station licensed to Carrboro, North Carolina, and serving the Raleigh–Durham radio market. WQOK is owned and operated by Urban One and airs an urban contemporary radio format, featuring hip hop and R&B music. Its studios and offices are located on Creedmoor Road in Raleigh. Its transmitter tower is in Oak Grove, just east of Durham.

WPCM is a commercial AM radio station broadcasting a Contemporary Christian radio format. Licensed to Burlington-Graham, North Carolina, the station covers the Greensboro metropolitan area and part of the Raleigh-Durham metropolitan area. It is owned by Chuck Marsh, through licensee Triad Media Partners, Inc., and calls itself "Hope 104.5." The studios and offices are on North Main Street in Kernersville, North Carolina.

<span class="mw-page-title-main">KBBK</span> Radio station in Lincoln, Nebraska

KBBK is a commercial FM radio station in Lincoln, Nebraska. It broadcasts a hot adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by NRG Media with studios at Broadcast House on 44th Street and East O Street.

References

  1. ↑ "Facility Technical Data for WMAG". Licensing and Management System. Federal Communications Commission.
  2. ↑ Radio-Locator.com/WMAG
  3. ↑ "WMFR-FM (WMAG) history cards" (PDF). CDBS Public Access. Federal Communications Commission . Retrieved February 8, 2024.
  4. ↑ Broadcasting Yearbook 1966 page B-111. Retrieved December 22, 2023.
  5. ↑ Broadcasting Yearbook 1970 page C-159. Retrieved December 22, 2023.
  6. 1 2 "Raleigh-Durham FM Dial". Archived from the original on February 1, 2003. Retrieved May 5, 2010.
  7. ↑ Leigh Pressley, "WMQX Changes Name, Attracts New Listeners," Greensboro News & Record, August 18, 1991.
  8. ↑ Rowe, Jeri (January 7, 2010). "Radio host shifts to the right with a new station". News & Record . Retrieved January 21, 2010.
  9. ↑ "Rod Davis among local radio personalities laid off as part of corporate reorganization". News & Record . Retrieved December 5, 2011.
  10. ↑ WMAG Rebrands As Mix 99.5 Radioinsight - December 18, 2020
  11. ↑ "Are You Ready for Holiday Music?". November 7, 2019.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.