WVRT

Last updated

WVRT
Broadcast area Williamsport, Pennsylvania, State College, Pennsylvania
Frequency 97.7 MHz
BrandingV97
Programming
Format Top 40 (CHR)
Affiliations Premiere Networks
Ownership
Owner
WBYL, WBLJ-FM, WKSB, WRAK, WRKK, WVRZ
History
First air date
1987 (1987) (as WYRS)
Former call signs
WYRS (1987–1990)
WRKK (1990–1992)
WWWD (1992–1995)
Call sign meaning
WVaRieTy (previous branding)
Technical information [1]
Licensing authority
FCC
Facility ID 58313
Class A
ERP 6,000 watts
HAAT 225 meters (738 ft)
Links
Public license information
Webcast Listen Live
Website v97fm.iheart.com

WVRT (97.7 FM) is an American radio station licensed to Mill Hall, Pennsylvania with an output power of 6,000 watts. "V97" is owned by iHeartMedia and plays Top 40 (CHR) music.

Contents

History

former logo Wvrt.jpg
former logo

WVRT signed on the air November 6, 1995 at 6:00 a.m. as a Hot AC station broadcasting from the Williamsport Chamber of Commerce building with AM sister station WWPA. Williamsport Radio Corporation first owned Variety 97.7, and its format was chosen to sound more adult than top 40 HOT-FM 103.9 WHTO but not as old as gold-based AC 102.7 KISS-FM WKSB. WVRT used to be oldies "3WD 97-7" with the callsign WWWD.

In 1996, WHTO moved down the FM dial to 93.3 with 25,000 watts, an increase from the 6,000 watts it had had at 103.9 FM. With the increased power came a more watered-down Top 40 (CHR) format, sounding more like the Hot AC Variety 97.7 was playing. Falling ratings caused HOT-FM to switch to oldies in 1997.

WVRT moved its studio to Third Street in Williamsport with KISS-FM and WRAK-AM & FM. The "point" was also left at the Chamber of Commerce building as WVRT would now be known as "Variety 97-7" keeping its top 40 format. Due to corporate changes Variety 97.7 is now branded V97 "Central PA's Hit Music!" It also has adopted a new logo.

WVRT is simulcast on co-owned WVRZ (99.7) in Mount Carmel.

Current V-97 on-air lineup

Mornings: Elvis Duran

Mid-days: On-Air with Ryan Seacrest

Afternoons: Marlyn & DC

Evenings: On Air Romeo

Overnights: JoJo Wright

Weekends: Boy Toy Jesse, Letty B, JoJo Wright, Romeo (Most Requested Live), Tanya Rad & EJ (The Vibe), and Ryan Seacrest (AT40) 41°13′16″N77°16′37″W / 41.221°N 77.277°W / 41.221; -77.277

  1. "Facility Technical Data for WVRT". Licensing and Management System. Federal Communications Commission.