Drive time

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Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. [1] Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising. [2] Drive time usually coincides with rush hour. [3] [4]

See also

References

  1. ↑ "English definition of "drive time"". Cambridge Dictionaries Online. Cambridge University Press. 27 August 2014. Retrieved 27 August 2014.
  2. ↑ Hillstrom, Magee (27 August 2014). "Advertising Media Audio Law & Legal Definition". USLegal Definitions. US Legal. Retrieved 27 August 2014.
  3. ↑ Kristen K. Swanson; Judith C. Everett (24 September 2015). Promotion in the Merchandising Environment. Bloomsbury Academic. pp. 197–. ISBN   978-1-62892-157-1.
  4. ↑ Frederic Leigh (1998). Historical Dictionary of American Radio. Greenwood Publishing Group. pp. 130–. ISBN   978-0-313-29636-9.
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