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| Broadcast area | Upstate South Carolina |
|---|---|
| Frequency | 104.9 MHz (HD Radio) |
| Branding | 104.9 Fox Sports Upstate |
| Programming | |
| Format | Sports |
| Affiliations | Fox Sports Radio Charlotte FC |
| Ownership | |
| Owner |
|
| WESC, WESC-FM, WGVL, WMYI, WSSL-FM | |
| History | |
First air date | April 28, 1965 (as WCRS-FM at 96.7) |
Former call signs | WCRS-FM (1965-2001) WPEK (2001-2002) WBZT-FM (2002-2009) |
Former frequencies | 96.7 MHz (1965-2014) |
| Technical information | |
| Facility ID | 25240 |
| Class | C3 |
| ERP | 2,300 watts |
| HAAT | 288 meters (945 ft) |
Transmitter coordinates | 34°55′16.00″N82°24′5.00″W / 34.9211111°N 82.4013889°W |
| Links | |
| Webcast | Listen Live |
| Website | 1049foxsports.iheart.com |
WROO (104.9 FM) is a sports radio station licensed to Mauldin, South Carolina, and serves the Upstate, including Greater Greenville and some of Spartanburg. The iHeartMedia, Inc. outlet is licensed by the U.S. Federal Communications Commission (FCC) to broadcast with an ERP of 2,300 watts. Its transmitter is located atop Paris Mountain in northern Greenville County, right above Greenville, where its studios are located downtown.
The station originally signed on in Greenwood, South Carolina as WCRS-FM, sister to WCRS, on April 28, 1965. The station simulcasted its AM counterpart for a number of years, later carrying a Country format. The station was moved to the Greenville-Spartanburg market, licensed to Mauldin (but located on Paris Mountain in Greenville), in 2002 after being purchased by Clear Channel Communications. The station's move to Mauldin allowed for sister station WLTY, also at 96.7, in nearby Columbia to upgrade its signal.
After signing on in the Greenville-Spartanburg market, WBZT-FM aired a rock music format under the name "96.7 The Buzzard" and slogan "Real Rock." The station was similar to Clear Channel's WVBZ in Greensboro, North Carolina when it was on 100.3 FM. It was the first station in South Carolina to broadcast in HD. Despite only signing on with 720 watts ERP, the station's antenna height still equated it to a class A FM; however, the signal only provided grade B coverage to portions of the Spartanburg County part of the market.
As "The Buzzard", 96.7 played mainly Rock music from the 1970s through 2000s. The station aired the syndicated morning show "The Bob and Tom Show" from its sign-on until April 2006. It was replaced with a music-intensive morning show. Towards the end of the station's run, it played all classic rock during the day and nineties and new rock at night.
The station, throughout its lifespan, faced serious competition from Barnstable Broadcasting (later Entercom Communications') WROQ and WTPT. On December 23, 2007, after modest performance from the rock format for over five years, the station entered 'stunt mode', urging listeners to tune in for a new format on December 25, 2007 (Christmas Day). The new format was a Christian CHR format called "Shine 96.7" with "Positive Hits", which was aimed at a younger audience than other stations in the market such as WLFJ. The station eventually switched to a satellite-fed Christian AC format from Salem Communications. In the fall of 2008, Shine 96.7 was the exclusive outlet in the area for USC Gamecocks sports. In September 2009, the station simulcasted shortly with sister station WGVL.
On September 17, 2009, the station changed its call sign from WBZT-FM to WROO.
On September 12, 2012, WROO dropped its Christian contemporary format and began stunting with various types of music and liners taking jabs at other radio stations in the Greenville-Spartanburg market. The station's website featured a splash page with a goodbye message, redirecting displaced listeners to WLFJ-FM, "His Radio 89.3." The following day, WROO became a classic rock format as "96.7 The Road". [1]
On July 28, 2014, the station moved to 104.9 FM and increased its power slightly from 700 to 720 watts, and increasing from a class A to class C3 FM station.
On September 4, 2015, WROO rebranded as "Real Rock 104.9", slightly altering their classic rock format, which, with the move, began focusing more towards 80s/90s rock. [2] This format is once again similar to WVBZ.
On September 10, 2021, iHeart announced that WROO would flip to sports talk as "Fox Sports 104.9", carrying programming from, as the name suggests, Fox Sports Radio, on the 13th. With the move, the rock format continued running, but is completely jockless and is backed with liners hyping "the new sound of sports in the Upstate" ahead of the relaunch, most of such liners also using the Fox Sports music bed as background music. [3]
WSRV is a commercial radio station licensed to Gainesville, Georgia, and serving Metro Atlanta. It is owned by the Cox Media Group. WSRV broadcasts a classic rock radio format. The studios and offices are in the Cox Television and Radio Facility on West Peachtree Street near the Brookwood neighborhood of Atlanta.
WJMZ-FM is a commercial radio station licensed to Anderson, South Carolina and serving the Upstate South Carolina region, including Greenville and Spartanburg. The station is owned by SummitMedia and airs an urban adult contemporary radio format. It is among the highest rated stations in the Greenville/Spartanburg radio market, according to Nielsen ratings.
WVBZ is a mainstream rock radio station serving the Piedmont Triad region. The station is a part of iHeartMedia, Inc.'s cluster in the Greensboro/Winston-Salem market and is licensed to Clemmons, North Carolina. It has studio facilities and offices located on Pai Park in Greensboro, and a transmitter site is located atop Sauratown Mountain near Pinnacle, North Carolina.
WFBC-FM is a Top 40 (CHR) station licensed to Greenville, South Carolina and serving the Upstate and Western North Carolina regions, including Greenville, Spartanburg, and Asheville, North Carolina. The Audacy, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an ERP of 100 kW. The station goes by the name B93.7 and its current slogan is "The #1 for Hit Music."
WTPT is an active rock station licensed to Forest City, North Carolina, and serving the Upstate South Carolina and Western North Carolina regions, including Greenville, South Carolina and Asheville, North Carolina. The Audacy, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an ERP of 93 kW. The station goes by the name 93.3 The Planet Rocks.
WYRD, known on-air as "The Fan Upstate", is a sports-formatted AM radio station in the Greenville-Spartanburg area of Upstate South Carolina. The Audacy, Inc. outlet is licensed by the FCC to Greenville, South Carolina, and broadcasts with power of 5 kW non-directional daytime and 3-way directional at night. The programming is simultaneously broadcast on WORD 950 AM Spartanburg, W249DL 97.7 MHz, Greenville and W246CV 97.1 MHz, Spartanburg. Its studios and transmitter are located in Greenville.
WROQ is a classic rock station licensed to Anderson, South Carolina, and serving the Upstate South Carolina region, including Greenville and Spartanburg. The station has had a Classic Rock and Roll format since December 1, 1987. This makes it one of the oldest Classic Rock stations in the country as far as years with the same format. The Rock 101 Moniker was first used on the station from 1978-1982 and returned in 1987. The Audacy, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an ERP of 100 kW. The station goes by the name Classic Rock 101.1 and its current slogan is "The Upstate's Only Classic Rock Station." Former slogans include "Rock 101.1- The Home of Classic Rock and Roll" and "The Upstate's Classic Rock and Roll Station". Its studios are in Greenville, and its tower is shared with WMYA-TV, located west of Fountain Inn, South Carolina.
WSHP-FM is an FM radio station licensed to Easley, South Carolina and serving the Greenville radio market. Owned by Radio Training Network, it broadcasts a contemporary worship music radio format.
WMYI is a commercial radio station licensed to Hendersonville, North Carolina. It serves the Upstate South Carolina and Western North Carolina regions, including Greenville, Spartanburg and Asheville. WMYI airs an adult hits radio format and is owned by iHeartMedia, Inc. Its studios and offices are located in downtown Greenville.
WNOK is a commercial radio station licensed to Columbia, South Carolina, serving the Columbia metropolitan area and the Midlands of South Carolina. It broadcasts a Top 40 (CHR) radio format and it's owned by iHeartMedia, Inc. The current slogan is "The Midlands' #1 Hit Music Station." Its radio studios are on Greystone Boulevard in Columbia, off Interstate 126, near the Riverbanks Zoo.
WSSL-FM is a radio station licensed to Gray Court, South Carolina. Owned by iHeartMedia, it broadcasts a country music format serving Upstate South Carolina. Its studios are in downtown Greenville and its transmitter is in Gray Court. The station also has an auxiliary transmitter next to the main transmitter that operates at 98,000 watts ERP.
WESC-FM is a commercial radio station in Greenville, South Carolina and serving the Upstate region, including Greenville, Spartanburg and Anderson, South Carolina as well as Asheville, North Carolina. It airs a classic country radio format and is owned by iHeartMedia, Inc. The station goes by the name 92.5 WESC and its slogan is "Carolina's Best Country And Your All-Time Favorites."
WNKT is a sports radio station licensed to Eastover, South Carolina and serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 40 kW. The station goes by the name 107.5 The Game. Its studios are located in downtown Columbia, SC and the transmitter is west of St. Matthews, South Carolina.
WCSZ is a commercial AM radio station licensed to Sans Souci, South Carolina and serving the Greenville-Spartanburg media market in Upstate South Carolina. WCSZ is owned by Tama Broadcasting and airs a Spanish Top 40 radio format. The station is simulcast on FM translator W235BM at 94.9 MHz located on Paris Mountain in Travelers Rest and licensed to Mauldin, South Carolina. The station identifies itself as "La Jefa" which means "The Boss" in Spanish.
WLXK is a radio station broadcasting a Contemporary Christian format airs the K-LOVE programming format from Rocklin, California. Previously, it simulcasted WRCM in Wingate, North Carolina when it was owned by Columbia International University. Licensed to Boiling Springs, North Carolina, United States, the station is currently owned by the Educational Media Foundation.
WGFJ is a radio station located in Cross Hill, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 105.1 FM with an ERP of 3,600 watts, serving the Greenwood, South Carolina area. It simulcasts WLFJ-FM and its Christian Contemporary music format.
WTBI is a non-commercial Religious station serving the Upstate, including Greenville and Spartanburg, as well as Anderson, South Carolina. The station carries Southern Gospel music and various preaching/teaching programs. Its current slogan is "The Bright Spot on Your Radio Dial."
WGVL is a radio station licensed to Greenville, South Carolina. It is owned and operated by iHeartMedia, Inc. The station serves as Greenville's Black Information Network affiliate.
W258CB is a radio station translator in Greenville, South Carolina. Owned by Tower Above Media, the station simulcasts a classic hits music format branded as Awesome 99.5 from an HD Radio subchannel of SummitMedia's WJMZ-FM.