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Broadcast area | |
Frequency | 93.7 FM MHz |
Branding | 93-7 NOW |
Programming | |
Format | Contemporary hit radio [1] |
Affiliations | Premiere Networks |
Ownership | |
Owner |
|
WACL, WKCI, WKCY, WKCY-FM, WKDW, WSVO | |
History | |
First air date | October 18, 1985 [2] |
Call sign meaning | "WAZ Radio" (from former sister station WAZT) |
Technical information [3] | |
Licensing authority | FCC |
Facility ID | 57910 |
Class | B1 |
ERP | 15,500 watts |
HAAT | 128 meters (420 ft) |
Transmitter coordinates | 38°37′4.0″N78°42′39.0″W / 38.617778°N 78.710833°W |
Links | |
Public license information | |
Webcast | WAZR Webstream |
Website | WAZR Online |
WAZR is a contemporary hit radio formatted broadcast radio station licensed to Woodstock, Virginia, serving the Central Shenandoah Valley. [1] WAZR is owned and operated by iHeartMedia, Inc. [4]
WAZR launched on October 18, 1985, and officially took its callsign on December 3. [5] It was owned by Ruarch Associates, LLC of Woodstock, Virginia. The station would carry an adult standards format, [6] branded as "Z-93". Ruarch sold WAZR to Clear Channel for $1.35 million in May 2001; [7] the following year the adult standards format was moved from WAZR to WAMM at 1230 AM, while WAZR became a contemporary hit radio format, branded as "93.7 Kiss FM; The Valley's Hit Music". The station's tower was moved south into Rockingham County and puts a poor signal into Woodstock.
At noon on September 20, 2010, WAZR shifted to hot adult contemporary, branded as "Alice 93.7; Music of the 90s, 2K and Today". [8] At the same time, the station dropped the syndicated "Elvis Duran and the Morning Show", which had been carried since May 4, 2009, from 6 to 10am. Elvis returned on July 11, 2011.
On September 5, 2011, WAZR reverted to its contemporary hit radio format, branded as "All The Hits; Alice 93-7". It would continue to keep the Alice name until noon on August 1, 2012, when it changed to "93-7 Hit Music NOW", keeping the contemporary hit radio format and was shortly thereafter shortened to "93-7 NOW; The Valley's Hit Music Station". [9]
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