KRVE

Last updated
KRVE
KRVE 96.1 the river logo.png
Broadcast area Baton Rouge metropolitan area
Frequency 96.1 MHz (HD Radio)
Branding96.1 The River
Programming
Format Adult contemporary
Subchannels HD3: Worship music "Air1"
Affiliations Premiere Networks
Ownership
Owner
WFMF, WJBO, WYNK-FM
History
First air date
August 18, 1989;34 years ago (1989-08-18)
Former call signs
KIEZ (198991)
Former frequencies
96.3 MHz (198991)
Call sign meaning
K RiVEr (a reference to the nearby Mississippi River)
Technical information [1]
Licensing authority
FCC
Facility ID 40866
Class C2
ERP 50,000 watts
HAAT 137 meters (449 ft)
Transmitter coordinates
30°29′37.00″N91°0′19.00″W / 30.4936111°N 91.0052778°W / 30.4936111; -91.0052778
Translator(s) HD3: 101.1 W266CD (Baton Rouge)
Links
Public license information
Webcast Listen Live
Website 961theriver.iheart.com

KRVE (96.1 FM) is an commercial radio station licensed to Brusly, Louisiana, and serving the Baton Rouge metropolitan area. It broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December. KRVE is owned by iHeartMedia, Inc. with its radio studios and offices located east of downtown Baton Rouge near the I-10/I-12 interchange. It is known as "96.1 The River."

Contents

KRVE has an effective radiated power (ERP) of 50,000 watts. The transmitter is on Frenchtown Road in Central, Louisiana. [2] KRVE broadcasts using HD Radio technology. The HD3 digital subchannel carries a worship music format known as "Air1." That feeds 99 watt FM translator W266CD at 101.1 MHz in Baton Rouge. [3]

Programming

KRVE is the flagship station for the nationally syndicated morning drive time show "Murphy, Sam and Jodi". [4] On weeknights, it also carries the syndicated call-in and request show "Delilah". Both shows are distributed by co-owned Premiere Networks.

History

The station was originally at 96.3, and was assigned the call letters KIEZ on August 18, 1989. On September 9, 1989, it officially signed on the air. [5] As the call sign indicated, it had an easy listening format and was owned by McForhun, Inc. The studios were on Hatchell Lane in Denham Springs.

On July 15, 1991, the station changed its call sign to the current KRVE. [6] In addition, it moved to 96.1 that year. The KRVE call letters were previously owned by a Portuguese language FM radio station (now contemporary Christian station KJLV) in San Jose, California.

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References

  1. "Facility Technical Data for KRVE". Licensing and Management System. Federal Communications Commission.
  2. Radio-Locator.com/KRVE
  3. Radio-Locator.com/W266CD
  4. "On the air". 225BatonRouge.com. 30 April 2008.
  5. Information from Broadcasting & Cable Yearbook 1992 page A-148
  6. "KRVE Call Sign History". United States Federal Communications Commission, audio division.