WMXH-FM

Last updated
WMXH-FM
Broadcast area Page County, Virginia
Southern Shenandoah County, Virginia
Northern Rockingham County, Virginia
Frequency 105.7 FM MHz
BrandingWPER
Programming
Format Christian Adult Contemporary
Ownership
Owner
  • Baker Family Stations [1]
  • (Positive Alternative Radio, Inc.)
WPER, WPIR, WPZR
History
First air date
October 16, 1979 [2]
Former call signs
WLCC (1979–1998)
WMXH-FM (1998–present) [3]
Call sign meaning
WMiXHarrisonburg
former branding
Technical information [4]
Licensing authority
 FCC
Facility ID 12625
Class A
Power 150 Watts
HAAT 601 meters (1,972 ft)
Transmitter coordinates
 38°35′59.0″N78°38′1.0″W / 38.599722°N 78.633611°W / 38.599722; -78.633611
Links
Public license information
Webcast WPER Webstream
Website WPER Online

WMXH-FM (105.7 FM) is a Christian Adult Contemporary formatted broadcast radio station licensed to Luray, Virginia, serving Page County, Southern Shenandoah County and Northern Rockingham County, all in Virginia. WMXH-FM is owned and operated by Baker Family Stations, through licensee Positive Alternative Radio, Inc. [1]

Contents

History

The station first launched on October 16, 1979 with the callsign WLCC as an Adult Contemporary format, branded as "106.3 WLCC" and was owned by the Luray Caverns Corporation.

In 1989 the FCC required WLCC to change the frequency to 105.7, to allow a new station to be built at Churchville, Virginia on 106.3 (this station is now WCNR); WLCC also filed to increase power as a result. [5]

On May 8, 1998, the station's format was segued to Hot Adult Contemporary. On the same date, the station's callsign was changed to WMXH-FM, as well as its branding, to "Mix 105.7". In mid-2002, WMXH-FM switched to an Adult Standards format, branded as "Stardust 105.7; The Music of Your Life". The station played hits from the 1940s through the 1960s. On June 4, 2014, WMXH-FM and sister station WRAA were sold to Hayden Hamilton Media Strategies for $325,000. [6] The sale was closed on October 1, 2014. [7] On the night of October 24, 2014, WMXH-FM dropped its Adult Standards format and went silent [8] until approximately 10:00 A.M. on December 18, 2014, when it returned on the air with a Classic Hits format branded as "Bright Radio 105-7; Sassy Soul; Fun Time Rock & Roll", playing hits from the 1960s through the 1990s.

On April 17, 2019, WMXH-FM began simulcasting WPER, Fredericksburg, VA. [9] Hayden Hamilton Media Strategies sold WMXH-FM and WRAA to WPER owner Baker Family Stations effective December 19, 2019, for $165,000.

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References

  1. 1 2 "WMXH Facility Record". Federal Communications Commission, audio division. Retrieved June 5, 2014.
  2. ↑ "Stations in the US - Virginia" (PDF). p. 5-18. Retrieved 2024-06-29.
  3. ↑ "Call Sign History". Federal Communications Commission, audio division. Retrieved June 5, 2014.
  4. ↑ "Facility Technical Data for WMXH-FM". Licensing and Management System. Federal Communications Commission.
  5. ↑ "Radio Broadcasting Services; Churchville and Luray, VA" (PDF). Federal Register. 54 (86): 19415–19416. 5 May 1989.
  6. ↑ Venta, Lance (June 4, 2014). "FCC Applications 6/4". RadioBB Networks. Retrieved June 5, 2014.
  7. ↑ "Consummation Notice". Federal Communications Commission, audio division. October 2, 2014. Retrieved December 20, 2014.
  8. ↑ "WideOrbit Station Spotlight: WRAA-AM / WMXH-FM, Luray, VA". Archived from the original on 2016-01-31. Retrieved 2016-01-27.
  9. ↑ "A 'Positive Alternative' Ahead for Virginia Duo | Radio & Television Business Report". 24 April 2019.
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