In 1976, 107.3 FM belonged to WAJB, which was a beautiful music station with studios at the Tiger Point Country Club in Gulf Breeze, until it was purchased by Colonial Broadcasting in 1979. The format was changed to country music along with new call letters, WOWW to become known as "WOW 107", moving its studios to Davis Highway in Pensacola.
As the 1980s progressed, "WOW 107" would rise up to become a country music power house, overthrowing the heritage country station in the market, WXBM-FM, and winning several Billboard Magazine's Station of the Year (small market) awards. It was also known for its full-time News department, winner of multiple AP news awards.
As the 1980s ended, so did WOW 107's run of being a ratings king, now owned by Sun Media Group. The 1990s saw several re-imaging attempts, including "The New WOW 107.3" and "107 Thunder Country", until its demise as a country station in 1995 when it became "New Rock One Zero Seven", flipping to alternative rock. Riding the popularity wave of mid-1990s alternative music, WOWW debuted at #1 in Arbitron's Persons 18-34, where it remained until the purchase and format flip by Paxson. "New Rock 107" staff included Steve Williams as Operations Manager/Morning Show host, Program Director/Midday host Joel Sampson, Music Director/Afternoon host LaLaine, and evening host Suzy Boe, among others.
In 1996, the station was purchased by Southern Broadcasting, which owned New Rock 107's only competition, WTKX, "TK101". Two months later, both were purchased by Paxson Communications. After the Paxson purchase, TK101, being a heritage rock station since the mid-1970s, brought over WOWW's PD Joel Sampson, retained Midday personality Mark "the Shark" Dyba and added a majority of WOWW air staff and re-imaged itself as "The Rock Station", dropping the moniker "The New Rock Alternative", leaving WOWW without an airstaff or a format.
After stunting for two days playing "Macarena" by Los del Rio non-stop, WOWW changed formats to oldies from the 1950s and 1960s, and changed its call letters to WYCL (which stood for "Way Cool"). As time went on, they phased out the 1950s music to include more 1970s songs.
A billboard in downtown Pensacola advertising the change in format.
Then, in late 2004, the station's owner, now iHeartMedia, Inc. (formerly Clear Channel Communications), switched the format to "My 107.3", and played 1970s and 1980s music. However, the "My 70s, My 80s" positioner was discontinued and the station used "My Variety" as its main positioner, in order to include a slightly wider variety of music. The playlist remained mostly 1970s and early 1980s, with a fair amount of 1960s and other 1980s songs, making it a classic hits format.
For three years after the September 11, 2001 attacks, the station played breaking news bulletins every hour on top of the hour (first provided by ABC News, then by Clear Channel Worldwide News), as well as "The Star-Spangled Banner" at the start and close of each workday.
Kiss FM logo, 2015-2017
In February 2010, the station ceased the "My 107.3" format and began simulcasting sister stationWMXC. On February 26, 2010, at 8:00a.m., WYCL flipped to rhythmic adult contemporary format, branded as "107.3 The Groove". The first song on The Groove was "Into the Groove" by Madonna. On March 5, 2010, WYCL changed their call letters to WRGV to go with "The Groove" branding. After a year as a Rhythmic AC, WRGV evolved to Rhythmic Top 40 in April 2011. On September 2, 2011, WRGV changed their format to Top 40 (CHR), branded as "107.3 Hit Music Now". It featured the syndicated Elvis Duran Morning Show and former WABB staffers Reid and Matt McCoy. On July 20, 2015, WRGV rebranded as "107.3 Kiss FM".[2]
WBZY – branded Z105.7 – is a commercial radio station licensed to Canton, Georgia, broadcasting a Spanish CHR format. Owned by iHeartMedia, WBZY serves the Atlanta metropolitan area. The WBZY studios are located in Atlanta, while the station transmitter resides in the nearby suburb of Marietta. Besides a standard analog transmission, WBZY broadcasts over two HD Radio channels, and is available online via iHeartRadio. WBZY formerly repeated over the 32.25 digital subchannel of Atlanta television station WANN-CD and previously did so on a number of occasions with sister station WBZW, the most recent lasting until November 5, 2021.
KQKS is a Rhythmic Top 40 radio station, licensed to Lakewood, Colorado. It is owned by Audacy, Inc. and serves the Denver-Boulder metropolitan area. KQKS features a musical mix of R&B, hip hop and rhythmic pop hits.
WZMX, better known as "Hot 93.7" is an urban-leaning rhythmic contemporary radio station licensed to Hartford, Connecticut, in the United States. The station is owned by Audacy, Inc. Its transmitter is located on West Peak in Meriden, Connecticut, and the station's studios and offices are located on Executive Drive in Farmington.
KHKS is a Dallas–Fort Worth metroplex radio station broadcasting a contemporary hit radio format, branded "KISS-FM." It is licensed to Denton, Texas, and is owned by iHeartMedia, Inc. It is the home of the nationally syndicated Kidd Kraddick Morning Show. Its studios are on Dallas Parkway in Farmers Branch.
WXSS is a commercial radio station licensed to Wauwatosa, Wisconsin, and serving Greater Milwaukee and Southeast Wisconsin. It broadcasts a Top 40 (CHR) radio format and is owned by Audacy, Inc. Its studios are on 11800 West Grange Avenue in Hales Corners.
WWKL is a commercial radio station licensed to Hershey, Pennsylvania, and serving South Central Pennsylvania, including Harrisburg, Lancaster and York. It is owned by Cumulus Media and it broadcasts a rhythmic contemporary format. The studios are on Vartan Way in Harrisburg.
WLLZ is a commercial FM radio station licensed to Detroit, Michigan. It is owned by iHeartMedia and it broadcasts a classic rock radio format, focusing mostly on active rock titles from the 1980s and 1990s. Its studios are in the Detroit suburb of Farmington Hills on Halsted Road.
KYRV is a commercial radio station that is licensed to Roseville, California and broadcasts to the Sacramento metropolitan area. The station is owned by iHeartMedia and airs a classic rock radio format. The KYRV studios are located in North Sacramento near Arden Fair Mall, and its transmitter is in Granite Bay.
WBAP-FM is a commercial radio station licensed to Haltom City, Texas, and serving the Dallas-Fort Worth Metroplex. The station is owned by Cumulus Media, and the broadcast license is held by Radio License Holding SRC LLC. It broadcasts a news/talk radio format, as a simulcast of WBAP in Fort Worth. The studios and offices are in the Victory Park district in Dallas just north of downtown.
WRVZ is an FM radio station licensed to Miami, West Virginia. Owned by WVRC Media, it broadcasts a rhythmic contemporary format serving the Charleston area.
KDHT is a commercial FM radio station in Denver, Colorado. KDHT broadcasts a top 40 format branded as "Hits 95.7", and is owned by iHeartMedia. The station has studios and offices on South Monaco Street in the Denver Tech Center, while the transmitter site is atop Lookout Mountain in Golden.
WOLT is a commercial radio station in Indianapolis, Indiana. It broadcasts a classic alternative radio format and is owned by iHeartMedia, Inc. WOLT carries the nationally syndicated "Woody Show" in morning drive time from co-owned KYSR Los Angeles. The studios are at 6161 Fall Creek Road on the northeast side of Indianapolis.
WLEV is a commercial radio station licensed to serve Allentown, Pennsylvania. The station is owned by Cumulus Media, Inc, through licensee Radio License Holding CBC LLC, and broadcasts an adult contemporary music radio format.
WMXC is a commercial radio station licensed to Mobile, Alabama, and serving the Mobile and Pensacola metropolitan areas. The station broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by iHeartMedia, with the broadcast license held by iHM Licenses, LLC. The studios are co-located with former sister television station WKRG-TV on Broadcast Drive in Mobile. WMXC carries several syndicated shows from co-owned Premiere Networks: Murphy, Sam & Jodi in morning drive time, Delilah in the evening and Ellen K on Saturday mornings.
KVLY is a commercial FM radio station licensed to Edinburg, Texas, and serving the Rio Grande Valley. The station is currently owned by Entravision Communications and broadcasts an adult contemporary radio format, switching to Christmas music for part of December. It shares studios and offices on North Jackson Road in McAllen with its sister stations: KFRQ, KKPS and KNVO-FM.
KTFM is a commercial radio station licensed to Floresville, Texas, and serving Greater San Antonio. It broadcasts a sports radio format and is owned by Alpha Media. On weekdays it has local personalities hosting sports shows, with ESPN Radio heard nights and weekends. The studios are on Eisenhauer Road in San Antonio.
KBZU is a commercial FM radio station in Little Rock, Arkansas. The station airs a sports radio format and calls itself "106.7 The Buz2" KBZU is owned by Signal Media of Arkansas, Inc. The station's studios and offices are located just west of downtown Little Rock, along the south shore of the Arkansas River. The transmitter is located on Shinall Mountain, along Two Towers Road, near the Chenal Valley neighborhood of Little Rock.
WZKX is a commercial radio station licensed to Bay St. Louis, Mississippi and serving the Gulfport–Biloxi-Pascagoula radio market. It broadcasts a country music format and is owned by Lisa Stiglets and Elizabeth McQueen. Its studios are on Lorraine Road in Gulfport.
WYOH – branded as Real Talk 1540 WYOH on weekdays and Bakan Radio on weekends – is a commercial daytime-only radio station licensed to serve Niles, Ohio. Owned by Sagittarius Communications, LLC., the station covers the Youngstown metropolitan area. WYOH broadcasts a progressive talk format on weekdays and tropical music on weekends. The WYOH studios and transmitter are both located in Mineral Ridge; in addition to a standard analog transmission, WYOH is also available online.
WNCB, known as "B93.9", is a country music radio station that serves the Raleigh-Durham market of North Carolina. It is owned and operated by iHeartMedia, Inc., whose sister stations include WDCG, WTKK, WRDU, and W237BZ.
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