WROV-FM

WROV-FM

Martinsville, Virginia
Broadcast area	Roanoke-Lynchburg, Virginia New River Valley Southside Virginia
Frequency	96.3 MHz (HD Radio)
Branding	96.3 ROV Rocks
Programming
Format	Classic rock [1]
Subchannels	HD2: Black Information Network
Affiliations	John Boy and Billy Performance Racing Network (PRN Radio) Sixx Sense
Ownership
Owner	iHeartMedia (iHM Licenses, LLC)
Sister stations	WJJS, WROV-HD2, WJJX, WSTV, WYYD
History
First air date	January 1950 [2]
Former call signs	WMVA-FM (1950–1989)
Call sign meaning	WRock Of Virginia
Technical information [3]
Licensing authority	FCC
Facility ID	37747
Class	C1
ERP	14,000 watts
HAAT	633 meters (2,077 ft)
Transmitter coordinates	37°7′0.0″N80°0′58.0″W / 37.116667°N 80.016111°W / 37.116667; -80.016111
Translator(s)	HD2: 96.7 W244AV (Blacksburg, etc.)
Links
Public license information	Public file LMS
Webcast	WROV-FM Webstream
Website	WROV-FM Online

WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia ^[4] and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.

WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.

WROV-FMHD2

WROV-FMHD2 carries an African-American-oriented news/talk format under the branding "Roanoke's BIN 96.7". ^[5]

Main article: WROV-HD2

On November 18, 2020, WROV-FMHD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG. ^[6]

History of call letters

WROV-FM first signed on the air in January 1950 as WMVA-FM. ^[7] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.

The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming. ^[8] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957. ^{[9] [10]}

References

1. "Nielsen Station Information Profiles".
2. American Radio History ^{[ dead link ]}
3. "Facility Technical Data for WROV-FM". Licensing and Management System. Federal Communications Commission.
4. "WROV Facility Record". Federal Communications Commission, audio division.
5. https://hdradio.com/station_guides/widget.php?realid=447 Archived September 15, 2016, at the Wayback Machine HD Radio Guide for Roanoke-Lynchburg, Virginia
6. Black Information Network Expands To Blacksburg Radioinsight - November 18, 2020
7. Broadcasting Yearbook 1977
8. "WROV-FM Roanoke Va., Starts Program Service" (PDF). Broadcasting. June 14, 1948. Retrieved December 19, 2014.
9. "For the record" (PDF). Broadcasting. July 15, 1957. p. 108.
10. "The Levines Buy WROV". The 1240 WROV History Site.

External links

• 96.3 WROV Online
• Facility details for Facility ID 37747 (WROV-FM) in the FCC Licensing and Management System
• WROV-FM in Nielsen Audio's FM station database