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| Broadcast area | Lynchburg metropolitan area |
|---|---|
| Frequency | 97.9 MHz |
| Branding | 97.3 & 97.9 The Rock Channel |
| Programming | |
| Format | Active rock |
| Ownership | |
| Owner | Mel Wheeler, Inc. |
| WFIR, WPLI, WPLY, WSLC-FM, WSLQ, WVBB, WVBE-FM, WXLK | |
| History | |
First air date | September 1, 1970 |
Former call signs |
|
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 17407 |
| Class | C3 |
| ERP | 570 watts |
| HAAT | 587 meters (1,926 ft) |
Transmitter coordinates | 37°33′46.0″N79°11′38.0″W / 37.562778°N 79.193889°W |
| Repeater(s) | |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | therockchannelradio.com |
WZZU (97.9 FM) is a commercial radio station licensed to Lynchburg, Virginia. It broadcasts an active rock format and is owned and operated by Mel Wheeler, Inc. [2] The studios and offices are on Electric Road SW in Roanoke, Virginia.
WZZU has an effective radiated power (ERP) of 570 watts. The transmitter is on Mistover Drive in Monroe, Virginia. [3] Programming is also heard in the Roanoke metropolitan area on FM translator W247AD at 97.3 MHz. [4]
The station signed on the air on September 1, 1970. [5] Its original call sign was WLLL-FM, broadcasting at 98.3 MHz. It was the FM sister station to WLLL 930 AM. The two stations were owned by the Griffith Broadcasting Corporation. At first, WLLL-FM simulcast WLLL. Later, it had an automated oldies format, with its WGOL call letters standing for GOLden Oldies. In 1997, the call sign switched to WRVX.
In 2000, it changed its call sign to WZZU, airing a classic rock format. On April 19, 2021, WZZU segued from classic rock to mainstream rock, branded as "The Rock Channel". [6]
WRDU is a commercial FM radio station licensed to serve Wake Forest, North Carolina. The station is owned by iHeartMedia though licensee iHM Licenses, LLC and broadcasts a classic rock format. Its broadcast tower is near Middlesex at. The station's service contour covers a large portion of Eastern North Carolina, including the cities of Raleigh, Durham, Rocky Mount, Greenville, and Roanoke Rapids.
WXLK is a commercial radio station licensed to Roanoke, Virginia, serving the New River Valley and Southwest Virginia. WXLK airs a Top 40 (CHR) radio format and is owned and operated by Mel Wheeler, Inc.
WSTV is a commercial FM radio station licensed to Roanoke, Virginia, serving Metro Roanoke and the New River Valley. WSTV has an adult hits format WSTV is owned and operated by iHeartMedia.
WFIR is a commercial radio station licensed to Roanoke, Virginia, and serving the Roanoke Valley. It airs a news/talk radio format and is owned and operated by Mel Wheeler, Inc. WFIR's studios and offices are on Electric Road in Roanoke.
WAKG is a commercial FM radio station licensed to Danville, Virginia, and serving Southside Virginia. It broadcasts a country music radio format and is owned and operated by the Piedmont Broadcasting Corporation. It is an affiliate of the Performance Racing Network, airing its car races on weekends. The studios and offices are on Grove Street in Danville.
WRUM is a commercial radio station in Orlando, Florida, known as "Rumba 100.3". It airs a Spanish-language radio format featuring Latin pop, reggaeton and tropical music, and is owned by iHeartMedia. The studios and offices are on Maitland Center Parkway in Maitland.
WJJX is a commercial FM radio station licensed to Appomattox, Virginia, and serving the Lynchburg metropolitan area and the Southside. WJJX has a rhythmic Top 40 radio format and is owned and operated by iHeartMedia, Inc. Programming is simulcast with co-owned 93.5 WJJS in Salem, Virginia, serving the Roanoke metropolitan area. The radio studios and offices are on Old Forest Road in Lynchburg and its transmitter is off Round Mountain Road in Madison Heights, Virginia.
WVMP is a commercial radio station licensed to Vinton, Virginia, and serving the Roanoke metropolitan area. WVMP is owned by Todd P. Robinson's WVJT, LLC. It broadcasts a Christian talk and teaching radio format, with some programming provided by the Salem Radio Network. National religious leaders heard on WVMP include Greg Laurie, David Jeremiah, John MacArthur, Alistair Begg and Chuck Swindoll
WROV-FM is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.
WPLY is a commercial AM radio station licensed to Roanoke, Virginia, and serving Southwest Virginia and the New River Valley. WPLY simulcasts a sports radio format with WPLI 1390 AM in Lynchburg. Both stations are owned and operated by Mel Wheeler, Inc. Most programming is supplied by Fox Sports Radio.
WVBE-FM is a commercial radio station licensed to Lynchburg, Virginia, and serving Metro Lynchburg. It is owned and operated by Mel Wheeler, Inc., with studios and offices on Electric Road in Roanoke. WVBE-FM 100.1 and WVBB 97.7 in Elliston-Lafayette, Virginia, simulcast an urban adult contemporary radio format, with WVBB serving the Roanoke metropolitan area. Each weekday in AM drive time, The Vibe carries The Steve Harvey Morning Show.
WHTU is a commercial FM radio station licensed to Big Island, Virginia, and serving the Lynchburg metropolitan area. WHTU broadcasts a classic hits radio format and is owned by Gary Burns' Three Daughters Media, through licensee KSM Holdings, LLC. The studios and offices are off Forest Road in Forest, Virginia.
WLRX and WAWX are FM radio stations owned by the Educational Media Foundation (EMF). WLRX is licensed to Vinton, Virginia, serving the Roanoke metropolitan area. WAWX is licensed to Lynchburg, Virginia, serving the Lynchburg metropolitan area. WLRX plays a Contemporary Christian radio format from the "K-Love" national network, while WAWX airs a Contemporary Worship format as a network affiliate of "Air1."
WYYD is a commercial FM radio station licensed to Amherst, Virginia, and serving the Roanoke-Lynchburg media market. WYYD airs a country music radio format and is owned and operated by iHeartMedia. Monday through Saturday mornings, the station carries The Bobby Bones Show, based in Nashville and syndicated by Premiere Networks, an iHeart subsidiary. Overnight, it carries After Midnite with Granger Smith.
WVBB is a commercial radio station licensed to Elliston-Lafayette, Virginia, and serving the Roanoke metropolitan area. It is owned and operated by Mel Wheeler, Inc., with studios and offices on Electric Road in Roanoke. WVBB and sister station WVBE-FM 100.1 Lynchburg simulcast an urban adult contemporary radio format. In weekday AM drive time, the stations carry The Steve Harvey Morning Show.
WBRG is a commercial AM radio station licensed to Lynchburg, Virginia. It airs a talk radio format. It is owned and operated by Brent Epperson with the license held by Tri-County Broadcasting, Inc. It is a sister station of another Lynchburg talk outlet, 580 and 94.1 WLVA.
WLGX is an FM radio station licensed to Bedford, Virginia, and serving Bedford County and the suburbs of Roanoke. It broadcasts the national "K-Love" Contemporary Christian radio format. WLGX is owned by Educational Media Foundation. While the station is licensed for commercial operation, K-Love operates on a listener-supported basis and runs no commercials.
WWTF is a commercial radio station broadcasting an active rock and alternative rock radio format. Licensed to Georgetown, Kentucky, United States, WWTF serves the Lexington Metro Area. The station is currently owned by iHeartMedia, Inc. WWTF programming is simulcast on FM translator W249DJ at 97.7 MHz. Since most listening to rock music is on FM, the station uses its FM dial position to identify itself, as "97.7 Lexington's Rock Alternative."
WJBC-FM is a commercial FM radio station licensed to Pontiac, Illinois, in the Bloomington-Normal radio market. It is owned by Cumulus Media and broadcasts a Country radio format, calling itself "93.7 Nash Icon." The transmitter is on County Road 3200 North in Weston, Illinois.
Centennial Broadcasting is a small market radio broadcasting company based in Clemmons, North Carolina. The company is led by President and CEO Allen B. Shaw. Shaw began his career in 1959, at the age of 15, at radio station WRWB in Kissimmee, Florida.
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