WACL

Last updated

WACL
Broadcast area
Frequency 98.5 MHz
Branding98 Rock
Programming
Format Classic rock [1]
Affiliations Premiere Networks
Ownership
Owner
WAZR, WKCI, WKCY, WKCY-FM, WKDW, WSVO
History
First air date
March 6, 1989
(35 years ago) (1989-03-06) [2]
Former call signs
  • WVLC (1987–1989) [3]
  • WPKZ (1989–1997) [4]
Call sign meaning
Station branded as "Cool"
Technical information [5]
Licensing authority
 FCC
Facility ID 63491
Class B1
ERP 900 watts
HAAT 490 meters (1,610 ft)
Transmitter coordinates
 38°23′36.0″N78°46′14.0″W / 38.393333°N 78.770556°W / 38.393333; -78.770556
Links
Public license information
Webcast Listen live (via iHeartRadio)
Website 98rockme.iheart.com

WACL is a classic rock-formatted broadcast radio station licensed to Elkton, Virginia, serving Harrisonburg, Staunton and Waynesboro in Virginia. [1] WACL is owned and operated by iHeartMedia, Inc. [6]

Contents

History

Pre-launch

The history of WACL begins on October 15, 1983, [7] when Robert James Lacey applied for a construction permit to build a radio station licensed to Elkton, Virginia. [7] The application asked that the station air on 98.3 FM and broadcast with an ERP of 3,000 watts. [7] Lacey's application was returned on January 22, 1984, for undetermined reasons. [8] On April 2, 1984, another company, Elkton Broadcasters, Inc. filed their own construction permit, also requesting use of the 98.3 FM frequency and to operate at 3,000 watts. [9] Elkton Broadcasters, Inc. was operated by Pamela Joan Davis, her brother Fred W. Greaves Jr., and their father, Fred W. Greaves Sr. [9]

On March 4, 1987, Administrative law judge Joseph B. Gonzalez held oral argument an appeal to determine whether the approval of Lacey's application (now operating as Stonewall Broadcasting Company) and the rejection of Elkton's was proper. [10] Stonewall Broadcasting Company retained the license, applying for the WVLC call sign in late-July 1987. [3] On September 22, 1988, the Federal Communications Commission (FCC) amended the Table of allotments, moving the new station from 98.3 FM to 98.5 FM. [11] The station's call sign was changed on February 22, 1989, to WPKZ. [4] [12]

Post-launch

On March 6, 1989, WPKZ began broadcasting for the first time, carrying an adult contemporary format known as "The Peak". [2] [13] The Radio Futures Committee awarded WPKZ an "Honorable Mention" for Excellence in Creative Commercial Production on January 19, 1990. [14] In late April 1990, M. Belmont VerStandig agreed to "program and advertise" Stonewall Broadcasting Company.-owned WPKZ for 10 years. [15] By 1994, WPKZ had switched from an Adult Contemporary format to a Country format, as "Z-98". [16]

On March 7, 1997, the station's call sign changed from WPKZ to its current WACL. [4] and switched from Country to an Oldies [17] and Classic Hits format, as "Cool 98.5", playing hits from the 1960s and 1970s. [18] In early August 1997, Stonewall Broadcasting Company sold WACL to Mid-Atlantic Network, Inc. for $1.75 million. [19] WACL joined current sister stations WKCY and WKCY-FM. [19] The deal was approved by the FCC on August 26, 1997, and the transaction became final on September 2, 1997. [20]

In early January 2001, Mid-Atlantic Network, Inc. sold WACL, along with sisters WKCY and WKCY-FM to Clear Channel Communications for $7.2 million. [21] The deal was approved by the FCC on March 12, 2001, and the transaction closed on March 30, 2001. [22] At midnight on May 2, 2001, WACL debuted its current "98 Rock; The Valley's Rock Station". [23] Originally carrying a Mainstream Rock format, WACL has since segued to classic rock, competing with WWWV circa 2015.

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References

  1. 1 2 "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings . Retrieved July 24, 2020.
  2. 1 2 Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-552. Retrieved December 9, 2015.
  3. 1 2 "Broadcasting Magazine" (PDF). Lawrence B. Taishoff/Broadcasting Publications, Inc. July 20, 1987. p. 82. Retrieved December 9, 2015.
  4. 1 2 3 "Call Sign History". Federal Communications Commission, audio division. Retrieved December 9, 2015.
  5. ↑ "Facility Technical Data for WACL". Licensing and Management System. Federal Communications Commission.
  6. ↑ "WACL Facility Record". Federal Communications Commission, audio division. Retrieved December 9, 2015.
  7. 1 2 3 "Broadcasting Magazine" (PDF). Lawrence B. Taishoff/Broadcasting Publications, Inc. November 14, 1983. p. 84. Retrieved December 9, 2015.
  8. ↑ "Broadcasting Magazine" (PDF). Lawrence B. Taishoff/Broadcasting Publications, Inc. February 13, 1984. p. 220. Retrieved December 9, 2015.
  9. 1 2 "Broadcasting Magazine" (PDF). Lawrence B. Taishoff/Broadcasting Publications, Inc. April 16, 1984. p. 99. Retrieved December 9, 2015.
  10. ↑ "Broadcasting Magazine" (PDF). Lawrence B. Taishoff/Broadcasting Publications, Inc. March 16, 1987. p. 87. Retrieved December 9, 2015.
  11. ↑ "Broadcasting Magazine" (PDF). Lawrence B. Taishoff/Broadcasting Publications, Inc. August 22, 1988. p. 72. Retrieved December 9, 2015.
  12. ↑ "Broadcasting Magazine" (PDF). Lawrence B. Taishoff/Broadcasting Publications, Inc. March 6, 1989. p. 68. Retrieved December 9, 2015.
  13. ↑ Broadcasting Yearbook 1990 (PDF). Stanley Walker/Leigh Carol Yuster-Freeman/Reed Reference Publishing Company. 1990. p. B-323. Retrieved December 9, 2015.
  14. ↑ "Broadcasting Magazine" (PDF). Stanley Walker/Leigh Carol Yuster-Freeman/Reed Reference Publishing Company. January 29, 1990. p. 32. Retrieved December 9, 2015.
  15. ↑ "Broadcasting Magazine" (PDF). Stanley Walker/Leigh Carol Yuster-Freeman/Reed Reference Publishing Company. April 29, 1991. p. 34. Retrieved December 9, 2015.
  16. ↑ Broadcasting Yearbook 1994 (PDF). Stanley Walker/Leigh Carol Yuster-Freeman/Reed Reference Publishing Company. 1994. p. B-386. Retrieved December 9, 2015.
  17. ↑ "Broadcasting Yearbook 1998" (PDF). Bowker/Reed Elsevier, Inc. 1998. p. D-457. Retrieved December 9, 2015.
  18. ↑ "Harrisonburg VA area radio stations".
  19. 1 2 "Broadcasting Magazine" (PDF). Bowker/Reed Elsevier, Inc. August 4, 1997. p. 33. Retrieved December 9, 2015.
  20. ↑ "Application Search Details - BALH-19970529GG". Federal Communications Commission, audio division. August 27, 1997. Retrieved December 9, 2015.
  21. ↑ "Broadcasting Magazine" (PDF). Broadcasting & Cable/Reed Elsevier, Inc. January 8, 2001. p. 67. Retrieved December 9, 2015.
  22. ↑ "Application Search Details - BALH-20001204AIX". Federal Communications Commission, audio division. March 12, 2001. Retrieved December 9, 2015.
  23. ↑ "Broadcasting Yearbook 2003-2004" (PDF). Broadcasting & Cable/Reed Elsevier, Inc. 2003. p. D-495. Retrieved December 9, 2015.
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