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Triton Digital, LLC, formerly Triton Media Group, is a digital audio technology and advertising company based in Los Angeles. The group was formally owned by E. W. Scripps Company which sold Triton to IHeartMedia in October 2020. [1] The company works with audio publishers in over 35 countries including brands such as Pandora, Spotify, iHeartRadio, AccuRadio, CBS Radio, and ESPN Radio. [2]
Triton Digital was founded in August 2006 by Neal Schore and Mike Agovino in Sherman Oaks, California, in the Los Angeles area. [3] It was funded as a limited partnership by private investors. [4]
Triton announced a partnership to resell Slipstream Radio in 2008. [5] Triton Digital acquired Ando Media in September 2009. [6] Ando Media was founded in 2004 in Denver, Colorado. [7] Ando developed software to audience measurement metrics for Internet radio, competing with the major firm Arbitron by 2006. [8] In 2011 Ernst & Young named Schore (chief executive of Triton Media at the time) entrepreneur of the year for Los Angeles area advertising companies. [9] [10] In April 2011, the Media Rating Council accredited Triton's Webcast Metrics product. [11] In January 2013 Triton Digital pioneered the first programmatic audio ad exchange (named a2x.) [12] [13] In 2015 Triton Digital was acquired by Vector Capital. In October 2016, Triton launched Yield-Op, an in-house built SSP (Supply Side Platform) to power its ad exchange.
In September 2009, Triton Media Group acquired Ando Media, a company which developed products for internet radio and the content delivery industry that assisted stations in monetizing their audience. These products include Webcast Metrics (audience measurement), Ad Injector (ad injection prior to or into a stream including impression measurement), and PodLoc (creates podcasts of any audio on the fly and make available for download as well as measurement). Ando Media had been formed in 2004 by a software company, Ando Media, Inc. and Aritaur Communications, Inc. an owner of radio stations and Internet related ventures.
On October 17, 2018, the E. W. Scripps Company announced its intention to acquire Triton Digital for $150 million in cash. If approved, the sale is expected to close by the end of 2018. Scripps will continue to run Triton as a separate entity. [14]
On February 17, 2021, iHeartMedia announced that it has entered into an agreement with The E. W. Scripps Company to acquire Triton Digital for $230 million. [15]
In May 2019, TouchPoint DSP by dataxu integrated Triton Digital inventory.[ citation needed ]
In December 2018, Triton did a partnership with Deezer, distributing audio ads programmatic across 20 countries worldwide.[ citation needed ]
In April 2019, Stingray taped Triton for audio monetisation.[ citation needed ]
In November 2019, BFM (Malaysia) partners with Triton Digital for audio monetization.[ citation needed ]
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Nielsen Holdings Inc. is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
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Invented and founded by John R. Armstrong then sold to Scott Ginsberg in 1993, Digital Generation Systems, Inc. was the very first National online service platform in the world. DG provided digital media commercial distribution services to the advertising, entertainment and broadcast industries with an online media distribution network used by advertisers and agencies, and online radio, television, cable, network and print publishing destinations. On February 7, 2014, DG's TV advertising business was acquired by Extreme Reach, Inc. and its online advertising business was spun off into the new company Sizmek, Inc.
DI.FM is an Internet radio broadcaster consisting of over 90 channels dedicated exclusively to electronic music, such as house, trance, techno, drum and bass, and dubstep. DI.FM broadcasts handpicked selections consisting of classic, new and up-and-coming hits, as well as weekly and monthly mixed shows from professional DJs. It was founded in December 1999 as a hobby project by Ari Shohat in his Binghamton University dorm room and was one of the first Internet radio stations. It has often been listed as one of the top internet radio stations.
RadioIO is a New York-based internet radio and streaming media service owned by RadioIO, Inc. (RAIO) started in 1998. It was the first Internet radio company to be publicly traded.
iHeartRadio is an American freemium broadcast, podcast and radio streaming platform owned by iHeartMedia. It was founded in April 2008. As of 2019, iHeartRadio functions as the national umbrella brand for iHeartMedia's radio network, the largest radio broadcaster in the United States. Its main competitors are Audacy, TuneIn and Sirius XM.
Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform. It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK. Airpush is based in Los Angeles, California with offices in Bangalore, India.
TubeMogul is an enterprise software company for brand advertising.
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