WSLQ

Last updated
WSLQ
WSLQ-FM 2014.png
Broadcast area
Frequency 99.1 MHz
BrandingQ99
Programming
Format Adult contemporary
Affiliations
Ownership
OwnerMel Wheeler, Inc.
WFIR, WSLC-FM, WVBB, WPLY, WVBE-FM, WXLK
History
First air date
November 1, 1947;76 years ago (1947-11-01) [1]
Former call signs
  • WSLS-FM (1947–1972)
  • WSLC-FM (1972–1973)
[2]
Technical information [3]
Licensing authority
 FCC
Facility ID 41112
Class C
ERP 200,000 watts (with beam tilt)
HAAT 598 meters (1,962 ft)
Transmitter coordinates
 37°11′41.48″N80°9′21.15″W / 37.1948556°N 80.1558750°W / 37.1948556; -80.1558750
Links
Public license information
Webcast Listen Live
Website q99fm.com

WSLQ (99.1 FM "Q99") is a commercial radio station licensed to Roanoke, Virginia, serving the New River Valley and Southwest Virginia. The station airs an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned and operated by Mel Wheeler, Inc., with studios and offices on Electric Road in Roanoke. [4] [5] WSLQ's transmitter is off Honeysuckle Road in Bent Mountain. [6]

Contents

WSLQ has one of the largest coverage areas of all FM radio stations in the United States. [7] Its effective radiated power (ERP) is 200,000 watts, broadcasting from a tower at 1962 feet (598 meters) in height above average terrain (HAAT). [8] [9] The Class C signal can be heard into West Virginia and North Carolina, and at times is picked up more than 200 miles away. The station was established in 1947, grandfathered at unusually high wattage before current Federal Communications Commission rules on FM power were set. Today, the top allowable power for FM stations is 100,000 watts.

WSLQ's transmitter WSLQ - panoramio.jpg
WSLQ's transmitter

History

The station first signed on as WSLS-FM on November 1, 1947. [10] It was owned by Roanoke Broadcasting, as the companion to AM 610 WSLS (now WPLY). Roanoke Broadcasting was a subsidiary of the Shenandoah Life Insurance Company and the call letters stood for Shenandoah Life Stations. At first, WSLS-FM ran at 4,700 watts, a small fraction of its current power.

WSLS-FM was the first FM station in the region, going on the air a year ahead of what is today 94.9 WSLC-FM. Through its early years, WSLS-FM mostly simulcast WSLS, an affiliate of the ABC Radio Network. In 1952, a TV station was added, Channel 10 WSLS-TV. Because the TV station was an NBC affiliate, WSLS-AM-FM switched to NBC Radio affiliation.

By the 1960s, WSLS-FM was operating at 21,000 watts. [11] In 1969, WSLS-AM-FM-TV were bought by Park Communications for $7.5 million. Park also owned stations in New York City, Los Angeles and other large media markets. Park got a giant boost in coverage for WSLS-FM, raising the power to its current 200,000 watts. [12]

Due to FCC regulations against one company owning TV and radio stations in the same market, Park decided to sell the radio stations. In 1972, WSLS and WSLS-FM were bought by Bass Brothers Telecasters, Inc. At that time, stations that were no longer commonly owned were required to have different call signs. With the TV station keeping the WSLS-TV call letters, the radio stations had to change. 99.1 became WSLC-FM in August 1972 and 610 became WSLC. The FM station changed to WSLQ in June 1973.

Mel Wheeler, Inc. purchased the stations in 1976. [2] WSLQ played album rock from the early 1970s until 1983. At that time, WSLQ switched to an adult contemporary format, a sound the station has kept for several decades.

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The Shenandoah Life Insurance Company is an insurance company based in Roanoke, Virginia, United States. Founded in 1916, the company operated until 2012 as a policyholder-owned mutual insurance company when it was sold to United Prosperity Life. In 2012, the company was demutualized into a subsidiary of Prosperity Life Insurance Group, LLC.

References

  1. ↑ "WSLS-FM 99.1 (Channel 256)". www.roanokeradio.com. Archived from the original on July 15, 2011. Retrieved 2010-03-13.
  2. 1 2 "FCC History Card for WSLQ".
  3. ↑ "Facility Technical Data for WSLQ". Licensing and Management System. Federal Communications Commission.
  4. ↑ "WSLQ Facility Record". Federal Communications Commission, audio division.
  5. ↑ Q99fm.com/station-information
  6. ↑ Radio-Locator.com/WSLQ
  7. ↑ "The Most Powerful FM Stations" . Retrieved 2014-07-27.
  8. ↑ "FM Broadcast Station Classes and Service Contours" . Retrieved 2014-07-27.
  9. ↑ "FMpower - Find ERP for an FM Station Class". Archived from the original on January 6, 2015. Retrieved January 19, 2015.
  10. ↑ Broadcasting Yearbook 1950 page 311
  11. ↑ Broadcasting Yearbook 1961-62 page B-180
  12. ↑ Broadcasting Yearbook 1971 page B-218
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